Reticulocyte is cheap: Live Platform 1 to buy 15,000 fine powder, 38 red hot-NET, live platform-IT information
On face value, or eloquence, a "network anchors" through live streaming platform a monthly income of tens of thousands.
But at the same time, audiences lie has become the broadcast industry a "an open secret". Webcast by swiping a single body can gradually painted his "net red."
Recently, this reporter made a test. Journalists randomly selected mapping, fish, Tiger, three more fire after live software trial found that bought from Taobao fans, popularity, in broadcast platform was not subject to any interception.
1 can money buy 15,000 senior fans, 13 minutes into the 9000 hits, 38 area on top ... ... Nowadays the most popular broadcast, who is in town?
"Buy powder: 1 money bought 15,000" high fan ""
Live software buy popularity and fans both "product". Fans is similar to Twitter followers, your broadcast, fans will receive a push. Popularity is live when the actual number of people watching.
On July 1, the reporter on Taobao for "map + popularity", "map + fans" as a keyword search and saw a top merchant offers 3 single sales offers experience, namely "1 = 15,000 reflecting high fan", "8 =13000 reflecting the sentiment", "1 =5000 Map Pack day sentiment."
If you spend more, 38 can also wrap hot list, 98 coated hot, you can release guest host list. Companies selling cheaper, "25 area on top, 70 Yuan on the country". Brush popularity can also be sold by Bao tianxiao, Bao Zhou, monthly package. Open ratings, a lot of feedback saying area on top.
Subsequently, the reporter in "fighting fish + popularity" as a keyword search, a store based on the brush height have different prices, such as 500 people = 3, 2000 = 12 = 18, 3000 people etc. Betta brush business sentiment is "days", that is, 24 hours has asked businesses to help brush the popularity.
Relatively few businesses seem to be selling Tiger's popularity. On Taobao have chosen a sales ranking highest in the business, but this store did not "price", and deliberately hung a "do not worry, specific price prosperous living agreement", "the 100th", the words ".
Compared to the robot or zombie fans, fighting fish brush to reflect guests popularity, sales of Tiger's popular business is because of platforms tightly managed, not as with the first two "hanging protocols", that cannot achieve powder through plug-in software, you can use "quick agreement" the real audience.
According to Taobao pages show, reporter purchased months reflect guest's businesses sold 22006, in the business of selling betta popularity under the "sales first" top sales are as high as 24368, selling canine popularity months sales of businesses ranging from two thousand or three thousand to tens of thousands.
"Experience: 13 minutes into the 9000-person"
On July 1, the reporter registered and use the map for the first time, normal live broadcast, within about 30 seconds, 22 people into the Studio to watch live, but no one is speaking.
Purchasing your "1 = 15,000 reflecting high fan", journalist Ying fans in just 5 minutes from the "0" jumps "16000", which is a grade 6 to grade 8 "high fan".
Despite all the "high fan", which reflected fans have several features in common, their ID is 499, denoted by personal information appears on a large number of 200 or 1000 such integers. "Collection" after the fans, reporters turned around a 10-minute live broadcast, in the channel for dialogue with the fans, but there was no response, it seems to be "zombie powder".
Then, reporters at another merchant 8 Yuan to buy the 9,000 live popularity. After purchasing your for more than 10 minutes, popularity in batches into the Studio, about 13 minutes later, sentiment stabilised at around eight thousand or nine thousand people, have continuously displayed during user lights up the love, but several times in the Studio trying to dialogue with the user enters the room, and no one answered. With rose powder is similar to click the avatar enters the room to begin his ID has the same number, and the most attention were 200 such integers. Merchant said, is help users brush popular robots.
Reporter also tried on the 38 areas hot, but after a lot of testing, although live views of eight thousand or nine thousand people, up to hot on standard, but does not appear on the hot list. Merchants explained that popular on some time, need to wait.
Betta live normal cases, in nearly 10 minutes without a user entered the room. 6 Yuan in Taobao buy 1000 people live popularity later live, about 30 seconds, fame is from 2 to 150, 1 minutes to reach 400, 2 minutes later changed to 600, eventually stabilised at around 780. Because buying a bag day, reporters in orders after 4 hours, live 6 times, two times a black screen and four false sales, figures increasing by similar laws and stability, no one in the room to speak. Reporters also paid 25 Yuan to buy 5000 people popularity, is also true.
And reflecting different is that betta show only watched, but did not see a specific user avatar and information.
Merchants said betta popularity shows scalping through plug-in software, and live also said that as long as the content is not illegal, will not be.
