Anchorwoman in demand: too many platforms, and Red NET is not enough-network broadcast, anchor-IT information
Only need a connected headset computer, a webcam, a microphone, and on the other end of the network's viewers singing, dancing, chatting, there will be a lot of income coming in each month, the "work" a few years ago seemed unimaginable.
However, the development in full swing nowadays live is quietly into people's lives, and even live devices also make things simple, cell phone replaced the computer, network anchors have apparently evolved into a new career. Face fierce competition for numerous live streaming platform to anchor, the newly formed nearly 100 brokerage firms to sign an anchor Xiaodong complained to reporters that "Internet celebrity (hereinafter referred to as mesh red) clear enough! ”
According to the recently released live online for the 2016 China industry case study: spring encounter cold statistics, online live streaming platform 2015 China number nearly 200, webcast platform number has reached 200 million users, number of large live platform daily rush and close to 4 million, simultaneously broadcast live more than 3,000 rooms.
"Anchor has become a profession. "Xiaodong said there are two or three tier girls career is not very developed, income is not high, and beauty technology so advanced now, almost a month after the broadcast to tens of thousands of income, self-esteem can be met, and enjoy the feeling of being sought after. Network red as opposed to the "grass-roots anchor", in terms of appearance, popularity and experience has a unique advantage, so favored by the major platforms and contend for it.
Reporters found that anchor upfront income mainly depends on the broadcast audience send flowers, airplanes, yachts and other virtual "gifts", once you have a stable after fans, there will be merchants and brands seek cooperation, through advertising, publicity and more direct way to make a profit.
As the broadcast industry's standardized, specialized brokerage firm in charge of management, packaging and promotion of anchors came into being. Xiaodong said, "we will set up studios in different cities, signed to host training and what not to play, how to mobilize the atmosphere, encounter unexpected problems how to deal with, which will teach them. ”
"Anchor each received 100 gift, 50% platform, brokerage firms into 20%, left to anchor themselves. "Xiaodong said that brokerage firms will choose a more appropriate platform and content distribution to the anchor," General host monthly income of at least tens of thousands, conditions are particularly good earning a hundred thousand of it is normal. If there is an anchor's birthday, there will be a ' local ' for the blog host interaction once sent out tens of thousands of Yuan worth of gifts. ”
"Hello, do you see, I'm waiting for Jay, did you listen to his new album? "On July 11 of the Jay's bedtime stories at the press conference in Beijing, anchor phyl at the media seats third row early occupied the Middle seats, confirmed after the makeup, hair in the mirror, opened two phones simultaneously began broadcasting. After Jay's appearance, phyl got up and waved to the idols from time to time, I hope he can look to their live shots.
At a press conference recently to participate in entertainment shows, each field can be seen by the organizers invited NET red anchors, not only through the "see stars" to attract viewers, more as a member of the media for the event itself expanded publicity effects. A movie publicist Lee admits that "in the past invited the media basically print, online media, and now several popular live. "However, many peers in the media have slots to reporters," we used to take pictures or video to get a good position middle position has often been a row of anchors away now, we can't say what. ”
"Each are red and anchor their digging network platform that still is not enough. "Xiaodong said, most network Red Live experience will be the platform to generous direct contract, some will be staggering sums to fight for exclusive deals.
