Internet companies hire male models half naked marketing, the old man scolded sin-e-marketing, advertising-IT information

This afternoon, in wangjing near SOHO's Fountain "meat pushing" marketing dozens of men naked upper body appeared, but blocked by a passing man soon appeared, saying such a move was immoral. Planned push this meat is a networking company, which claimed that planned activities on the Internet is joint property by Uncle "go". According to the legal daily reporter, this was after following the Spartan warriors, Bikini girls, Beijing third meat pushed events.

Wangjing is now half-naked male models doing marketing by passing the old man scolded

This afternoon, dozens of bare-chested young men near wangjing SOHO square, played an "meat pushing" marketing campaign. While planning this farce is a company, they are implementing a network product.

See reporter according to the user's picture, the nude male model letter they wore face masks, lower body, clad uniform nine Swan white skirts and white trousers, and pointy white shoes, showing their muscles and ankles.

In their abdomen and waist with its computer still print out product promotion, they forked over to one side or one hand strike a pose, or a number of people to form a group of waving arms and legs dancing. Many came to watch the surrounding around the public.

Such marketing seems didn't last long, however, a man was last seen wearing a purple shirt through here, followed by a transitional scene: big finger at the half naked young male model, denounced them as immoral or even swearing at the scene.

Response is a network technology company pushed the meat marketing

According to a witness at the scene said the matter and push the meat market, which lasted not long to be wearing purple shirts for Grandpa and staying away.

Today at about 6 o'clock in the evening, after the reporter arrived on the scene, has not seen this "meat pushing" marketing, asked a nearby office buildings within several security guards, they said they did not know about this. Wangjing SOHO properties also have not responded to this matter.

But the legal evening news reporter learned that, in this regard, the planning of the marketing company, its official micro-blog in the meat pushes plan to be away for 44 minutes later responded by saying: "today in wangjing SOHO meat pushed, then was gone by Uncle joint property ... Says our sin ... Grandpa you don't say, when home from the APP out, thought of today. The face, not worth mentioning. ”

This evening at 8 o'clock, related tweets have been deleted.

Expert Bo eyeballs looking for gimmicks not only tarnish the image of their product image that challenges the public to accept the bottom line

Beijing Guan Zhou Xuliang, Director of lead law firm lawyers said, businesses to pursue marketing effectiveness is actually the first time blogger eyeball, looking for a gimmick to sell the product, which left a deep impression on people.

Some businesses even by hook or by crook, for example some time ago bikini beauty "meat pushing" marketing, in fact, not only defaced for their brand image, is a challenge for public acceptance.

Provisions of article III of the code of advertising: "advertisements should be truthful and lawful, healthy forms of expression to advertising content, in line with the requirement of the Socialist spiritual civilization construction and carrying forward the fine traditional culture of the Chinese nation. "Nineth eighth paragraph shall not contain obscenity, pornography, gambling, superstitious, terrorist or violent content. So vulgar marketing scale should ensure publicity to be represented in the form of health, not related to pornography, violence, and so on.

On this matter the company is suspected of sleazy marketing, if suspected of violating? Also requires further investigation and identification of the business sector, indeed illegal, according to the relevant provisions of the law on advertising to make administrative punishment.

网络公司雇男模半裸营销，老人大骂伤风败俗 - 网络营销,广告 - IT资讯

今天下午，在望京SOHO喷泉附近又现“肉推”营销，数十名男子赤裸着上半身现身，但现身不久就被一名路过的老大爷阻止，称这样的举动实在伤风败俗。策划此场肉推是一家网络公司，其在网上发声称策划活动被大爷联合物业“搞走了”。据《法制晚报》记者了解，这已经是继斯巴达勇士、比基尼美女之后，北京出现的第三起肉推事件。

事件望京现半裸男模做营销被路过老者骂走

今天下午，数十名赤裸上身的年轻男子出现在望京SOHO附近广场上，上演着一场“肉推”营销活动。而策划这场闹剧的是一家公司，他们在推行着一款网络产品。

根据网友提供的图片记者看到，这些半裸的男模他们头戴着微信表情面具，下半身则统一穿着天鹅白纱短裙和白色九分裤，还有尖尖的白色皮鞋，露出自己的肌肉和脚踝。

在他们的腹部和腰部还贴着用电脑打印出来的产品宣传，他们或一只手叉着腰在一旁摆出pose，或几人结成一组挥舞着手臂和腿部跳着舞。周围围了许多前来看热闹的市民。

然而这样的营销似乎没坚持多长时间，一名身穿紫色花衬衫的老大爷途经此地，随后发生了转折性的一幕：大爷用手指着这些半裸的年轻男模，痛斥他们这样的行为伤风败俗，甚至直接在现场开骂。

回应系一家网络科技公司搞肉推营销

据一名在现场目睹了此事的网友称，这场肉推营销持续了没多长时间就被穿着紫衫的大爷和物业劝离了。

今天晚上6时许，记者赶到现场之后，并未见到这场“肉推”营销，记者询问了附近写字楼内的几名保安，他们对此事表示不清楚。望京SOHO物业方也未对此事做出回应。

但《法制晚报》记者了解到，就此事，策划该场营销的公司，其官方微博在肉推策划被劝离的44分钟后回应称：“今天在望京SOHO搞了场肉推，后来被大爷联合物业搞走了。。。说我们伤风败俗。。。大爷您就别说了，当年从APP老家出来的时候，就想到今天了。这个脸，不要也罢。”

今天晚上8时许，相关微博已被删除。

专家博眼球找噱头不仅抹黑自己产品形象更挑战公众接受底线

北京冠领律师事务所主任周旭亮律师表示，商家追求的营销效果实际上是要在第一时间博人眼球，寻找可以推销该产品的噱头，从而给人留下深刻印象。

有些商家甚至为此不择手段，比如前段时间的比基尼美女“肉推”营销，实际上，这不仅是对自己品牌形象的污损，更是对公众接受能力的挑战。

《广告法》第三条规定：“广告应当真实、合法，以健康的表现形式表达广告内容，符合社会主义精神文明建设和弘扬中华民族优秀传统文化的要求。”第九条第八款规定不得含有淫秽、色情、赌博、迷信、恐怖、暴力的内容。所以低俗营销的尺度应该在于保证宣传时要以健康形式表达，不能涉及淫秽、暴力等内容。

而就此事该公司是否涉嫌低俗营销、是否涉嫌违法？还需要工商部门进行进一步调查和鉴定，若确实违法，可依据《广告法》相关规定对其进行行政处罚。