Ali, Tencent have shot, prospects for paying for listening to music-listen to music, pay-IT information
Recently, there are many online music market. On Friday, Tencent has just announced the music business with the Chinese QQ music group (formerly Ocean music, with cool dogs, cool) combined, make up a new music group, major shareholders. Outgoing yesterday, the biggest copyright management company "see music" infringement warning issued for cool dog music, rebuked the cool dog to its mass infringement of copyright works, involving more than 700 musicians more than 6,000 works. After May, the company also introduced a fan interactive entertainment platform – planet Ali, despite ridicule by many users, but it is an important event in the industry.
The online music market as a whole, remains the core of copyright. From the Music Department of the Marine Department, QQ and the Department in three, and now form the pattern of Alibaba and Tencent showdown. Online music patterns changed, music market is expected to become popular? Analysts said the situation is improving, but let the user pay scale covering the cost of music copyright, probably in the short term is difficult.
Digital album, stimulants
"Having passed through years of hard work and genuine music market and business on the Mainland are full of new life. "Digital music Wu Weilin, General Manager of Tencent said last June in a forum.
Why so upbeat? Worth of exciting thing is, digital album, Jay Jay's June 24 online issue of bedtime stories, 20 is a digital album (containing 10 songs) and by yesterday afternoon, reporters saw on the QQ music sold 910,000 copies; while in the cool dog music, NetEase music has sold more than 320,000 copies. Some simple calculations, Jay Chou's new album, less than a month, sales have exceeded 30 million Yuan.
Digital album since September 2015, development of online music "doping". Statistics, December 2014 QQ music-June 2016, today digital album sold 18 million copies sales billion. According to the State press and publication administration and China work Committee for development of the music industry, issued by 2015 in China report on the music industry, 2011-2014 years, the Mainland entity record size is 520 million Yuan, 590 million Yuan and 650 million Yuan and 620 million Yuan, very little growth speed than with the digital album.
Third-party analysis of iResearch says, compared with traditional music, digital album has a lot of advantages.
On the size is small
Digital album was seen by many musicians want to make money, but the reality is that online music is a niche market.
IResearch data given is: 2015 only 4.02 billion yuan China's online music market in 2014, representing a growth of 67.2% online music users pay to market on a small scale, has just exceeded 1 billion yuan, to 1.05 billion yuan, annual growth 121.8%.
Paid music, popular music App explores the many kinds of commercial models. In addition, advertising, gaming, transportation, as well as live concert, concert tickets, also could see commercialization income.
However, the development of online music for so many years, for QQ music, for example, pay more than 10 million users, which may be a large number in the industry, but QQ monthly active users of more than 800 million, mobile terminal for more than 600 million, compared to the hundreds of millions of users based on percentage of 10 million paying users is still very small.
Compared to more than 44 billion yuan in China's film market, trillions of electrical contractor market, hundreds of billions of mobile markets such as health care, less than 10 billion yuan of the online music market, can hope is growing.
"Fans of economic" breakthrough
"Upgrade up barriers of copyright high, increased cost pressure zhiwai, giant are to currently and no business mode of innovation and user value of recycling, user for music willing to spent of money and cost than up, also is too less has, even than virtual items, and live between,, this is digital content business faced of challenge, user of time increasingly scarce, and music content of a role is as IP business of entrance, upgrade user experience music of barriers, is in loss entrance of value. "Industry analysts say.
Compressed copyright costs, since last year, the national copyright administration required online music service to stop the spread of unauthorized music films, online music companies start licensing, copyrights shared with each other. Chinese music group (cool music, cool dog music) and QQ music mutual granting of copyright music reach 1 million; music NetEase and QQ music reached 1.5 million music licensing. This mandate is one of the path cost to all parties.
Penguins think tanks had for more than 18,000 people to do a survey, as many as 69.9% people over the past year both online and offline without money to pay for listening to music. Other 30% paying customers in the music 10.7% proportion of paid members, is the highest , 5.4% who bought the entity record, 5% of people to pay for digital music albums, there are some 4.9% users paying fees for concert tickets. In addition, the online concert broadcast live, online tips singers, music festival tickets are also forming part of the consumer, but accounted for under 3%.
Has analysis think, online music to in profit aspects has new of breakthrough, can around of keywords is "fans economic", fans is willing to pay emotional premium of consumers, more willing to for like of Star paid, also has more big of purchasing power, simple relies on "sold music" cannot support online music platform of development, how stimulus to fans for core of consumption, is industry profit of important way.
