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published in(发表于) 2016/7/10 9:24:31
Jack MA do good: the rest has nothing to do business and make money,

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Ma made good: rest has nothing to do business and make money-Ma, the public interest-IT information

Ma public funds Ma, and Alibaba's Jack Ma, what's the difference?

Ma said his own State of mind to change and to the rest of your life to do what more and more clearly, even better than the original CEO when busy.

But these are all floating in the sea, deep down, that Ma Ma still. No matter what identity, he adhered to the "wind clear" nickname, refused to give a nickname to do their public plans.

Jet Li as "Tai Chi section," Ma Yun, a great love of the only chapter in the smiling, proud Wanderer was a man.

Wind clear is who? He is a martial arts have their own world outside expert, Linghu Chong's teacher, mountain hermit. Even better is that the wind Chhnang lonely nine swords is no recruit WINS after all the moves and complete understanding, and contains the Eastern philosophy of Tai Chi has many similar.

Before the age of 50 to make money, MA style of Qing Yang have created their own unique business. After 50 doing public service, Ma said he does not follow suit, not the same public way to go still to to learn to build all the "tricks" to help others succeed, wake up more people, then the "teach a man to fish", and finally without WINS have action to achieve the objective.

But no matter which identity, MA has been a like a breeze pure Yang, wind realisation has never become a recluse. He himself knew it, charities are private, public interest groups, need a spotlight, he went to take up this responsibility.

Unrelated to the rest of your career and making money

In 2013, the 49 years outgoing of the Ma of Alibaba Group's CEO position, "retired", became Chairman. The second year, 50 Ma and Tsai decided to take out the old partners of Alibaba Group's total share capital 2%, Jack Ma, the establishment of public funds. As for Ma, this is two double twist.

In an interview with reporters, Ma said they spent more and more time and think what to do next, and it has become increasingly clear.

" Based on my income and wealth today, and if we have to go to the pursuit of money, that pig makes no difference. Today, for me, is more important to put money where, where time is more important . "

He said that when at the age of thirty or forty, is his top priority in the list of things like entrepreneurs enhance their careers. But now the priority has changed, public service is referred to a more important position, he hoped that the first company as a public service to do and educational charity.

50 years to set up public fund of the Ma, MA feel time is running out, timing, ability, everything is ripe. " I'm doing things, nothing, and make money ."

"On the public, I was concerned about a wide range of, environmental protection, medical care, health, infrastructure, education, and now I'm pretty sure what you wanted to do, education is my interest, but can do well."

Now MA in weibo's certification was "rural teachers ' spokesman Ma."

Communicates public and commercial

On the public, Ma said he is less concerned about how other people rated. But he still regrets to reporters, is not not spending as much money easily.

"Different public and charity, charity is giving his heart and giving money. And the public is awakening more kindness, charity needed the money, but money is not enough, but spent the time, passion, wisdom, etc. "

In Ma's view, money is the easiest in the world, but good, but need to uphold the principle of "welfare state of mind, business practices."

He will this commercial of technique summary for three points: a is results oriented, cannot Lane has for quite a, no results, this is blind make has; II is efficiency oriented, others dry this pieces things 5 block money, you to towards 2, and 3 Yuan on do; three is fair oriented, public didn't approach forced others, cannot think himself special noble, others are is bad, fair to communication.

"Business people must think of their business models, and must require a public component. People who do public service, be sure to focus on results and efficiency. "Ma business and public-many of them are the same.

Ma public fund has been running for two years now, he says he is now looking for talent for Fund, one requirement is that the Fund's staff will never have to go through business training, business-minded. "I don't need them to make money, and know how to spend money more difficult than making money."

Of course cause a lot of people are now in turn, "public interest approach, business mentality", there are many public institutions are blind. Ma, like business, if done wrong than not do it.

Unique model

Other than the personal capacity to do public service, the company also has an annual turnover of 3 per thousand to do public service practice. According to Alibaba 94.3 billion yuan of revenue last year, the charity fund will reach 280 million Yuan.

Ma said that this is a practice of Alibaba's most unique, no company is doing all over the world before. More unique approach is that the money is controlled by the employees themselves.

"Alibaba has more than 30,000 employees democratically elect 10 public service partner, by public partners decide and dispose of public funds during his tenure. "Mr MA told reporters, at present Ali's Charity Fund has voted in more than 100 projects, and public funds is likely to increase this year.

