Improve the user experience or "selective enforcement", circle of friends sharing dilemma for micro-micro letters, easy to use-IT information
Micro-flow of this fertile land is being pursued by both companies had a lot, but the app seems harsh but it is unclear the rules tend to make such efforts.
The morning of July 16, called "Plato app" app, developed a character of the public label tested product, users concerned with micro-signal to the public, or after downloading the App, you can test.
The app encourages users to share final test results to your circle of friends, just a few hours, this little game has been in the circle of friends crowding the screen.
There are unconfirmed network captures show: Plato's internal staff revealed that the event "Plato app" micro public it has attracted millions of followers in a few hours, attention.
Application itself the focus of improvement. According to ASO100 data, starting from on July 16, app on iOS social free list rankings, has jumped from 150 away quickly to the top 10.
But it did not last long, about 12 o'clock noon, micro-envelope the public display is forbidden, while making a link to a picture, also share was induced by shield.
Micro letter corresponding to the given explanation is that If checked class app public accounts have released test, including information about new year sign, College test, sign test, app platform will depend on the circumstances of the public to remove the offending public users (fans), and processing .
" Because the public was sealed off, now in the appeals phase, if multimedia voice, fearing public wonder whether normal return. "Plato App officials to remain silent for appeals by rejected interface news interview.
Now Plato that game is illustrated with quantitative data for micro-credit in the end cause much distress, now the app is more artificial and intuition to determine whether users share content on negative micro-ecological effects.
Easy-to-use vehicle CEO travel across once said in a letter to the micro team, induced by micro-float level involved share the cause of blocked, is a complete universal excuse, no specific standards, completely open and transparent, black-box operation varies, varies.
Plato's introduction of the App in the app store is a chat dating software, not until the last night is a special small entrepreneurial companies. On the market there are many products like Plato, app has been a public platform for marketing as an important flow of imported and brand exposure, so they will generally be racked on the micro-sharing activities.
For such companies, however, tends to make the app more fuzzy rules defined like a rich land full of mines, if the slightest mistake in marketing the company had rapidly all the efforts of those who died .
Since the birth of the app, the largest of the social products often encounter disputes is what is: open source using rules defining fuzzy and Tencent company issued a green light . Plato's account was just a case, app usage rules have been tried on competitors ' products.
End of May 2014, Microsoft launched its research and development of artificial intelligence robot ice. After it landed on the app platform, rendered in the form of micro-credit to interact and gain a lot of app users. Tencent did on June 1 it had published about the shutting down of small ice announcement. Tencent said blocked smaller ice is "suspected of disclosing user information".
Department of applied micro-letter limit is most serious. As early as 2013, micro-embargo against Ali Baba's activities had already started. In July of that year, app shop link on the start block platform in November, and blocked Ali its IM software to share information. In early 2015, PayPal has launched lunar new year bonus activity, which increases the bonus share the feature of micro and QQ, began the invasion of micro-red sphere of influence. However, this entrance was soon shut down by the company, that later PayPal put a red packet password.
Impressive amount of micro-letter for Uber's blockade, and open to Tencent products took a taxi to the last drop.
From March 2015, the Uber app on the platform of the official accounts and multiple accounts have been blocked, micro-Uber account operating agreements violated the public officials said the letter, in particular "through such means as mass message forcing or inducing users to share to your circle of friends marketing practices". In December 2015, multiple operational Uber fan of the public have been permanently banned. App said the ban remain because " public accounts induced by malicious marketing, share and profit by collecting user information ".
And just a few days ago, easy-to-use vehicle CEO travel across Twitter published a report with "weak has the right voice" as its theme, open letter to Ma, the cause is easy to publish special price promotion page, but on floating layer induced by sharing grounds, micro-circle of friends connected to this page blocked.
Each time, the app seems to be named to protect the user experience speaks decent case to ban successful, but usually meet rules of public opinion to question is not clear and the suitability of the product, the app for Tencent products differentiation of marketing management is a must for many external companies and Tencent rivals irritated .
As travel across in a letter to Ma said: "the drops are used in micro-step the same way everywhere in the letter. ”
In fact standing in the commercial point of view, Tencent in order to protect its ecology, both against competitors, or cleanup disturb the ecology of third party, Tencent is understandable .
But when the app after you grow up to be such a platform, whether internal or external, there are numerous pairs of eyes staring at it. External micro-rules to the letter accused a lack of transparency in a "black box". Tencent's problem is that, as a commercial company it could not turn the app into one that is not "private gain" completely open platform, but Tencent is not justified .
To the user experience, the app must ban marketing; in order to fight competitors, must also have their own "little rights" and will not fully open to rival; and to the long-term development of ecological and cannot be branded as "closed" hat . This is a very long period of time will put in front of the app problem, needs it to balance and coordination.
