2016 Internet celebrity almost 58 billion yuan output value in China, Internet celebrity why so popular? -Reticulocyte, Papi sauce-IT information
According to the data report estimates the 2016 Shang Hong, China's people's Congress, and celebrity industry output nearly 58 billion yuan this year, far exceeding the national movie box-office.
Used as red "clear stream" PAPI sauce this week for 1.5 hours of live broadcast for the first time, peak harvest 20 million online users, and receive tips gift more than 900,000 yuan. Not long after, Eric published with Sina weibo 2016, net red white paper on ecological, this white paper sample of more than 30,000 network red, show fans over the past year ranging from 100 million to 385 million, 24% of network red has already signed up brokerage firms.
Even traditional media mogul Li ruigang, reticulocyte publicly in June also invested in the economy. Condensed power of entertainment media and IP network video content aggregation and incubation company VS MEDIA announced a series b financing, this strategic investment holding group from the backdrop at the helm of the Chinese culture.
PAPI sauce in March to invest heavily in 2016, and is called "NET first year of red". Winter seems to be the summer of the traditional media is more cold-to jobs not only Web site and the public, as well as in traditional media, it seems that only a face net red. But the enormous amount of fans at this time played a key role in reticulocyte-led economy, and star-driven fan effect and has presented investors curve.
Media power can quickly liquidate through like never before, "thank you, baby tips" words, we should see a "Pro, mail, Oh" become red words. Reticulocyte-economic mystery is, upended the traditional relationship between media and audience, the media are no longer above be proselytizes supernumerary teacher, but became friends friend, sharing knowledge, sharing stories, synchronization of emotions, shared details of his life.
Only this, beat most of the traditional media, even just micro-letter to the public. To live, for example, when the user click into the page when they would like to see in the next few minutes, the content providers have to be sufficiently attractive eye-candy keep turning off the page, while the user is on the air anywhere, anytime, it's content must always remain great. Gambling alone on HIV clearly does not comply with State regulations, nor sustainable development.
Seemingly there is no culture of reticulocyte economy is essentially a cultural industry. Shook his paper fan songqi said Xiao Gao can talk about Venus can also fork over street jokes, this does not contradict the Venus behind the team even more talented than Gao.
Can traditional media Tycoon Mr Li saw, won't be simple models of the brush face paying fans. A reticulocyte solo model is likely to be deficient, Commerce failed to discuss cooperation and other technical issues, led by Luo Zhenyu, the backdrop of Red economic advocacy network, you will probably combine the whole industrial chain, net red is no longer a Flash in the Pan, some quality network red can also get better business.
Reticulocyte economic should ultimately be a chain, the chain, IP core, content, marketing, training, conversion is around around the IP an integral part of the. This will probably bring more tangible benefits to the Internet economy in the future.
Speaking from the effect, one willing to reward fans than 100 subscriptions without the reader's spread is much better. Unfortunately, the insurmountable natural moat is the traditional media.
2016中国网络红人产值近580亿元，网络红人为何这么红？ - 网红,Papi酱 - IT资讯
据《2016中国电商红人大数据报告》估计，今年红人产业产值接近580亿元，远超去年全国电影总票房。
作为网红界的“清流”，PAPI酱本周首次进行了一个半小时的直播，收获了峰值2000万在线网友，同时获得打赏的礼物超过90万元。此前不久，艾瑞与新浪微博一起发布《2016年网红生态白皮书》，这份白皮书抽样3万多网红，显示过去一年粉丝规模从1亿增长到3.85亿，24%的网红已经签约了相关经纪公司。
就连传统媒体界大佬黎瑞刚，也在6月公开对网红经济进行了投资。凝聚娱乐自媒体创作力量的网络视频内容及IP聚合与孵化公司VS MEDIA宣布获得了B轮融资，这笔战略投资来自黎瑞刚执掌的华人文化控股集团。
随着PAPI酱在3月拿到巨额投资，2016年也被人称为“网红元年”。传统媒体的冬天似乎在这个炎夏显得更为冷酷——来抢饭碗的不仅有网站和微信公众号，还有在传统媒体看来只有一张脸的网红。但巨大的粉丝量却在这个时刻起到了关键作用，网红能够带动的经济，和明星可以带动的粉丝效应，已经呈现出了令投资人心动的曲线。
媒体的传播力量从未如现在这样能够迅速变现，“谢谢宝宝打赏”这几个字，眼看就要和“亲，包邮哦”一样成为网络红词。网红经济的奥秘在于，彻底颠覆了传统媒体和读者之间的关系，媒体也不再高高在上成为传道授业解惑的编外教师，而是成为网友的小伙伴，一起分享知识、分享趣事，同步喜怒哀乐，共享生活细节。
仅这一点，就打败了大部分传统媒体，甚至包括刚刚圈起地来的微信公众号。以网络直播为例，当用户点击进入页面的时候，他们希望看到的是在接下来的几分钟里，内容提供者有足以吸引眼球的东西使自己不关掉页面，而用户是随时随地在直播中进来的，这就要求内容必须一直保持精彩。只靠黄赌毒显然既不符合国家规定，也无法可持续发展。
看似并没有什么文化的网红经济，实质上是需要文化的产业。高晓松可以摇着纸扇说晓松奇谈，金星也可以叉着腰说市井笑话，这并不矛盾，金星背后的内容团队甚至可能比高晓松的更具才华。
而能让传统媒体大鳄黎瑞刚看中的，也绝对不会是刷脸靠粉丝买单的简单模式。一个网红单打独斗的模式很可能会带来内容匮乏、商业合作洽谈失败等技术性问题，而时下以罗振宇、黎瑞刚为首倡导的网红经济，则很可能将整个产业链组合起来，使得网红不再成为昙花一现，一些有质量的网红还可以得到更好的经营。
网红经济从根本上说应该是一条产业链，在这个产业链上，IP是核心，而内容、营销、训练、转化等则是围绕在IP周边不可或缺的部分。这也很可能在将来为互联网经济带来更切实的收益。
从效果讲，一个肯打赏的粉丝，远比100个订阅了却不看的读者的传播效果要好得多。很遗憾，这是传统媒体无法逾越的天堑。