In addition, he also provided Ali's employees must spend 3 hours a year of personal time to do public good. His argument is Ali's first product is the person, the public interest can change a person's heart, wake up people's goodwill and kindness. People change, products and technologies will naturally change. And the Ali products can influence 4, 500 million people, even after 1 billion, 2 billion.

Alipay, aliyun, Taobao auction, Ali combining communications and public affair. Ali staff also promote a "love record" (production of audio magazine for blind children), "House of love" (concerned about stray animals) and other public welfare projects. MA is very proud.

Do not follow anyone

On the road to public welfare, undeniable effects of Bill Gates. Ma said, grateful Gates planted the seeds in his mind.

Before you set up a public fund, MA has met with gates to discuss related issues. After the establishment of the Fund, he has repeatedly called Gates about public welfare-related things. Including this video to support global XIN public Assembly of Facebook founder Mark Zuckerberg is one of Ma friend.

The two friends have chosen to donate all their possessions to charity, Ma as China's richest man, is also involved in related discussions.

He very honestly, gates and Zuckerberg, he respects and admires. But that doesn't mean he's going to follow. "I never follow anybody, I always did it a different way."

In his view, will donate all the money, and some things are not ready, China is not the right environment and Foundation. He is a great entrepreneur and property management can be better. But in China, Ma said he could not find a person or an organization can effectively use this property.

"Seed is in the embryonic stage, have begun to build systems like me, try it yourself. 2% equity personal welfare fund is is an attempt, I was personnel mechanisms, such as construction, may be large-scale investment. "

Ma said his stake in Alibaba is 9%, now donate large ratio, he didn't want to do short of promises, want to be able to reason to do.

Public about it, and he said not to worry. Not just his own life to do, his child will do next, his colleagues would do the, yugong Yishan slowly make the world better.

"I've been Kinky things, is to not do a normal University".


做公益的马云:下半辈子的事业和赚钱无关 - 马云,公益 - IT资讯

马云公益基金的马云,和阿里巴巴的马云有什么不同?

马云说他自己心态有些变化,对下半辈子要做什么越来越清楚了,甚至还比原来做CEO的时候更忙了。

但这些都是浮在海面的变化,往深处走,马云依旧还是那个马云。无论哪一个身份,他都坚持“风清扬”的花名,拒绝了给做公益的自己另取一个花名的设想。

被李连杰称之为“太极思想九段”的马云,极其热爱这个仅在《笑傲江湖》中出现了一章的男人。

风清扬是谁?他是拥有自己武道的世外高人,令狐冲的老师,华山隐士。更妙的是,风清扬的独孤九剑是对所有的招式彻底领悟之后的无招胜有招,和蕴含东方哲学的太极有着诸多类似。

五十岁之前赚钱,马云学风清扬创造了自己的独特商道。五十岁之后做公益,马云说他依旧不效仿,要走不一样的公益路,依旧要去领悟搭建所有“招数”,帮助别人成功,唤醒更多人,然后“授之以渔”,最后无招胜有招地实现目的。

不过无论哪一重身份,马云一直是像风清扬,却永远成不了隐士风清扬。马云自己也深知这一点,慈善是私人的,公益却是群体的,更需要一个聚光灯下的他去担起这个责任。

下半辈子的事业和赚钱无关

2013年,49岁的马云卸任了阿里巴巴集团CEO的职务,“退休”转任董事长。第二年,50岁的马云和老伙伴蔡崇信决定拿出阿里巴巴集团总股本的2%,成立马云公益基金。对于马云而言,这是两个双重转折。

在接受记者采访时,马云说自己花了越来越多的时间,在想下辈子要做什么事情,而现在已经越来越清楚了。

以我今天的收入和财富,如果再要去追求钱,那跟猪也没有什么区别了。今天对我而言,更重要的是把钱用在哪里,把时间用在哪里更重要”。

他说在三四十岁的时候,他的列表中最优先的事情是像企业家一样提升自己的事业。但是现在优先级变了,公益被提到了更重要的位置,他希望首先把阿里巴巴当做公益去做,然后做好教育公益。

