Network red rise for teachers, educational broadcasting becoming the next outlet? -Webcast, network red-IT information
2016 is known in the trade as "broadcast broke out the first year", live platform and live nets red abound. In addition to live entertainment outside the hot, live in this emerging field of education has also begun to capital market and the platform of all ages.
Reporters combed found, many live platform launched education live, and online education platform after a new round of financing with educational broadcasting. Meanwhile, live teacher pay has become a hot topic, red teacher salaries or even million of some network.
However, many industry insiders told reporters, in the ecological chain of education and knowledge sharing have not yet matured under the background of education live to move the education industry, there is still a long way to go. Education Dean Lv Senlin interview with the Nanfang daily on the Internet with respect, educational live hot education industry trends, but very few live teachers will become red. "Most teachers live are suffering, excellent teacher resources are scarce. ”
Trend 1: find new growth platforms to test the waters of traditional education live
Announce research and development after the VR teaching, Xing Shuai finished b round of financing educational foray into live broadcasting field. In March this year, the online skills training in traditional educational institutions engaged in successful completion of 300 million RMB b round of funding. Since 2016, online limit the maximum amount of financing in the field of vocational education.
Xing Shuai education CEO Xing Shuai said in an interview with the southern daily, live platform to test the waters for more than traditional online education education is an inevitable trend. We all realize that, compared to the traditional online education, live to be able to provide more interactivity and better learning experience. "On live television, students will not only provide immediate doubts, you can also interact with other students, and offline almost no difference in the classroom. ”
Xing Shuai, live is a chain of education, including teachers, platforms, users, every step is very important. He said educational broadcast technology platforms require very high, Xing Shuai education most of the financing is basically used for live broadcast platform technology maintenance and operation.
It is understood that Xing Shuai education has promoted nationwide "thousands of schools", plan to recruit 1000 agents to help vocational education institutions under the traditional line transition to online, and has set up more than 100 schools. According to Xing Shuai said, Xing Shuai education will also join the VR experience through VR technology to small-screen zoom, enhance the learning experience.
From 2008 on the QQ Group began 2009 enter YY, and now build their live broadcast platform, Xing Shuai education in "Internet + education" deep plowing along the way. It is understood that Xing Shuai currently registered students of education has reached more than 8 million, including paying subscribers reached more than 800,000 people, course length is usually 1-2 months, cost price at 1500-2000.
Same field of betting on live, there have been created in 8 years of learning and thinking to enroll. It is reported that learning and thinking this year launched the live platform. Public information, learning and thinking is a subsidiary of future education group, was established in 2009 to 2014 user million people.
In June, the next Chairman and CEO Zhang Bangxin has said publicly that live is the core learning and thinking school turning comprehensive live. According to Zhang Bangxin said, the good future of broadcast operations division more than ten, live is the current generation characteristics of the school.
According to Zhang Bangxin introduces online education school development has experienced three changes: the first generation of online school with simple text and pictures. Second generation NET-on-demand as the core; third-generation NET is live. Live broadcast can solve two major problems: teachers and one-on-one. Through high frequency and low prices to meet the people's demand for foreign language learning, which can address regional imbalances. "In the field of education, realisation of broadcasting is a good way. " Zhang Bangxin said.
Experienced education professionals, private family Sharing Hu Guozhi had School founder a media interview analysis, try several online educational institutions direct course, a big reason is the industry looking for new profit-driven.
According to Institute of education Internet online education industry blue book issued by 2015 China, surveyed 400 online education company, 70.58% of the company losing money, 13.24% company in fair condition, only 16.18% of the company to profitability.
In order to find new profit growth point, a number of online educational institutions to test the waters live. APE test in April of this year of the flagship database product by Tencent, $ 40 million strategy investments, later renamed the APE counselling, mobile and PC ends on line live online tutoring. Crazy teacher in June this year by Tencent launched in December 2014 after 120 million c round of funding, will also be broadcast live will be its main strategic directions, follow live APP "Jingle classroom."
Investment advisor in culture and entertainment industry researcher zeiling interview with the Nanfang daily said, involved in live education online education platform is continuous innovation, upgrade the inevitable trend. Previously, most online instructional video recording video, interactivity is not strong, it is difficult to have a strong attraction to the user, and live just to be able to make up for the short Board.
Trend 2: extended scenes have also launched education live
According to AI vector data, online live streaming platform 2015 China number nearly 200, including Webcast market size of about 9 billion yuan, webcast platform number has reached 200 million users. And live under the wave of the Internet, educational live has gradually become a major live platforms, as well as investors compete for new front behind.
