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published in(发表于) 2016/7/9 8:04:02
Technical communication: website structure optimization of the site benefits

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Technical communication: good for Web site optimization-SEO site structure optimization, webmaster-IT information

From netizens, Li Ming-posting

I have and exchange of many bloggers, found that many bloggers do a website SEO optimization, do not take the site structure, here, I want to tell you things, site structure optimization. Internal optimization, outer chain optimization is equally important. Reasonable structure of the site, can properly express the hierarchical relationships between the main content of the site and its content; from the user's point of view, allows the user to access information more clearly. For SEO, and clear relationship between primary and secondary site directory, with opportunities for search engine spiders to crawl, find key content quickly, was a prerequisites for the excellent page. Each of the benefits of optimization for the site is impossible to estimate. Here to talk about structure optimization and what are the advantages!

One, from a user experience perspective

Clear site structure can bring a better user experience, if a user has by clicking clear, quickly find the information they want, not only allows the user to browse easily and more conducive to retaining customers. Essentially, for a good user experience of the website, and search engines like websites, user behavior on the site, may be counted in the ranking algorithm. This is the reason why blog optimization is better, because a blog is simple, distinct priorities and help search engine spiders crawl included.

Second, from the search engine benefits

For search engine spiders, crawl the page content through the site structure to crawl the page content, so reasonably clear website structure allows the search engines to better include a page's content. Search engine recommended site structure for a flat tree-shaped network structure.

Flat structure: all pages in the Web site root, forming a flattened physical structure. The advantages of hierarchical structure of short, high efficiency of spiders, short URL, conducive to the inclusion and ranking of search engines. But the disadvantage is that semantic URL is not obvious, as data volumes grow sites become difficult to organize (need fair use here), not to do within the chain, weight transfer difficulty concentrating. Therefore, flat structure for simple vertical's small and medium sites. (Blogs are included in this category)

Tree structure: many directory websites or sections, or columns belong to the directory, or the directory section of the page. Structured, semantic clear URL, identify high search engines deal with internal link weight transfer will be easier management easy. Tree hierarchy but too deep will cause a collection slowed down and over the network structure will result in chaos Web site structure, link complex, likely to lead to decreased efficiency of spiders, so tree structure of program organization and link optimization is essential. This structure is suitable for many categories of content, content of the website. (Basic information kiosks are this type)

Third, the internal and external links to a site as important

Website optimization is from detail in all aspects of the weight point of view, the structural connection between external and internal relationships, establishing internal and external contacts, better indexed by search engines, such as external links, not only links, or to link keywords to set up Web site internal links, and search engine optimization guidelines.

Connected with the main content of the site, a user's favorite, search engines love pages, improve the content of the Web site, is an important criterion for SEO of a website!


技术交流:网站结构优化对网站的好处 - SEO优化,站长 - IT资讯

来自网友李明投稿

我先后和多位博主交流,发现很多博主对于做网站seo优化,不重视网站结构,在这里,我想告诉大家的事,网站结构优化。内部优化,外链优化同样重要。合理的网站结构,能正确表达网站的主要内容及其内容之间的层次关系;站在用户的角度考虑,能让用户获取信息更加清晰。对于seo方面来说,清晰有主次关系的网站目录,有机遇搜索引擎的蜘蛛爬行,迅速找到关键内容,是一个优页的必备条件。每一个优化对于网站的好处是无可估计的。下面说说结构优化的优势有哪些!

一、从用户体验角度来说

合理清晰的网站结构能带来较好的用户体验,如果用户能够通过清晰的点击,很快找到自己想要的信息,不但能让用户浏览方便,更有助于留住客户。从根本上说,对于用户体验好的网站,也是搜索引擎喜欢的网站,用户在网站上的行为方式,有可能会被计入排名算法中。这是为什么博客优化比较好做的原因,因为博客简单明了,主次分明是有利于搜索引擎的蜘蛛爬行收录。

二、从搜索引擎收录好处

对于搜索引擎蜘蛛来说,爬行页面内容一般是通过网站结构去抓取页面内容的,所以,合理清晰的网站结构有助于搜索引擎更好的收录页面内容。目前搜索引擎推荐的网站结构为扁平式树形网状结构。

扁平结构:所有网页都在网站根目录,形成一个扁平的物理结构。其优点是结构层次短,蜘蛛效率高,URL短,有利于搜索引擎的收录和排名。但缺点则是URL语义不明显,随着数据量的增加将使网站变得难以组织(这里需要合理使用标签),内链不好做,权重传递难以集中。所以,扁平结构适合简单垂直的中小型网站。(博客基本都属于这种类型)

树型结构:网站下面有许多目录或栏目,目录或栏目中再放属于该目录或栏目的网页。结构清楚,URL语义明确,识别度高,搜索引擎处理内部链接的权值传递会比较容易,后期管理比较容易。但是过深的树层次将导致收录速度下降,而且过密的网结构也会导致网站结构混乱,链接复杂,容易导致蜘蛛效率的下降,所以,做好树型结构的栏目组织和链接优化至关重要。这种结构适合内容类别多、内容量大的网站。(资讯站基本都是这类型)

三,对网站的内外链接同样重要

网站权重的优化就是从各方面的细致角度看,用结构连接起外部和内部之间的关系,建立起内外联系,更利于搜索引擎收录,比如发外部链接,不但是发链接就是,还要发链接的关键词以建立起网站内部联系,再利用结构优化指引搜索引擎。

用结构连接起网站的主要内容,做成一个用户喜爱,搜索引擎喜爱的页面,提高网站的内容,是一个网站seo的重要准则!






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