"Platform response: would not announce the penalty rule"
As of press time, the reporter found that a number of businesses under the part brush popular item was, or sell other items, one of them even closed shop, and reporters had previously purchased from Anh fans. There are businesses that, in order not to lead to Taobao's investigation, they sometimes products off the shelves, or changed sales and game-related items such as game dianquan straight, discounts, and so on, to divert attention.
Reflecting brush, said the popularity of the "zero tolerance", reflecting poor according to level, will be temporarily stopped for 24-hour, 48-hour, or even permanent, different treatment, but the company said it would not disclose the specific penalty system rules.
As of July 18, the reporters reflected guest accounts are still functioning as intended, is not handled or warnings.
At the time, Reporters without any contact with fish.
"We know all too well, which is true which is false users. "Tiger is a member of YY said Zhou Jian had a surging news interview, entertainment, live platform very much opposed to this practice.
But Zhou Jian said, this brush fan treatment also depends. "Is a proper lead the popularity, want to be recognized, it can be considered. Second is the malicious registration, creation of a false sentiment, this platform will be disposed of directly. ”
"Open secrets"
Lakes in the Internet, scalping cases beyond the live software, Twitter fan brush, micro-brushes, public reading, and scalping is an open secret.
According to media reports, other than the scalp, many live sites were opened to anchor for the audience, "tips", and "brush tips" has become a broker, live platform between reticulocyte and create "GDP" means.
Live as a new mode of interaction, a lot of capital favored. According to incomplete statistics, the 116 live APP now stands at 108 have received financing. 2016 broadcast market is booming, BAT and other large companies also enter the field. In January this year, reflecting the Kunlun guest access to a share listed companies worldwide (300418) of 67 million yuan of financing. March fish TV to raise $ 100 million, Tencent's lead investor was 400 million Yuan.
Industry fears when the scalp becomes live platform common capital frenzy, the entire industry in "scalping-nice data-valuations-stimulating scalp" a vicious cycle.
At present, control for live streaming platform, the main concern is whether anchor violations. For live content authenticity of statistical data, in addition to the monitors in the background, the outside world may only be "uncertain".