On July 5, "the night of the first teacher of English in China against" betta live platform, Zhao Jiankun and fuyingdong, two English teachers through a double screen interactive live discussions on learning English. According to statistics, the number of broadcast that night was even more than 100,000, refresh the live English education sector since the start of records.
In fact, this is not a fighting fish first set foot in the field of education. Back in April of this year, a betta live first to enter the field of online education. Bettas live launch of the education sector, attracted major national famous universities, educational institutions, teachers students entering, courses from the college entrance examination, psychological counselling, language class classes, art classes, vocational and technical training to the hobby, and covers a very wide range.
The industry believes that live as a new form of interaction in real time, and the possibility of integration and innovation in industry. Not just for show, field, live in education, tourism and other services also be well-grounded. Especially for content-driven live, more sustainable and commercial space.
Bettas live official said betta into live is equivalent to again extend the live of education scenarios, make live everywhere.
Another live broadcast platform Giants YY (gather era), launched the independent education brand as early as 2014 "education 100" from studying English online training cuts into online education. It is reported that "education 100" most important sector that includes TOEFL, IELTS online intensive courses in the field of. Worth mentioning is that in addition to "education 100" YY also spent 10 million investment in online education platform-education-Xing Shuai.
Watch Giants live online education market is far from a YY, Taobao to launch "electrical contractor" online educational platform "Taobao class" has been on line live; Ali TutorGroup the reality lead investor education online platform; Baidu 3.5 million dollar strategic investment network education function of Tencent QQ Group released video ... ... BAT three giants in the Internet secretly designated sphere of online education .
An online education veteran told reporters, the current capital market is very active, market, technological change accelerated online education has entered a period of exponential growth, and live model will accelerate its growth. "Live broadcast platform to expand its broadcast area, mainly in order to realize the diversity of content development, further improve the stickiness. ”
Investment advisor in zeiling cultural and entertainment industry researcher predicted that language learning and vocational skills type is expected to be televised in this wave of opportunities. These two types of flexible online education mode, and the audience is college students and newbies, they paid urgent degree of learning and enthusiasm is relatively high.
Watch: reticulocyte teachers is a gimmick or a trend?
In March of this year, reported app friends Tan has a list of online tutor course Jimmy Wang Yu, 2,617 students purchase a price 9 high school physics online live classes, after deducting the 20% online platform is divided into, Jimmy Wang Yu teachers up to one hour of actual income 18842 .
In this diagram, Jimmy Wang Yu 7 lessons the teacher opened, total number of lectures to 9479, courses amounted to about 84,000 yuan if calculated by deduction 20% into online education platform, the teacher 7 hours of actual total income exceeded 67,000, is almost an ordinary school teachers a year income.
The industry believes that webcast is a single class of course price is much lower than the online price for a single class, but when it reaches a certain number of people buying when, gross income is to be reckoned with.
However, not every live teacher can get such substantial amounts of revenue. Internet Education Dean Lv Senlin interview with the Nanfang daily, with respect, there are very few live teachers will become red. He said educational broadcasting fiery education industry trends. "But the majority of teachers live are suffering, excellent teacher resources are scarce. ”
Lv Senlin said Korea already have super online red teachers earning billions of Yuan, Chinese similar phenomena may occur in the future. But quick profits would never become commonplace, only very few teachers will form a reticulocyte. Reticulocyte need quality support team do, require significant promotion. Strong funds of institutions in order to persevere. Live teachers personally, also need to be long-term and unremitting efforts. In addition, he also reminded the teachers live industry also have borders, the education management are not policies.
Investment advisor in culture and entertainment industry researcher zeiling said, teachers ' income and live television viewers tips directly related to, the teachers will become the largest gainers of education live. But its ability to quickly turn a profit, also need to be determined in accordance with their strength. He also pointed out that, in the education of the whole society under the background of ecological awareness and knowledge-sharing is not yet mature, education and live to really move the education industry, there is still a long way to go.
