Preferred clothing to IKEA, network sexy live everywhere-IKEA, UNIQLO, live-IT information
After the UNIQLO, IKEA steal, flowery is the fitting room was filled to the home store, may be found in public places, unknown that upset the hormone stimulates the spectators imagination.
Although IKEA absent-minded denied the event took place in Beijing, trying to use the spread of second-tier city definition of suppressed events and claims that is not hype and alarm, Internet hot spots, once formed, will have its own rules of activation.
Each "welfare" were behind a traffic twisted mind
Not ya video and pictures, name said sent welfare, actually miles not please, civil associate network red are of "dedicated" spirit often only won "civilization views ball" like of banter, small series are playing code recommended not only risked was many people greeting parents of risk, also to moments watch was see missing of fuck disc who Dang gun makes, but how are check not network red + flow of impulse.
From the BBS to Twitter from the app to live, grass-roots network red from the street into the Studio, then returned to the Street trend, rather than hiding in the cubicle flirt, how to mass, indecent videos of several economies in transition, are related to this. Both reticulocyte and the media, have the skills, but continued production of quality content to any person or body is a giant pit, combined with the capital value of the top earlier occupied by the various cross-border celebrities, and the underlying competition.
On this matter, public nudity, costing less than the Studio's choice, of course.
National entrepreneurship and reticulocyte are hungry for success for all of the two sides to say Mr Shu or Tang through the road is the best choice, they must go for broke in the lucky dog. So in the end, net bold red to spell is not off my coat, but the ability to put the clothes back.
The Internet lowers the threshold of reticulocyte, also conveniently take moral
Zhang said "be famous as early as possible", Andy Warhol said "everyone within 15 minutes of Fame, everyone is famous for 15 minutes", these sentences are particularly pleasing network red hearts, especially harmful.
According to the now standard two large v, the former set perfect output quality content,, who is a master of traditional, the most played pop-art whimsy and unconventional. FMCG and art Andy Warhol had a strong liquidity, on the VC this morning, Shi Huang of the black people will spare him.
I do not know what is the Internet age, Andy Warhol accurately foresaw 15 minutes will be to create and kill network, red point, technology development and provide a platform for the threshold is lower and distribution channels, core competencies in need never change, so fast-growing network red developed his theory of evolution is not surprising.
1, correct understanding audience duplicity
95 active even after the reticulocyte evaluation of ordinary people is not high, according to the survey conducted by the China Youth daily, 79.9% network of respondents believe red is known for fair young man, 43.8% argue that red is plastic and lying packed your own cheats, 40.5%, the respondents argue that the Red is fan marketing, sell a treasure sellers of shoddy products.
Most of the spectators, as isolated individuals to keep a sober mind and cognition, once into the restless crowd before the screen, very different interests, such as NetEase IKEA event like most one comment, "are designed to hype, a bunch of junk, and have the ability to face and naked, let me get some criticism".
2, the consequences would be controlled adventure
In public occasions dew point surface Shang risk is high, somewhat like sat had mountain car, more breathtaking on more stimulus, and this is a technology live, that from comments itself for, has has many analysis, as should be home pictures in the, actress dressed in long skirt, can block can dew, will risk down to minimum, and than title incitement of "I finally know Beijing people why so like shopping should be home has", also was suspected that just flesh-colored panties, that was found, also just playing walking just.
Since April, the Beijing Webcast self-discipline Convention publication, pepper, Anh blocked 40 9 platform, such as anchors, Beijing Institute of network cultures also set up a blacklist system, subject to the approval of the Ministry of culture can be implemented throughout the country, similar betta Guo Mini window, not available. From this standpoint, UNIQLO and IKEA Queen size platform Studio commercial prospects are uncertain, but it is still more economical choice.
3, precise control of the mental trajectory
Network spectators not by moral guidelines constraints, not event and characters have reality in the of hate, seems free and easy, this psychological feel somewhat like see b level evil code tablets, plasma more more more excited, also somewhat like Tong Pak Fu points autumn incense in pomegranate sister of lament, "so heresy, and heartless of things, is is too stimulus has", so dang was in live or should be home for the you to challenge usually can't also unwilling to touch touch of rules Shi, pleasure on to has. Spectators face the harsh moral judgment reticulocyte, enjoyable consumption of their products, this is the flowery scent from the broadcast booth to spread in public places.
