Tencent, which is really kill the innovation of China's domestic game "killer"? -ChinaJoy, Tencent-IT information
Annual ChinaJoy also opened fire curtain, noisy on the first day of the exhibition scene once again show the world the game industry's vitality and enthusiasm. The more days like this, of course, the more prone to make big news. Tencent interactive entertainment stand, several men in black made banner , above says "Chinese-made hand innovation is dead, copy = killer". This awesome scene makes a lot of players to temporarily withdraw from the Games present sight, stopped to watch.
Although the "copy" the words in the game sounds particularly harsh in the creative industries, although the crowd gathered under the coordination of security at the site soon to be evacuated, but perhaps for Tencent to such criticism and onlookers have long taken for granted.
Plagiarism: Tencent lingering touch of shadows
According to the black-clad men in a distributed content displays, they are hand MOBA freedom wars development team DW. From media of reported detailed to description has event of context--this 34 people of team with one years of time development out has "global patent" of innovation system "double disc + lock", on in they is "achieved people phone MOBA dream" of when, its products free of war suffered Tencent King glory "malicious plagiarism", so is has Qian said of a scene. According to the Caijing report, Tencent's attitude is "it is not pulling a banner that counts."
Tencent's response is not surprising, this has permeated all areas of Internet giants, accustomed to criticism, owned by Tencent products with other products are more or less "shadow".
Tencent initially try water game of products "QQ game Hall" on was accused plagiarism at of chess brand game boss joint all platform; in then end tour hot of times, Tencent its of success products also are has can than on of success precedent, like QQ speed and run run card d car, and QQ dazzle dance and effort dance mission,. The QQ, QQ and other of the West, even from the product name and the hottest games close to directly diverted a lot of "unknown truth" users.
Although the degree of linkage with QQ platform and game products growing, Tencent at the end o times later gradually rely on flow advantage gained market dominance, but many players of Tencent's practice of making criticism.
After entering the era of hand, Tencent is still saddled with controversy. In the last year alone, Tencent three tour started being called "plagiarism".
In addition to the previously mentioned and the entanglement of the battle for freedom, a subsidiary of Tencent identified was the legendary everyday characters identical with the sword spirit, this game also use the Assassin's creed, God and other famous characters in the classic game.
Japan famous game producer shenguying masterpiece of Angel witch hunt of the tree Bay in sister's characters, Tencent also directly used in the Dragon Warrior. Interesting is a very friendly country players kick it on Twitter and @ Gu Ying God tree, but for just a calm response "Oh", perhaps the famous Gu Ying tree God knows, Chinese activist is not an easy thing.
According to Newzoo data show that as early as 2014 Tencent overwhelmed the giants such as Microsoft, Sony, EA, became the world's largest gaming company. But in sharp contrast to the rapid growth of enterprises, but is the product of a large number of allegations of plagiarism of the negative word of mouth spread. In this sense, Tencent may be the most profitable game company, but unspeakable greatness.
Of course, plagiarized Tencent is not alone on this issue, after all, in the current environment, there is still a lot of products suspected of plagiarism largely abroad "explosions" were at home to see "high copy." Recent popular depicting pioneer was Chinese-made hand legend of the Titan from the interface, skill and heroic image of imitation, also an overseas media wrote specifically criticized the legends of the Titans. And Hearthstone legend is sadness of line had been the early legend of Dragon "high imitation", and two years later was the Summoner showdown COPY was red is more people.
Game thing, can you be stealing it?
Lu Xun's Kung once said famously: "taking books! Readers, can you be stealing it. " In the gaming industry, has had a "game isn't stealing stealing". But it was in the early development of the gaming industry is limited to functions and market conditions, companies can only compete in the limited category.
In FC NES era, for example, horizontal action game eateries advertising it, which will inevitably be the same genuine and there have been many companies designed to imitate the hot market is the main market direction. Ebb tide, these products and companies and both are lost in the history of the game that doesn't count long long river.
Performance improvement as the game host, action game also started a positive evolution, each IP are also looking for the most suitable to differentiate. Such as resident evil emphasizes action puzzle, and the main agents of the Shadow Dragon spies infiltrated, the Castlevania title history fantasy route, and so on.
Although the game follows the basic rules of the game, but their view of the world and very different core gameplay, and cultivated a loyal group of players. Until now, these IP has become a recognized global player brand, production company also has become a star enterprise, has a prominent position in the game.
