Increase your circle of friends live, micro-focusing on what? -Micro letters, friends, live-IT information
Today's Internet industry, one of the most popular is the "live"-entertainment live, mobile phone live release, cars release live game show broadcast on the stick even a traditional household appliance activities "broadcast live" to highlight the elements of their mobile Internet. And major broadcast platform competition has been heating up phase. A few days ago, rumors has a few millions of users of the micro-opening will be broadcast operations, if the news is true, then for the broadcasting industry, will usher in more competition.
Micro letter enclosure "live"?
It is revealed that micro-business planning into the broadcast market, at present or in the preparatory work . This reporter an interview with Tencent public relations person, the other side says not responding.
It is understood that as early as in earlier, domestic questions platform "know" and "pit" questions and micro-letter message there--to enter the live app will launch a live feature? In a matter of days have attracted various internal and external persons or air leaks, or suggestions. Panda TV, Zhuang Minghao, Deputy revealed: "micro-streaming feature has developed the letter (not that hard), but this feature was not ultimately, I guess Zhang Xiaolong to do some tradeoffs and inside game. ”
For heat broadcast industry not only is Tencent, Alibaba, 360, millet, letv already staking--investments, such as live streaming platform, or build the platform, or even both. It is understood that Tencent, so far, Tencent live, penguins live, NOW live, tricks live live, QQ space, and many live content, even though each focuses on different content, but there is still doubt, as Tencent micro-letter one whether it is necessary to live? If there are duplicate build suspicion?
Last Saturday (July 30), micro-fault broke out at noon , there is media speculation are online live. Subsequently, the Tencent Public Relations Director Zhang Twitter responded, "minor bug, are stepping up their repair, resume, wait a moment." He also says, this failure is not large, but it does affect a portion of the account, is being repaired.
Circle of friends play live your love
"App to do live? Like friends advertising do? "Recently, our reporter friends speaking of the rumored app to do live, so the first reaction of many people. If the app to do live, will you do? People in the industry believe that, compared to micro-blog, Mo Mo, QQ space, slightly more closed, with a live property is close to the circle of friends, a lot of people are like friends on photos, videos, text messages, in fact everything was in my life. But their friends live, the length of the video is worthy of discussion Papi red sauce-will net nearly 90 minutes of live into your circle of friends, do you want to watch in its entirety? In addition, micro-letter forwarding limited impact, cannot be the same as Twitter, live all fans will receive a reminder when reminder came to live.
However, Mo Mo's Vice President for broadcast operations javey sees another possibility, he said, micro-live may not be pure social scene. Tools, this one to many broadcast by the public, and subsequent commercial development has a great imagination. Of course, if the app to do live, feeling the pressure of not only theology, theology.
增加朋友圈直播功能，
微信在纠结什么？ -
微信,朋友圈,直播 - IT资讯
当今互联网行业，最火的莫过于“直播”——娱乐做直播、手机发布做直播、汽车发布做直播，游戏展会做直播，甚至连传统家电的活动都要粘上“直播”才能突显自己移动互联网的元素。而各大直播平台竞争早已进入白热化阶段。日前，有传闻拥有过亿用户的微信将要开通直播业务，假如消息是真的，那么对于直播行业来说，将迎来更加激烈的竞争。
微信圈地“直播”行业？
据透露，微信事业部在谋划进军直播市场，内部目前或已在筹备相关工作。对此，本报记者采访腾讯公关部相关人士，对方表示暂不回应。
据了解，早在较早前，国内提问平台上“知乎”的“占坑”提问，让微信进军直播圈的消息甚嚣尘上——微信会推出直播功能吗？短短几天之内吸引了各路内、外部人士或吹风泄密，或献计献策。熊猫TV副总裁庄明浩曾透露：“微信相关直播的功能都已经开发好了(本来就没有那么难)，但这功能最后到底上不上，我估计还是张小龙自己要做些取舍和内部博弈。”
对于火热的直播行业，不仅是腾讯，阿里巴巴、360、小米、乐视等早已跑马圈地——投资直播平台，或者自建平台，甚至两者兼有。据了解，在腾讯内部，目前已有腾讯直播、企鹅直播、NOW直播、花样直播、QQ空间直播等多个直播内容，尽管各自侧重不同的内容，但外界仍有疑问，作为腾讯其中一员的微信是否有必要进入直播？是否有重复建设之嫌？
上周末（7月30日），微信在中午时分突然发生故障，有媒体更是揣测是否正在内测直播。随后，腾讯公关总监张军在微博回应，“出现小bug，正在加紧修复，在陆续恢复中，稍等片刻哈”。他还称，此次故障并没有大面积，但确实影响了一部分账号，正在修复。
朋友圈玩直播你爱吗
“微信做直播？像朋友圈广告推广一样吗？”日前，本报记者对身边朋友说起微信做直播的传闻，不少人的第一反应都如此。若微信做直播，将会怎样做？有业界人士认为，相比微博、陌陌、QQ空间等，微信更具封闭性，而与直播属性较为贴近的就是朋友圈，不少人都喜欢在朋友圈上发照片、视频、文字信息，其实都是在展示自己的生活。但在朋友圈做直播，视频的长短却是值得商榷——将网红Papi酱近90分钟的直播植入朋友圈，大家又是否愿意完整地观看？另外，微信的转发影响力有限，无法像微博一样，直播时所有粉丝都会收到提醒信息，提醒大家过来看直播。
不过，陌陌主管直播业务的副总裁贾维却看到了另一种可能性，他表示，微信直播不一定是纯社交场景。借助公众号这种一对多的工具进行直播，后续的商业开发有很大的想象空间。当然如果微信做了直播，感受到压力的未必只有陌陌。