Red Western Jin Liu ling is one of the seven sages of the bamboo grove network founder, claims the world is home to houses for clothes, was coming to visit, he would yell, how did you get into my crotch here? Today network, red of course learn the lines of his brisk, pen free, but take up his licentious.
Platform love flows, capital fight the future
Girls love beauty, Bustard love notes, platforms and helped there are different entry points of the capital.
Content outlet has fire has quite a time, the road odd people turns debut, battlefield North line online Xia, platform or distribution channel race of is high concern degrees, flow not points xiangchou; since media or network red, figure of is fame, but in capital eye in are insufficient a Shen, which more concern user operation and in vertical field of depth and continued variable now capacity.
Writhing around in the Studio, at least your Ferrari, went to IKEA to send welfare, paying spectators? Is the most unsolvable logical places, IKEA not such as UNIQLO, profiting from the dressing room fantasy, if speculation traders don't see obvious benefits, are only spectators of the Carnival is a meet?
From land home mouth video to should be home pornographic, this make not clear scenes pushing, and temporarily cannot interpretation its commercial demands of event increasingly frequently, actually is content distribution platform multipolar, and spread carrier diversified zhihou flow stimulus and network red threshold constantly Xia exploration of must results, to center of by raised of platform flood means with market of primary stage, everyone are to himself at of way Rob flow, race user, consolidation basic disc, promoted with this field feast into Carnival.
In theory, any withstand test of 45-degree lens sheet is a network of potential red, reticulocyte highly homogeneous flow of cash the maximum threshold, by continuing to send welfare whether among millions of Web the 25,000 head of cattle in the Red group, is the Carnival of sustainability Max variable.
NET red line on who is the winner?
Lu Xun said, the Chinese people, "a short sleeve, immediately thought of white arms, immediately thought of naked, and immediately thought of genital, immediately thought of intercourse, immediately thought of crossing, immediately thought of illegitimate children, the Chinese imagination but this layer can leap". And does not say whether this extreme, but red want to open is this level of imagination.
1, by temperament, and don't think about it
Make money by face value logic is no problem, alongside business, selling advertising, when accurate audience's mobile portal, is a viable business model, but very few people that have this kind of appeal, of which only the head of Group investment value. Twitter contending that year, and when the flow of various celebrities into v-harvesting bonus when, grass-roots days were over.
Real red star still has time to eliminate the grass-roots network's popularity and influence, Zhao, Guo Liu roots and a Comedy Club there is no learning curve on the switch to the new platform, Lei Are you OK video explosion, red, old is Jay Chou's fans storm into flying, can make "what is" live shows.
2, increasingly tightened regulatory window
Like Beijing live industry self-regulation such provisions of the Convention, still tend to ex-post accountability rather than advance monitoring, such as the real-name authentication, under 18 years of age could not be registered, and video watermark, to live content is stored, and so on.
Aggressive growth, the window period is very short, net red were not deposited enough active users in a limited time, complete change of clothes back, when the flow becomes critical when the eye inevitably one night this winter.
So no matter how long the blacklist, also can not stop eager latecomer, and live from the reinforcement of supervision, who under the tropics, IKEA-style welfare for a short time or it will become the norm.
3, corporate people change the play, each with subtly different
Sell and advertise is the main media models, extremely High and extremely Low in the community.
First said sold goods, although is beautiful said, and mushroom Street type shopping guide mode of personal of, but are rendering out do fast elimination products and luxury of polarization, former destined to is excessive, regardless of lipstick economic, and underwear economic like of theory how support low decision threshold of non-just needed products, network red of shipping efficiency Shang also than but electric business, unless you sold of is personalized of taste products. High added value exception is luxury, Akon dishes have shown that celebrity big v's influence on Chinese high net worth population.
The way advertising is soft, like Tencent grain subsidy program, it will meet quite a few self-media-rich life, but fame and fortune is impossible.
We witness the flow times, net red rapid rise is also accelerating the process of bursting.
Reticulocyte economy like Liu hit a glass door, leave some foundations have been spread wonders like UNIQLO event of totems in the dressing room, after the enthusiasm, if you dream of without a trace. This is probably the most net Red's early life.
