Three years to take near-million cable TV users: operators, Chinese radio and television network limited's nightmare-radio, cable TV-IT information
Because of China's three major telecom operators of broadband users and national cable TV subscribers in China has almost the rapid growth of IPTV is becoming irreversible trends, which lead to the rapid loss of cable subscribers. A few days ago, as a "latecomer" migu owned by China Mobile video company under CCTV falls in love with TV IPTV business signed a strategic cooperation agreement, into a comprehensive IPTV business.
Worth noting is that at present, China Telecom and China Unicom have been pre-IPTV service, users close to 70 million, is expected to exceed 100 million by the end of this year. Triple play below, telecom operators to broadband users free IPTV, making cable TV subscribers are quickly turning to telecommunications operators, China Radio and television network limited (hereinafter "the Chinese radio and television") cable TV subscribers will face enormous pressure.
However, as represented by the China Radio and TV broadcasting system through integration with the new media development, content development, prosecuting telcos IPTV content copyright violations and other measures to fight back. Ma Jihua of telecom industry experts believe that determination and currently three carriers to develop IPTV business was a great move, China Radio, and companies face the loss of pressure at the provincial level, relying on administrative means to fight back, instead of relying on the market forces, it will be hard to stop cable TV subscribers switched to the IPTV trend.
Telecom operators strongly layout IPTV impact on Chinese radio and television? Under market competition, radio, how to gain a foothold in the market? On this issue, on July 13, the reporter called Chinese radio and television General Department a head named Wang, has not been answered.
IPTV users compete on "the three kingdoms"
Migu owned by China Mobile video company under CCTV falls in love with TV IPTV business signed a strategic cooperation agreement, can be seen as China Mobile into a comprehensive IPTV business.
Love TV is authorized by the China network television, in charge of the national total IPTV central integrated control platform of profit-making business operations, undertaken in cooperation with radio and television broadcasters, telecom operators around IPTV services; migu video as China Mobile subsidiary migu culture technology limited, a wholly-owned subsidiary, is migu culture in the field of video copyright business entities.
Meters Goo depending on news CEO Wang bin previously said, both will in business development, and operation mode and content construction, multiple aspects expand cooperation, in business development aspects, both will according to national news published radio policy provides, to total schema of mode carried out IPTV business, advance IPTV to HD of, and intelligent of direction development; in operation mode aspects, formed IPTV cooperation business joint operation team, upgrade platform operation quality, and content operation efficiency and user using experience; in content cooperation aspects, Strong integration program content such as HD, 4K, original, provides users IPTV video content.
It is understood that have not been issued by the State press and publication administration of China Mobile IPTV transport licence, only to "Internet TV" disguised in the form of development of broadband TV subscribers and users of over 5 million. However, it seems to many people in the industry, from China Mobile's high profile layout, obtain a licence or will soon.
For application specific issues such as progress and IPTV business development plan, reporters sent China Mobile and migu company owned, but as of press time had not received specific responses.
In fact, with the triple play strategy further develops, the big layout development of IPTV business has become a major operator of the "basic service".
As early as in January 2016, when Yang Jie, General Manager of China Telecom is clearly "2016 to develop IPTV service, unwavering ' road to broadband +IPTV'". According to China Telecom, intelligent set-top box for IPTV this year on purchasing a plan, set production size of about 11.1253 million. Data show that China Telecom now has 40 million IPTV users, occupies a distinct advantage in the three operators, the end of the year, IPTV users are expected to exceed 50 million households.
China Unicom also established a "broadband +IPTV+ application +4G development" strategy, strong layout IPTV business. According to the development requirements of China Unicom TV video business, China Unicom's clear TV and video services as a group of "strategic fundamental business" plans new development of IPTV business users to 10 million this year. IPTV subscribers as of the end of last year, China Unicom was 11.24 million.
"IPTV growth will far exceed the number of users over this year, users increase will reach 30 million or 40 million, more ideally, IPTV users this year total nearly billion-level scale. "Industry veteran, streaming media network CEO Zhang Yanxiang said.