五十岁成立马云公益基金,马云觉得时间到了、时机有了,能力也有了,一切都是水到渠成。“我现在做的事情,没有一件事和赚钱有关系”。

“关于公益,我原来关注范围很广,环保、医疗、健康、基础设施,教育,现在我已经很确定自己自己要做什么,教育是我感兴趣的,而且能做好的”。

现在马云在新浪微博的认证是“乡村教师代言人马云”。

公益和商业相通

在公益上,马云说自己已经不太在乎别人怎么评价了。但是他依旧对记者感慨,花钱一点都不比赚钱容易。

”公益和慈善不同,慈善是给出自己的善心,给钱为主。而公益在于唤醒更多的善心,公益需要钱,但光有钱也是远远不够的,更需要花出的是时间、激情、智慧等等”。

马云看来,捐钱是世界上最容易的,但做好公益,却需要秉持“公益的心态,商业的手法”。

他将这种商业的手法总结为三点:一是结果导向,不能弄了老半天,没有结果,这就是瞎搞了;二是效率导向,别人干这件事情5块钱,你要争取2、3元就做好;三是公平导向,公益没办法强迫别人,不能觉得自己特别高尚,别人都是坏人,公平地沟通。

“做商业的人,必须想好自己的商业模式,必须要求有公益的成分。做公益的人,一定要看重结果和效率。”马云觉得商业和公益很多都是相同的。

马云公益基金现在已经运行了两年,他说现在他正在为基金物色人才,有一个要求就是基金的工作人员永远都要经过商业训练,有商业思维。“我不需要他们赚钱,懂得花钱比赚钱难”。

当然目前公益领域很多人都是反过来,“公益的手法,商业的心态”,更是有很多公益机构瞎做。马云觉得和商业一样,如果做错不如不做。

独一无二的模式

除了个人身份做公益之外,阿里巴巴还有一个每年拿出营业额的千分之三做公益的惯例。按照阿里巴巴去年943亿元的营收,这笔公益基金将达到2.8亿元。

马云说,这是阿里巴巴最独一无二的做法,之前全世界都没有哪个公司是这样做的。更加独特的做法是,这笔钱是由员工自己控制。

“阿里巴巴3万多名员工通过民主选举10名公益合伙人,由公益合伙人在任期内决定和支配公益基金。”马云对记者透露,目前阿里的公益基金已经投了100多个项目,而且今年的公益基金可能还会增加。

除此之外,他还规定阿里的员工必须每年抽出3个小时的私人时间去做公益。他的理由是阿里的第一个产品是人,公益能改变人的内心,唤醒人的善意和善心。人改变了,产品和技术自然会做改变。而阿里的产品是能影响4、5亿人,以后甚至是10亿、20亿。

支付宝、阿里云、淘宝拍卖、阿里通信都做了和公益相结合的事情。阿里员工内部也推进了“爱的留声机”(为盲童制作有声杂志)、“爱之家”(关注流浪小动物)等公益项目。马云对此非常骄傲。

不效仿任何人

走上公益之路,不可否认比尔盖茨的影响。马云说,感激盖茨在他的思想中种下了种子。

在成立公益基金之前,马云曾和盖茨会面讨论相关事宜。基金成立之后,他也曾多次打电话给盖茨聊公益相关的事情。包括这次以视频方式支持全球XIN公益大会的facebook的创始人扎克伯格也是马云的朋友之一。

两位朋友都选择了捐出自己全部财产做慈善,作为中国科技首富的马云,也常常被卷入相关的讨论中。

马云非常坦诚地说,对于盖茨和扎克伯格,他尊重并且敬佩。但是并不代表他现在要去效仿。“我从不效仿任何人,我总是走一条不一样的路”。

在他看来,将所有的钱都捐出去,有些事情还没有准备好,中国还没有合适的环境和基础。盖茨是一个伟大的企业家,可以将财产管理得好。但是在中国,马云说自己找不到一个人或者一个组织能有效地使用这笔财产。

“种子已经在萌芽,像我这样的人已经开始建立系统,自己尝试。用2%的股本设立个人公益基金是就是一种尝试,等我把机制、人才等都建设好了,也许会大规模投入”。

马云说自己所持阿里巴巴的股份不过是9%,现在捐出去的其实比例已经很大了,他不想去做空头的许诺,希望能够理性地去做。

公益这件事,他说不着急。不仅仅是他自己这辈子会去做,他的孩子接下来会做,他的同事也会做,愚公移山慢慢让世界更好。

“我最近在纠结的事情,就是要不要做一个师范大学”。






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