"Red rice source"-making red rice product in full industrial chain _ news

Plant production research and development marketing

"Red rice sources", making red rice product in full industrial chain

As people increasingly more attention to food safety, organic farming is developing at an unprecedented rate. But how to achieve true organic products, safe and nutritious, and full control? Springs Road (Beijing) agricultural development company, from the date of birth, it is committed to creating a single product of organic farming industry-wide chain. Yesterday, with sales gradually improved the layout of the Terminal, its "red rice source" brand products in full industrial chain has been formed.

　　One. Why choose red rice

"Select the entire value chain a red rice, this is a coincidence. "Spring road of agriculture development company Chairman Zhao Jingen said that" before this and I do experience of prevention and treatment of chronic diseases have a huge Association. "This Association is from that experience of 6 years ago, he said.

In 2010, cultural, health and sports of the CPPCC National Committee Ministry of health, Ministry of Civil Affairs, the State administration of traditional Chinese medicine, 5 departments launched community chronic disease prevention and control campaigns. The following 6 years, as organizers of the project, Zhao Jingen's company has invested a lot of manpower and material resources to do a lot of work for chronic disease prevention and control.

From then on, Zhao Jingen gradually learned that patients with chronic diseases in China is how big of a group, there are 200 million people suffer from high blood pressure, diabetes and other chronic diseases, and the upward trend. From then on, Zhao Jingen understand the old saying "the mouth" meaning, because many chronic diseases are food insecure, unhealthy, not scientific cause. Along with "milk," "paper stuffed dumplings", "black bean" "aged grain rice of cancer" and other dramatic events have occurred, in order to make people eat science, health and safety, Zhao Jingen germination ecology idea of organic agriculture, health and nutrition of food.

　　Zhao Jingen's hometown is located in the Anhui dabie mountain area, where mountain peaks, beautiful scenery, but there also a number of State-level poverty-stricken counties. Serving home for home a little contribution to the development of power, Zhao Jingen's wish.

2013 Spring Festival, Zhao Jingen went home to visit relatives, when you get together with a friend in Taihu County Government, said his investment ideas of organic farming concerns here at home. The friend immediately thought of the red rice. Friends said that a red rice in the mountains, very high nutritional value, can prolong life and ate red rice aged a lot in the mountains.

Thus, year not over, friends took him into the mountains, looking for plant red and rice families. A two-day visit, get them excited. Originally, this red rice without chemical fertilizer, because of the high rice stalks, grow higher after fertilization, lodging is easy. Without pesticides, natural micro-climate of the mountains, pests can hardly lay their eggs. Irrigated with spring water, is a true natural crops.

To confirm the nutritional value of red rice, and after the Spring Festival, Zhao Jingen brought two large bags of rice back to Beijing. He quickly found the China Agricultural University, food science and nutritional Engineering College Professor He Jiguo. He is an expert in food and nutrition. Detection of Professor he once again confirms the nutritional value of red rice. They found the red rice is rich in dietary fiber, lysine, calcium, sodium, iron, zinc, selenium and other trace elements. These nutrient for the prevention and control of chronic diseases have a very important role, and this seemed to turn back to Zhao Jingen on the trajectories of chronic disease prevention and control.

After 3 years, Zhao Jingen flew into the red rice grown in the formation team, scale cultivation, commercial negotiation, product development, sales, channel development, and so on, is busy.

　　Two. Why choose red rice breakfast

"Stayed in the mountains for a long time in the countryside, and farmers working long, go back to the city, especially in big cities like Beijing, you will be uncomfortable. "Zhao Jingen said," whether it be in the subway, is driving down the street, you can see forever is a rushing stream, long shadow, morning and evening peak is even more so. ”

　　Zhao Jingen said that when he was sitting in the fields, often come to city commuters travel in mind while casually eating the breakfast scene.

"A lot of people overtime, got up late mornings are often makeshift roadside stalls or temporary roadside shop to buy something to eat. To tell the truth, roadside breakfast absolutely difficult to guarantee health and nutrition, the health damage is cumulative. "Zhao Jingen said.