If he had stolen books is not strange to learn those pedantic knowledge--such as anise-there are several writing-but on the basis of the previous create a new view, then stealing books is not stealing, than for the domestic game industry are the same. China game industry started later than in the developed world, in imitation, learning in the process of the development of the understandable, but if you are only rough utilitarian simplicity full copy, that is destined to be no way out.
It is regrettable that, very few creative team is still currently on the market, innovative products is pathetic. As half the market giants, sitting on a QQ+ of hundreds of millions of users of Tencent should give us an example, but for now the situation is words of optimism.
Huge traffic and user behavior data to Tencent provides a very low cost of trial and error, making more bad faith products are flooding the market. While Tencent has worked with other famous game makers SUPERCELL capital cooperation and Riot Games, Tencent open platform and developer support policy, so far with limited success, still need time to verify.
According to game Working Committee recently released the 2016 1 June China game industry report data show that as of the end of June, China mobile game market revenue reached 37.48 billion yuan, an increase of 79.1%. Accounted for 47% of China's game industry revenues. Behind the success, user growth has slowed for three consecutive years. The report also said potential new users, users pay less into the bottleneck, difficulty of future growth of the market will increase. In a branch node, Chinese-made hand needs to break through on the innovative, to seek a market breakthrough.
Angry earlier freedom wars team refers to "hand innovation is dead", perhaps under the influence of extreme emotional language is a bit exaggerated, but also do not differ with the facts. How to save a dying hand innovation should be the focus of the industry in the future, we hope to have more and better innovation hand come out, or if dead, hand the industry soon.
If there is one, believe that kill innovation "murderer" will be the national player ever in mind.
腾讯，真的是杀死中国国产游戏创新的“凶手”吗？ - ChinaJoy,
腾讯 - IT资讯
一年一度的ChinaJoy又风风火火地拉开了大幕，展会首日喧闹的景象再一次地向世人展示了游戏行业的活力与热情。当然越是这样的日子，就越容易出大新闻。在腾讯互娱展台前，几个黑衣男子打出横幅，上面赫然写着“中国国产手游创新已死，抄袭=凶手”字样。这劲爆的一幕也使得不少到会玩家暂时从游戏上收回视线，纷纷驻足围观。
