In China, you will have to wait less than a "Blizzard" game company Blizzard, watch pioneer-IT information
I would like to talk to you about the Blizzard. On May 23, 2016, the stolen cars events happened in Guangzhou college town, two college students after witnessing the scene, driving a motorcycle chase car-theft suspect, driving to the middle of motorcycle collided with the car theft suspects, final two men dead and another wounded. Killed the boy called Wu Hongyu, he was a student in Guangdong University of technology, he had just stepped into the University campus less than a year, and he was also one of the watch of the Pioneer players.
On June 30, 2016, United States Blizzard games under the watch of the pioneer client Wu Hongyu's image should be added to the map, taken from material Tower map, Lijiang, China, Blizzard's designers immortal Wu Hongyu's name engraved on the hero on a spacesuit and turned into a white wreath stands.
This is a United States company, as a Chinese player's heroic, and pay tribute to him.
Blizzard and I know, is not the first time doing it!
August 2007, beauty clothing of world of Warcraft players Dak Krause (kaili·Dake) for chronic leukemia died, in he died one years Qian, had wrote Xia has a first poems store in has himself WOW role of mail in, Dak Krause died Hou, many Association players spontaneous of for he in game in the held has farewell ceremony, and Blizzard in WOW of 2.3 version in the, joined has name for Dak Krause of NPC, and in game in the through task of form, Always records the Dak Krause wrote that poem.
In November 2014, world of Warcraft clothing anti-cancer player Cao Zhiyuan died of illness, the smiles and optimism in facing the onset of players get the attention of Blizzard developers, in the expansion of the King of Draenor, he designed his NPC, inscription source Shi Zhi.
In March 2015, the crescendo in foreign social networking platform published an article on Reddit, thanks to the Hearthstone legend in the past brought him happiness, and because the cancer had to say goodbye to him, Blizzard then Hearthstone legend information update, added a picture called "fear of horses" cards to encourage crescendo cope.
Ahabu·Mai shoes
The Northern Expeditionary Army soldier buleidengbulaide
Soul of the Warrior shrine
Hunter yiluolike
Owen's wishing well
In the Blizzard game world, has left a large number of our name.
Blizzard once to no copy, 1991 to 2016, which has more than 25 years old company created countless classic in 1994, Warcraft, 1996 of the Diablo, 1998 StarCraft in 2004, world of Warcraft, Blizzard of once, set a flag.
Of the frozen throne, it led many players to first contact to real-time strategy games, with players for the first time saw the charm of a custom map and completed the MOBA redefine gaming.
Of the Diablo, action RPG of numerous players in the world, so many single fans experience the fun of treasure and stereotypes framework of action RPG mode for the next 10 years.
Wow, huge world reinvents games, countless MMORPG money games at the time, siege case, abruptly ripped a new pathway.
Blizzard also has cold winters.
In February 2014, Blizzard released the fiscal year 2013 its quarterly and full year earnings, net profit of 174 million dollars, compared to 12 a 51% drop in the $ 354 million.
In June 2015, the heroes of the storm line, this Blizzard of MOBA game gives a lot of hope on the line was popular, but after six months, the number of heroes of the storm have been less snow expected competitors LOL, its number of active online users still have gaps of up to 20 times.
Diablo 3 has not once again lead the action RPG age, 12 years after the release of StarCraft 2 has failed to turn the tide, the number fell to the bottom of the world of Warcraft.
But even in the face of a situation so bad that Blizzard is still the Blizzard.
Development of StarCraft 2 for 7 years, which started brewing after the Warcraft 3 game, in the case of changed the whole game industry, developed for 7 years. From a commercial perspective, from the angle of demand, took exactly 7 years for a game development point of view is not worth the price of the sale, but Blizzard stick it down.
Blizzard abandoned has Thai Tan, from 2007 to 2014, Blizzard spent has 7 years of time to structure Thai Tan, this paragraph was called Xia a times MMORPG of game works had is Blizzard all of bet, they wants to build next like world of Warcraft as of weight level IP, however eventually this paragraph works is died has, and Thai Tan "fall" of reason just because, they no from Thai Tan in the experience to game itself of that fun and passion .
Blizzard is willing to give a 15-person development team a chance, spend a lot of manpower and material resources to develop a look completely great potential card game works Hearthstone legend, because it only works are creative enough.
And it delivered, Blizzard spent an entire winter of 2015.