China Mobile to enter the field of IPTV over IPTV users competing for one of the "three kingdoms," or official. Ma Jihua in an interview with reporters, said: "China Mobile networking nights, but a higher starting point, no pressure to upgrade the network, coupled with financial strength advantage and the rapid expansion of broadband capacity, China Mobile to join the IPTV business competition will change the market landscape, China Unicom, China Telecom and China Radio and TV was a great shock. ”
Broadcasting system strong to fight back hard to drag the user switch to IPTV
It is understood that, in accordance with the professional rules of IPTV business, CCTV "fell in love with TV" IPTV total national broadcasting platforms and IPTV all provincial television-broadcasting platform common IPTV "general architecture", telecoms operators in the IPTV business processes can only be used for signal transmission.
Sitting on a platform of China Radio and local cable television company and did not prevent telcos IPTV development trends. According to ZTE 2016 the domestic ICT industry development trend report is expected in the next 3 years, number signing up for IPTV in China will reach 80 million households ~1 billion.
"The next 3 years, three major domestic carrier optical network development goals totals of more than 200 million broadband users, broadband and optical networks and IPTV video services bound to develop. Calculated in accordance with 40%~50%IPTV video conversion rate over the next 3 years, conservative calculation of signing up for domestic IPTV will add 80 million ~1 million, respectively. "The study report said.
This also means that, with the telcos IPTV business development, loss of cable subscribers or will usher in the tide. Loss pressure force represented by the China Radio and TV broadcasting through content building and integration measures such as the development of new media started to fight back, many of whom borrowed power of administrative supervision.
It is worth noting that, on July 2, SARFT issued on further accelerate radio and television media and opinions on integration development of new media, radio and TV media and emerging media integration to further improve the dissemination of radio and television media in cyberspace, influence, credibility and public opinion guidance capability. One of the key tasks is "the leading integrated in the radio and TV broadcasting platform under secure, standardized development of IPTV, Internet TV and radio and television new business."
Previously, the State press and publication Administration has just released the self notification of on Internet TV business, requires a serious investigation into the domestic licence seven Internet TV integration business and communications enterprises (China Mobile, China Unicom, China Telecom) cooperation.
This is also known as "wind" directly affected by the China Mobile Internet TV service formed.
The other hand, local radio and TV network companies and telecom operators on the IPTV content copyright conflicts are becoming increasingly prominent . For example, this year May, Shandong broadcasting network limited to Jinan in the hospital filed litigation said, Shandong Unicom and Shandong broadcasting new media company cooperation carried out of IPTV business, in no get any legal authorized of situation Xia, illegal interception has Shandong broadcasting network limited of live signal, unauthorized broadcast CCTV encryption channel subsection 3/5/6/8 sets program, "suspected not due competition", requirements stop using 3/5/6/8 sets program, and claims economic loss Yuan about 50 million Yuan.
However, Shandong Unicom did not agree to this accusation. Shandong Unicom said in a statement, IPTV business was falling in love with television, Shandong, Shandong radio, new media, Shandong Unicom unit sign operation, Shandong Unicom is responsible only for IPTV content transfer part of the piping.
"In practical operation process, IPTV broadcast content by broadcasting – in love with TV Shandong radio, new media and the two units provide, including proceedings referred to in 3/5/6/8 of CCTV television programmes. "Shandong Unicom said.
"Triple under propulsion, telecommunications operators to broadband users free IPTV, making cable TV subscribers are quickly turning to telecom operators. "In telecoms expert Fu Liang's view, this is the local cable company began to" rush "the most important reason .
Ma Jihua analysis shows that at present three major operators, broadband and cable TV subscribers have almost the rapid growth of IPTV is becoming irreversible trends. "Determination and currently three carriers to develop IPTV business was a great move, radio and television rely on administrative measures to dampen, rather than relying on market forces, it will be hard to stop cable TV subscribers switched to the IPTV trend. ”
"China policy support and content of radio and television has more advantages, but could not form a joint force. "Ma Jihua analysis, China Radio, need access to broadband telecommunications licence as an opportunity, in the construction of cable TV content at the same time, rapid accumulation of broadband users, and fully meet the interests in the coordination of the competition process.
