Japan diapers in China selling price higher than the price in Japan 1 time | Japan diapers _ news

　　Reference news, July 16 Japanese media said Japan made diapers in China sold at high prices. Pursuit of security and ease of wealthy high class diaper, Japan can sell diapers in China market closer to Japan twice times the market price, selling good.

According to the Japan Economic News reported on July 15, however, due to us and European brands to intensify its offensive, with the participation of local manufacturers, competition is increasingly fierce. Higher demands on the brand value.

Japan's Kao "wonderful effect" (Merries) diaper (m) now in China equal to 2.3 trillion yuan (about 36 trillion yen), and the same products in the Japan market for only about 20 trillion yen. Despite being under the influence of factors such as transportation costs and customs duties, which from the perspective of local income levels are quite high prices.

Japanese media said that in China, the diapers can be considered advanced products. Diapers in the urban prevalence is between 70% and 80%, while the inland area is only about 50%. Because in a period of popularity, even if the price is slightly expensive, high quality diapers are also very popular.

Reports of trade statistics in 2015, Japan's exports to China of diaper products (including sanitary napkins, etc) 93% more than a year earlier. In China there are many purchasing diaper manufacturers, through informal channels. Due to the appreciation of the Japanese yen and the Chinese Government to increase tariffs on importers of informal, diaper imports growth decreased, but in January-May this year rose by 13%.

Japan enterprise started production of diapers from about 30 years ago. Major manufacturers to reduce costs a penny, yield very high, more than 90%. 30 years ago, diaper prices are per 100 yen, price of only one-fifth can now buy. Supermarket and drug store pricing is very competitive.

Reports, on the other hand, wealthy Chinese is increasing. Coastal area as the Center, some areas, the per capita GDP of more than $ 20,000. In the context of slower economic growth, a lot of people are still willing to spend money on security products for their children. Japan-made high-quality diapers even though the price is high, but breathable and absorbent, more and more middle-class choice of Japan diapers.

However, commodities were mostly real estate sales. Especially the diaper size, many people believe that ultimate diaper is local production into the mainstream. You Nijia (Unicharm) Japan manufacturers also increased local production and local product prices than Japan.

It is speculated that the diaper in the world market will expand the size to around 7 trillion yen in the year 2020, more than 30%. United States g (P&G) and other European companies are also stepping up offensive, local manufacturers are also actively involved. If the increase in local production, the downward pressure on prices will increase.

In order to maintain consumer Japan product demand, Japan diaper companies must work with nonwoven absorption resins and adhesives, polymer and other materials manufacturers to cooperate. Switzerland-Credit Suisse Group Division for the investigation of Shi Sen points out that: "Japan company has the ability to full production from raw material to product, it is necessary to improve product performance. "Japan needs to keep the brand value of the company. (Compile/Ma Xiaoyun)

Source: references

Japan Kao diapers (source network)

Responsible editor: Sun Ailin SN146

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日本纸尿裤在中国热卖 价格比在日售价高一倍|日本纸尿裤_新闻资讯

　　参考消息网7月16日报道 日媒称，日本产纸尿裤在中国以高价大卖。追求安全和放心的富裕阶层求购高级纸尿裤，日本产纸尿裤在中国市场能卖到接近日本市场的两倍价格，销售形势大好。

　　据《日本经济新闻》7月15日报道，不过，由于欧美品牌加紧攻势，加上当地制造商的参与，竞争正日益激烈。这对品牌价值提出了更高的要求。

　　日本产的花王“妙而舒”（Merries）纸尿裤（M号）现在在中国的价格相当于每片2.3元人民币（约36日元），而同样的产品在日本市场仅卖20日元左右。尽管是受运输成本和关税等因素影响，这从当地收入水平看还是相当高的价格。

　　日媒称，在中国，纸尿裤也算是高级产品。纸尿裤在城市普及率是70%至80%，而内陆地区仅为约50%。由于还处于普及期，即使价格略贵，高品质的纸尿裤也很畅销。

　　报 道称，贸易统计数据显示，2015年日本向中国出口的纸尿裤类产品（包括卫生巾等）比前一年增加了93%。在中国也有很多通过非正式渠道采购纸尿裤的销售 商。由于日元升值和中国政府增加对非正规进口商征收关税，纸尿裤进口量增幅有所减小，但今年1至5月仍同比增加了13%。

　　日本企业从约30年前开始生产纸尿裤。大厂商一分一厘地降低成本，成品率相当高，超过了90%。30年前，纸尿裤价格是每片100日元，现在仅用五分之一的价格就可以买到。超市和药妆店价格竞争也很激烈。

　　报道称，另一方面，中国富裕阶层不断增加。以沿海地区为中心，有些地区人均国内生产总值超过2万美元。在经济增长放缓的背景下，很多人仍愿意为孩子花钱买安全的产品。日本制造的高品质纸尿裤尽管价格高，但透气性和吸水性好，越来越多的中产阶层也选择日本产纸尿裤。

　　不过，日用品大多是地产地销。特别是纸尿裤体积大，很多人认为，最终纸尿裤还是当地生产成为主流。尤妮佳（Unicharm）等日本大制造商也增加了在当地的生产，而且当地产品价格设定得比日本产品低。

　　据推测，世界纸尿裤市场将在2020年扩大至约7万亿日元规模，比现在多30%。美国宝洁（P&G）等欧美公司也加强了攻势，当地制造商也在积极参与。如果当地生产增加，则价格下行压力将会增大。

　　为维持消费者对日本产品的需求，日本纸尿裤公司必须与无纺布、高分子吸收树脂和黏合剂等原材料厂商进行合作。瑞士信贷集团调查分析师森将司指出：“日本公司具有从原材料到产品进行全程生产的能力，有必要提高产品性能。”日本公司需要保持品牌价值。（编译/马晓云）

　　来源：参考消息

　　日本花王纸尿裤（图片来源网络）

责任编辑：孙爱林 SN146

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日本纸尿裤

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