Record company in digital music, fans economic undeniable-QQ music, cool dog music-IT information
Cool dog, cool in 2015, issued 24 digital albums, sold more than 3 million copies. Digital music industry is becoming climate.
Today, QQ music digital album singer of cooperation include luhan, and Zhou bichang, Li Yuchun, Dou jingtong, Jay Chou, Korean Group BIGBANG and world class stars Adele, Rihanna, TaylorSwift, ArianaGrande etc more than more than 40 music people, after 18 months of development, digital albums sold over 20 million copies total, total sales have exceeded 100 million Yuan.
2015 mobile music market reached 6.37 billion yuan and this year that number is expected to rise to 9.62 billion yuan.
Links to free downloads and piracy, the Internet was dealt a severe blow to record companies. Now, with Internet sales, record companies were raised.
For a long period of time, relatively simple business model of the record company, performed in copyright, record sales and income. As the entity record sales decline, performance marketing, value added services market size shrinking, revenue is not guaranteed direct blow to the enthusiasm of the music producer, from roots causing the whole vicious cycle of industry.
Today, a large number of albums sold via the Internet, and led to a new thing--a digital album. Digital album, refers to no physical CD, through the form of licensing Web site to download legal music.
Recently, the QQ music, told the newspaper reporters that broke album sales billion. Cool dog music, spoke to reporters, cool dog, cool in 2015, issued 24 digital albums, sold more than 3 million copies. Digital music industry is becoming climate.
Rise of digital album
Compared to Japan and the United States each year millions of album sales, in the Internet age, physical album sales in China was almost stagnant, a large number of online piracy of music available for free download, after which let record companies huge losses, even many record labels go on the Internet to offer free legal music downloads.
Therefore, Chinese consumers over a long period of time is not money you can listen to old and new music for free .
As Governments move to strengthen copyright protection for music, in particular, on July 8 last year, the National Copyright Administration issued the order the online music service to stop unauthorized communication of musical works notice, the online music service to stop the unauthorized dissemination of music works, still continues to spread music without authorization after July 31 online music service provider, National Copyright Administration will strictly investigated and dealt with according to law. This notice has been read in the industry for the most strict protection of music copyright law.
Entity record decline, record labels and singers recognize that traditional business philosophy and business works in urgent need of innovation, positive change transition is a priority. The other hand, digital music platform is constantly trying out new operations, wished to adopt a new business model for proprietors and the singer have a better development environment.
As the largest digital music platforms, QQ music a year ago began to explore new business models in digital music, digital album is breakthrough in digital music service, its appearance thanks to the protection of copyright. December 2014, Jay of new album Hey yo, good Oh on to digital issued form in QQ music issued, became QQ music first digital album mode of "first people", 160,000 yuan of sales to artists do has is good of model, and QQ music first of digital album mode became artists sent tablets of mainstream mode and platform, the mode has became has domestic music market was General recognized of commercial mode, and was cool dog, and NetEase, other music platform followed up .
Today, QQ music digital album singer of cooperation include luhan, and Zhou bichang, Li Yuchun, Dou jingtong, Jay Chou, Korean Group BIGBANG and world class stars Adele, Rihanna, TaylorSwift, ArianaGrande etc more than more than 40 music people, after 18 months of development, digital albums sold over 20 million copies total, total sales have exceeded 100 million Yuan.
Cool dog music official told reporters, paid digital album has opened the market, "piracy" for years have also seen the dawn. Cool dogs, cool in 2015, issued 24 digital albums, sold more than 3 million copies. First half of the year, hit Korean drama soundtrack album of the descendants of the Sun, in cool cool dog has sold over 12 million yuan in sales, a cool dog platform sold nearly 500,000 copies sold, 10 million yuan in sales.
Fans of economic
Art en 2016 issued online music trends insight that, in July 2015, the National Copyright Administration issued by crushing the music copyright protection act "Internet piracy" make music return proper value. From the data, we can see in 2015, China Mobile music market reached 6.37 billion yuan and this year that number is expected to rise to 9.62 billion yuan, and QQ music has the Pan entertainment with the perfect layout, construction, users of copyright coverage, leading to download rate in aspects, occupies a dominant position.
Cool dog, told reporters, the age of the Internet, digital album was introduced to protect the interests of copyright owners and creators, for musicians is to find the most direct way, encourages them to continue into the creative process, but also improve the conversion rate of music consumers.