提升用户体验还是“选择性执法”，朋友圈分享让
微信陷入两难 -
微信,易到用车 - IT资讯
微信这块肥沃的流量之地正被许多公司绞尽脑汁地追逐，然而微信看似严苛却并不明确的规则往往会让这种努力付之东流。
7月16日上午，名为“柏拉图app”的微信公众号开发了一款性格标签测试产品，用户在关注微信公众号或者下载App之后，可以进行测试。
这款应用鼓励用户把最终测试结果分享到朋友圈，短短几个小时，这个小游戏已经在微信朋友圈刷屏。
有未经证实的网络截图显示：柏拉图内部人员透露，这次活动让“柏拉图app”微信公众号在几个小时内就吸引了几百万粉丝关注。
应用本身的关注度也随之提升。根据ASO100的数据，从7月16日零时开始，这款应用在iOS渠道上的社交免费榜排名上，已经从150名开外快速跃升到了前10名。
但好景不长，中午12点左右，该公众号显示被微信封禁，而制作图片的链接，也因诱导分享被屏蔽。
微信给出对应的解释是，如果微信公众帐号有发布签类测试行为，包括发布新年签、大学测试、星座测试等信息，微信公众平台将视情节对违规公众号进行删除关注用户（粉丝）及封号处理。
“因为公号被封掉了，现在还在申诉阶段，如果太多媒体发声，担心公号不知道能否正常回归。”柏拉图App相关负责人以在申诉期保持静默为由，拒绝了界面新闻的采访。
现在很难用量化的数据说明柏拉图的这种玩法对于微信用户到底造成了多大的困扰，如今的微信更多是凭人工和直觉去界定用户分享的内容是否对微信生态带来负面影响。
易到用车CEO周航曾在给微信团队的信中说，微信浮层涉及诱导分享导致的被屏蔽，完全是个万能借口，没具体标准、完全不公开、不透明，黑箱操作，因人而异，因时而异。
柏拉图App在应用商城的介绍是一款聊天交友软件，在昨晚之前一直不算是一家特别起眼的创业公司。市面上也有许多像柏拉图这样的产品，已经将微信公众平台进行营销推广作为一种重要的流量导入和品牌曝光方式，因此他们普遍都会绞尽脑汁想出能够在微信上进行分享的活动。
然而对于这样的公司来说，模糊的规则界定往往让微信更像是一块布满地雷的肥沃之地，在营销上如果稍有不慎，公司此前的所有努力都会迅速夭折。
从微信诞生以来，这款国内最大的社交产品经常遭遇的争议也正是在于：对于开放资源的利用规则界定模糊以及对腾讯系公司开出绿灯。柏拉图的账号被封只是一个案例，微信的规则用法已经在竞争对手的产品上屡试不爽。
2014年5月底，微软推出了其研发的人工智能机器人小冰。这款机器人登陆微信平台后，以微信用户的形式呈现互动，并收获了许多微信用户关注。腾讯却在6月1日当天发表了关于封杀小冰的公告。腾讯方面称，封杀小冰的原因在于“涉嫌泄露用户信息”。
阿里系的应用被微信限制最为严重。早在2013年，微信针对阿里巴巴的封锁活动就已经开始。当年7月，微信开始封杀平台上的淘宝店链接；11月，又封杀了阿里旗下IM软件来往的分享信息。2015年初，支付宝推出了春节红包活动，其中增加了红包分享到微信和QQ的功能，开始入侵微信红包的势力范围。然而这个入口很快就被腾讯方面关闭，以至于后来支付宝又再次推出了红包口令。
令人印象深刻额的还有微信对于Uber的封锁，以及对腾讯系产品滴滴打车的开放。
从2015年3月开始，Uber微信平台上的官方账号以及多个地方账号陆续被封，微信官方称Uber违反了公众账号运营协议，具体是“通过群发消息等手段强制或诱导用户分享至朋友圈的营销行为”。2015年12月，多个运营Uber粉丝团的公众号均被永久封禁。微信方面表示，这次封禁依然是因为“公众帐号存在恶意营销、诱导分享以及借助收集用户信息牟利的行为”。
而就在几天前，易到用车CEO周航在微博上发表了一份以“弱者也有权利发声”为题，致马化腾的公开信，事件的原因在于易到发布专车比价推广页面，但微信以浮层诱导分享为由，将此页面的微信朋友圈的连接被屏蔽。
每一次，微信似乎都以保护用户体验这样冠名堂皇的理由将封杀行为讲得圆满，但往往遭遇舆论质疑的都是规则的不明确性和产品的适用性，微信对于腾讯系产品营销管理的区别对待更是让许多外部公司以及腾讯竞争对手颇为不满。
正如周航致马化腾的信中所说：“滴滴正用着与优步同样的方式在微信里畅行无阻。”
其实站在商业的角度来说，腾讯为了保护自身的生态，无论是打击竞争对手，还是清理扰乱生态的第三方，腾讯的做法都无可厚非。
但是，当微信成长为如此大一个平台之后，无论是内部还是外部，都有无数双眼睛在盯着它。外部指责微信的规则不够透明，是“黑盒子”。而腾讯的难处在于，作为一家商业公司它又无法将微信变成一个没有“私利”的完全开放的平台，而且对腾讯提这样的要求也是没有道理的。
为了用户体验，微信必须封杀营销号；为了打击竞争者，也必须留有自己的“小权利”，不可能完全开放给对手；而为了生态的长远发展，又不能被扣上“封闭”的帽子。这是很长一段时间内都会摆在微信面前的难题，需要它去平衡协调。