从优衣库到宜家，到处都成了网络情趣直播间 - 宜家,优衣库,直播 - IT资讯
优衣库之后，宜家抢镜，试衣间的香艳弥漫到了家居卖场，在随时可能被发现的公共场合，那份未知的不安尤其能刺激看客们充满想象力的荷尔蒙。
尽管宜家心不在焉的否认事件发生在北京，试图用二线城市的定义压制事件的传播，并声称绝非炒作且已报警，但网络热点一旦形成，就有自己的引爆规律。
每个“福利”背后都有一个被流量扭曲的心灵
不雅视频和图片，名曰送福利，其实里外不讨好，民间准网红们的“献身”精神往往只博得“文明观球”之类的戏谑，小编们打码推荐不仅冒着被很多人问候父母的风险，还要时刻留心被看不见的操盘者当枪使，但怎么都止不住网红+流量的冲动。
从BBS到微博，从微信到直播，草根网红有从大街走进直播间，再回到大街的趋势，与其躲在格子间里搔首弄姿，何如到群众中去，不雅视频的几次转型，都与此有关。不论网红还是自媒体，都有一技之长，但持续产出优质内容对任何人或机构都是巨坑，加之资本价值的塔尖部分早被各路跨界名人们占据，底层的竞争可想而知。
对脱这件事来说，公共场合当然是比直播间成本更低的选择。
全民创业和全民网红是成功饥渴症的一体两面，很难说舒琪或汤唯走过的道路是最佳选择，她们只是千万孤注一掷者中的幸运儿。所以，最终网红变现拼的不是脱衣服的魄力，而是把衣服穿回去的能力。
互联网降低了网红的门槛，也顺便带走了节操
张爱玲说“出名要趁早”，安迪·沃霍尔说“每个人都能在15分钟内出名，每个人都能出名15分钟”，这两句特别讨网红欢心的话，其实特别有害。
按现在标准这二位都是大V，前者持续产出优质内容、人设完美，后者是反传统大师，最能发挥波普艺术的搞怪和标新立异。安迪·沃霍尔的快消品和艺术品有很强的变现能力，放在今天早拿风投了，史皇在《黑衣人》里就消遣过他。
在不知互联网为何物的年代，安迪·沃霍尔准确预见到15分钟将是创造和搞死网红的临界点，科技发展只是提供了门槛更低的平台和分发渠道，需要的核心能力从来没变，因此速生网红发展出自己的进化论就不奇怪了。
1、正确认知受众群体的表里不一
普通人即便活跃的95后对网红评价也不高，根据《中国青年报》的调查，79.9%的受访者坚信网红就是为出名不择手段的年轻人，43.8%认为网红是通过整容和撒谎包装自己的骗子，40.5%的受访者则认为网红就是搞粉丝营销、卖劣质产品的某宝卖家。
大部分看客作为孤立个体都保有清醒的头脑和认知，一旦汇聚成屏幕前躁动的人群，就大异其趣，如宜家事件中网易点赞最多的一条评论，“都是为了炒作，一群垃圾而已，有本事拍正脸加全裸，让我好好批判一下”。
2、后果可控的冒险
在公众场合露点表面上风险很高，有点像坐过山车，越惊险就越刺激，而且这是个技术活，即从评论本身来说，已有不少分析，如宜家图片中，女主角身着长裙，可挡可露，将风险降到最低，并不如标题煽动的“我终于知道北京人为什么这么喜欢逛宜家了”，也有人怀疑那只是肉色底裤，即被发现，也只是打擦边球而已。
自4月《北京网络直播行业自律公约》发布，花椒、映客等9家平台的40名主播遭封杀，北京网络文化协会也建立了黑名单制度，待文化部批准后即可在全国实施，类似斗鱼郭Mini的窗口期，再不可得。从这个角度上说，优衣库和宜家变成大号全平台直播间的商业化前景虽不明朗，但仍然是更划算的选择。
3、精准掌控心理轨迹
网络看客不受道德准则约束，不对事件和人物怀有现实中的爱憎，貌似洒脱，这个心理感受有点像看B级邪典片，血浆越多越兴奋，也有点像《唐伯虎点秋香》里石榴姐的慨叹，“这么大逆不道、丧尽天良的事情，实在是太刺激了”，所以当有人在直播间或宜家替你去挑战平时不敢也不愿触碰的规则时，快感就来了。看客一面对网红进行严酷的道德评判，一面愉快消费其产品，这才是香艳气息从直播间到公共场合不断蔓延的主因。
