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published in(发表于) 2016/8/6 9:49:38
International Olympic Committee: media release on Olympic-related GIF dynamic map, short video

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International Olympic Committee: media release on Olympic-related GIF dynamic map, short video-Rio Olympic Games, GIF, Webcast-IT information

IT news international organizing Committee for the Olympic Games broadcast rights to review more strictly. In the recently announced Brazil Rio Olympics on media guidance, which explicitly prohibited the news media publish games GIF graphs and networks short video content. In addition, using live Web application released the game's content is not allowed.

Specific provisions of the regulation are: to prohibit all aired on Olympics-related content in the interactive services . Therefore, any violation of this provision of the media institutions will likely face prosecution. The spread of the IOC was so conscious of this Web content, is afraid the pay channels will have a bearing to broadcast media ratings, once partners income affect, bound to affect the Olympic sale proceeds of the Olympic broadcast rights in the future.

But the ridicule of the rules by some of the users on the Internet, said that BOCOG is "monopoly", saying that in the Internet age shouldn't limit the spread of public content; some professional journalists expressed a similar view, hope that the IOC can keep pace with, traditional media should let the light of the Olympic flame belongs to more quickly.


国际奥组委:禁止媒体发布奥运相关GIF动图、短视频 - 里约奥运会,GIF,网络直播 - IT资讯

IT资讯讯 国际奥组委对于奥运会转播版权审查愈发严格。在最近公布的巴西里约奥运会媒体指导意见上,该组织明确禁止新闻媒体发布赛会相关的GIF动图和网络短视频内容。另外,使用网络直播应用发布赛会内容也是不允许的。

这项规定的具体条文是:禁止一切奥运会相关内容在互动性服务上播出。因此,任何违反这一规定的媒体机构都将有可能面临起诉。国际奥组委之所以如此在意这些网络内容的传播,就是怕这些渠道的内容会影响付费拿到转播权的媒体收视率,一旦合作方收益都到影响,势必会影响今后奥委会销售奥运会转播权的收益。

不过这项规定却在网上受到了部分网友的调侃,有人称奥组委是“垄断组织”,称在网络时代不该如此限制公众内容的传播;一些专业新闻工作者也表达了类似看法,希望国际奥组委能够与时俱进,转变传统媒体报道思路,应该让奥运会的圣火之光更快速的普照全球。






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