And for the fans, with digital music platform to play more and more, buy digital album has become a way of interaction between fan and singer, was one of the emotional bond between the two. Fans pay for a piece of their favorite music albums, is support for the singer, also had the opportunity to get "early music" permissions.
And pricing compared to the dozens of even hundreds of entity records, digital albums, pricing is "cabbage", 2 ~20 you can buy a high-quality album won't make fans feel embarrassed. Meanwhile, cool dog music sales of albums named "platinum album" fans through their own forces to push the favorite singer on the sales chart, and that's why fans keen to buy the album.
Cool dog, told reporters, "fan economy" under the influence, play more and more digital music platform. Buy cool dog music platform users will receive a custom fan package, which contains a letter from the artists to the fans, nameplate privileges and other benefits, "love message" meet the fan demand for idols to express his feelings. In order to make good music playing, users can also purchase multiple albums to send to friends, and implements both the idols should aid, joined the Association of fans have the opportunity to "list of iron powder" and "local list". Meanwhile, "local list" with PK sports model encouraged fans of the album number "play list", so that their names appear in the top three list, enhanced fan viscous and sense of honor.
For example, during the descent of the sun hits, album cool dog on line, and follow the depth of the plot in order to progress a new song a week more new songs, so each song becomes even more precious. Meanwhile, cool dog music from its start, find enough topic for each new song storage preheating, such as: Song Hye Kyo with cell phone ring tones, classic "whistle song" topic of preheating, so fans in the plot can be found on music outside of interactive conversation.
Reporters QQ music, digital music after legalization, respected record companies and the musicians of the Internet, on a commercial mode of active integration with the record companies to promote user fees, while in the capital, talent, platforms, dispersing the industry chain tie record company, to some extent promoted the musical revival and prosperity .
唱片公司转型数字音乐，粉丝经济功不可没 - QQ音乐,酷狗音乐 - IT资讯
酷狗、酷我在2015年发行了24张数字专辑，总销量超过300万张。数字音乐产业正渐成气候。
