China's industrial and commercial administration issued new rules on Internet advertising, Baidu: firm support, effective implementation of Baidu, advertising-IT information
On July 8, this morning, the State administration for industry and Commerce issued the interim measures for the administration of Internet advertising, e-commerce, search, social networking and other Internet ads made clear industry-wide specification and will come into effect on September 1.
The approach calls, Internet advertisement should be identifiable, marked marked "advertisement", so that consumers can identify it as advertising. Paid search advertising and organic search results are clearly distinguishable. Health, medicine, special medicine formulas, medical devices, pesticides, veterinary drugs, health food advertising and other laws and administrative regulations shall be reviewed by the ad agency review of special goods or advertising, without review, and shall not be published. Internet advertising of advertisers responsible for authenticity of advertising, advertisers, advertising agents, in accordance with the provisions of the advertising law fulfill identification documents, check the advertising content of the obligation.
Issued by the State administration for industry and Commerce of the interim measures for the management of Internet advertising, Baidu has responded to the media: firm support, effective implementation. Baidu believes that new rules for the Internet advertising industry create a more fair and equitable, transparent and efficient business environment. Baidu will be firmly committed to the new rules, effective compliance, together with industry partners to promote more healthy development of the Internet and Internet advertising industry.
Administration for industry and Commerce of the Internet ad interim measures for the administration of the original
Circular of the State administration for industry and Commerce
No. 87th
Of the interim measures for the management of Internet advertising has been considered and passed by State administration for industry and Commerce Council meetings, are hereby promulgated and, as of September 1, 2016.
Director Zhang Mao
The July 4, 2016
Interim measures for the management of Internet advertising
(Released July 4, 2016, State administration for industry and commerce, the 87th)
First in order to regulate Internet advertising campaign, protecting the legitimate rights and interests of consumers, promote the healthy development of Internet advertising and maintaining a fair and competitive market economy order, in accordance with the People's Republic of China advertisement law (hereinafter referred to as advertising method) and other laws and administrative regulations, these measures are formulated.
Article use of the Internet for advertising campaigns, advertising law and the present regulations shall apply.
Article Internet advertising in these measures refers to Internet media such as Web sites, Web pages, Web applications, text, images, audio, video or other forms of, directly or indirectly, commercial advertisements to sell goods or services.
Internet advertising referred to in the preceding paragraph include:
(A) sell goods or services contain linked text, picture or video and other forms of advertising;
(B) email advertising to sell goods or services;
(C) paid search advertising to sell goods or services;
(D) commercial show advertising to sell goods or services, laws, rules and regulations requiring the operator shall provide the consumer with the information is presented in accordance with the provisions;
(E) other commercial media selling goods or services via the Internet.
Fourth to encourage and support the advertising industry organization in accordance with the laws, rules, regulations and the articles of Association, development of industry standards, strengthening self-discipline, promoting the development of industry, lead member law engaging in Internet advertising campaigns to promote the Internet advertising industry credibility construction.
Fifth law or administrative regulations prohibit the production, sale of goods or provision of services, as well as prohibiting the advertising of goods or services, no unit or individual may, on the Internet, design, production, agency and publishing of advertisements.
Prohibition of the use of the Internet published advertising of prescription drugs and tobacco.
Article sixth medical treatment, medicines, special formula foods for medical use, medical devices, pesticides, veterinary drugs, health food ads and other laws and administrative regulations shall be reviewed by the ad agency review of special goods or advertising, without review, and shall not be published .
Article seventh Internet advertisement should be identifiable, marked marked "advertisement", so that consumers can identify it as advertising .
Paid search advertising and organic search results are clearly distinguishable .
Eighth article by using the Internet, sending advertising shall not affect normal users use the network . Through pop-up ads on the Internet page, should be significantly marked closed sign, ensuring a key to close.
Not entice users to click on ads to deception.
Without permission, not a user send email advertising or advertising links.
Nineth Internet advertisers, advertising agents and advertisement publishers shall conclude a written contract in the Internet advertising campaigns.
Article tenth of Internet advertisers should be responsible for authenticity of advertising content.
Advertisers publishing the subjects of all Internet advertising identity certifications, approvals, cited content should be true, lawful and effective.
