On July 15, the Line an "expression" sold 62.4 billion-yuan Line, look-IT information
United States Thursday, the Line officially listed in New York, the original IPO price was $ 32.84, rose 30% in early morning trading, a market value of $ 9.34 billion, close to the peak valuation of $ 10 billion two years ago.
Line this year in the United States, the highest IPO price of listed technology companies, according to the company's plan, Line Friday at the Tokyo Stock Exchange, combined to raise $ 1.14 billion. This money will users develop Southeast Asian market, the long-term goal is to expand the United States market.
At present, the Line global user population of approximately 218 million, mainly occupied Japan, and Taiwan, and Thailand markets.
Its income source is divided into three part: communications, and content, and advertising, which most important of income is advertising and content, which refers to of is game, both added up reached 75%, but Line most praised of is it of expression package business, contains has Moe Moe of bulangxiong, and can NI rabbit of expression package last year for Line brings has 268 million dollars of income, Line user each 10 article dialogue inside, on including a expression.
Valuation shrink, slow user growth
Select the Line listing at this time was undoubtedly brave this year United States slowdown in IPO markets, half a year to only 31 companies public, less than a year by more than half.
From 2014 on the outgoing Line to market was valued at about $ 10 billion, but soon after the company decided to focus on the international market development, parent company Korea Naver top also believe that Line was already profitable, a listing price for two years will be better.
But the thought is, by the year 2015, China's micro-credit exceeded 500 million, Whatsapp to prices of $ 19 billion acquisition by Facebook, users to breakthrough from 500 million to 2 billion.
Line the distribution of users, picture from Bloomberg
As a communications application, which is usually your friend which you so occupied the lead, then almost impossible to join the competition. Line largely stalled user growth in the global market, in 2015, the flat Line monthly active users for four consecutive quarters, United States only 13 million signing up for market, and even been blocked in China.
They put their hopes in Malaysia, and Indonesia so even the smart-phone market still as popular.
So in this IPO, Line decided in Japan to issue 13 million new shares, issued 22 million new shares in New York, with 5.25 million shares through a "GreenShoe mechanism" for sale. In other words, if there are additional requirements, this mechanism allows to issue more shares.
And United Kingdom from the European Union after impact, significant increase in investor confidence in the Line, and last week, the Line temporarily raising the IPO price range, valued at up to 6.9 billion dollars.
Although less by our users, but we didn't make much money from each user
According to the CEO of Ze had just stressed to investors that, Line has the ability to make money, and soon the Line earnings, the company's revenue increased steadily each year, up 40% last year.
Line future of income expected can is divided into two part, a is continues to development to bulangxiong, and can NI rabbit these because expression package and Red up of IP, continues to do around, and Ravel Xia shop money, addition in communications zhiwai, Line also in expand more service, for example flow media music, and paid, and food outside sent,, on with micro-letter integrated of called car, and shopping, and electric business, and paid as, out Ze just on Line of future description is: "hope can will Line playing caused intelligent entrance, became meet user from entertainment, and Car shopping, daily one-stop platform. ”
Line in the future, the picture from Bloomberg
Story is good, but the market is still very competitive, Line can deliver on these promises in the future is unknown.
7月15日，Line一个“表情包”卖了624亿人民币 - Line,表情包 - IT资讯
美国时间周四，Line正式在纽约上市，原定的IPO价格是32.84美元，开盘后价格上涨30%，市值达到93.4亿美元，接近两年前的顶峰估值100亿美元。
Line是今年在美国上市的、IPO价格最高的科技公司，根据这家公司的计划，Line周五还要在东京股票交易所，两地共融资11.4亿美元。这笔钱将用户发展东南亚市场，长期目标是拓展美国市场。
目前，Line全球用户总数约2.18亿，主要占据日本、台湾、泰国等市场。
其收入来源分为三部分：通讯、内容、广告，其中最重要的收入是广告和内容，后者指的是游戏，两者加起来达到75%，不过Line最为人称道的是它的表情包生意，包含了萌萌的布朗熊、可妮兔的表情包去年为Line带来了2.68亿美元的收入，Line用户每十条对话里面，就包括一个表情。
估值缩水，用户增长缓慢
选择在这个时刻上市的Line无疑是勇敢的，今年美国IPO市场情况放缓，半年来只有31家公司上市，比去年同期少了一半有余。
而从2014年就传出要上市Line当时估值约为100亿美元，但不久后公司决定要把精力放在国际市场的拓展上，母公司韩国Naver的高层也认为，Line当时已经取得盈利，过两年再上市价格会更好。
但没想到的是，到了2015年，中国的微信用户就突破了5亿，Whatsapp以190亿美元的价格被Facebook收购，用户也从5亿突破到20亿。
Line的用户分布，图片来自Bloomberg
作为一款通讯应用，通常都是你朋友用哪个你用哪个，所以被侵占了先机的话，后来者几乎无法加入竞争。Line在全球市场的用户增长基本停滞，2015 年，Line的月活跃用户连续四个季度持平，美国市场的新增用户只有 1300 万，在中国甚至被封杀了。
他们只能把希望寄托在马来西亚、印度尼西亚这样连智能手机仍未普及的市场了。
以至于在这次IPO中，Line决定在日本发行1300万股新股，在纽约发行2200万股新股，另有525万股股票可能通过“绿鞋机制”出售。也就是说，如果有额外需求，这一机制允许发行更多股份。
并且受到英国脱离欧盟的影响后，投资者反而对Line信心大增，于是上周，Line临时上调了发行价区间，估值上调到69亿美元。
虽然我们用户少，但是我们从每个用户身上赚的钱多啊
根据CEO出泽刚向投资者强调的那样，Line有赚钱的能力，很快，Line的财报显示，该公司的收入每年稳步上升，去年就涨了40%。
Line未来的收入预期可以分为两部分，一是继续开发以布朗熊、可妮兔这些因为表情包而红起来的IP，继续做周边、开线下店赚钱，另外在通讯之外，Line还在拓展更多服务，例如流媒体音乐、支付、食物外送等，就跟微信集成的叫车、购物、电商、支付一样，出泽刚对Line的未来描述是：“希望可以将Line打造成智能入口，成为满足用户从娱乐、叫车和购物等日常行为的一站式平台。”
Line的未来，图片来自Bloomberg
故事说的好，但市场依然充满竞争，未来Line是否能兑现这些承诺还未知。