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published in(发表于) 2016/8/4 1:16:41
Verizon bought Yahoo, mobile operators what to buy? ,

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Verizon bought Yahoo, mobile operators what to buy? -Verizon, Yahoo, mobile-IT information

We are entering a new era of telecom carriers began to reverse acquisition of Yahoo, the Internet, which was once a symbol of Internet companies, United States carriers Verizon bid. Verizon stated that the company had reached a final agreement with Yahoo, with approximately $ 4.83 billion in cash to acquire Yahoo Internet and real estate business, and Yahoo spent $ 4.4 billion acquisition a year ago of "United States online" (AOL) consolidation.

Over the years, we have seen too many Internet companies into the telecommunications business case, also is waiting for the Internet giant to buy telecom things to happen, but we have to telecom operators, such as the acquisition of large Internet companies.

The 2016 world 500 strong enterprises in the just released, Verizon ranked 30th, Verizon's profits rising from $ 6.2 billion in 2015 at $ 18 billion, its profit has gone beyond the rankings than its front AT&T (US $ 13.2 billion).

2008 years, astronomical Microsoft has offered nearly $ 45 billion to buy Yahoo, but was rejected by the latter cruel now base was sold to Verizon. This time, however, Yahoo does not sell, Alibaba quality assets such as stocks are still in the hand is worth 40 billion dollars, and then Microsoft's offer price, but eight years of time, Yahoo really lost, just relying on luck to survive.

Yahoo's peak market value above $ 125 billion, its level of worth more than 200 billion now, though worse than before, but thin camel is larger than a horse, Yahoo still has good value. According to Web traffic analysis company Alexa statistics, Yahoo.com remains the fifth visited website in the world, far ahead of Taobao, Amazon and Twitter, telecom operator Verizon is focused on this.

Facing the impact of the mobile Internet, telecom operators are not standing still, with its strong financial resources is seeking to transform the road. Currently, Verizon's digital business have covered online news, entertainment, blog platforms, and online advertising, and Verizon hope the video and online advertising to be the next engine of growth. Verizon jointly publishing and media giant Hearst created a joint venture for moving content focus, audience is generation of consumers in the new millennium, which was first introduced by Verizon last year Go90 video platform and AOL's two channels and third party distribution. Then, Verizon continues to deepen the cooperation with Hearst, announced at a cost of $ 159 million purchase from DreamWorks and common AwesomenessTV 24.5% shares in the company held by Hearst, joint development of mobile short video content distributed through Go90 channels.

Verizon believes that the acquisition of "United States online" after the Yahoo acquisition, the company will be a highly competitive global mobile media company. Verizon plans to global users exceeded 2 billion before 2020, mobile media business revenue exceeded 20 billion dollars.

By acquiring Internet companies, Verizon not only into the mobile media business, global business layout, this is the telecom operator's biggest weaknesses. It can be predicted that not only is the United States Telecom Association to do other telecom operators, including China, will take similar action.

Telecom and Internet companies to achieve the integration of the future will be wonderful, AOL CEO Armstrong has a magnificent Description: imagine if a hotel chain with its regulars to Verizon's data, the data can be matched with Verizon's 100 million mobile users, coupled with AOL over their user data, used to provide hotel promotion precision advertising to the user. Post-advertising, chain hotels and Verizon data analysis can be further cross and see how many ads users eventually settled in the hotel.

In China, to mobile led of telecommunications operation business also has large of cash reserves, as long as regulatory sector let go, investment large Internet company no any pressure, especially, for now market Shang was serious "underestimated" of three big portal or Dang Dang such of electric business website, or online tourism, and game and social platform, telecommunications operators are can through capital control of way be integration, to these old website injected vitality, which is may achieved both of total win, And possibly in the era of mobile Internet what they need develop.

Telecom operators are paid services adhere to, still insist on prior to a paid model. Yahoo is the founder of Internet free content, free, portal site traffic to make money through advertising. But now we are entering a new era of telecommunication operators and Internet companies need to adapt, the winner who is also time to test.