Survey shows nearly 95% people think that eating breakfast is important, 47% of people cannot stick to breakfast. In March 2015, Zhao Jingen decided to develop a suitable for Office workers eating breakfast, convenient nutrition. His idea received strong support from the Professor He Jiguo.

The old saying goes, eat breakfast, lunch to eat, eat less dinner. Foreign law is, eat breakfast like a King, lunch like a gentleman, and dinner like a pauper. This explanation is Professor He Jiguo, breakfast the day's nutrient intake to 30%, who eats breakfast, energy and are less than those who do not eat breakfast, and will lower the risk of developing high cholesterol and diabetes.

Red rice for breakfast, there is a second reason is that rice belongs to the wild rice coarse grain crop, hard texture, directly to Cook rice or porridge, need to be heated for a long time, food taste bad so, processed into food for breakfast, not only changed the food taste, while ensuring that the nutrition, serve two purposes.

Now, as a "source of red rice" nutrition nutritional formula, Chief expert, Professor He Jiguo series of red rice is leading a team to develop more products, such as germination Mi Lou red rice, red rice, red rice pudding cake.

　　Three. Why are what carry the whole industry chain

"Now, some organic food companies or organic agriculture companies, only sales company, not involved in the cultivation of their own production, cannot be truly process monitoring , making it difficult to source products is absolutely organic and pollution-free. "Zhao Jingen said," in order to ensure that, from the source to the Terminal the whole control, starting from the establishment of our company, strong one: only agricultural items, do deep, so fine, vertical operation. ”

At present, the road to spring (Beijing) agricultural development co in Taihu, Anhui's own base has more than 3,000 acres, but because it is a pure natural wild rice grows, so production is not high, annual output of only 300 pounds per acre. To expand production, the company plans next year to extend its base of 10000 acres, future, plan their expansion into the neighbouring mountains, and ultimately achieve the expected scale of 100,000 acres.

"We are in the production plant, research and development have independently controllable, and are currently expanding their online and offline sales channels. The future, we will have our own product line, will open its own branded stores, ' the source of red rice ' whole industrial chain real strong, so that more people eat organic breakfast. "Zhao Jingen said it was his dream. (Kathleen Gail Jensen)

Responsible editor: Sun Ailin SN146

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“红米源”——打造红米单品全产业链_新闻资讯

　　种植生产研发销售一条龙

　　“红米源”，打造红米单品全产业链

　　随着人们对食品安全重视程度越来越高，有机生态农 业得到空前的发展。但如何做到产品真正的有机、安全和营养，且全程可控呢？泉之道（北京）农业开发有限公司从诞生之日起，就致力于打造有机农业的单品全产业链。昨天，随着销售终端的布局逐步完善，旗下“红米源”品牌单品全产业链已经形成。

　　一。为何选择红米

　　“选择红米单品全产业链，这是一个巧合的过程。”泉之道农业开发有限公司董事长赵金根说，“这与我之前做慢性病防治工作的经历有巨大关联。”这个关联要从6年前他的那段经历讲起。

　　2010年，全国政协教科文卫体委员会联合卫生部、民政部、国家中医药管理局等5部门发起了慢性病防治进社区的宣传活动。此后的6年时间里，作为该项目的承办单位，赵金根的公司投入了大量的人力物力，为慢性病防治做了大量工作。

　　就是从那时起，赵金根逐渐了解到慢性病患者在中国是多么巨大的一个群体，全国有2亿多 人患上了高血压、糖尿病等慢性疾病，且有年轻化趋势。也是从那时起，赵金根理解了古语“病从口入”的含义，因为很多慢性病都是饮食不安全、不健康、不科学 造成的。随着“毒奶粉”、“纸馅包子”、“黑心豆芽”“陈化粮致癌大米”等触目惊心的事件相继发生，为了让国人吃得科学、健康与安全，赵金根萌发了做生态 有机农业、健康营养食品的念头。

　　赵金根的家乡位于安徽大别山地区，那里山峦叠嶂，风景秀丽，但那里也聚集了多个国家级贫困县。报效家乡，为家乡的发展贡献一点力量，也是赵金根一直的心愿。

　　2013年春节，赵金根回家乡探亲，在与太湖县政府的一位朋友相聚时，说起自己回家乡投资有机农业的想法。那位朋友立刻想到了红稻米。朋友说，山里有一种红稻米，营养价值非常高，可以延年益寿，山里吃红米的长寿老人很多。

