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published in(发表于) 2016/7/12 6:20:31
Warcraft movie under China’s official map: less than 1.5 billion yuan at the box office,

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Warcraft movie under China's official mapping:-world of Warcraft less than 1.5 billion yuan at the box office, movie, box office-IT information

Warcraft movies past and present

Warcraft is determined by United States legendary, Blizzard Entertainment produced the fantasy action film, directed by dengken·qiongsi, Travis Fimmel, Toby Kebbell, po la·badun, ? Schneider Ze, and starring Ben foster, Daniel Wu, duominike·Ku Cooper, Robert Kazinsky joint. Film is based on the 1994 Blizzard Entertainment game Warcraft: humans and Orcs adaptations.

Blizzard announced that Warcraft was released in 09 that year, then bounced by 16, but once on the BlizzCon, Blizzard CEO Paul Sams once before announced that Blizzard intends to make Warcraft movie, even over 5 years, the analysis of this point in time it can be said that Blizzard is planning to shoot in at least 10 years.

Warcraft why fire?

Remember CCTV said role of Warcraft sexy exposing it? Remember the first time I saw flying flying mounts in Azeroth when in the mood? Every Warcraft players learned that Warcraft movie in the first place remember?

Might as well show you a data.

Number of players

Number of global players active

It is clear that Union weakness, but you want to count is the number of State suits have nearly 6 million the number of players, and at the peak of world of Warcraft was only 12 million active users worldwide, accounted for half of China.

At the time was the world's largest online games and what we have to say is, Wow and still is one of the end travel giant.

Warcraft received mixed reviews

Warcraft received mixed varies, even extreme polarization, is not all of people are to of is feelings points, after all game adapted movie itself is a small all classification, and Warcraft of plot and too "epic level", was had said "a Flash gold town of story on enough took TV has", really of is are not exaggerated, world of Warcraft in the each a bit NPC are has himself of story, even even crossroads of a only small black lion are has it himself of story. Such plots are doomed in less than 2 hours is impossible, and Warcraft movie to take world of Warcraft fans with the way people, renditions of the story of Warcraft 1 weaved in the Warcraft movie. This problem is caused by what?

Plot is thin, the story changes, the final result is that many fans do not buy it, non-fans don't understand. OK, don't play Warcraft is destined to experience hardcore "Union dog" and "tribe pig" mood.

Hot Warcraft China failed to achieve the desired

China of Warcraft expected is 2 billion box office, and early box office high of main reasons is not said China movie market to beyond Europe market, but commercial Shang of operation, first million up acquisition of global pictures, and global pictures shooting has Warcraft, million up does not hope global pictures in himself its first Department film too poor, so everyone can see earlier of hospital line film rate, and 2nd Warcraft in China belongs to "Venus" level of game, that era has how many around? How many derivatives? And China is now and how much the game is associated with Warcraft? I called MT and the shankoushan book of the wars and the legend of turret, and so on. Finally, look at the title what do we find?

Excluding Tencent, China how many pictures have appeared in the opening credits? Warcraft in China of hot its main reasons is because the big game manufacturers crazy Chang, game industry of Carnival, but apart from began of hot, Warcraft after, all is flower, Warcraft of movie and no change we of life, it just is one feast, feast after left of is a not to 1.5 billion box office of data, also has belongs to generation Warcraft memory of end.


《魔兽》电影中国正式下映:票房未达15亿元 - 魔兽,电影,票房 - IT资讯

《魔兽》电影的前世今生

《魔兽》是由美国传奇影业、暴雪娱乐联合出品的奇幻动作片,由邓肯·琼斯执导,崔维斯·费米尔、托比·凯贝尔、宝拉·巴顿、本·施耐泽、本·福斯特、吴彦祖、多米尼克·库珀、罗伯特·卡辛斯基联合主演。影片根据1994年暴雪娱乐制作的游戏《魔兽争霸:人类与兽人》改编。

其实暴雪当年宣布《魔兽》是要在09年上映的,而后跳票到16年,但是在曾经的暴雪嘉年华上,暴雪公司的前首席执行官Paul Sams就曾经宣布过暴雪打算拍魔兽的电影,甚至筹划了5年,这个时间点分析可以说,暴雪用了至少10年来筹划跟拍摄。

《魔兽》为什么在火?

还记得当年央视说魔兽角色性感暴露么?还记得当年第一次看到飞行坐骑在艾泽拉斯大陆飞翔时候的心情么?每一个《魔兽》玩家在第一时间得知《魔兽》要拍电影了时候的心情还记得么?

还是给大家看一个数据吧。

国服玩家数量

全球玩家活跃数量

很明显,联盟弱势,但是我们要统计的是人数,国服拥有将近600万的玩家数量,而在《魔兽世界》的巅峰时期全球也才1200万活跃用户,中国占了一半。

虽然在当时是全球第一大网游,而我们不得不说的是,魔兽现在依然是端游巨头之一。

《魔兽》影评的褒贬

魔兽褒贬不一,甚至极端两极分化,并不是所有的人都给的是情怀分,毕竟游戏改编电影本身就是个小众分类,而《魔兽》的剧情又过于“史诗级”,有人曾经说过“一个闪金镇的故事就够拍电视剧了”,真的一点都不夸张,《魔兽世界》中每一位NPC都有着自己的故事,甚至连十字路口的一只小黑狮子都有它自己的故事。这样的剧情注定了在2个小时之内是无法完成的,而《魔兽》电影显然为了照顾《魔兽世界》的粉丝跟路人们,硬生生的把《魔兽》1的故事改编穿插在《魔兽》电影中。这样造成的问题是什么?

剧情单薄、剧情变动大,最后的结果就是粉丝很多不买账,非粉丝也看得不是很明白。好吧,不玩《魔兽》注定体会不到铁杆“联盟狗”与“部落猪”的心情。

《魔兽》中国的火爆却没达到预期

中国的魔兽预期是20亿票房,而前期票房高涨的主要原因并不是说中国电影市场要超越欧美市场,而是商业上的运作,首先万达收购的环球影业,而环球影业拍摄了《魔兽》,万达并不希望环球影业在自己旗下第一部影片太差,所以大家可以看看同期的院线拍片率,而第二点《魔兽》在中国属于“启明星”级别的游戏,那个年代有多少周边?有多少衍生品?而中国现在的游戏又有多少是跟《魔兽》有关联的?《我叫MT》、《山口山战记》、《刀塔传奇》等等。最后一点,看看片头我们发现了什么?

刨除腾讯,中国又有多少影业出现在了片头?《魔兽》在中国的火爆其主要原因就是因为各大游戏厂商疯狂包场,游戏业的狂欢,但是除却开始的火热,《魔兽》过后,一切又是镜花水月,《魔兽》的电影并没有改变我们的生活,它仅仅是一场盛宴,盛宴过后留下的是一个不到15亿票房的数据,还有属于一代《魔兽》记忆的完结。






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