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published in(发表于) 2016/8/5 10:42:59
Facebook Phishing News scandal: a lot of ads degrade the user experience,

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Facebook Phishing News scandal: a lot of advertisement reduced user experience-Facebook, Zuckerberg-IT information

On August 5, according to foreign media today, United States reports, Facebook user dissatisfaction caused by the fishing news again. A lot of spam and some of our users are fed up with sensational headlines. Facebook Vice President of product management Adam Mosseri says: "our work in the past for fishing news has done a lot to improve, but under the current circumstances, we have obviously not done enough. Every day we receive many complaints from users. ”

Facebook has recently been changing its algorithms, wants to allow more users to see news. Nearly every Facebook will make small adjustments to fix the bug, removing some of the spam every month. These adjustments are 1.7 billion users want Facebook to use the application more. News channel is one of Facebook's core business, if there are more Facebook users reading news, then it will continue to invest in Facebook have more advertising options.

Is the definition of Merriam-Webster for fishing news, a link to attract users to the specified content. But Mosseri said, fishing news and Facebook user experience is one of the main reasons for the decline. Many users have complained about this link appears in the groups of their concern, some error report appears. But the purpose of Facebook is to provide users with more real and useful information.

Two years ago, Facebook users of statistics on phishing news links feedback, once reduced this kind of news links. This time, Facebook took several months to review the tens of thousands of news headlines, to determine whether the information contains some critical information. Then they picked out such headline phrases commonly used in the establishment of an automatic detection system in order to reduce the frequency of fishing news links.

Mosseri says similar United States effects of the news media will not be affected by this adjustment. This adjustment is mainly for those who spam. These adjustments, will significantly reduce the frequency of spam.

In June this year, Facebook has adjusted the priority of the news media, let users preferred see more information from friends and family. Zhihou, news publishers have said that their news reading fell an average of 5%. Facebook is now the news media the most important communications platform, the vast majority of readers are from the news links on Facebook are attracted.


Facebook钓鱼新闻引起公愤:大量广告降低用户体验 - Facebook,扎克伯格 - IT资讯

8月5日消息,据国外媒体今日美国报道,Facebook再次因钓鱼新闻而引起用户的不满。大量的垃圾信息和各种耸人听闻的新闻头条让很多用户感到不胜其烦。Facebook产品管理副总裁Adam Mosseri表示:“我们在过去的工作中针对钓鱼新闻做了很多改进,但根据目前的情况来看,我们所做的显然还不够。我们每天都会收到很多来自用户的投诉。”

Facebook最近一直在改变其计算机算法,希望能够让跟多的用户看到重要新闻。几乎每天Facebook都会做一些小的调整来修复bug,每个月都会删除一些垃圾信息。这些调整都是希望Facebook的17亿用户能够更多的使用该应用程序。新闻频道是Facebook的核心业务之一,如果有更多的用户阅读Facebook新闻,那么就会有更多的广告选择在Facebook投放。

Merriam-Webster对于钓鱼新闻的定义是,一种将用户吸引到指定内容的链接。但Mosseri同时也指出,钓鱼新闻也是Facebook用户体验下降的主要原因之一。很多用户都抱怨会在他们关注的小组里出现中这种链接,有些甚至会出现错误报告。但Facebook的初衷是要为用户提供更多真实且有用的新闻。

两年前,Facebook在统计了用户对钓鱼新闻链接的反馈之后,曾一度减少了这类新闻链接。这一次,Facebook又花了几个月的时间审查了数万条新闻的标题,以确定这些新闻是否包含了某些关键信息。之后,他们挑选出这类新闻标题中常用的短语建立了一个自动检测系统,以此来降低钓鱼新闻链接的出现频率。

但Mosseri表示,类似今日美国这样的新闻媒体不会受到此次调整的影响。此次调整主要针对的是那些垃圾信息。调整过后,将会显著降低垃圾信息的出现频率。

今年六月,Facebook曾经调整了新闻媒体的优先级,让用户能优先看到更多来自朋友和家人的信息。之后,新闻媒体出版商们纷纷表示,他们的新闻阅读量平均下降了5%。Facebook目前是新闻媒体最主要的宣传平台,绝大多数的阅读者都是从Facebook上的新闻链接被吸引过来的。






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