Why 95 00, after playing QQ? Rather than micro-QQ, micro, Tencent-IT information

95 and 00 rear most of what is social software? It is gradually $literal, QQ generation fades to work tool. Because after for 95, 00, kindred spirit is the first criteria to determine whether each other huan. And when the young generation when they became the main consumer market, all kinds of brands began wrestling with "cater" to decipher the password for young people interested in social networking, tap into young people's groups.

As we all know, Tencent QQ started started with chain drive. But 17 years later, based on previous acquaintances "chain of social" has gradually declined, instead, based on the different communities of interest to build up "social interest chains", data showed, nearly 90% of users on the Internet looking for interested circles.

95 after a watershed, which young people born after due to different living environments, sends out the most important feature is the emphasis on individuality, hope fully show themselves, express their views, rather than follow the crowd. Product positioning required to meet the individualized needs of users, to meet others with more interesting game show.

Interest in Tencent QQ launched tribe in order to adapt to this new trend, social interest is mainly attached to a mobile terminal, the younger generation interested in not only the recipient of the content users, producers, and dominated by fragmented shorter, because young people are becoming increasingly aware of the importance of the original.

After two years of technical and user training, QQ interested in tribal business value now matured, produced not only the flow of some very professional, great Horde, formed different online interactive communities, communication between user platforms of common interest topics. "You love square dance" interested tribes received 13 million angel round of financing, "travel," tribe wrote travels through the tips of more than 100,000 yuan each year income.

By interested labels, brands can more accurately locate and grasp the different QQ users, more effectively advertise on QQ platform. In addition, fans interested tribes in economic business model is emerging, QQ star shadow huayi formed a joint Union, the interaction model of celebrity stars such as airborne powder, has attracted more than 5 million active fans, Star cinema annual production exceeds 10 million.

For example, Angelababy at the fashion week in Paris had a "Star airborne" QQ chat all her fans into a square, she sends voice and photos at the scene, there will be numerous fans to lay flowers, earning hundreds of thousands of Yuan within one hour, finally achieved 5 million fans of online interaction, the equivalent of 100 concerts held simultaneously.

For the brands, must be aware of is that the young do not eat "I see you" this set, they are more willing to accept the "I'm with you", now young people embrace is able to stick to their philosophy and are willing to spend some time with their "habit" brand.

为什么95后、00后都在玩QQ？而不是微信 - QQ,微信,腾讯 - IT资讯

95后与00后用得最多的社交软件是什么？恰恰是逐渐被70后、80后淡化成工作工具的QQ。因为对于95后、00后来说，志趣相投是判断彼此能否相谈甚欢的第一准则。而当这年轻新生代们逐渐成为消费市场的主力时，各类品牌商也开始绞尽脑汁地“投其所好”，力求破译年轻人兴趣社交的密码，打入年轻人的群体。

众所周知，腾讯以QQ起家，一开始是以关系链来驱动。但是17年后，以往基于熟人关系的“关系链社交”已经逐渐衰落，取而代之的是基于不同兴趣社区搭建起来的“兴趣链社交”，有数据显示，近九成的网友会在互联网上寻找兴趣圈子。

95后是一个分水岭，这之后出生的年轻人因为生活环境的不同，散发出的最大特点是讲求个性、希望充分地展现自己，表达自己的观点，而非随波逐流。因此产品的定位需要满足用户个性化的需求，用更有趣的玩法来满足大家的表演欲。

腾讯QQ推出的兴趣部落就是为了适应这股新潮流，兴趣社交主要依附于移动端，年轻一代兴趣用户不单是内容的接收者，更是生产者，且以碎片化的短贴为主，因为年轻人越来越意识到原创的重要性。

经过两年多技术与用户的培养，现在QQ兴趣部落的商业价值日趋成熟，不仅培育出了一些非常专业、流量巨大的部落，还形成了不同的线上交互社区，成为用户之间交流共同感兴趣话题的平台。“就爱广场舞”兴趣部落获得了1300万天使轮融资，“旅行”部落酋长通过写游记每年获得10万多元的打赏收入。

通过兴趣标签，品牌商能够更加精准地定位和把握不同的QQ用户，更有效地在QQ平台上投放广告。此外，兴趣部落中粉丝经济的商业模式也呼之欲出，QQ联合华谊组建了星影联盟、明星空降等星粉互动模式，吸引了超过500万的日活跃粉丝数量，星影会员年流水超过1000万。

比如，Angelababy在巴黎时装周时做过一次“明星空降”，QQ把她所有的粉丝群拉到一个广场聊天，她在现场发送语音和照片，就有无数粉丝献花，一个小时之内就收入几十万元，最后实现了500万粉丝的线上互动，相当于100场演唱会同时举行。

对品牌商来说，必须意识到的一点是，年轻人已经不吃“我懂你”这一套了，他们更愿意接受“我陪你”，现在年轻人拥抱的是能够坚守自己理念，并且愿意花时间陪伴自己成长的“养成”品牌。