Live Web Ecology: Red anchor must hold together-network broadcast, anchor-IT information
Different from the previous solo, recently, many business activities, there has been a lot of female announcers. Their uniform, unified action, exquisite figure, face value and explosive form, each time that caused users concern. Beijing, insight found that hold together under the anchor line is only one aspect, more hugs behavior reflected online. Industry sources said that live to show, for example, currently anchor of the admission has been difficult to survive, most will hold together to join organizations such as the Association of the development.
Anchor hugs trend is "Association" operating
Recently, Beijing, at the Caribbean found on passenger and broadcast platforms such as crazy and sometimes anchor off the air before calling for another live broadcast room "join in". At the same time, several broadcast platform by adding "connections" feature, where multiple anchors over the wire, live together; there are anchors broadcast live, will be about "friends," a live, and the "friend" was also a presenter, live on their own account.
For the anchors that hold together, a live platform PR head to Beijing, said, this phenomenon has spread, its benefits are clear, you can quickly create a "lively" live atmosphere.
A "family" in the post anchors. Image credit: Baidu screenshots.
Deputy Director of the Center for studies of CUPL propagation method said in an interview with Beijing, Zhu Wei, some anchors holding on the line, intended to spread risk, once the account has been closed, so the anchors can borrow my friends account to maintain fame and popularity.
Beijing, found that the anchors hold together, many in the form of Association. Currently live platforms established Association (clan) system there are platforms, although not providing guild system, but there are anchor spontaneously formed associations.
NET in Cherry Red artists agency founder Zhang Zhanhao in Beijing, said, through association and the specialized packaging operations, can broadcast to bring other benefits, such as product promotion, advertising, business promotion, and even various variety shows, network dramas and offline business activities.
Industry has become the Red Sea live hard live
Hugs phenomenon is caused by the intense competition in the industry. AI media advisory issued in May, according to the report, 2015, China 200 online broadcast platform on the market, and this year the number is increasing.
Artists Agency U+ entertainment said in Beijing, an interview with project leader Zhao Ruixin, universal live next, there will be more people into the industry, but the real number of surviving will be less and less.
Live platform above the public relations Head said, show broadcast, individuals approaching the new anchors can hardly survive, except for revenue reasons, mainly live atmosphere formed, "nobody's watching, live anchor passion will die down, it's hard to stick to for a long time. ”
Zhang Zhanhao said real grass-roots anchor the night before blasting the Red network, but fierce competition in the broadcasting industry, the original blue has become the Red Sea, solo host will no longer have the industry competitiveness.
"Professional broadcast team can produce high quality content, and personal live is difficult to maintain the high quality of live for a long time. "Zhang Zhanhao said.
Anchorman of the team can be better promotion resources protect income
Crazy platform well-known anchorwoman Gu Wenwen (not his real name) on the deep experience, of Beijing, she said, she turned out to be one-on-one, then attended a reticulocyte artists Agency, began broadcasting two months ago, and now earns more than 10,000 yuan a month.
"Also tried his hand at live, but basically can't live platform Home. After entering a talent agency, got a lot of resources, coupled with specialized training, so often get the Platform recommended, income will also come up. "Gu Wenwen said.
Zhao Ruixin said this, professional anchor is the need for training, especially in the content production process, only, and team work, innovation in content, can obtain more opportunities, this is the reason why anchors need to join the team.
Extension:
Association how to profit? And live streaming platform is a team
These numerous references to the broadcasting industry association, Association of the profit model is it? Zhang Zhanhao revealed that the Association's income, part of the bonus from the platform, and the other part comes from anchor into. Zhao Ruixin said Association of live streaming platform will give part of the Commission, the Association in the management and training of female anchors for the live platform.
Contact Beijing, scenery, pepper platforms such as Association of several, most said, "does not require membership fees, nor into anchor's income. ”
Association head for Beijing, said join the broadcast Association thresholds set by the Association itself, different rules, simply anchor a live video recording of the General Association, by filtering. "The Association's recommended resources will be available later, then host your own strength. ”
Anchor disparity of income mostly earn thousands of Yuan
Many anchor to join the Association by revenue considerations. Zhang Zhanhao revealed that most anchors months income for thousands of Yuan, and some anchor of specialized operation revenue can reach tens of thousands of or even hundreds of thousands of Yuan per month, polarization is more serious.
Anchor's income comes from gifts into the Viewer. Beijing, found in the observation, different platforms, different kinds of live online viewing numbers vary, many tens of thousands of people or even a hundred thousand of people, only a few dozens of people less, which is a major cause of the anchor caused income disparities.
While the number of live online viewing and live platform has a direct relationship. Reflecting high number, YY shows, such as live broadcasting, generally concentrated in about few thousands and pepper, scenery, live people to look for platforms such as honey is relatively less.
In early July, Tencent's Penguin cool-Chi po and Tencent applications according to a report jointly issued by the live APP, mapping, YY, etc in the first step team and pepper, stars and other underlying platforms in the industry, user perception and transformation is relatively low.
