Appliance "specials" issue? Industry: there is no essential difference-electrical contractor special, online-IT information
The past two years, many manufacturers have launched in the e-commerce platform "for the" product, "electrical contractor for the" goods entered the public eye, has been mixed. In the eyes of sellers, electrical contractor for the product has always been a promotional war and major force in marketing miracle. But in the eyes of some consumers, it has often been labeled as "cheap things always have bad quality" and "quality shrink" label. So what exactly is "electrical contractor for the" product? And offline store merchandise what's the difference?
Beijing Liu in an e-commerce platform has purchased an electrical contractor for the paper towels, but after you receive the goods only to find the quality compared to shrink a lot sold in supermarkets.
Ms Liu said: "I am in a large supermarket to buy rolls of paper, packaging exactly like I buy in the supermarket, and are doing this brand works out cheaper than the supermarket in half. But feel significantly lighter, thinner come back a lot. Later than in the supermarket, in an inconspicuous location on the grams are marked, much lighter than the supermarket goods. ”
And has the same few consumers, Mr King after the purchase of a dedicated online fan, also questions about its quality. "On a treasure before buying a fan, labeled on the lines dedicated to quality and store the same. But there have been fears, because when I was walking through the store, hundreds of dollars more expensive than online, buy home after feeling a noise bigger than the store. ”
Reporter in an e-commerce platform search found that this electrical contractor for the goods there are small to day supplies, clothing, hats, large color TV, air conditioning, domestic appliances. Then the goods and general merchandise what's the difference? For a brand of air conditioning, the reporter consulted the merchant's customer service staff.
Customer services, said: "you say this air conditioner is a special customized business, Beijing East specialized agents, other platforms are not sold. ”
The staff said, this dedication to quality of air conditioning and the aftermarket and General products, makes no difference. Goods sold are guaranteed for 6 years after, no difference, Jingdong is merely a special agent, not to sell on other platforms.
Electrical contractor, a well-known home appliance company head Wu (not his real name) said that most businesses on and offline to differentiate products based on two major considerations. "Internet users on product features, selling or appearance of concern is not the same, so do a number of products that meet the needs of network users. A few partly in order to avoid channel conflict between prices, costs such as channel prices are not the same, avoid conflict face price, so will do some different models Add. ”
In Wu's view, cooperation with the e-commerce platform launched exclusively for goods on line, many current business strategy, as long as it is formal, major industries, both in the quality can be guaranteed.
Mr Ng said: "online and offline product quality or feature configuration is not essentially different, all the same. Because big business has a uniform quality standards, these models may be more on the line give it a higher quality standard, because users care more about shopping on line.
Reporters visited several major electronics stores in Beijing found that some online exclusive products in stores are hard to find traces, and sales staff admits that some network exclusively for models do have an advantage in price.
Industry, more and more manufacturers in order to meet the individual needs of consumers, and in order to avoid offline two channel profit beats, choose to cooperate with e-commerce platform to launch its own e-commerce for the goods. Shop if you are only selling products below the line, in order not to affect the store's sales, will share the line with the same price. When online sales reach a certain size, and will affect the offline brand franchise business development, so that most brand launched the "dedicated" to balance the development of electric business, discount stores and counters.
As a consumer, in the face of all kinds of electrical contractor for the product, how to choose? Offline product quality and after sales is there no difference? The voice of China will also continue to focus on.
家电“电商特供款”有猫腻？业内：没有本质差别 - 电商特供,网购 - IT资讯
近两年，不少厂商都纷纷在电商平台上推出了“电商专供”产品，而“电商专供”商品自从进入公众视线起，就一直褒贬不一。在卖家眼里，电商专供产品向来是促销大战和销售奇迹的主力军。但在一些消费者眼里，它却经常被贴上“便宜没好货”、“质量缩水”的标签。那么究竟什么是“电商专供”产品？和线下实体店的商品有何区别？
北京的刘小姐此前在某电商平台购买了一款电商专供的纸巾，但收到货后却发现其质量比起超市里卖的缩水不少。
刘小姐说：“我是在某大型电商超市上买的卷纸，包装跟我在超市买的一模一样，并且是这个品牌在做活动，算下来比超市便宜一半。但买回来之后手感明显要轻很多、也薄很多。后来去超市比对过，在不显眼的位置对克数是有标注的，比超市的货要轻很多。”
而有着同样遭遇的消费者不在少数，金先生在购买了一款网上专供的电风扇后，心里也对其质量产生了质疑。“之前在某宝上买了一个电风扇，上面标注是线上专供，品质和实体店一模一样的。但是有过担心，因为我在实体店逛的时候产品比网上要贵几百块钱，买到家之后感觉噪音比实体店的要大一点。”
而记者在某电商平台上搜索发现，此类电商专供商品不在少数，小到日化用品、服装鞋帽，大到彩电空调等家用电器。那么这类商品到底和普通商品有何区别？针对某款品牌空调，记者咨询了该电商的客服人员。
客服介绍说：“您说的这款冷暖空调是商家特殊定制的，是京东专门代理的，其他平台没有售卖。”
这位客服人员表示，这款专供空调质量和售后都与普通产品一样，没有什么区别。商品售后都是保修6年，没有什么区别，只不过是由京东专门代理，其他平台不进行售卖。
某知名家电企业电商负责人吴先生（化名）表示，大多数企业对线上线下产品进行区分主要基于两方面考虑。“网络用户对产品功能、卖点或外观的关注点不太一样，所以会做一些满足网络用户需求的产品。也有少量一部分是为了避免渠道之间的价格冲突，比如因为渠道价格成本不一样，避免直面价格的冲突，所以会做一些差异化的型号做补充。”
在吴先生看来，与电商平台合作推出线上专供商品，是不少厂商目前的经营策略，只要是正规大企业生产的，在质量上都能够得到保障。
吴先生说：“线上产品和线下产品的质量或功能配置是没有本质差别的，都是一样的。因为一个大企业都有统一的质量标准，线上的这些机型可能会更在意赋予它更高的质量标准，因为线上用户更在意购物体验。
记者走访北京多个大型家电卖场发现，一些线上专供产品在实体店难觅踪影，而销售人员也承认，某些网上专供机型在价格上的确具有优势。
业内人士介绍，如今越来越多的厂商为了迎合消费者的个性化需求，同时为了避免线上线下两个渠道的利润互搏，选择与电商平台合作推出自己的电商专供商品。网店如果只卖线下的产品款式，为了不影响实体店的销售，就要做到与线下同款同价。当线上的销售额达到一定规模时，又会影响线下品牌加盟店的业务发展，因此多数品牌推出“专供款”以平衡电商、折扣店和专柜的发展。
作为消费者，面对形形色色的电商专供产品，究竟该如何选择？线上线下商品的质量和售后究竟有没差别？中国之声还将继续关注。