Zeiling believes that current educational broadcasting put forward higher requirements for teachers: necessary to ensure the quality of teaching, to better attract the attention of students. " At present, the live online educational platform the biggest challenge is how to regulate the quality of educational content. Distinct educational broadcast and regular live entertainment, most of its audience is learner, if the content is not standardized, learners will be adversely affected. ”
网红教师异军突起，教育直播能否成为下一个风口？ - 网络直播,网红 - IT资讯
2016年被业内称为“直播爆发元年”，直播平台和直播网红层出不穷。而除了娱乐直播持续火热之外，教育直播这一新兴领域也逐渐受到资本市场和平台机构的青睐。
记者梳理发现，不少直播平台相继推出教育直播，而多家在线教育平台新一轮融资后均发力教育直播。与此同时，直播教师的收入也成为热议话题，有些网红教师时薪甚至达到万元。
不过，多位业内人士向记者表示，在教育生态链和知识共享尚未成熟的大背景下，教育直播要撬动教育行业，还有很长的一段路要走。互联网教育研究院院长吕森林接受南方日报采访时就直言，教育直播的火热符合教育行业发展趋势，但只有极少数直播教师会成为网红。“多数教师直播是虚火，优秀教师资源稀缺。”
趋势1：寻找新增长点传统教育平台试水直播
宣布研发VR教学后，完成B轮融资的邢帅教育大举进军直播领域。今年3月，这家从事在线技能培训的传统教育机构成功完成3亿元B轮融资。这也是2016年以来，在线职业教育领域额度最大的一笔融资。
邢帅教育CEO邢帅接受南方日报采访时表示，多家传统在线教育平台试水直播教育是必然趋势。大家都意识到，相比传统在线教育，直播能够提供更高的互动性和更好的学习体验。“在直播过程中，学生不仅提出即时疑惑，也可以与其他同学互动，和线下课堂几乎没有区别。”
在邢帅看来，教育直播是一个生态链，包括教师、平台、用户，每一个环节都非常重要。他表示，教育直播对技术平台的要求非常高，邢帅教育的大部分融资基本都用于直播平台技术的维护和运营。
据了解，邢帅教育已经在全国推动“千校计划”，计划招募1000家代理商，助力传统线下职业教育机构向线上转型，而目前已经建立100多家学校。据邢帅透露，邢帅教育还将加入VR体验，通过VR技术将小屏幕放大，增强学习体验感。
从2008年在QQ群起家，2009年入驻YY，到现在建立自身的直播平台，邢帅教育在“互联网+教育”这条路上深耕细作。据了解，邢帅教育目前注册学员已达800多万，其中付费用户达80多万人，课程时长通常为1-2个月，费用均价在1500元-2000元。
同样押宝直播领域的，还有已经创立8年的学而思网校。据悉，学而思今年推出直播平台。公开资料显示，学而思是好未来教育集团旗下的子公司，于2009年成立，2014年用户突破百万人。
今年6月，好未来董事长兼CEO张邦鑫就曾公开表示，直播是核心，学而思网校将全面转型直播。据张邦鑫透露，当前好未来做直播业务的事业部超过十个，直播是当前新一代网校的特点。
据张邦鑫介绍，在线教育的网校发展经历过三次变迁：第一代网校以简单的文字和图片为主。第二代网校以点播为核心；第三代网校是直播。直播可以解决两大问题：外教和一对一。前者通过高频低价满足人们的外语学习需求，后者能够解决区域不均衡问题。“在教育领域，直播是一个比较好的变现途径。”张邦鑫如是说。
资深教育行业人士、私塾家Sharing School创始人胡国志此前接受媒体采访时就分析认为，多家在线教育机构试水直播课程，很大原因是行业需找新盈利点的驱动所致。
据互联网教育研究院发布的《2015年中国在线教育产业蓝皮书》，受调查的400家在线教育公司中，70.58%的公司处于亏损状态，13.24%的公司处于持平状态，仅有16.18%的公司保持盈利状态。
为了寻找盈利新增长点，多家在线教育机构试水直播。主打题库类产品的猿题库今年4月获腾讯4000万美元战略投资后更名为猿辅导，在移动端和PC端上线直播在线辅导课程。2014年12月上线的疯狂教师在今年6月获腾讯1.2亿元C轮融资后，也将直播将作为其主要的战略方向，随后推出直播APP“叮当课堂”。
