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published in(发表于) 2016/8/9 14:18:55
About legal network, place about platform dilemma

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中文

About legal network, place some platform dilemma-drops, Uber, car-IT information

As the net about legal status clear, disorderly competition in the taxi market situation is expected to change. However, local about vehicle platform can respond to network about legal changes in the market?

A year ago, to resist the "drop" and "step" online about vehicle platform, yinchuan 13 different taxi companies launched a joint local CA car platform "96166", and demands that all taxi drivers must not use other software orders, thus creating incompatible trend on both sides.

To market competition, the establishment of local platform

"2013 taxis that do good, pure earns 300 yuan a day driver day; now we're out of 6 in the morning, ran at least 10 hours a day, you can earn 200 Yuan. "In memory of yinchuan Volkswagen taxi driver Ma Jianrong, taxi industry decline from yinchuan, increasingly hard to pull, is something that the last two or three years.

At the peak of the taxi industry in yinchuan, the taxi prices at one point rose to more than 700,000 yuan, now, taxi operators had fallen to more than 400,000 yuan.

Some taxi drivers reflect, in 2014, the "drop" taxis have entered the market in yinchuan, and access private car passenger services, to make a great impact to the traditional taxi industry. Taxi prices, drivers less income is only one effect.

Face competition in the market, 13 in yinchuan city taxi company "hold together for warmth", jointly invested more than 4 million yuan in September 2015, launched "96166" local CA car platform to improve taxi service, which "drops" to oppose it.

Ice rental company in yinchuan Yang Zhanfu, Assistant Manager, said: " there were 5,364 taxi in yinchuan, late last year, about car platform in the net registered private cars has more than 3,000 active market cake so much, taxi ' not enough to eat.

Taxi software "alternative" market embarrassment

Upgrade taxi service with Internet technology, "96166" launched many people applauded. But reporters learned about car platform was available, taxi companies with the provisions, all taxi drivers can only use this software orders, if the illegal use of "drops", and other software, will be punished.

As a result, yinchuan city taxi "hits" and with the current network of about separates the car platform. Public transport or the option to use "96166" about a taxi, or use the "drop" about cars, this kind of "alternative" approaches to make "96166" confrontation with a strong color.

However, because of financial, technical and other factors, "96166" running low there, problems such as positioning, procedures of inexplicable collapse, resulting in a poor user experience, a lot of people can use is inefficient, so rather not use.

Improved and upgraded several times, but in the "drop" online about vehicle platform, such as stronger competition, "96166" marketing is difficult, many taxi drivers give orders by Internet business, service vehicles reduced, adding "96166" about it.

Recently, this reporter in a street of yinchuan to "96166" orders, within 6 minutes and no one orders, customer service calls journalists around the site of the not empty. Reporters attempting a second order, wait 10 minutes taxi-free response. However, at this time, there are 7 empty taxis in front of journalists passing through.

Yinchuan, yongning branch transportation co driver Li Shifu to Xinhua "ridicule", also allows the use of other software, I can take more than 10 live on mobile phones, and now with "96166" one day may not be able to receive a single, software is a waste of traffic. Passengers were robbed of private cars and taxis are often empty, sometimes runs a few kilometers are less than a person.

Place about platforms, from opposition to fusion

Reporters from "96166" platform operator public radio rentals in Ningxia company limited was informed that up to now, "96166" software downloads for more than 73,000 times daily about the number of successes is about 900.

"White, night classes at this point over a total of more than 10,000 in yinchuan city, tens of thousands in the number of passengers, seen from the data, '96166' the current operating situation is not ideal. "Tian Xinping, Deputy Director of the yinchuan urban passenger transport management Department said.

"My wife knows, '96166' were used against us, but local CA car platform easy to use and can withstand it? "" Drops "the express train driver Chen Shifu said.

The industry believes that with the "drop" "excellent" compared to net around car platforms such as, local CA car platform level there are gaps in services. "96166" artificially about car taxi service and network platform partitioning, its essence is a barrier.

" Butt push Internet technology can help the taxi industry supply and demand, reduce the rate of empty, local CA car platform forced confrontation is undesirable. Complementarity between traditional taxis and networks about the car business. To this end, should address their own problems for traditional taxi industry reforms make about car platform and the local community about platform integration. "Tian Xinping said.


