China's refusal to recall killing drawers from IKEA, the Xinhua News Agency: consumers do not lack a few nail-IKEA, life-IT information

IKEA recently announced to sales problems in China cabinets "conditional return policy", willing to provide free of charge to consumers who have purchased products wall connection accessories and free onsite installation, wall also accept returns when fixed requirements cannot be met.

These remedial measures, but reaffirmed its a service. And, according to media reports, in different regions, IKEA's services there are still differences, both parts of the city are also responsible for a free onsite installation, some cities to shop, consumers need to get free accessories, or a few nails, door installation need to be paid.

Today, IKEA also played petty, increasingly a farce. IKEA in China showed arrogance and wayward hurts who? Chinese consumers are really missing you a few nail it?

IKEA founder yinggewa·kanpulade said that true spirit of IKEA, is our passion, our innovative spirit of perseverance, our cost-conscious, we take responsibility and desire for helpfulness ... ... Recall turmoil, Chinese consumer only sees the "cost-conscious" do not see "responsibility", we cannot expect any "helpful"?

In quite a long time since the reform and opening up, our good corporate management methods, Western economic philosophy and corporate culture seen as an important way to promote local companies accelerate growth. IKEA recalls storm also allows us to see the other side, not all Western corporate philosophies and cultures really looks so beautiful.

Recall ever storm delayed, IKEA repeatedly to "standard depression" as an excuse to evade this should bear the responsibility, not only failed to live up to the Chinese market, and the trust of consumers, also departed from the founder's "IKEA."

Chinese consumers are really not short of IKEA a few nails. But recall turmoil reminds all entered the Chinese market enterprise, no matter where you come from, should abide by the basic norms of honest, law-abiding operators. China's huge consumer market and should have the ability and confidence to guide companies in maintaining the interests of consumers in the constant pursuit of higher standards.

Related reading : IKEA in China would have "deadly" conditions of return

Because there may be the risk of tipping over, IKEA Group shares recalled in North America, including best-selling MALM (Malm) 35.6 million, series drawer cabinets, but to "comply with Chinese standards" as grounds for refusing to recall MALM series drawer cabinets within the Chinese market. At this point, the City Council will issue a survey asking Shenzhen IKEA limited to cooperate with the investigation "problem of drawers".

The afternoon of July 7, IKEA Group began to look to China for MALM (Malm) series drawer cabinets products send "recall" message, announced two other measures: one is free of wall connection accessories and offers free onsite installation and support; second, if walls do not meet the requirements for wall fixing on IKEA accept returns. IKEA Group staff said, as long as it's from IKEA MALM series drawer cabinets purchased products of the group, regardless of when purchased, regardless of whether the original certificate is lost, can take one of these two measures.

It is learnt that the IKEA Group recalls in North America than of remedial measures being undertaken in China, only "conditional return" a distinction. CC, IKEA Group respects the Chinese consumer opinion, positive remedial measures like. Meanwhile, IKEA Group in Shenzhen will also recall measures implementation oversight.

宜家中国拒绝召回夺命抽屉柜，新华社：消费者不缺那几颗钉子 - 宜家,夺命柜 - IT资讯

近日宜家对在华销售的问题柜子宣布了“有条件退货政策”，愿意向已经购买相关产品的消费者免费提供墙体连接配件并免费上门安装，墙体不能满足固定要求时也可接受退货。

这些补救措施，不过是重申其早就有的一项服务。而且据媒体报道，在不同地区，宜家的这项服务还是有差别的，有的城市既提供配件也负责免费上门安装，有的城市消费者要自己到店领取免费配件，也就是那几颗钉子，上门安装还需另行付费。

时至今日，宜家还在耍小心眼儿，让事件越来越呈现出闹剧的意味。宜家在中国表现出的傲慢与任性伤害了谁？中国消费者真的缺你那几颗钉子吗？

宜家创始人英格瓦·坎普拉德曾说，真正的宜家精神，是依据我们的热忱，我们持之以恒的创新精神，我们的成本意识，我们承担责任和乐于助人的愿望……而在召回风波中，中国的消费者只看到了“成本意识”，看不到“承担责任”，还奢谈什么“乐于助人”？

改革开放以来相当长的时间里，我们把学习西方优秀企业的管理方法、经济理念和企业文化视作推动本土企业加速成长的重要途径。宜家召回风波也让我们看到了另一面，并不是所有西方先进企业的理念和文化真都如看上去那么美。

召回风波延宕至今，宜家反复以“标准洼地”作为借口，推脱本应当承担的责任，不仅完全辜负了中国市场和消费者的信赖，也背离了创始人提出的“宜家精神”。

中国消费者真的不缺宜家那几颗钉子。但召回风波提醒所有在进驻中国市场的企业，不论你来自哪里，都应恪守诚实守信、守法经营的基本准则。而中国庞大的消费市场也应该有能力和自信，去引导企业在维护消费者权益上不断追求更高标准。

相关阅读：宜家在中国将对“夺命柜”有条件退货

由于存在可能翻倒的风险，宜家集团同意在北美地区召回包括畅销的马尔姆（Malm）系列在内的3560万个抽屉柜，却以“符合中国标准”为由拒绝召回中国市场销售范围内的马尔姆系列抽屉柜。针对此事，市消委会发出调查函要求深圳宜家家居有限公司配合调查“问题抽屉柜”事宜。

7月7日下午，宜家集团开始向中国购买了马尔姆（Malm）系列抽屉柜产品的消费者发送“召回”信息，宣布两项措施：一是免费提供墙体连接配件并提供免费上门安装支持；二是如果墙体不能满足上墙固定的要求，宜家接受退货。宜家集团相关工作人员表示，只要是从宜家集团购买的马尔姆系列抽屉柜产品，无论何时购买、无论原始凭证是否丢失，均可采取上述两项措施之一。

据悉，与宜家集团在北美地区采取的召回措施相比，目前在中国采取的补救措施中仅“有条件退货”一项有所区别。市消委会对宜家集团尊重中国消费者意见、积极采取补救措施的行为点赞。同时，也将对宜家集团在深圳地区召回措施的落实情况进行监督。