中投顾问文化娱乐产业研究员蔡灵接受南方日报采访时表示，涉足教育直播是在线教育平台不断创新升级的必然之势。此前，网上的教学视频大部分都是录播视频，互动性不强，难以对用户产生较强吸引，而直播恰恰能够弥补此短板。
趋势2：扩展应用场景相继推出教育直播
根据艾媒数据显示，2015年中国在线直播平台数量接近200家，其中网络直播的市场规模约为90亿元，网络直播平台用户数量已经达到2亿。而在互联网直播的大浪潮下，教育直播逐渐成为各大直播平台以及背后投资方角逐的新战场。
7月5日，“中国第一名师英语对决之夜”在斗鱼平台直播，赵建昆和付英东两位英语老师通过双屏互动直播就英语学习展开讨论。据统计，当晚直播间在线人数甚至一度超过10万，刷新了英语教育直播板块开播以来的最高纪录。
事实上，这并非斗鱼第一次涉足教育领域。早在今年4月，斗鱼直播率先进军线上教育领域。斗鱼直播教育板块的推出，吸引了全国各大知名高校、教育机构的老师学生陆续入驻，课程内容从中高考辅导、语言类、心理类、艺术类、职业技能培训到兴趣爱好等，涵盖范围非常广泛。
业内认为，直播作为一种全新的实时交互形式，与诸多行业场景存在融合创新的可能性。不仅仅适合电竞秀场等领域，直播在教育、旅游等场景服务也会厚积薄发。尤其是以内容驱动型的教育直播方式，更具持续性和商业化空间。
斗鱼直播相关负责人就曾表示，斗鱼涉足教育直播相当于再次扩展了直播的应用场景，让直播变得无处不在。
另外一家直播平台巨头YY（欢聚时代），则早在2014年就推出了独立教育品牌“100教育”，从在线留学英语培训切入在线教育。据悉，“100教育”最重要的板块在于其包括托福、雅思领域的在线强化班。更值得一提的是，除了“教育100”，YY还斥资1000万投资了在线教育的平台——邢帅教育。
而紧盯着在线教育直播市场的巨头企业远非YY一家，淘宝推出“电商化”的在线教育平台“淘宝同学”目前已上线直播功能；阿里领投真人教育在线平台TutorGroup；百度350万美元战略投资传课网；腾讯QQ群新增视频教育功能……互联网BAT三大鳄都在暗自划定在线教育的势力范围。
一位在线教育资深人士向记者表示，当前资本市场相当活跃，市场空间大，技术改革步伐加快，在线教育事业已进入一个指数增长的时期，而直播模式将加快其增长速度。“直播平台拓展教育直播领域，主要是为了实现内容的多元化发展，进一步提高用户粘性。”
中投顾问文化娱乐产业研究员蔡灵预测，语言学习和职业技能两种类型有望在这轮直播浪潮中占得先机。这两类在线教育模式灵活性强，且受众人群为大学生和职场新人，他们的学习迫切度和付费积极性相对更高。
观察：网红教师是噱头还是趋势？
今年三月，有媒体报道微信朋友圈里晒出了一张在线辅导老师王羽的课程清单，2617名学生购买了一节单价9元的高中物理在线直播课，扣除20%的在线平台分成后，王羽老师一小时的实际收入高达18842元。
在这张图上，王羽老师开设的7节课，听课总人数达到9479人，课程总收入约8.4万元，如果按在线教育平台扣除20%分成计算，该老师7个小时的实际总收入超过了6.7万元，几乎是一个普通学校教师一年的收入。
业内认为，虽然直播课程的单个课时的售价远低于线下单个课时的售价，但当达到一定购买人数时，总收益是不可小觑的。
不过，并不是每一个直播教师都能拿到如此可观的收入。互联网教育研究院院长吕森林接受南方日报采访时就直言，只有极少数直播教师会成为网红。他表示，教育直播的火热符合教育行业发展趋势。“但是多数教师直播是虚火，优秀教师资源稀缺。”
吕森林表示，在韩国已经有年收入过亿人民币的超级网红教师，中国未来可能也会出现类似现象。但是快速盈利绝对不会成为普遍现象，只有极少数教师才会形成网红。网红需要高质量的团队做支撑，需要大量成本推广。因此有实力有资金的机构才能坚持下来。对于直播教师个人而言，也需要长期坚持不懈的努力。此外，他还提醒教师直播行业也有边界，目前教育管理部门还没出台政策。
中投顾问文化娱乐产业研究员蔡灵也表示，教师在直播过程的收益与观众打赏直接挂钩，教师将成为教育直播中的最大获益者。不过其是否能够快速实现盈利，还需要根据教师自身的实力而定。他同时也指出，在全社会教育生态和知识共享意识尚未成熟的背景下，教育直播要真正撬动教育行业，还有很长的一段路要走。
蔡灵认为，目前教育直播对教师提出了更高的要求：既要保证教学质量，又要较好吸引学生注意力。“目前，在线直播教育平台面临的最大难题是如何对教育内容质量有所规范。教育直播和普通的娱乐直播不同，其受众大部分是学习者，如果教学内容不规范，将会对学习者造成不利影响。”