网络直播生态：主播想红必须抱团 - 网络直播,女主播 - IT资讯
与以往单打独斗不同，近来不少商业活动现场，出现了大量的女主播们。她们统一着装、统一行动，身材妙曼、颜值爆表，每一次出现都引起了网友强烈关注。中新网深入了解发现，主播线下抱团只是一个方面，更多的抱团行为体现在线上。有业内知情人士表示，以秀场直播为例，目前新入场的个人主播已经很难存活，多数都会抱团加入公会等组织求发展。
主播抱团趋势明显现“公会化”运作
近来，中新网在映客、来疯等直播平台上发现，有时主播停播之前会呼吁大家去另一个直播房间“捧场”。于此同时，多家直播平台也加入“连线”功能，即多个主播通过连线，一起直播；还有主播直播时，会约“朋友”一块直播，而该“朋友”也是一位主播，有自己独立的直播账号。
对于主播的这种抱团行为，某直播平台公关负责人对中新网表示，这种现象已经开始蔓延，其好处很明显，可以迅速营造一个“热闹”的直播氛围。
某“家族”在发帖招主播。图片来源：百度贴吧截图。
中国政法大学传播法研究中心副主任朱巍接受中新网采访时表示，一些线上主播抱团，意在分散风险，一旦账号被封，那么该主播可以借朋友账号维持名气和热度。
中新网发现，主播抱团的行为，不少以公会形式存在。目前已有直播平台设立了公会（家族）系统；还有一些平台，虽不提供公会系统，但也有主播自发组成公会。
网红艺人经纪公司中樱桃创始人张展豪对中新网表示，通过公会的专业化包装和运营，可以为主播带来其他收益，例如产品推广、植入广告、电商推广、甚至是各种综艺节目、网络剧和线下商业活动等。
行业已成红海个人直播难存活
抱团现象的产生是由于行业竞争激烈造成的。据艾媒咨询5月份发布的报告显示，2015年，中国市场上存在200家在线直播平台，而今年这个数字还在增加。
艺人经纪公司U+娱乐项目负责人赵睿鑫接受中新网采访时表示，全民直播下，还会有更多人进入这个行业，但真正可存活下来的人数会越来越少。
上述直播平台公关负责人说道，秀场直播中，新进场的个人主播几乎难以存活下去，除了收入原因外，主要是直播氛围难形成，“没人观看，主播直播热情会逐渐熄灭，很难长时间的坚持下去。”
张展豪表示，以前确实存在草根主播一夜爆红网络的情况，但直播行业竞争激烈，当初的蓝海已变成红海，单打独斗的主播将不再具备行业竞争力。
“专业的直播团队可以产生优质的内容，而个人直播很难长时间维持高质量的直播内容。”张展豪说道。
团队运作可获更好推广资源保障主播收入
来疯平台上知名女主播顾文文（化名）对此深有体会，她对中新网表示，原来她是单打独斗，此后进入了一家网红艺人经纪公司，两个月前开始正式直播，目前月收入一万多元。
“原来也尝试过个人直播，但基本上不了直播平台首页。进入艺人经纪公司后，拿到了不少资源，再加上专业化的培训，所以经常获得平台的推荐，收入自然就上来了。”顾文文说道。
赵睿鑫对此分析道，专业主播是需要培训的，尤其在内容生产环节，只有和团队合作，在内容上不断创新，才能获得更多的机会，这也是为什么主播需要加入团队的原因。
延伸：
公会如何盈利？和直播平台打配合
上述多次提到了直播行业的公会，那公会的盈利模式是什么呢？张展豪透露，公会的收入，一部分来自平台的额外奖励，而另一部分则来自主播的分成。赵睿鑫说道，直播平台会给公会一部分佣金，因为公会在替直播平台管理和培训女主播。
中新网联系了奇秀、花椒等平台的多家公会，大部分表示，“不需要入会费用，也不会分成主播的收入。”
有公会负责人对中新网表示，加入直播公会的门槛由公会自己来定，规则不一，普通公会只需主播录制一段直播视频，通过筛选即可。“以后是否能获得公会的推荐资源，就要看主播自己的实力了。”
主播收入悬殊多数月入几千元
不少主播加入公会是出于收入上的考虑。张展豪透露，目前大部分个人主播月收入为几千元，而一些专业化运营的主播月收入可达到数万元甚至数十万元，两级分化较为严重。
主播的收入来源于观看者赠送礼物的分成。中新网在观察中发现，不同的平台、不同的直播间在线观看人数相差悬殊，多者几万人甚至十几万人，少者只有寥寥数十人，这是造成主播收入悬殊的主要原因。
而直播间在线观看人数的多少和直播平台有直接的关系。如映客、YY等秀场直播间人数较多，普遍集中在万人左右，少者也有上千人；而花椒、奇秀、觅蜜等平台的直播间人相对少一些。
7月上旬，腾讯企鹅智酷和腾讯应用宝联合发布的一份报告显示，直播APP中，映客、YY等在第一阶梯队伍里面；而花椒、繁星等平台在行业底层，用户认知和转化相对较低。