虽然“抄袭”这样的字眼在游戏这个创意产业里听起来格外刺耳，虽然在现场保安的协调之下聚集人群很快得以疏散，但或许对于腾讯来说，这样的非议与被围观早就习以为常。
抄袭：腾讯挥之不去的一抹阴影
根据这几名黑衣男子在现场派发的内容显示，他们是MOBA手游《自由之战》的研发团队DW。来自媒体的报道详细地说明了事件的来龙去脉——这个34人的团队用一年多的时间开发出拥有“全球专利”的创新系统“双轮盘+锁定”，就在他们即将“实现国人手机MOBA梦想”的时候，旗下产品《自由之战》惨遭腾讯《王者荣耀》“恶意抄袭”，于是才有了前述的一幕。根据《第一财经》的报道，腾讯对此的态度是“这种事情不是拉个条幅就算数的”。
腾讯的回应其实并不令人意外，这个如今已经渗透到互联网各个领域的巨头企业，早就习惯了在骂声中前进，腾讯旗下的不少产品也或多或少地带有别家产品的“影子”。
腾讯最初试水游戏的产品“QQ游戏大厅”就被指责抄袭当时的棋牌游戏老大联众平台；在随后端游火爆的时代，腾讯旗下的成功产品也都有着可以比对的成功先例，比如《QQ飞车》与《跑跑卡丁车》、《QQ炫舞》与《劲舞团》等。而《QQ西游》、《QQ仙侠》等产品，则更是从产品名称上就与当时的火爆游戏贴近，直接分流来了不少“不明真相”的用户。
虽然随着QQ平台与游戏产品的联动程度日渐加深，腾讯在端游时代的后期逐步依靠流量优势取得了市场优势，但不少玩家都对腾讯的做法有所非议。
进入手游时代后，腾讯依然是争议缠身。仅在去年一年，腾讯就有三款手游被指为“抄袭”。
除了前文提到的与《自由之战》的纠葛外，腾讯旗下的《天天传奇》被指人物形象与《剑灵》雷同，这款游戏还直接使用了《刺客信条》、《战神》等经典游戏中的著名人物形象。
日本著名游戏制作人神谷英树的代表作《猎天使魔女》中贝姐的人物形象，也被腾讯直接用在了《魔龙与勇士》中。有意思的是一位热心的国内玩家在推特上踢爆了此事并@了神谷英树，但换来的只是一句淡定的回应“哦”，或许大名鼎鼎的神谷英树也知道，在中国维权并不是一件容易的事吧。
根据Newzoo数据显示，早在2014年腾讯就压倒了微软、索尼、EA等巨头，成为了全球最大的游戏公司。但与企业的快速成长成鲜明对照的，却是大量涉嫌抄袭的产品带来的负口碑的不断扩散。从这个意义上讲，腾讯或许是最赚钱的游戏公司，但却难言伟大。
当然，在涉嫌抄袭这个问题上腾讯也算不得个例，毕竟在当下的大环境里仍然有不少产品涉嫌抄袭，基本上国外的“爆款”都可以在国内看到“高仿”。近期火爆的《守望先锋》就被中国国产手游《泰坦传奇》从界面、技能、英雄形象等方面模仿，还曾有海外媒体专门撰文批评《泰坦传奇》。而《炉石传说》则更是悲催，上线初期就曾遭《卧龙传奇》“高仿”，两年后又被《召唤师对决》COPY，真是人红是非多。
游戏人的事，能算偷么？
鲁迅笔下的孔乙己曾经说过一句名言：“窃书！读书人的事，能算偷么”。而在游戏行业，也曾有过一段“窃游戏不算偷的时光”。只不过那是在游戏行业的发展初期，限于机能和市场条件，各家公司只能在有限的品类下进行竞争。
比如在FC红白机时代，横版动作游戏如过江之鲫，其中难免有雷同者鱼目混珠，也出现了不少公司专以模仿市场热点为主要市场方向。只是大浪淘沙，这些产品和公司无一不是消失在了游戏史那不算长的长河之中。
而随着游戏主机性能的提升，动作游戏也开始了积极的进化，各个IP也在寻找最适合自己的差异化路线。比如《生化危机》偏重动作解谜、《潜龙谍影》主推特工潜入、《恶魔城》主打历史奇幻路线等。
虽然这些游戏都遵循动作游戏的基本规则，但各自的世界观与核心玩法大相径庭，也各自培养了一批忠实的玩家群体。到如今，这些IP都已成为全球玩家公认的金字招牌，出品公司也都成了明星企业，在游戏界拥有举足轻重的地位。
如果孔乙己偷书不是为了学习那些迂腐而奇怪的知识——比如茴字有几种写法——而是在前人的基础上创造出更多新的观点，那么窃书尚可不算偷，比对国内游戏行业也如是。中国游戏行业起步就比发达国家要晚，在发展的过程中有一些模仿、借鉴的行为本无可厚非，但是如果只有简单粗暴充满功利性的单纯抄袭，那注定是没有出路的。
遗憾的是，目前市场上注重创新的团队仍然寥寥无几，创新产品也是少得可怜。作为占据市场半壁江山的巨头企业，坐拥QQ+微信数亿用户的腾讯本应在这方面有所表率，但就目前来看情况仍难言乐观。
庞大的流量与用户行为数据反而给腾讯提供了极低的试错成本，这使得更多缺乏诚意的产品得以充斥市场。虽然腾讯已经与海外著名的游戏厂商SUPERCELL和Riot Games进行了资本合作，并在腾讯开放平台大力推行开发者扶植计划，但目前看来成果有限，还需要时间加以验证。
根据游戏工委近日发布的《2016年1-6月中国游戏产业报告》数据显示，截至6月底中国移动游戏市场的收入达到了374.8亿人民币，同比增长了79.1%。占据了中国游戏行业总收入的47%。骄人成绩的背后，是用户增速已经连续三年放缓。《报告》也称，新增用户变少、用户的付费挖掘潜力也将进入瓶颈，市场未来增长难度将有所上升。在这样的一个分支节点，中国国产手游更加需要在创新性上有所突破，以寻求市场突破。
前文中愤怒的《自由之战》团队提到了“手游创新已死”，或许是受极端情绪的影响措辞有些夸张，但亦与事实出入不大。如何拯救奄奄一息的手游创新应该是未来全行业关注的焦点，我们也希望能够有更多更好的创新手游问世，不然如果创新真的死了，那手游行业亦不久矣。
如果真有那么一天，相信杀死创新的“凶手”会被全国玩家永世铭记。