Kentucky Fried Chicken by Chinese "patriots" boycott why injured just KFC-Kentucky Fried chicken, United States snack-IT information
These days, KFC, there is something really mixed emotions.
Synchronize two things that happened, I really don't know what to say that good. Good news bad news, which one do you want to hear first?
Said the first deal.
Recently, KFC parent company Yum Brands issued 2016 fiscal second-quarter earnings. Which shows that the Group's total revenue rose 3%, mainly thanks to KFC's global business growth (sales rose 6%). As the core business of KFC in yum's China, growth in the number of stores in the latest quarter was 3%, that is now Kentucky Fried Chicken had 5,039 stores in China, in addition, same-store sales and higher than 3%. This data at yum CEO Greg Creed seems to be regarded as "beyond expectations", though slightly lower than the first quarter of 2016 6%, but since the second quarter of yum "performance trough", this is not easy.
It is reported that yum's most lucrative sectors in China is yum, profitability is all business unit No.1, and KFC is yum's most brilliant business in China--starting from 2015 after the second half of this year's performance began to grow again, has had four consecutive quarter of positive same-store sales growth. Greg Creed is also at the meeting, "said KFC China of yum's China Division operating profit: 3/4 since June KFC's same-store sales in China recorded double-digit growth in low grade".
Well, one sentence summary of business performance over a period of time, China is KFC stick.
What's the bad news? Bad news ... .... Next quarter, may not be so good ... .... What can I say?
Hebei leting people banner siege appeal to refuse to eat Kentucky Fried Chicken against the United States, Japan and South Korea, "Fame", the number of "Patriot" started in Changsha, Hangzhou, Yangzhou, Lianyungang, chuzhou, 11 cities and counties of linyi KFC launched a similar event at the door.
21st century business Herald said: "Internet users broke, Chenzhou city shouting slogans outside a Boyle surrounded by Kentucky Fried chicken restaurant. Incident alerted local police, the city's closed all of its branches. "" More than more than 10 Ma at about 10 o'clock in the morning in front of the Kentucky Fried Chicken stores, national road gathered, some of them holding a red flag, and write ' refused to eat KFC ', ' refused to eat at McDonald's, ' ' boycott of the United States, Japan goods ' slogan. Demonstrations attracted many pedestrians and drivers stopped to watch, then there are at least five police officers arrived, to persuade the demonstrators to leave. "Twitter video shows police in dealing with the anti-KFC's behaviour was" patriots "siege, was called a" traitor ".
While Xinhua and other media have commented "boycott KFC" is frustrating that they are not patriotic, netizens start discouraging people so "patriotic", but at the time of the former, there is still news out in some cities, the boycott is still in full swing, as if the share Mania will continue for some time.
It seems that Creed has delighted announced that, "higher operating profit growth forecast for the year from 12% to 14%" even pleased a little too soon.
Screenshots can be found, although the aunties mouth shout is determined not to eat "Kentucky Fried chicken, McDonald's and pizza hut", but seems to have been containment only KFC ... ... So, why is KFC?
Very important reason is. .... It expanded too rapidly in these two years .
Once had, the presence of McDonald's and KFC are brother, that when once in a while, OK you thought was resolved or do you go to KFC to McDonald's to solve. However, with discrepancies in their development strategies in China, they will drift away: KFC's focus began to sink in the stores, and McDonald's chose to focus the city's peripheral markets. KFC's localization strategy it is important is to vigorously develop five or six lines market. It is reported that KFC recently opened stores in the five or six lines market is much higher than the number of new stores in first-tier cities,
McDonald's but more than more than 2000 stores in China, KFC over more than 5,000, and that not only stores the density problem, well, so far.
Think about it earlier this month, was anxious to split China yum look at this area of the business to pick up, and also proud to have been a temporary price increases, not sure if now may have some regrets.