　　于是，年还没有过完，朋友就带着他走进了大山，寻找种植红稻米的人家。两天的走访，让他们兴奋不已。原来，种植这种红稻不用施化肥，因为稻杆很高，施肥 后会长得更高，很容易倒伏。也不用打农药，因为山里天然的小气候，害虫几乎不能在那里产卵。用山泉水灌溉，是真正的纯天然的农作物。

　　为 印证红米的营养价值，春节过后，赵金根带了两大袋红米回到了北京。他迅速找到了中国农业大学食品科学与营养工程学院的何计国教授。何教授是食品营养方面的 专家。何教授的检测，再次印证了红米的营养价值。他们检测发现该红米中富含膳食纤维、赖氨酸及钙、锌、硒、铁、钠等多种微量元素。恰恰这些营养元素对于慢 性病的防治有很大的作用，这似乎又轮回到了赵金根慢性病防治的轨迹上。

　　此后3年，赵金根一头扎进了红米种植事业中，组建队伍、规模种植、商业洽谈、产品研发、销售渠道拓展等等，忙得不亦乐乎。

　　二。为何选择红米早餐

　　“在农村的大山里呆时间长了，和农民兄弟打交道久了，再回到城市，尤其是北京这样的大城市，你会很不适应。”赵金根说，“无论是公交地铁里，还是开车行驶在大街上，你看到的永远是湍急的人流，忙碌的身影，早晚高峰更是如此。”

　　赵金根说，当他坐在田间地头时，脑子里经常会浮现城市上班族一边赶路一边胡乱吃着早餐的场景。

　　“许多人加班熬夜，起得比较晚，早上常常是凑合到路边摊或路边店临时买点吃的。说实话，路边早餐的卫生和营养绝对难以保证，对身体健康的损害也是日积月累的。”赵金根说。

　　有调查显示，接近95%的人认为吃早餐很重要，47%的人不能坚持吃早餐。2015年3月，赵金根决定开发一款适合上班族食用的、方便快捷的营养早餐。他的想法得到了何计国教授的大力支持。

　　俗话说，早餐要吃好，午餐要吃饱，晚餐要吃少。国外的话法是，早餐吃得像国王，午餐吃得像绅士，晚餐吃得像贫民。对此，何计国教授的解释是，早餐的营养摄取量要占到一天的30%，吃早餐的人，精力、抵抗力都要比不吃早餐的人强，患高胆固醇、糖尿病的风险都会低一些。

　　做红米早餐，还有一个原因是，红米属于野生旱稻类粗粮作物，质地较硬，直接做米饭和粥，需要加热很长时间，食用口感也不好，所以，加工成营养早餐，既改变了食用口感，又保证了营养搭配，一举两得。

　　目前，作为“红米源”营养早餐的营养配方首席专家，何计国教授正带领团队开发更多的系列红米产品，如红米发芽米露、红米布丁、红米饼等。

　　三。为何选择单品全产业链

　　“现在一些有机食品公司或有机农业公司，其实只是销售公司，他们自己不参与种植生产，无法做到真正的过程监控，这样就很难从源头保证产品的绝对有机、无公害。”赵金根说，“为了确保从源头到终端全程可控，我们公司从创立开始，就坚定一条：只做农业单品，做深、做精，垂直化运营。”

　　目前，泉之道（北京）农业开发有限公司在安徽太湖的自有基地已经有3000多亩，但由于是野生稻种纯天然生长，所以产量不高，每亩田年产量只有300斤。为扩大产量，公司计划明年将基地扩大至10000亩，未来，计划向邻县的山区拓展，最终达到10万亩的期望规模。

　　“我们在生产种植、研发都做到了独立可控，目前正在拓展自己的线上和线下销售渠道。未来，我们会拥有自己的产品加工线，会开自己的品牌店，把‘红米源’单品全产业链做实做强，让更多的人吃到有机营养早餐。”赵金根说这是他的中国梦。（金琳）

责任编辑：孙爱林 SN146

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