Domestic Internet financial firms love to United States advertising back bragging is key-Internet banking, advertising-IT information
Recently the Internet sector also picked up another wave of unrest: the United States outdoor advertising on the electronic screen in the square. Piles and piles of "conquer" NASDAQ United States financial fortress outdoor advertising images continue crowding the screen, many are almost never heard of platform, instant kill the Pack, tall index seems to go beyond the "mutual gold platform" renamed "Fintech (financing of science and technology)".
However, the eyebrows in the media "local tyrants", many friends in the industry scoff: "United States advertising, is not because of bad domestic advertising. And go to the United States advertised good back blowing. ”
Think, it seems to make sense. This year the Internet was the most stringent regulation in the financial sector, such as Beijing, Shanghai and other places are put forward for the mutual gold reorganization rules, "only more stringent, not the most severe", one of which was widely used, which is very harsh for Internet advertising regulation in the financial sector.
These regulatory requirements, however, for the other side of the planet the United States do not exist. Although P2P industry has its origins in United States, but its regulation of the industry originator only P2P Lending Club investment scandal exposed executives misappropriated investor, United States Treasury Department to follow China's model, the first P2P industry releases white paper on risk, proposed six major regulatory proposals, including the information transparency.
"Advertisements in foreign countries, while not cheap, but it is not so expensive. "Another Internet PR person admits the financial industry, such as those in New York big-screen advertising is specifically designed for domestic enterprises, and special packages," when the package is not only long, can also take photos, shoot video for platform, but also providing platform for home bragging. ”
In other words, no matter to expensive to advertise abroad, come back bragging is the key. But the NASDAQ and how can the big screen? This does not means that the height of the platform of safety, after all, a few screens and few Americans are watching. Maybe, at best, can only prove that the platform owners have money.
Current Internet financial industry is in a transition period of ebb tide, from the motley crew of wild-type growth, into a true power developments on the real economy of the regular army. Compared to the name, not so much products to attract more investors, money, after all, the moment investors much more than good investment targets.
国内互联网金融企业爱去美国打广告，回来吹牛是关键 - 互联网金融,广告 - IT资讯
最近互联网金融行业又刮起了另一阵风潮：到美国各种广场的户外电子屏上大打广告。一堆又一堆“攻克”纳斯达克等美国金融要塞户外广告的图片不断刷屏，让不少几乎从来没有听说过的平台，瞬间秒杀群雄，高大上的指数也似乎超越了“互金平台”改名为“Fintech（科技金融）”。
不过，在媒体一阵唏嘘“真土豪”之后，不少行内的朋友却对此嗤之以鼻：“去美国打广告，不就是因为国内广告不好做嘛。而且去美国打广告也好回来吹呗。”
仔细想想，好像有点儿道理。今年互联网金融行业遭到了史上最严厉的监管，如北京、上海等地都相应出台针对互金的整顿细则，“只有更严厉，没有最严厉”，其中一条就被各地普遍采用，即对互联网金融行业的广告监管十分严苛。
然而中国的这些监管要求，对于地球另一端的美国而言并不存在。尽管P2P这一行业起源于美国，但其对该行业的监管也仅在P2P行业鼻祖Lending Club曝出高管挪用投资者投资款丑闻之后，美国财政部才效仿中国监管模式，首次针对P2P行业发布风险白皮书，提出包括信息透明等在内的六大监管建议。
“在国外刊登广告虽然不便宜，但也没有想象的那么贵。”另一位互联网金融业公关人士坦言，诸如纽约的那些大屏幕都是专门针对国内企业打广告的，而且有特殊套餐，“不仅包时长，还能够给平台拍照片、拍视频，而且还能供平台回国吹牛。”
也就是说，甭管到国外打个广告贵不贵，回来能吹牛才是关键的。但登陆了纳斯达克大屏幕又能怎样？这并不意味着平台的安全系数有多高，毕竟那几块屏幕真正也没几个美国人在看。或许，充其量只能证明这平台老板有俩钱。
当下互联网金融行业正在处于大浪淘沙的转型时期，从野蛮式增长的杂牌军，转化为真正助力实体经济发展的正规军。相比这些虚名，还不如做好产品来吸引更多的投资者，毕竟当下投资者手里的钱远比好的投资标的多得多。