三年欲抢走近亿有线电视用户：运营商，中国广播电视网络有限公司的噩梦 - 广电,有线电视 - IT资讯
由于中国三大电信运营商宽带用户和中国全国有线电视用户数量已经相差无几，IPTV的快速增长正成为不可逆的潮流，由此带来的是有线电视用户的迅速流失。日前，作为“后来者”，中国移动旗下咪咕视讯公司与央视旗下爱上电视签署IPTV业务战略合作协议，全面进军IPTV业务领域。
值得注意的是，目前中国电信、中国联通均已先期开展IPTV业务，用户规模接近7000万，今年年底有望突破1亿户。在三网融合推进下，电信运营商通过向宽带用户免费送IPTV，使得有线电视用户开始快速转向电信运营商，中国广播电视网络有限公司(下称“中国广电”)将面临巨大的有线电视用户流失压力。
不过，以中国广电为代表的广电系正在通过与新兴媒体融合发展、内容建设、起诉电信运营商IPTV侵犯内容版权等措施展开反击。电信行业专家马继华认为，目前三大运营商发展IPTV业务的决心和动作很大，中国广电及省级公司面对用户流失压力，依靠行政手段进行反击，而不是依靠市场的力量，将很难阻止有线电视用户转投IPTV的潮流。
电信运营商大力布局IPTV对中国广电有何影响？市场竞争之下，广电系如何在市场中占有一席之地？对此问题，7月13日，记者致电中国广电综合部一位王姓负责人，未获回应。
IPTV用户争夺上演“三国杀”
对于中国移动旗下咪咕视讯公司与央视旗下爱上电视签署IPTV业务战略合作协议，可以看做是中国移动全面进军IPTV业务领域。
爱上电视是经中国网络电视台授权，负责全国的IPTV中央集成播控总平台可经营性业务的运营，与各地广电播出机构、电信运营商合作开展IPTV业务；咪咕视讯作为中国移动旗下咪咕文化科技有限公司的全资子公司，则是咪咕文化在视频领域的版权运营实体。
咪咕视讯CEO王斌此前表示，双方将在业务发展、运营模式和内容建设等多个方面展开合作，在业务发展方面，双方将按照国家新闻出版广电总局政策规定，以总分架构的模式开展IPTV业务，推进IPTV向高清化、智能化方向发展；在运营模式方面，组建IPTV合作业务联合运营团队，提升平台运营质量、内容运营效率和用户使用体验；在内容合作方面，大力整合高清、4K、原创等节目内容，为用户提供IPTV视频内容。
据了解，中国移动尚未获得由国家新闻出版广电总局所颁发的IPTV传输牌照，目前只能以“互联网电视”的形式变相地发展宽带电视用户，用户规模超过500万。不过，在多位业内人士看来，从中国移动的高调布局来看，获得牌照或将很快实现。
对于申请牌照的具体进展和IPTV业务发展规划等问题，记者分别致函中国移动及旗下咪咕公司，但截至发稿尚未获得具体回复。
事实上，随着三网融合战略的深入推进，发展IPTV业务已成为各大运营商大手笔布局的“基础性业务”。
早在2016年1月，时任中国电信总经理杨杰就明确提出“2016年要大力发展IPTV业务，要毫不动摇走‘宽带+IPTV’之路”。根据中国电信今年IPTV智能机顶盒集中采购工作计划，集采规模约为1112.53万台。数据显示，中国电信目前拥有4000万户IPTV用户，在三大运营商中占据明显优势，今年底，IPTV用户规模预计将突破5000万户。
而中国联通也确立了“宽带+IPTV+应用+4G融合发展”的战略，大力布局IPTV业务。根据《中国联通TV视频业务发展工作要求》，中国联通明确规定将TV视频业务作为集团“战略性基础业务”，今年计划新发展IPTV业务用户1000万。截至去年底中国联通IPTV用户数为1124万。
“今年IPTV用户数增速将远超历年，用户增量会达到三四千万，更理想一点的话，今年IPTV用户总数会接近亿级规模。”业内资深人士、流媒体网CEO张彦翔表示。