Advertisers can set up their own Web sites or have a legitimate right to self publish Internet media advertising, may also appoint advertising agents and publishers to publish the advertising on the Internet.
Internet advertising Internet advertising agents and advertisement publishers commissioned advertising, modify the advertising content shall be in written form or other can be confirmed notice to service its Internet advertising agents and advertisement publishers.
11th for advertisers or advertising agents pushing or display Internet advertising, and was able to check the advertising content, and advertising decisions of natural persons, legal persons or other organizations, is the Publisher of Internet advertising.
12th Internet advertisers and advertising agents shall be in accordance with the relevant provisions of the State establishing and perfecting the Internet advertising business to undertake registration, audit, archive management system, to examine identification and registration of advertisers names, address and valid contact information, such as status information, registration files and periodically verify the update.
Internet advertisers and advertising agents shall examine relevant documents, check the ads, advertising on content or supporting documentation is not complete, not design, production, agency, released.
Internet advertisers and advertising agents shall be equipped with the familiar advertising review of advertising regulation staff conditions should also establish an organization responsible for Internet advertising review.
Article 13th can be programmed to buy advertising to Internet advertising, through demand-side platforms, media advertising platform and advertising platform for information exchange, such as the provision of information integration, data analysis and other services for targeted release.
Internet advertising issued by programmed buying advertising, advertising demand-side platform operators should clearly indicate the source of advertising.
14th ad refers to the integration of demand-side platform advertiser demand for advertisers advertisers to provide publishing services platform. Advertising demand-side platform operators is the Internet publishers and advertising agents.
Media platform is an integrated media resources for media owners or managers to provide programming ad distribution and filter media services platform.
Advertising information-exchange platform is to provide data exchange, match analysis, transaction settlement services, such as data-processing platform.
15th ad demand-side platform operators and media platform operators and advertising information-exchange platform operators and members of the media platform, making Internet advertising contract, shall examine the relative parties identity documents, real name, address and valid contact information, such as registration files and periodically verify the update.
Media platform operators and advertising information-exchange platform operators and members of the media platform, on which he knows or should know of the illegal advertisements, should take delete, shielding, broken links and other technical measures and management measures, to stop it.
16th article Internet advertising campaigns shall not commit any of the following acts:
(A) providing or using applications, hardware, and legitimate business advertising for others to take blocking, filters, covers, fast forward limited measures, such as;
(B) use of network access, network devices, applications, and disruption of normal advertising data, alter or block other legitimate business advertising, loading ads without authorization;
(C) the use of false statistics, dissemination of results or Internet media value, inducing price is incorrect, to seek illegitimate interest or damage the interests of others.
Article 17th did not participate in the Internet advertising business, only Internet advertising Internet information service providers to provide information services, of which he knows or should know to use the information services of the release illegal ads should be stopped.
Article 18th Internet advertising illegal imposition of administrative penalty, which the Publisher is located industrial and commercial administrative departments. Jurisdiction of the local administration for industry and Commerce Department of advertising different advertisers and advertising agents have difficulty, advertisers, operators of illegal transfer of advertisers and advertising agents located industrial and commercial administrative departments.
Advertisers, advertising agents, where local industry and commerce administration authorities found illegal clues or receive a complaint or information, or jurisdiction.
Advertisers to post illegal advertisements impose administrative penalties on their own, by advertising the primary jurisdiction of the local administration for industry and Commerce Department.
19th industrial and commercial administrative departments in investigating illegal ads, may exercise the following powers:
(A) conduct inspections over the place of alleged illegal advertising;
(B) asking the parties concerned are suspected of violating, and to investigate the relevant entities or individuals;
(C) deadline requirements were suspected of violating parties provide relevant supporting documents;
(D) check out, copy, and allegedly illegal advertising-related contracts, notes, books, advertising and Internet advertising background data, screen, page, save, photographs and other methods to confirm the Internet advertising content;
(E) to suspend publishing may result in serious consequences for the alleged unlawful advertisements.
Industrial and commercial administrative departments according to law when exercising the powers prescribed in the preceding paragraph, the Parties shall assist and cooperate, refuse, obstruct or concealing the real situation.
