PC Board reshuffling of the market: ASUS price, Jay micro, Onda exit, ECS, transformation-BIOSTAR motherboards, ASUS, Onda-IT information
When it comes to PC market, we seem to be caught in a vicious circle--manufacturers complained that consumers upgrade cycles are long, 6 years before computer, consumers PC upgrades are considered no sincerity, no performance increase, i3 can also fight for five years, but forcing manufacturers unwilling to invest money, effort to develop new products, you don't buy anyway. Just pulling in, falling PC market, Intel and Microsoft to be a PC Savior. Main Board is particularly bleak, Q2 quarterly shipments to some manufacturers dropped 20% even 30%, market reshuffle is inevitable, some brands will quit, some brands in transition, still holding on and will take price promotions, such as motherboard increase popularity.
Digitimes, citing Board of industry said Q2 Quarterly motherboard manufacturers suffered a worse-than-expected decline, most manufacturers ' shipments fell 20%, and some even dropped 30%. More tragedy was, Q3 Quarterly Orders from distributors will continue to weaken, that will impact motherboard manufacturer shipment targets for 2016.
Main Board of big brother ASUS, motherboard gigabyte 2015 respectively, shipments of 17.8 million and 17.1 million tablets, than the 19 million shipments in 2014 has been seeing. But it is not finished in 2016, demand is expected to be even weaker in the second half, coupled with changes in exchange rates, shipping delays Kaby Lake adverse factors, ASUS, gigabyte motherboard shipments are expected to decline by 5% 2016.
Brands a relatively good performance of ASUS, gigabyte, Taiwan and some continental brands exiting the motherboard market, turned to other business. After the withdrawal of these brands, they originally occupy entry-level midrange motherboard is expected to be ASUS, gigabyte eat may contribute to both shipments of 1 million boards, so two 2016 motherboard shipments also likely to catch up with the 2015 level.
City j-micro (Jwele) company has decided to pull out of the motherboard market, Onda is turned to 2-in-1 device, Mini PC and LCD monitor market, Taiwan motherboard makers, ECS elite motherboard has stopped its own brand motherboard, BIOSTAR are turning to developing embedded solutions 2015 motherboard BIOSTAR company shipped only 1.71 million, down by 44% 2016 might continue to cut in half.
In addition to exit and transition, the rest of the motherboard brand in order to "survive" the piece together, one of which is the sale, in terms of price, ASUS because the family still has the advantage of a solid.
In addition, motherboard manufacturers to also raise the city market on the Distributor and retail channel partners ' bonuses to encourage them to increase the order, but it also makes the financial risks of bad loans has increased, now that we have a few examples.
Board manufacturers have already downgraded its 2016 motherboard shipments goal, ASUS, gigabyte expects to ship 17 million motherboards, MSI expects to ship 4.5 million, ascore 4 million tablets, city, colorful expects shipments of 1.92 million, ECS expects less than 2 million tablets, BIOSTAR is less than 1 million.
PC主板市场大洗牌：华硕降价、杰微、昂达退出、ECS、映泰转型 - 主板,华硕,昂达 - IT资讯
说到PC市场，我们似乎陷入了一个怪圈——厂商抱怨消费者升级周期变长，6年才换电脑，消费者则认为PC产品升级没诚意，性能没提升，i3也能战五年，但这又迫使厂商不愿投入资金、精力开发新产品，反正你们也不买。就在这样的揪扯中，PC市场不断下滑，Intel和微软都当不了PC救世主了。主板市场尤其惨淡，Q2季度有些厂商的出货量下滑了20%甚至30%，市场洗牌不可避免，有些品牌将会退出，有些品牌开始转型，还在坚持的主板也会采取降价等促销手段提升人气。
Digitimes援引主板业界的消息称，Q2季度主板厂商遭遇了比预期还要严重的下滑，多数厂商的出货量下滑了20%，有些甚至下降了30%。更悲剧的是，Q3季度来自渠道商的订单还会继续走弱，这将影响主板厂商2016年的出货量目标。
主板市场的老大哥华硕、技嘉2015年分别出货了1780万、1710万片主板，比起2014年的1900万片出货量已经不可同日而语了。但这还不算完，2016年下半年市场需求预计还会更弱，再加上汇率变化、Kaby Lake出货延期等不利因素影响，华硕、技嘉2016年的主板出货量预计会下降5%。
一线品牌华硕、技嘉的表现还算是好的，台湾及大陆的一些品牌正在退出主板市场，转向其他业务。这些品牌退出之后，他们原本攻占的入门级中端主板预计会被华硕、技嘉吃下，可能会给这两者贡献一百万片主板的出货量，这样一来两家2016年的主板出货量还有可能追上2015年上水平。
大陆的杰微（Jwele）公司已经决定退出主板市场，昂达则转向2合1设备、迷你PC及LCD显示器等市场、台湾主板厂商方面，ECS精英主板已经停止自有品牌主板，映泰则转向开发嵌入式解决方案，映泰公司2015年主板出货量只有171万片，同比减少了44%，2016年可能会继续减半。
除了退出的和转型的，剩下的主板品牌要想“活命”也得拼，其中之一就是降价促销，在价格战方面，华硕公司因为家底雄厚还是有优势的。
此外，主板厂商还提高了大陆市场上的分销商及渠道零售合作伙伴的奖金以鼓励他们增加订单，不过这也使得财务坏账的风险提高了，现在已经有几个例子了。
主板厂商已经下调了2016年主板出货量目标，华硕、技嘉预计出货1700万片主板，微星预计出货450万片，华擎400万片，大陆的七彩虹预计出货192万片，ECS预计低于200万片，映泰则少于100万片。