中国移动进军IPTV领域，围绕IPTV用户争夺的一场“三国杀”或将正式上演。马继华在接受本报记者采访时表示：“中国移动网络建设晚，但起点较高，没有网络改造升级的压力，再加上资金实力优势和快速拓展宽带用户的能力，中国移动加入IPTV业务的竞争将改变整个市场格局，对中国联通、中国电信和中国广电都是一个巨大的冲击。”
广电系强势反击难阻用户转投IPTV
据了解，按照IPTV业务的相关从业规则，央视“爱上电视”的IPTV全国总播控平台、各个省级电视台的IPTV播控分平台共同构成IPTV的“总分架构”，电信运营商在从事IPTV业务过程中只能进行信号的传输。
坐拥内容平台优势的中国广电及地方有线电视公司并没能阻止电信运营商IPTV快速发展的趋势。根据中兴通讯发布的《2016年国内ICT行业发展趋势》研究报告预计，未来3年，国内IPTV新增用户数量将达8000万～1亿户。
“未来3年，国内三大运营商的光网宽带用户发展目标合计超过2亿户，并把IPTV视频业务与光网宽带业务绑定发展。按照40%～50%IPTV视频业务的转换率计算，未来3年内，国内IPTV新增用户数保守计算将分别新增8000万～1亿。”上述研究报告表示。
这也意味着，随着电信运营商IPTV业务的快速发展，有线电视用户或将迎来流失潮。用户流失压力正倒逼以中国广电为代表的广电系通过内容建设与新兴媒体融合发展等措施展开反击，其中不乏借用行政监管的力量。
值得注意的是，7月2日，广电总局印发《关于进一步加快广播电视媒体与新兴媒体融合发展的意见》，广播电视媒体与新兴媒体融合发展，以进一步提升广播电视媒体在网络空间的传播力、影响力、公信力和舆论引导能力。重点任务之一就是“在广播电视媒体主导集成播控平台的前提下，稳妥、规范开展IPTV、互联网电视等广播电视类新业务”。
在此前，国家新闻出版广电总局刚刚发布《关于开展互联网电视业务自查的通知》，要求严查国内七大互联网电视集成牌照商与通信企业(中国移动、中国联通、中国电信)开展合作的情况。
这也被认作是将对“风生水起”的中国移动的互联网电视业务形成直接影响。
另一方面，地方广电网络公司与电信运营商关于IPTV部分内容版权的矛盾也正变得日益突出。例如，今年5月份，山东广电网络有限公司向济南市中院提起诉讼称，山东联通和山东广电新媒体公司合作开展的IPTV业务，在没有获得任何合法授权的情况下，非法截取了山东广电网络有限公司的直播信号，擅自播出央视加密频道第3/5/6/8套节目，“涉嫌不正当竞争”，要求停止使用3/5/6/8套节目，并索赔经济损失人民币约5000万元。
不过，山东联通对这一指责并不认同。山东联通在声明中表示，山东IPTV业务是由爱上电视、山东广电新媒体、山东联通三家单位签约运营，山东联通只负责IPTV内容的传输，属于管道方。
“在实际运营过程中，IPTV所播出的内容完全由播控方——爱上电视和山东广电新媒体两家单位提供，其中就包括诉讼所指的中央电视台3/5/6/8电视节目。”山东联通表示。
“三网融合推进下，电信运营商通过向宽带用户免费送IPTV，使得有线电视用户开始快速转向电信运营商。”在电信业专家付亮看来，这也是地方有线公司开始“着急”的最主要原因。
马继华分析认为，目前三大运营商宽带用户和全国有线电视用户数量已经相差无几，IPTV的快速增长正成为不可逆的潮流。“目前三大运营商发展IPTV业务的决心和动作很大，广电系依靠行政手段进行打压，而不是依靠市场的力量，将很难阻止有线电视用户转投IPTV的潮流。”
“中国广电具有更多的政策支持和内容优势，但是内部没有形成合力。”马继华分析认为，中国广电需要以获得宽带业务电信牌照为契机，在加强有线电视内容建设的同时，快速积累宽带用户，并在充分竞争中适应利益在协调的过程。