20th of Administration for industry and commerce on Internet advertising technology monitoring and recording data, can be used as Internet advertising for illegal imposition of administrative penalty or administrative measures of digital evidence.
21st article violation this approach fifth article first paragraph provides, using Internet advertising marketing ban production, and sales of products or provides of service, or ban released advertising of commodity or service of, in accordance with advertising method 57th article fifth items of provides be punishment; violation second paragraph of provides, using Internet released prescription drug, and tobacco advertising of, in accordance with advertising method 57th article second items, and fourth items of provides be punishment.
22nd disobey article sixth, uncensored publication of advertisements, according to the advertising law article 58th 14th in the first paragraph shall be punished.
23rd disobey article seventh Internet advertising, does not have a recognizable, in accordance with article 59th of advertising provisions of the third paragraph shall be punished.
24th article violation this approach eighth article first paragraph provides, using Internet released advertising, not significantly marked close logo and ensure a key close of, in accordance with advertising method 63rd article second paragraph of provides for punishment; violation second paragraph, and third paragraph provides, to cheat way induces user click advertising content of, or without allows, in user sent of e-mail in the additional advertising or advertising links of, ordered corrected, at 10,000 yuan above 30,000 yuan following of fine.
25th article violates this way to 12th, the second paragraph of article, Internet advertisers, advertising agents are not in accordance with the relevant provisions of the State establish and perfect an advertising management system, or does not check the content of advertising, according to article 61st of advertising law shall be punished.
26th under any of the following circumstances, correction, fines of between 10,000 yuan and 30,000 Yuan:
(A) the demand side platform operators disobey 13th of article, advertisement published by programmed buying patterns had no indication of source;