But reporters found that although the anchor market demand, but still under the "external threats." Starting in 2015, and more than the domestic broadcast platforms have set his sights on Korea. Developed the cosmetic industry and many years of professional performing arts training base, Korea anchorwoman rise. From Korea anchorwoman Li Xiubin live platform in China, you can see, she doesn't even sing and dance, sitting in a Chair eating snacks, there are nearly 100,000 spectators watch in China. Netizen Xiao Liu says, "is also a ' plastic face, Korea host but China red spot. ”
For live content, live platform managers believe that anonymity, will live in the future are not limited to and audiences talking, singing, dancing and playing games, and tend to diversify, media. "May appear emotional category radio category, news and reviews, with the content of the win is a trend. ”
女主播抢手：平台太多，网红不够用 - 网络直播,女主播 - IT资讯
只需要一台连上耳机的电脑、一个摄像头、一个麦克风，对着网络另一端的观众唱歌、跳舞、聊聊天，每个月就会有不菲的收入进账，这样的“工作”放在几年前似乎难以想象。
然而，时下发展得热火朝天的网络直播正悄无声息地进入人们的生活，连直播设备也化繁为简，手机取代了电脑，网络主播显然已经演变成一种新兴的职业。面对众多直播平台对主播的激烈的争抢，刚刚成立经纪公司就签约了近100位主播的小董向记者抱怨，“网络红人(以下简称网红)明显不够用了！”
根据近日发布的《2016年中国在线直播行业专题研究：暖春遭遇寒流》统计显示，2015年中国在线直播平台数量接近200家，网络直播平台用户数量已经达到2亿，大型直播平台每日高峰时段同时在线人数接近400万，同时进行直播的房间数量超过3000个。
“主播已经成为一种职业。”小董表示，有很多二三线城市的女孩个人职业不是很有发展，收入也不高，现在美颜技术这么发达，做了直播后每个月差不多能有上万的收入，自尊心还能得到满足，享受被大家追捧的感觉。而网红相对于“草根主播”，在外形、人气、经验等方面都有着得天独厚的优势，因此受到各大平台的青睐和争抢。
记者发现，主播的前期收入主要依靠直播时观众送出的花、飞机、游艇等虚拟“礼物”，一旦拥有了稳定的粉丝群体后，就会有商家和品牌找上门合作，通过接广告、活动宣传等更直接的方式赚取利润。
随着直播行业的规范化，一些专门负责管理、包装和推广主播的经纪公司应运而生。小董说，“我们会在不同的城市设立工作室，给签约的主播进行培训，什么不能播、怎么调动气氛、遇到突发问题如何处理，这些都会教给他们。”
“主播每收到100元的礼物，平台获得50%，经纪公司抽成20%，剩下的归主播自己。”小董说，经纪公司会选择更适合的平台和内容分发给主播，“一般的主播每月收入到手至少也会上万，条件特别好的月入十几万也是正常的。如果赶上主播生日，还会有‘土豪’为博主播互动一次性送出价值上万元的礼物。”
“hello，你们看得到吗，我现在在等周杰伦出来，你们听过他的新专辑吗？”在7月11日的《周杰伦的睡前故事》北京媒体见面会上，主播菲儿早早来到媒体席第三排占领中间座位，对着镜子确认过妆容、发型后，同时打开了两部手机开始直播。在周杰伦现身后，菲儿不时起身向偶像挥手，希望他可以看向自己的直播镜头。
在记者近日参加的娱乐发布会中，每场都能见到由主办方邀请的网红主播，他们不仅通过“见明星”来吸引观众，更作为自媒体的一员为活动本身扩大宣传影响。某电影宣传人员小李坦言，“过去邀请媒体基本就是平面、网络媒体，现在都流行请几家直播。”然而，不少媒体同行也曾向记者吐槽，“过去我们拍照或摄像还能抢个好位置，现在中间位置经常被一排主播抢走，我们也不好说什么。”
“各家都在挖网红和主播到自己的平台，人还是不够用。”小董透露，大多数有直播经验的网红都会被各家平台以优厚待遇直接签约，有一些还会被开出高价争取独家协议。
然而记者调查发现，尽管主播市场供不应求，却依然受到了“外来威胁”。2015年起，国内的多家直播平台纷纷将目光投向韩国。由于发达的整容业和多年专业演艺训练基础，韩国女主播异军突起。从韩国女主播李秀彬在中国某平台的直播中可以看到，她哪怕不唱歌不跳舞，只坐在椅子上吃零食，都有近10万中国观众在观看。网友小刘说，“同样是‘整容脸’，韩国主播可比起中国网红精致多了。”
对于直播内容，一位不愿透露姓名的直播平台管理人员认为，未来直播将不仅限于和观众聊天、唱歌、跳舞和打游戏，而更倾向于多元化、自媒体化。“可能会出现情感电台类的、新闻点评类的，以内容取胜是一种趋势。”