时至今日，QQ音乐数字专辑合作的歌手已囊括鹿晗、周笔畅、李宇春、窦靖童、周杰伦、韩流天团BIGBANG以及世界级巨星Adele、Rihanna、TaylorSwift、ArianaGrande等40余位音乐人，经过18个月的发展，数字专辑累计销量突破2000万张，总销售额已突破1亿元。
2015年中国移动音乐市场规模达到63.7亿元，预计今年这一数字将上升至96.2亿元。
因免费下载和盗版链接，互联网曾一度对唱片公司造成严重打击。而如今，借助互联网销售，唱片公司正在复活。
过去很长一段时间，唱片公司的商业模式比较单一，基本以版权、唱片销售和演出收入为主。随着实体唱片销量下滑，演出市场、增值业务市场规模萎缩，收入得不到保障直接打击了音乐内容生产者的积极性，从根源上造成整个产业的恶性循环。
如今，大量音乐专辑借助互联网进行销售，并衍生出一个新事物——数字专辑。数字专辑，是指没有实体CD，通过授权网站下载正版音乐的形式。
近日，QQ音乐方面向《第一财经日报》记者透露，专辑销售额破亿元。酷狗音乐方面也向记者透露，酷狗、酷我在2015年发行了24张数字专辑，总销量超过300万张。数字音乐产业正渐成气候。
数字专辑崛起
相比日本、美国动辄每年上亿张专辑销售量，在互联网时代，中国的实体音乐专辑销售几乎停滞，大量网络盗版音乐提供免费下载，随后，让唱片公司损失巨大，很多唱片公司甚至把正版音乐挂到网上去提供免费下载。
因此，中国的消费者过去很长一段时间是不需要花钱就可以免费听各种新旧音乐。
随着政府逐步加强对音乐版权的保护，特别是去年7月8日，国家版权局下发的《关于责令网络音乐服务商停止未经授权传播音乐作品的通知》，各网络音乐服务商停止未经授权传播音乐作品，对于在7月31日以后仍继续传播未经授权音乐作品的网络音乐服务商，国家版权局将依法从严查处。这一通知也被业内解读为史上最严音乐版权保护法。
实体唱片日渐式微，让唱片公司与歌手认识到，传统经营理念和商业运作方式急需创新，积极改观转型是当务之急。另一方面，数字音乐平台也在不断尝试新的运营思路，希望通过新的商业模式让版权方及歌手有更好的发展环境。
作为国内最大的数字音乐平台，QQ音乐在一年前开始在数字音乐上探索新的商业模式，数字专辑就是数字音乐服务的突破，它的出现得益于对版权的保护。2014年12月，周杰伦的新专辑《哎呦，不错哦》就以数字发行形式在QQ音乐发行，成为QQ音乐首创数字专辑模式的“第一人”，16万元的销售额给艺人做了很好的示范，而QQ音乐首创的数字专辑模式成为艺人发片的主流模式和平台，该模式已成为了国内音乐市场被普遍认可的商业模式，并被酷狗、网易等其他音乐平台跟进。
时至今日，QQ音乐数字专辑合作的歌手已囊括鹿晗、周笔畅、李宇春、窦靖童、周杰伦、韩流天团BIGBANG以及世界级巨星Adele、Rihanna、TaylorSwift、ArianaGrande等40余位音乐人，经过18个月的发展，数字专辑累计销量突破2000万张，总销售额已突破1亿元。
酷狗音乐相关负责人向记者表示，付费数字专辑已经打开了市场，被“盗版”多年的音乐人也见到了曙光。比如酷狗、酷我在2015年发行了24张数字专辑，总销量超过300万张。今年上半年，热播韩剧《太阳的后裔》原声专辑在酷狗酷我卖出了1200万元的销售额，单酷狗平台一家就卖出近50万张销量，1000万元销售额。
粉丝经济
艺恩发布的《2016年在线音乐趋势洞察》表示，2015年7月，国家版权局发布的音乐版权保护法令大大挫败了“网络盗版”让音乐再度回归应有的价值。从数据可以看到，2015年中国移动音乐市场规模达到63.7亿元，预计今年这一数字将上升至96.2亿元，而QQ音乐已经凭借完善的泛娱乐布局，在版权库建设、用户覆盖率、试听下载率等方面全面领先，占据了主导地位。
酷狗方面向记者表示，互联网时代，推出数字专辑是为了保障版权方和原创者的利益，为音乐人变现找到最直接的方式，鼓励他们继续投入创作，同时也提高了音乐消费用户的转化率。
而对于乐迷而言，随着数字音乐平台玩法越来越多，购买数字专辑已经成为粉丝和歌手互动的一种方式，也是二者之间的情感纽带之一。粉丝付费买一张自己喜欢的音乐专辑，是对歌手的支持，还有机会得到“提前听歌”的权限。
与动辄定价几十元甚至几百元的实体唱片相比，数字专辑的定价已经是“白菜价”，2元~20元就能买到一张高品质的专辑不会让粉丝觉得为难。同时，酷狗音乐将销量好的专辑评为“白金唱片”，粉丝通过自己的力量推动喜爱的歌手登上销量榜，这也是歌迷热衷于买专辑的原因。
酷狗方面向记者表示，在“粉丝经济”的作用下，数字音乐平台玩法也越来越多。在酷狗音乐平台购买专辑的用户，会获得定制的粉丝大礼包，里面包含艺人给粉丝的一封信、铭牌特权等福利，“真爱留言区”满足粉丝对偶像倾诉感情的需求。为了让好音乐玩起来，用户还可以购买多张专辑送朋友，并同时实现为偶像应援，加入粉丝公会，有机会登上“铁粉榜”和“土豪榜”。同时，“土豪榜”用PK专辑数量的竞技模式鼓励粉丝“踢榜”，让自己的名字显示在前三名榜单，增强粉丝的黏性和荣誉感。
例如，在《太阳的后裔》热播期间，同名专辑也在酷狗上线，并跟随剧情的深入，以一周一支新歌的进度更新歌单，所以每一首歌曲就显得更加珍贵。同时，酷狗音乐从剧情下手，找足了话题为每一首新歌的入库做预热，比如：宋慧乔的同款手机铃声、经典“口哨歌”的话题预热等等，让粉丝在剧情外的音乐上也能找到互动谈资。
QQ音乐方面向记者表示，数字音乐正版化后，互联网尊重唱片公司、尊重音乐人，商业模式上积极与唱片公司融合，推动用户付费，同时在资本、人才、平台、宣发等各产业链配合唱片公司，从某种程度上来说推动了音乐复兴和繁荣。