肯德基遭中国“爱国人士”抵制，为何受伤的只是肯德基 - 肯德基,美国快餐 - IT资讯
这几天，对于肯德基来说，还真有点五味杂陈。
同步发生的这两件事，笔者一时间还真不知道先说那件好。一个好消息一个坏消息，你想先听哪一个？
那就先说说好的吧。
日前，肯德基的母公司百胜集团发布了2016财年第二季度财报。其中显示，该集团全球总营收同比上涨了3%，这主要得益于肯德基全球业务的增长（销售额同比增长6%）。而作为百胜中国地区核心业务的肯德基，最新一个财季里门店数同比增长了3%，也就是说现在肯德基在中国拥有5039家门店，此外，同店销售额同也比上涨3%。这一数据在百胜集团CEO Greg Creed看来算得上“超出预期”了，因为尽管略低于2016年一季度的6%，但鉴于第二季度向来为百胜口中的“业绩低谷”，此番已属不易。
据悉，百胜中国是百胜最赚钱的部门，盈利能力算所有事业部的No.1, 而肯德基又是百胜中国最亮眼的业务——自起2015下半财年业绩开始恢复增长后，已经连续四个季度同店销售额正增长了。Greg Creed也在会议上的表示，“肯德基中国已经占百胜中国事业部营业利润的3/4，6月至今肯德基中国的同店销售收入录得了双位数低段位的增长”。
嗯，一句话总结就是肯德基中国过去一段时间的业务表现棒棒的。
那坏消息呢？坏消息.......就是下一季财报，可能就没这么好看了.......怎么说呢？
在河北乐亭民众打横幅围堵肯德基呼吁拒食以抵制美日韩“一战成名”之后，大量的“爱国人士”开始在长沙、杭州、扬州、连云港、滁州、临沂等11个市县的肯德基门口发起了类似的活动。
21世纪经济报道称：“网民爆料指，郴州市一班大妈包围肯德基店门外高呼口号。事件惊动当地警方，传全市所有肯德基分店已停业。”“十多名大妈上午10时许在肯德基国庆路店店门前聚集，部分人手持五星红旗，以及写有‘坚决不吃肯德基’、‘坚决不吃麦当劳’、‘抵制美日韩货’等标语。示威行为吸引不少途人及司机停下来看热闹，其后有至少五名警员赶到，劝导示威者离开。”微博上更有视频显示，警方在处理抵制肯德基行为时遭“爱国人士”围攻，被骂“卖国贼”。
尽管已有新华网等媒体发表评论称“抵制肯德基”是折腾自己不是爱国，网友们也开始发动劝阻身边人如此“爱国”，但截至发稿前，仍有新闻爆出在某些城市，抵制活动仍是进行的如火如荼，似乎这股子狂热劲儿还将持续一段时间。
看来，Creed日前欣喜宣布，将“全年营业利润增长预期由12%调高到14%”怕是高兴地早了点。
截图中可以发现，虽说大妈们口中喊着的是坚决不吃“肯德基、麦当劳以及必胜客”，但遭围堵的好像就只有肯德基......所以，为啥是肯德基？
很重要的一个原因就是.....它这两年在中国扩张得太迅猛。
曾经的曾经，麦当劳和肯德基简直就是胞兄一般的存在，以至于你偶尔三急时分还思忖下是去麦当劳呢解决还是去肯德基解决。不过随着二者在华发展战略出现差异，二者就渐行渐远了：肯德基将主要精力开始放在了门店下沉，而麦当劳则选择继续发展重点城市的外围市场。肯德基本土化策略当中很重要的一点就是大力开拓五、六线市场。据悉，在肯德基新开的门店中，五、六线市场的新开门店数量远高于一线城市，
麦当劳在中国不过2000多家门店，肯德基5000多家，而且这还不仅仅是门店密度的问题，嗯，话到此。
想想月初的时候，原本急着拆分中国业务的百胜看着本区业务回暖，还傲娇地进行了个临时提价，不知道现在是不是也有几分后悔。