Blizzard has many opportunities to make a lot of money.
In world of Warcraft, the most they can fire up the game prices.
In Diablo 3, they can raise money in USD players chances of legendary equipment fell out.
They can give Hearthstone legend on the card to join the mechanism, provided higher rates with orange of the card holder.
They have countless opportunities to learn Chinese-made online games become bigger and stronger, but they failed to do so.
Because Blizzard game developers and players.
This is Blizzard's genes.
Whether it is the design Director of the Hearthstone legend watch Ben Brode is the pioneer of the game Director Jeff Kaplan, they're just like us, love the game.
Ben Brode often live on the twitch, and audience interaction, often playing good cards and laughing.
Jeff Kaplan is the CS and Thor's hammer hardcore players, depicting a pioneer in the development of interview, talking about the Titans of defeat and the watchman Herald the rebirth of, he was choking.
Keep the heart of game development, is difficult.
Countless Chinese game developers who want to make a dream game used to be a player, before they entered the Chinese game development circle, has its own vision of a better.
However after the entered they found in China, is nothing more than a tool for game development, game capital, revenues, profits, is the main melody of Chinese game, they lost, and eventually assimilated into Chinese game development environment.
So we see the word dual-income and profits of China's domestic game works, can't see going abroad 3A title.
" In my mind, I'm a game developer, but in my heart, I'm a player. 」
I want to like late Iwata said, and the players stood together, can actually do to sell players love work, Blizzard uphold this spirit, until Blizzard products, will be fine.
Wu Hongyu did not wait for the watch of the pioneer service, but for him, I think.
"Get into the Blizzard, no regrets tour life. 」
But in China, you probably will have to wait less than a snowstorm.
Because the Chinese game developers, already faded is that players love.
在中国，你可能永远也等不到一家“暴雪”那样的游戏公司 - 暴雪,守望先锋 - IT资讯
我想和各位聊一聊暴雪。2016年5月23日，在广州大学城里发生了一起偷车事件，两名大学生在目睹现场后，驾驶摩托车追截偷车嫌疑人，在行驶到中段时与偷车嫌疑人的摩托车相撞，最终两名男生一死一伤。身亡的这名男生叫吴宏宇，他是广东工业大学的一名学生，他才刚踏入大学校园不到一年，而他同时也是一名《守望先锋》的玩家。
