McDonald's and KFC in China no longer consumers of a change
"Web report" Hong Kong's South China Morning Post August 5 quoted by Bloomberg news as saying in Chinese, has a high market share in China of yum with McDonald's food and beverage industry giant plans to spin off its businesses in mainland China, a move that makes analysts question whether their glory days is almost complete. Article said that there were signs that, as consumers began turning to healthier choices, as well as Chinese food chain--from the surge of hot pot soup, the two company's absolute leading to a fast-food industry is dying. The article reads as follows:
When it comes to China's fast food industry billions of dollars, tricon global restaurants and McDonald's is definitely the boss, 2015 combined accounted for 38% of the market share. Yum owns KFC and McDonald's with Golden double arch logo, has been enjoying the pursuit of Chinese consumers United States round of hyper-motivated way of fast growth.
Today, the two giants of the beverage industry intends to spin off their business in mainland China, a move that makes analysts question whether their glory days is almost complete. There are many indications that, as consumers increasingly favor healthier fast food and hot pot, dumplings and other Chinese-style restaurants has helped create a Chinese fast-food industry the two companies occupy an absolute advantage in the industry have begun to decline.
These negative factors may explain why investors have yum and McDonald's interest cooled down, at least for now. Yum's transfer of a minority stake to a Chinese partner's plan appears to have been put on hold, because buyers don't agree with yum for its China business valuation and acquisition. McDonald's sees some potential investors because of its harsh conditions and give up. It is learnt that yum plans to spin-off its operations by the end of this year, its China operations to be transferred 20% shares to the $ 2 billion valuation, but this is McDonald's, it is learnt that the China franchise valuations.
University Management Professor Li Weihua said that five years ago would have more people wanted to buy the rights, but it was Yum and McDonald's business is booming, not willing to sell. Now they no longer, if not sell now, after five years may be less valuable. He was China's franchising Department of management has been writing for more than 30, and China's first Kentucky Fried chicken restaurant opened 1987 is defined as the start of China's franchising model.
Yum's fast food business in China (including Pizza Hut) is still amazing, has 7,200 restaurants in the country. However, according to Euromonitor international, whose market share has rapidly dropped to 2015 from 2012 40% 23.9%. McDonald's market share in 2013 from a session peak of 16.5% to 13.8% last year. In China there are about 2,200 McDonald's restaurants.
Average appetite
People familiar with the matter said, McDonald's has attracted Beijing sanyuan foods, three groups with BTG such investors buy intention. Some of these companies do business also includes a number of franchise restaurants. Other more famous restaurant chain operators are dull. 7.7%, including the occupied city, the fast-food market share, owns the DiCOS fast-food chain's Taiwan integrated enterprise Ting Hsin international group, as well as market share Wallace and Kung Fu, 3% and 2.2% respectively. Management resources group at Pacific coffee also spectators. Vice President, Pacific coffee Todd Li said in a telephone interview on July 29, the company's franchise mode is different from McDonald's and yum, if you buy the China operations of the two companies, it is difficult to operate in synergy. According to the McDonald's and yum models, franchising's role is more like investors, and often took over has been profitable and well-known company-owned stores. Li said Pacific coffee is seeking experienced franchisees to open new stores.
Potential investors may be reluctant to spend billions of dollars in China on the already well-known fast-food brands. Owned by yum, KFC's first restaurant opened in 1987 in near Tiananmen Square in China.
China chain store and Franchise Association (CCFA) said Hao Yongqiang, Deputy Director, fast-food enterprises know the brand within the industry may be large, but consumers are considered obsolete. Therefore the situation will be compared with the amount they need to invest.
(Editors: Xu Zhiwen UN643)
2016-08-05 18:59:25
The World Wide Web
麦当劳、肯德基在中国风光不再 消费者换口味
【环球网综合报道】香港《南华早报》中文网8月5日援引彭博社消息称，曾经在中国市场上占有率很高的百胜与麦当劳餐饮业巨头打算分拆他们的中国内地业务，此举不禁让分析师怀疑他们的辉煌岁月是否已近尾声。文章称，有迹象表明，随着消费者开始转向更健康的选择，以及中国式食品连锁企业——从火锅到汤包的激增，这两家公司对快餐行业的绝对主导正慢慢逝去。文章全文如下：
如果谈到中国数十亿美元的快餐行业，百胜全球餐饮与麦当劳绝对是老大，2015年合计占据了市场38%的占有率。百胜旗下肯德基与拥有金色双拱门标志的麦当劳，一直享受着中国消费者追求美国式生活方式而激发的一轮超快成长。
如今，这两家餐饮业巨头却打算分拆他们的中国内地业务，此举不禁让分析师怀疑他们的辉煌岁月是否已近尾声。目前有不少迹象显示，随着消费者日益青睐更健康的快餐以及火锅、汤包等中式餐饮，曾经帮助创建中国快餐业的这两家公司在业内占据的绝对优势已开始下滑。
这些负面因素或许可以解释为何投资者对百胜和麦当劳的兴趣降温，至少目前是这样。百胜向一家中国合作方转让少数股权的计划似乎已被搁置，因求购者不同意百胜给予其中国业务的估值以及收购条款。而麦当劳也看到一些潜在投资者因为其苛刻的交易条件而放弃。据悉百胜计划今年底前将中国业务分拆上市，对其拟转让的中国业务20%股权给出了20亿美元的估值，而这也是麦当劳据悉对其中国特许经营权的估值。
中国政法大学管理学教授李维华说，五年前绝对会有更多人想买这些权益，但当时百胜和麦当劳的业务蒸蒸日上，不会舍得卖掉。如今他们风光不再，倘若现在不卖掉，五年后可能更不值钱。他就中国的特许经营管理已著书30逾部，并把1987年肯德基中国首家餐厅开张定义为启动了中国的特许经营模式。
百胜在中国的快餐业务(包括必胜客)规模依然惊人，在全国有7,200家餐厅。不过据欧睿国际数据，他的市场占有率已从2012年的40%急速下降到2015年的23.9%。麦当劳的市占率也从2013年的高位16.5%降到去年的13.8%。麦当劳在中国约有2,200家餐厅。
胃口平平
知情人士透露，麦当劳已吸引了北京三元食品、三胞集团与首旅集团这类投资者的求购意向。这些公司中有的经营业务也包括一些特许连锁餐饮。其他更出名的连锁餐饮经营商却兴味索然。其中包括占据大陆快餐市场7.7%占有率、旗下拥有德克士快餐连锁店的台湾综合类企业顶新国际集团，以及市场占有率分别为3%与2.2%的华莱士与真功夫。经营太平洋咖啡的华润集团也只当看客。太平洋咖啡副总裁Todd Li在7月29日接受电话采访时表示，该公司的特许经营模式与麦当劳和百胜不同，如果买下两家公司的中国业务，很难在经营上产生协同效应。根据麦当劳与百胜的模式，特许经营者扮演的角色更像是投资者，并且通常接手已盈利且知名公司所拥有的门店。 Li说，太平洋咖啡正在寻觅经验丰富的特许经营者来开设新店。
潜在投资者或许不愿意把数十亿元美元资金花在中国已经家喻户晓的快餐品牌上。百胜旗下肯德基的首家中国餐厅于1987年在天安门广场附近开业。
中国连锁经营协会(CCFA)副主任郝永强说，快餐行业内的企业知道这个品牌可能很大，但消费者却认为已经过时了。因此企业会把这个情况与他们需要投资的金额进行对照。
(责任编辑：徐志文 UN643)
2016-08-05 18:59:25
环球网