(B) the media platform operators and advertising information-exchange platform operators and members of the media platform, violation of the 15th article of this approach, the second paragraph, does not fulfil the relevant obligations.
27th disobey article 17th, Internet information service providers knew or should have known of the Internet advertising illegal action to stop, according to article 64th advertising law will be punished.
28th industrial and commercial administrative departments in accordance with the advertisement law and these rules, provisions of the decision on administrative penalty should be adopted by the business credit information publicity system to the public according to law.
29th these measures come into force on September 1, 2016.
中国工商总局颁布互联网广告新规，
百度：坚决拥护，切实执行 -
百度,广告 - IT资讯
7月8日消息，今天上午，国家工商行政管理总局发布了《互联网广告管理暂行办法》，对电商、搜索、社交等互联网全行业广告作出明确规范，并将于9月1日正式开始实施。
《办法》要求，互联网广告应当具有可识别性，显著标明“广告”，使消费者能够辨明其为广告。付费搜索广告应当与自然搜索结果明显区分。医疗、药品、特殊医学用途配方食品、医疗器械、农药、兽药、保健食品广告等法律、行政法规规定须经广告审查机关进行审查的特殊商品或者服务的广告，未经审查，不得发布。互联网广告的广告主对广告内容真实性负责，广告发布者、广告经营者按照《广告法》的规定履行查验证明文件、核对广告内容的义务。
对于国家工商总局发布的《互联网广告管理暂行办法》，百度方面向媒体发表回应称：坚决拥护，将切实遵照执行。百度认为，新规将为互联网广告行业塑造一个更为公平公正、透明高效的商业环境。百度将坚决拥护新规，切实遵照执行，与行业伙伴一起促进互联网广告行业及互联网业更为健康发展。
附工商总局《互联网广告管理暂行办法》原文
国家工商行政管理总局令
第87号
《互联网广告管理暂行办法》已经国家工商行政管理总局局务会议审议通过，现予公布，自2016年9月1日起施行。
局长张茅
2016年7月4日
互联网广告管理暂行办法
（2016年7月4日国家工商行政管理总局令第87号公布）
第一条为了规范互联网广告活动，保护消费者的合法权益，促进互联网广告业的健康发展，维护公平竞争的市场经济秩序，根据《中华人民共和国广告法》（以下简称广告法）等法律、行政法规，制定本办法。
第二条利用互联网从事广告活动，适用广告法和本办法的规定。
第三条本办法所称互联网广告，是指通过网站、网页、互联网应用程序等互联网媒介，以文字、图片、音频、视频或者其他形式，直接或者间接地推销商品或者服务的商业广告。
前款所称互联网广告包括：
（一）推销商品或者服务的含有链接的文字、图片或者视频等形式的广告；
（二）推销商品或者服务的电子邮件广告；
（三）推销商品或者服务的付费搜索广告；
（四）推销商品或者服务的商业性展示中的广告，法律、法规和规章规定经营者应当向消费者提供的信息的展示依照其规定；
（五）其他通过互联网媒介推销商品或者服务的商业广告。
第四条鼓励和支持广告行业组织依照法律、法规、规章和章程的规定，制定行业规范，加强行业自律，促进行业发展，引导会员依法从事互联网广告活动，推动互联网广告行业诚信建设。
第五条法律、行政法规规定禁止生产、销售的商品或者提供的服务，以及禁止发布广告的商品或者服务，任何单位或者个人不得在互联网上设计、制作、代理、发布广告。
禁止利用互联网发布处方药和烟草的广告。
第六条医疗、药品、特殊医学用途配方食品、医疗器械、农药、兽药、保健食品广告等法律、行政法规规定须经广告审查机关进行审查的特殊商品或者服务的广告，未经审查，不得发布。
第七条互联网广告应当具有可识别性，显著标明“广告”，使消费者能够辨明其为广告。
付费搜索广告应当与自然搜索结果明显区分。
第八条利用互联网发布、发送广告，不得影响用户正常使用网络。在互联网页面以弹出等形式发布的广告，应当显著标明关闭标志，确保一键关闭。
不得以欺骗方式诱使用户点击广告内容。
未经允许，不得在用户发送的电子邮件中附加广告或者广告链接。
第九条互联网广告主、广告经营者、广告发布者之间在互联网广告活动中应当依法订立书面合同。
第十条互联网广告主应当对广告内容的真实性负责。
广告主发布互联网广告需具备的主体身份、行政许可、引证内容等证明文件，应当真实、合法、有效。
广告主可以通过自设网站或者拥有合法使用权的互联网媒介自行发布广告，也可以委托互联网广告经营者、广告发布者发布广告。