做网红很便宜：直播平台1元能买1.5万高级粉，38元包上热门 - 网红,直播平台 - IT资讯
靠着颜值或口才，一个“网络主播”可以通过直播平台月入上万。
但同时，观众数量造假，已经成为直播行业一个“公开的秘密”。网络直播通过刷单机构可以把自己逐步刷成“网红”。
记者日前做了一番测试。记者随机选择了映客、斗鱼、虎牙这三个目前较火的直播软件试用后发现，从淘宝上买来的粉丝、人气，在这些直播平台上并未受到任何拦截。
1块钱能买来1.5万名高级粉丝，13分钟内涌入9000人气 ，38元包上地区热门……时下最为流行的直播，究竟谁在狂欢？
【买粉：1块钱买来1.5万名“高级粉丝”】
直播软件能购买粉丝和人气两种“产品”。粉丝就是类似微博粉丝，你的每次直播，粉丝都会收到推送。人气则是直播时实际观看的人数。
7月1日，记者在淘宝上以“映客+人气”、“映客+粉丝”为关键词进行搜索，看到一个销量靠前商家提供了3种首单优惠体验，分别是“1元=1.5万映客高级粉丝”、“8元=13000映客包次人气”、“1元=5000映客包天人气”。
如果花更多费用，38元还可以包上地区热门榜单，98元包全国热门，则可以登上映客主播的排行榜。有商家卖更便宜，“25元上地区热门、70元上全国热门”。刷人气还可以按包天、包周、包月打包出售。点开商品评价，有不少客户留言说的确上了地区热门。
随后，记者以“斗鱼+人气”为关键词进行了搜索，一家店铺根据刷人气数的高低有不同价格，如500人=3元、2000人=12元、3000人=18元等。斗鱼刷人气的业务为“包天”，即24小时都能叫商家帮忙刷人气。
卖虎牙人气的商家似乎比较少。在淘宝上选择了一家销量排行最高的商家，但这家店没有“明码标价”，且特意挂出了“请勿着急拍，具体价格联系旺旺，活人协议”、“100号起接”等字样。
相较于通过机器人或者僵尸粉为映客、斗鱼刷人气，销售虎牙人气的商家则表示由于平台管理严格，无法与前两者一样“挂协议”、即无法通过外挂软件实现增粉，只能使用“活人协议”的真实观众。
根据淘宝页面显示，记者购买映客人气的商家月销量达22006笔，在出售斗鱼人气的商家中，根据“销量优先”排名第一的销量更是高达24368笔，而出售虎牙人气的商家月销则从两三千至上万不等。
【体验：13分钟内涌入9000人气】
7月1日，记者第一次注册并使用映客，正常直播时，大约30秒内有22人涌入了直播间观看直播，但没有任何人发言。
购买完“1元=1.5万映客高级粉丝”，记者的映客粉丝数在5分钟内就从“0”跳到了“16000”，且都是等级在6到8级的“高级粉丝”。
尽管都是“高级粉丝”，这些映客粉丝有几个共同特征，他们的ID都是499打头，个人信息上显示的关注数也多为200或为1000这样的整数。“征集”到粉丝后，记者开启了一段10分钟左右的直播，在发言频道中与这些粉丝进行对话，但无人回应，看来是“僵尸粉”。
接着，记者在另一家商家8元购买了9000个直播人气。购买完约10余分钟以后，直播间的人气分批次涌入，大约13分钟后，人气稳定在了八九千人左右，过程中不断显示有用户点亮了爱心，但记者几次在直播间尝试与进入房间的用户进行对话，无人应答。与涨粉类似，点击进入房间的用户头像可以发觉其ID号都有相同的数字开头，且所关注对象也以200这样的整数居多。商家坦言，帮用户刷人气的都是机器人。
记者还尝试了38元包上地区热门，不过经过一番测试，尽管直播人气达到八九千人，达到上热门的标准，但在地区热门榜单上并没有出现。商家的解释说，上热门要一定时间，需要等待。
斗鱼在正常直播情况下，在近10分钟的时间里没有一位用户进入房间。在淘宝上6元购买了1000人的直播人气后开启直播，约30秒，人气就从2跳到了150，1分钟不到到达400，2分钟后变为600，最终稳定在了780左右。因为购买的是包天服务，记者在下单后的4小时里，进行了6次直播，两次黑屏、四次假意推销，数字均以类似的规律递增和稳定着，没有任何人在房间里发言。记者还花了25元购买了5000人的人气，同样也实现了。
与映客不同的是，斗鱼只显示观看人数，但并不能看见具体的用户头像和信息。
商家表示，斗鱼的人气显示通过外挂软件实现刷单，并同样表示只要直播内容不违规就不会被封号。
【平台回应：不会公布惩罚规则】
截至发稿时，记者发现有多家商家对部分刷人气商品进行了下架、或转卖其他项目，其中一家甚至直接关闭了店铺，而此前记者曾从该处购买了映客粉丝。有商家称，为了不引来淘宝的查处，他们有时会将一些商品下架，或者改销售与游戏相关的项目，如游戏点券直冲、折扣等等，转移注意力。
映客称对刷人气的行为“零容忍”，映客会根据情况恶劣程度，会做暂时封停24小时、48小时、甚至永久封号等不同处理，但该公司表示不会公布具体惩罚体系规则。
截至7月18日，记者的映客账号仍然能正常使用，未被处理或警告。
截至发稿，记者未与斗鱼方面取得联系。
“我们非常清楚地知道，哪些是真实用户哪些是虚假用户。”虎牙所属的YY娱乐总经理周剑此前接受澎湃新闻采访时表示，直播平台非常反对这种做法。
不过周剑说，这种刷粉丝的处理也要视情况而定。“一种是适当带领人气，希望被人认可，这是可以考虑的。第二种是恶意挂号，营造虚假人气，对此平台会直接处理掉。”
【公开秘密】
在互联网江湖，刷单的情况不止存在于直播软件市场，微博刷粉丝、微信公众号刷阅读量、电商刷单都是公开的秘密。
据媒体报道，除了刷单之外，很多直播网站都为观众开辟了给主播“打赏”的通道，而“刷打赏”也成为经纪公司、直播平台和网红之间创造“GDP”的手段。
直播作为一种新的交互方式，得到无数资本青睐。据不完全统计，目前已知的116个直播APP已有108个获得融资。2016年直播市场更是红火，BAT等大公司也进军该领域。今年1月，映客获得A股上市公司昆仑万维（300418）的6700万元融资。3月斗鱼TV融资1亿美元，腾讯领投出了4亿元人民币。
业内人士担忧，当刷单成为直播平台普遍现象，资本疯狂追逐，整个行业陷入“刷单-好看的数据-高估值-刺激刷单”的恶性循环。
目前，国内对于直播平台的管控，主要关注的还是主播的行为是否违规。对于直播内容统计数据的真实性，除了后台监测人员，外界往往只能是“雾里看花”。