西晋竹林七贤之一的刘伶是网红鼻祖，号称以天地为家，以房屋为衣裤，有人前来拜访，他就大叫，你怎么进到我的裤裆来了？今天的网红当然学不了他的的行文轻灵，笔意恣肆，却学足了他的放浪形骸。
平台爱流量，资本搏未来
姐儿爱俏，鸨儿爱钞，平台和资本的推波助澜也有不同的切入点。
内容风口已经火了相当一段时间，各路奇人轮番亮相，战场纵贯线上线下，平台或分发渠道争的是高关注度，流量不分香臭；自媒体或网红，图的是名利双收，但在资本眼里都不足一哂，后者更关注用户运营以及在垂直领域的深度和持续变现能力。
在直播间里搔首弄姿，起码还能收法拉利，跑到宜家送福利，难道请看客埋单？就逻辑而言是事件中最不可解之处，宜家亦不能如优衣库从试衣间幻想中获利，如果是炒作操盘又看不出明显的受益点，难道仅有看客的狂欢就一本满足？
从陆家嘴视频到宜家艳照，这种搞不清幕后推手，又暂时无法解读其商业诉求的事件越来越频繁，其实是内容分发平台多极化、传播载体多元化之后流量刺激以及网红门槛不断下探的必然结果，去中心化所引发的平台泛滥意味着市场化的初级阶段，每个人都以自己擅长的方式抢流量，争用户，巩固基本盘，推动着这场盛宴变成狂欢。
理论上，任何禁得起45度镜头考验的妹纸都有网红的潜质，因此网红的高度同质化成为流量变现的最大门槛，靠着持续送福利能否跻身几百万网红中最牛的2.5万头部群体，是这场狂欢能否持续下去的最大变数。
网红流水线上谁是赢家？
鲁迅说过，中国人“一见短袖子，立刻想到白胳膊，立刻想到全裸体，立刻想到生殖器，立刻想到性交，立刻想到杂交，立刻想到私生子，中国人的想象惟在这一层能够如此跃进”。且不说此话是否偏激，但网红想打开的就是这层想象力。
1、靠气质变现，别想了
靠颜值赚钱的逻辑没问题，傍电商、卖广告，当精准受众的移动入口，都是可行的商业模式，但极少数人才有这种号召力，其中又只有最头部的群体才具备投资价值。当年微博也是百家争鸣，而当各路名人转化为大V收割流量红利时，草根的好日子就到头了。
真正的明星仍然具备随时消灭草根网红的人气和影响力，赵本山、郭德纲从刘老根和德云社切换到新平台上不存在任何学习成本，雷军的Are you ok做成视频一样爆红，陈年虽然被周杰伦的粉丝暴成翔，一样可以做出“什么是垃圾”的直播节目。
2、监管日益收紧的窗口期
如《北京网络直播行业自律公约》之类的规定，仍倾向于事后追责而不是事先监控，诸如实名认证，不满18岁不能注册，视频加水印，对直播内容进行存储等等。
野蛮生长的窗口期必定十分短暂，网红们不在有限时间内沉淀下足够的活跃用户，完成把衣服穿回来的转变，当流量的眼光变得挑剔时，难免一夜入冬。
所以黑名单不论如何加长，也挡不住跃跃欲试的后来者，而且由于直播监管的加强，这些人必然回归线下，短时间宜家式福利或将成为常态。
3、戏法人人会变，各有巧妙不同
卖货和卖广告是自媒体的主要变现模式，特High和特Low的则在玩社群。
先说卖货，虽然是美丽说、蘑菇街式导购模式的个人化，但正呈现出做快消品和奢侈品的两极分化，前者注定是过度，不管口红经济、内裤经济之类的理论如何支撑低决策门槛的非刚需产品，网红的出货效率上也比不过电商，除非你卖的是个性化的情趣产品。高附加值的奢侈品是个例外，文怡家常菜已经证明名人大V对中国高净值人群的影响力。
广告都是软文的方式存在的，类似腾讯芒种那样的补贴计划，它会满足相当一部分自媒体小富即安的生活，但想以此名利双收是天方夜谭。
我们见证的是流量时代，网红迅速崛起也加速破灭的过程。
网红经济就像刘晓庆撞到了玻璃门，留下点粉底都成了传播奇观，又像是优衣库事件中图腾化的试衣间，热情之后，事若春梦了无痕。这大概也是多数网红的夙命。