阿里、
腾讯相继出手，为听音乐付费前景几何 - 听音乐,付费 - IT资讯
近期，在线音乐市场动静颇多。上周五，腾讯刚刚宣布把QQ音乐业务与中国音乐集团（原海洋音乐，拥有酷狗、酷我）合并，变身新音乐集团大股东。昨天就传出，最大版权管理公司“看见音乐”对酷狗音乐发出侵权警告，斥责酷狗对其代理的版权作品存在大规模侵权，涉及到700位音乐人的6000多首作品。此前5月，阿里巴巴也推出了粉丝娱乐交互平台——阿里星球，尽管被不少用户吐槽，但却是业内一件大事。
整个在线音乐市场，版权仍是核心。而从海洋系、QQ音乐系和阿里系三分天下，到如今又形成阿里巴巴和腾讯对决的格局。在线音乐格局大变，付费音乐市场有望变得火爆？有分析人士表示，情况在好转，但要让用户付费的收入规模覆盖音乐版权的大成本，短期内恐怕还很难。
数字专辑，成兴奋剂
“经历了这几年努力，内地音乐市场正版化和商业正焕发出新的生机。”腾讯数字音乐部总经理吴伟林今年6月在一个论坛上这样表示。
为什么如此乐观？值得振奋的一件事是，周杰伦的数字专辑《周杰伦的床边故事》6月24日线上发行，20元一个数字专辑（含10首歌曲），到昨天下午，记者看到在QQ音乐上卖出91万张多；同时在酷狗音乐、网易云音乐都卖了超过32万张。简单计算一下，周杰伦的新专辑不到一个月，销售规模已超过3000万元。
数字专辑，2015年9月以来，就变成在线音乐发展的“兴奋剂”。有数据统计，QQ音乐在2014年12月-2016年6月间，数字专辑累计销售量近1800万张，销售额突破亿元。而根据国家新闻出版广电总局与中国音乐产业促进发展工作委员会发布的《2015中国音乐产业发展报告》中，2011-2014年间，中国内地实体唱片规模分别为5.2亿元、5.9亿元、6.5亿元和6.2亿元，基本没什么增长，与数字专辑的发展速度不能比。
第三方机构艾瑞咨询的分析称，与传统实体唱片相比，数字专辑有诸多优势。
论规模，还属小众
数字专辑让很多音乐人看到了赚钱的希望，但现实情况是，在线音乐还只是一个小众市场。
艾瑞咨询给出的数据是：2015年中国在线音乐市场规模只有40.2亿元，较2014年增长67.2%；在线音乐用户付费市场规模更小，刚刚突破10亿元，为10.5亿元，年增速121.8%。
音乐付费，目前主流音乐App探索了很多种商业化的模式。此外，广告、游戏联运，以及演唱会直播、演唱会门票，也是能看到的商业化收入。
但是，在线音乐发展了这么多年，以QQ音乐为例，其付费用户1000多万，这在行业中可能是个大数字，但QQ月活跃用户的规模超过8亿，移动端超过6亿，相比数亿的用户数基础，1000万付费用户占比还很小。
相比中国440多亿元的电影市场、数万亿的电商市场、动辄千亿元的移动医疗等市场，不足100亿元的在线音乐市场，能给希望的只能是增长速度了。
靠“粉丝经济”突破
“提升起壁垒的版权高价，增加成本压力之外，巨头们到目前并没有业务模式的创新和用户价值的再造，用户为音乐愿意花的钱与成本比起来，还是太少了，甚至不如虚拟物品、直播间等，这是数字内容经营面临的挑战，用户的时间越来越稀缺，而音乐内容的一个角色是作为IP经营的入口，提升用户体验音乐的壁垒，就是在损耗入口的价值。”一业内分析人士说。
在压缩版权成本方面，自去年国家版权局要求网络音乐服务商停止传播未经授权的音乐作品之后，在线音乐企业间开始相互授权、版权共享。中国音乐集团（酷我音乐、酷狗音乐）与QQ音乐互授版权的音乐达成100万首；网易云音乐也与QQ音乐达成150万的音乐授权。这种授权，也是各方压缩成本的路径之一。
企鹅智库此前曾针对18000多人做过一次调查，有高达69.9%的人过去一年无论线上线下都没有为听歌付过钱。其余30%的付费用户中，音乐产品付费会员的比例10.7%，是最高的；有5.4%的人购买过实体唱片，5%的人付费购买过数字音乐专辑，还有大约4.9%的用户为演唱会门票付过费。另外，线上演唱会直播、线上打赏歌手、音乐节门票也构成消费的部分，但占比都在3%以下。
有分析认为，在线音乐要在盈利方面有新的突破，能围绕的关键词是“粉丝经济”，粉丝是愿意付出情感溢价的消费者，更愿意为喜欢的明星付费，也具有更大的购买力，单纯依靠“卖音乐”无法支撑在线音乐平台的发展，如何刺激以粉丝为核心的消费，才是产业获利的重要途径。