互联网广告主委托互联网广告经营者、广告发布者发布广告，修改广告内容时，应当以书面形式或者其他可以被确认的方式通知为其提供服务的互联网广告经营者、广告发布者。
第十一条为广告主或者广告经营者推送或者展示互联网广告，并能够核对广告内容、决定广告发布的自然人、法人或者其他组织，是互联网广告的发布者。
第十二条互联网广告发布者、广告经营者应当按照国家有关规定建立、健全互联网广告业务的承接登记、审核、档案管理制度；审核查验并登记广告主的名称、地址和有效联系方式等主体身份信息，建立登记档案并定期核实更新。
互联网广告发布者、广告经营者应当查验有关证明文件，核对广告内容，对内容不符或者证明文件不全的广告，不得设计、制作、代理、发布。
互联网广告发布者、广告经营者应当配备熟悉广告法规的广告审查人员；有条件的还应当设立专门机构，负责互联网广告的审查。
第十三条互联网广告可以以程序化购买广告的方式，通过广告需求方平台、媒介方平台以及广告信息交换平台等所提供的信息整合、数据分析等服务进行有针对性地发布。
通过程序化购买广告方式发布的互联网广告，广告需求方平台经营者应当清晰标明广告来源。
第十四条广告需求方平台是指整合广告主需求，为广告主提供发布服务的广告主服务平台。广告需求方平台的经营者是互联网广告发布者、广告经营者。
媒介方平台是指整合媒介方资源，为媒介所有者或者管理者提供程序化的广告分配和筛选的媒介服务平台。
广告信息交换平台是提供数据交换、分析匹配、交易结算等服务的数据处理平台。
第十五条广告需求方平台经营者、媒介方平台经营者、广告信息交换平台经营者以及媒介方平台的成员，在订立互联网广告合同时，应当查验合同相对方的主体身份证明文件、真实名称、地址和有效联系方式等信息，建立登记档案并定期核实更新。
媒介方平台经营者、广告信息交换平台经营者以及媒介方平台成员，对其明知或者应知的违法广告，应当采取删除、屏蔽、断开链接等技术措施和管理措施，予以制止。
第十六条互联网广告活动中不得有下列行为：
（一）提供或者利用应用程序、硬件等对他人正当经营的广告采取拦截、过滤、覆盖、快进等限制措施；
（二）利用网络通路、网络设备、应用程序等破坏正常广告数据传输，篡改或者遮挡他人正当经营的广告，擅自加载广告；
（三）利用虚假的统计数据、传播效果或者互联网媒介价值，诱导错误报价，谋取不正当利益或者损害他人利益。
第十七条未参与互联网广告经营活动，仅为互联网广告提供信息服务的互联网信息服务提供者，对其明知或者应知利用其信息服务发布违法广告的，应当予以制止。
第十八条对互联网广告违法行为实施行政处罚，由广告发布者所在地工商行政管理部门管辖。广告发布者所在地工商行政管理部门管辖异地广告主、广告经营者有困难的，可以将广告主、广告经营者的违法情况移交广告主、广告经营者所在地工商行政管理部门处理。
广告主所在地、广告经营者所在地工商行政管理部门先行发现违法线索或者收到投诉、举报的，也可以进行管辖。
对广告主自行发布的违法广告实施行政处罚，由广告主所在地工商行政管理部门管辖。
第十九条工商行政管理部门在查处违法广告时，可以行使下列职权：
（一）对涉嫌从事违法广告活动的场所实施现场检查；
（二）询问涉嫌违法的有关当事人，对有关单位或者个人进行调查；
（三）要求涉嫌违法当事人限期提供有关证明文件；
（四）查阅、复制与涉嫌违法广告有关的合同、票据、账簿、广告作品和互联网广告后台数据，采用截屏、页面另存、拍照等方法确认互联网广告内容；
（五）责令暂停发布可能造成严重后果的涉嫌违法广告。
工商行政管理部门依法行使前款规定的职权时，当事人应当协助、配合，不得拒绝、阻挠或者隐瞒真实情况。
第二十条工商行政管理部门对互联网广告的技术监测记录资料，可以作为对违法的互联网广告实施行政处罚或者采取行政措施的电子数据证据。
第二十一条违反本办法第五条第一款规定，利用互联网广告推销禁止生产、销售的产品或者提供的服务，或者禁止发布广告的商品或者服务的，依照广告法第五十七条第五项的规定予以处罚；违反第二款的规定，利用互联网发布处方药、烟草广告的，依照广告法第五十七条第二项、第四项的规定予以处罚。
第二十二条违反本办法第六条规定，未经审查发布广告的，依照广告法第五十八条第一款第十四项的规定予以处罚。
第二十三条互联网广告违反本办法第七条规定，不具有可识别性的，依照广告法第五十九条第三款的规定予以处罚。
第二十四条违反本办法第八条第一款规定，利用互联网发布广告，未显著标明关闭标志并确保一键关闭的，依照广告法第六十三条第二款的规定进行处罚；违反第二款、第三款规定，以欺骗方式诱使用户点击广告内容的，或者未经允许，在用户发送的电子邮件中附加广告或者广告链接的，责令改正，处一万元以上三万元以下的罚款。
第二十五条违反本办法第十二条第一款、第二款规定，互联网广告发布者、广告经营者未按照国家有关规定建立、健全广告业务管理制度的，或者未对广告内容进行核对的，依照广告法第六十一条第一款的规定予以处罚。
第二十六条有下列情形之一的，责令改正，处一万元以上三万元以下的罚款：
（一）广告需求方平台经营者违反本办法第十三条第二款规定，通过程序化购买方式发布的广告未标明来源的；
（二）媒介方平台经营者、广告信息交换平台经营者以及媒介方平台成员，违反本办法第十五条第一款、第二款规定，未履行相关义务的。
第二十七条违反本办法第十七条规定，互联网信息服务提供者明知或者应知互联网广告活动违法不予制止的，依照广告法第六十四条规定予以处罚。
第二十八条工商行政管理部门依照广告法和本办法规定所做出的行政处罚决定，应当通过企业信用信息公示系统依法向社会公示。
第二十九条本办法自2016年9月1日起施行。