网约车合法后,地方约车平台进退维谷 - 滴滴出行,Uber,专车 - IT资讯

随着网约车合法身份得到明确,出租车市场无序竞争的状况有望改观。然而,地方性约车平台能否适应网约车合法后的市场变化?

一年前,为抵御“滴滴”“优步”等网约车平台,银川13家出租车公司联合推出地方性约车平台“96166”,并要求所有出租车司机不得使用其他软件接单,双方因此形成水火不容之势。

应对市场竞争,建立地方平台

“2013年那会儿出租车这行好干,一个白班司机每天纯挣300元;如今我们早上6点就出车,每天最少跑10个小时,也就能挣200元。”在银川大众出租汽车公司司机马建荣的记忆中,银川出租车行业由盛转衰,活越来越难拉,是最近两三年的事儿。

在银川出租车行业巅峰时期,出租车户价格一度涨至70多万元,如今,出租车户已跌至40多万元。

一些出租车司机反映,2014年,“滴滴”打车等相继进入银川市场,其后又接入私家车载客服务,给传统出租车行业造成较大冲击。出租车户价格下跌、司机收入下降,只是其中的影响之一。

面对市场竞争,银川市13家出租车公司选择“抱团取暖”,共同出资400余万元,于2015年9月联合推出“96166”本土约车平台,提高出租车服务水平,以此与“滴滴”等抗衡。

银川市冰达出租公司副经理杨占福说:“银川市共有5364辆出租车,去年下半年,在网约车平台注册且比较活跃的私家车就已超过3000辆,市场蛋糕就那么大,出租车开始‘吃不饱’。

打车软件“二选一”,市场遭遇尴尬

用互联网技术升级出租车服务,“96166”推出时不少市民叫好。但记者调查了解到,约车平台问世后,出租车公司随之规定,所有出租车司机只能使用该软件接单,若违规使用“滴滴”等其他软件,将给予处罚。

如此一来,银川市出租车“触网”后又与当下流行的网约车平台隔绝开来。市民出行要么选择使用“96166”约出租车,要么使用“滴滴”等约私家车,这种“二选一”的做法,使“96166”带有浓重的对抗色彩。

然而,由于资金、技术等因素制约,“96166”运行中存在不足,诸如定位不准、程序莫名崩溃等问题,造成用户体验差,很多市民使用后感到效率低,因此不愿再用。

虽然多次改进升级,但在“滴滴”等网约车平台的强势竞争下,“96166”市场推广颇为艰难,不少出租车司机干脆放弃网络接单业务,服务车辆减少,加剧了“96166”约车难。

近日,记者在银川一处街头向“96166”下单后,6分钟内没人接单,客服称记者所处地点周围没有空车。记者尝试第二次下单,继续等待10分钟仍无出租车响应。可是,就在这段时间里,有7辆空出租车从记者面前驶过。

银川运输有限公司永宁分公司司机李师傅向记者“吐槽”,以前还允许用别的软件,我每天用手机能接十几单活,现在用“96166”一天都未必能接到一单,软件开着纯属浪费流量。乘客都被私家车抢走了,出租车经常空驶,有时跑几公里都拉不到一个人。

地方约车平台,从对立到融合

记者从“96166”平台运营方宁夏大众电召出租股份有限公司获悉,到目前,“96166”软件下载量为7.3万多次,每天约车成功次数为900单左右。

“银川市白、夜两班司机共1万多名,乘客数量也数以万计,从数据上看,‘96166’目前的运营情况不理想。”银川市城市客运交通管理处副处长田新平说。

“行内人都知道,‘96166’是用来对抗我们的,可是本土约车平台不好用,能挡得住吗?”“滴滴”出行快车司机陈师傅如是说。

业内人士认为,与“滴滴”“优步”等网约车平台相比,本土约车平台在服务水平上有差距。“96166”人为地将出租车业务与网约车平台分割,其实质是造成壁垒。

互联网技术应用可助推出租车行业供需对接,减少空驶率,本土约车平台强行对立的做法不可取。传统出租车和网约车业务间有互补性。为此,传统出租车行业应针对自身存在的问题进行改革,使网约车平台与本土约车平台融合发展。”田新平说。






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