Verizon收购了雅虎,中国移动运营商该买啥? - Verizon,雅虎,中国移动 - IT资讯

我们正在迎来崭新的时代,电信运营商开始逆向收购互联网雅虎,这家曾经是互联网象征的公司,被美国运营商Verizon收购。Verizon声明,该公司已与雅虎达成最终协议,以约48.3亿美元现金收购雅虎的互联网及房地产业务,并将雅虎与其一年前斥资44亿美元收购的“美国在线”(AOL)进行整合。

这些年,我们看到了太多互联网公司挺进电信业务的案例,也都在等待互联网巨头们收购电信运营商的事情发生,可是,我们却等来了电信运营商对大型互联网公司的并购。

在刚刚公布的2016年世界500强企业中,Verizon名列第30位,Verizon的利润从2015年的62亿美元上涨为180亿美元,其利润已经超越了排名比其靠前的AT&T(132亿美元)。

想2008年,微软曾经开出近450亿美元的天文数字收购雅虎,但遭到后者残忍拒绝,如今却贱卖给了Verizon。不过,这次雅虎并没有卖掉所有,其手里的阿里巴巴股票等优质资产仍值400亿美元,与当年微软开出的价码相当,但八年的时间,雅虎确实迷失了自己,仅仅依靠幸运而存活。

雅虎的巅峰市值突破1250亿美元,其价值超过现在的2000亿水平,虽然已经今不如昔,但瘦死的骆驼比马大,雅虎依然拥有不错的网站价值。根据网络流量分析公司Alexa的统计数据,yahoo.com依然是全球访问量排名第五的网站,远远领先于淘宝、亚马逊和推特,电信运营商Verizon也正是看重了这一点。

面对移动互联网的冲击,电信运营商并非坐以待毙,凭借其强大的财力也在寻求转型之路。目前,Verizon公司的数字化业务已经覆盖在线新闻、娱乐、博客平台和在线广告等,而Verizon希望视频和在线广告能够成为下一个增长引擎。Verizon联手出版和传媒巨头Hearst创建了一个聚焦移动内容的合资企业,受众是新千年一代的消费者,内容最初通过Verizon去年推出的Go90视频平台和AOL的两个渠道以及第三方网络分发内容。随后,Verizon继续深化了同Hearst的合作,宣布耗资1.59亿美元收购原本由梦工厂和Hearst共同持有的AwesomenessTV公司24.5%的股份,共同开发移动短视频内容,通过Go90渠道分发。

Verizon认为,收购“美国在线”并购雅虎之后,该公司将成为具有高度竞争力的全球顶级移动媒体公司。Verizon计划在2020年前全球用户突破20亿,移动媒体业务营收突破200亿美元。

借助收购互联网公司,Verizon不仅挺进移动媒体业务领域,也将业务布局到全球,而这是以前电信运营商最大的短板。可以预见,不仅进是美国电信运营商会这样做,包括中国在内的其他电信运营商都会采取类似行动。

电信运营商与互联网公司实现了融合之后的未来将多么美好,AOL CEO阿姆斯特朗就有一段美轮美奂的描述:想象一下,如果一家连锁酒店向Verizon提供其常客的数据,这些数据可以与Verizon的一亿移动用户相匹配,再加上AOL自己的用户数据,用来向用户提供酒店推广性的精准广告。广告投放后,连锁酒店的数据和Verizon的数据还可以再次进行交叉分析,看究竟有多少看到广告的用户最终入驻了这家酒店。

在中国,以中国移动为首的电信运营商也拥有大量的现金储备,只要监管部门松手,投资大型互联网公司没有任何压力,特别是,对于现在市值上被严重“低估”的三大门户或者当当这样的电商网站,或者网上旅游、游戏与社交平台,电信运营商都可以通过资本控制的方式加以整合,给这些老旧网站注入生命力,由此很可能实现双方的共赢,并有可能在移动互联网时代各取所需发展起来。

电信运营商是付费业务的坚守者,至今还都在坚持前向付费模式。雅虎是互联网免费模式的开创者,即内容免费,门户网站通过广告流量来赚钱。可现在我们正在迎来崭新的时代,电信运营商与互联网公司都需要适应,至于最后赢家是谁,还要待时间来检验。






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