2016年6月30日，美国暴雪游戏在《守望先锋》的客户端中把吴宏宇的形象加入到了地图中，在取自中国素材的丽江塔地图里，暴雪的设计师把吴宏宇的名字刻在了英雄不朽的宇航服上，并把台座改成了白色花圈。
这是一家美国的公司，因为一名中国玩家的见义勇为，而向他致敬。
而我所认识的暴雪，不是第一次这么做！
2007年8月，美服的《魔兽世界》玩家Dak Krause（凯莉·达克）因慢性白血病去世，在他去世一年前，曾写下了一首诗存放在了自己WOW角色的信箱里，Dak Krause去世后，许多公会玩家自发的为他在游戏中举行了告别仪式，而暴雪在WOW的2.3版本中，加入了名为Dak Krause的NPC，并在游戏中通过任务的形式，永远记录下了Dak Krause所写的那首诗。
2014年11月，《魔兽世界》的国服抗癌玩家曹芝源因病去世，这位以微笑与乐观面对病魔的玩家得到了暴雪开发者的注意，在《德拉诺之王》的资料片中，为他设计了属于他的NPC，铭文师芝源。
2015年3月，crescendo在国外社交平台Reddit上发表了一篇文章，感谢了《炉石传说》在过去给他带来的快乐，而他因为癌症不得不说再见，暴雪随后在《炉石传说》的资料片更新中，加入了一张名叫「恐惧战马」的卡牌，以鼓励crescendo对抗病魔。
阿哈布·麦蹄
北伐军战士布雷登布莱德
战士之魂神殿
猎人伊洛里克
欧文的许愿井
在暴雪游戏的世界里，曾留下了众多让我们感动的名字。
暴雪曾经辉煌到无可复制，1991年到2016年，这家走过了25年岁月的老牌公司创造了出无数经典，1994年的《魔兽争霸》，1996年的《暗黑破坏神》，1998年的《星际争霸》，2004年的《魔兽世界》，曾经的暴雪，树立了旗帜。
《冰封王座》，它带领无数玩家第一次接触到即时战略游戏，第一次带玩家见识到自定义地图的魅力，同时完成了对MOBA游戏的重新定义。
《暗黑破坏神》，把无数玩家带入了动作RPG的世界，让无数单机迷体会到了寻宝的乐趣，并定型了未来10年动作RPG的模式框架。
《魔兽世界》，用庞大的世界观重新诠释了网游，在当时市面上无数MMORPG圈钱游戏围剿的情况下，硬生生的撕开了一条新通路。
而暴雪也同样有过寒冬。
2014年2月，暴雪发布了2013财年第四季度财报及全年财报，净利润1.74亿美元，比12年同期的3.54亿美元下滑了51%。
2015年6月，《风暴英雄》上线，这款被暴雪赋予厚望的MOBA游戏上线就颇受好评，然而之后的半年内，《风暴英雄》的在线人数却一直不如暴雪预期，相比竞争对手LOL，其在线活跃用户数依然有高达20倍的差距。
《暗黑破坏神3》没有再一次引领动作RPG时代，相隔12年后发布的《星际争霸2》也没有能力挽狂澜，《魔兽世界》的在线人数一度跌到谷底。
但即使面对的局面如此糟糕，暴雪依然还是那个暴雪。
《星际争霸2》开发了7年，这款从《魔兽争霸3》之后就开始酝酿的游戏，在整个游戏行业都发生了天翻地覆的情况下，开发了整整7年。从商业利润角度，从市场需求角度，为了一款游戏耗时整整7年开发怎么看都是不划算的买卖，但暴雪把它坚持了下来。
暴雪抛弃了《泰坦》，从2007年到2014年，暴雪花了7年的时间去构造《泰坦》，这款被称为下一个时代MMORPG的游戏作品曾经是暴雪全部的赌注，他们想打造下一个像《魔兽世界》一样的重量级IP，然而最终这款作品却夭折了，而泰坦「陨落」的理由只是因为，他们没有从《泰坦》中体会到游戏本身的那种乐趣与激情。
暴雪愿意给一个15个人组成的开发小组机会，付出大量的人力和物力去开发一款看上去完全没有大作潜质的卡牌游戏作品《炉石传说》，仅因为这款作品足够有创意。
而它不负众望，让暴雪渡过了2015年的一整个寒冬。
暴雪有很多机会赚大钱。
他们可以在《魔兽世界》最火的时候抬高游戏价格。
他们可以在《暗黑破坏神3》中提高砸钱人民币玩家掉出传奇装备的几率。
他们可以给《炉石传说》的卡牌上加入等级机制，提供开橙几率更高的卡包。
他们有无数个学着中国国产网游做大做强的机会，然而他们没有如此做。
因为暴雪的游戏开发者们，也是玩家。
这是暴雪的基因。
无论是《炉石传说》的设计总监Ben Brode还是《守望先锋》的游戏总监Jeff Kaplan，他们其实和我们一样，热爱游戏。
Ben Brode会经常在twitch上直播，会和观众们互动，会经常因为打出一手好牌哈哈大笑。
Jeff Kaplan是CS和雷神之锤的骨灰级老玩家，在《守望先锋》的开发访谈中，聊到《泰坦》的失利和《守望先锋》的重生，他曾一度哽咽。
保持游戏开发的本心，很难。
无数怀着想做出梦想中游戏的中国游戏开发者们曾经都是玩家，他们在踏入中国游戏开发圈之前，都有着自己美好的憧憬。
然而在踏入之后他们才发现，在中国，游戏开发只不过是一个工具，资本的博弈，营收，利润，才是中国游戏的主旋律，他们开始迷茫，并最终被中国游戏开发的环境所同化。
所以我们看不到口碑与利润双收的中国国产游戏作品，看不到走出国门的3A大作。
「在我的脑海里，我是一个游戏开发者，但在我心里，我是一个玩家。」
我想就如已故的岩田聪所说，和玩家站在一起，才能真正做出让玩家热爱的作品，暴雪秉持着这样的精神，才能一直做到暴雪出品，必属精品。
吴宏宇没有等到《守望先锋》的开服，但我想对于他而言。
「得入暴雪门，无悔游人生。」
但在中国，你可能永远也等不到一家暴雪。
因为那些中国的游戏开发者们，早已褪去了曾是玩家的那份热爱。