Facebook cornered: using force display ads-Facebook, advertising-IT information

Beijing time on August 10, according to the online edition of the Wall Street Journal reported that Facebook will be forced to display advertising to a user on the desktop side, even if they use screening software.

The social networking company said on Tuesday that will change the way advertising on their desktop website to load, which makes it difficult for ad blocking software detected.

"Advertising is the Facebook jobs, is also part of the Facebook experience, they are not additions," said Andrew Bosworth, Facebook advertising and enterprise platform Vice.

In recent years, with ad block software users more and more, especially in the United States beyond. According to the United States the Interactive Advertising Bureau (Interactive Advertising Bureau) estimate that 26% of the United States Internet users a desktop device using screening software. Facebook did not say which part of the desktop end user ad shield software is installed.

Facebook's move or risk losing some users, but users are using Facebook mobile phones and tablet computers. Facebook will not be bypassing advertising on the mobile side shield software.

The second quarter of this year, Facebook 84% revenue from mobile advertising. However,Facebook says it has because of the shield software on the desktop side lose advertising revenue. This threat should not be underestimated, and that Facebook will separate as the company faces a major risk factor.

Facebook's new initiative would increase advertising, but Bosworth says it's not Facebook's motivations.

"The increase in advertising is not that of motives," Bosworth said. "We are changing the way advertising load more because of our business principles. ”

Bosworth admitted, forced to display ads to users using screening software may irritate users. But, he said, invested a large sum of money to make sure that ads on Facebook platform are relevant and "uninterrupted." Facebook also provides more ways, allowing users to choose the type of ad.

Facebook被逼急：将采用强制手段展示广告 - Facebook,广告 - IT资讯

北京时间8月10日消息，据《华尔街日报》网络版报道，Facebook将强制在桌面端向用户展示广告，即使这些用户使用广告屏蔽软件。

这家社交网络公司周二表示，将改变广告在其桌面网站的加载方式，从而令广告难以被屏蔽软件探测到。

“广告是Facebook的饭碗，也是Facebook体验的一部分，它们不是附加物，”Facebook广告和企业平台副总裁Andrew Bosworth说。

近来年，采用广告屏蔽软件的用户越来越多，尤其是在美国以外地区。据美国互动广告局（Interactive Advertising Bureau）估计，目前有26%的美国互联网用户在桌面设备使用广告屏蔽软件。Facebook未透露是哪部分桌面端用户安装了广告屏蔽软件。

Facebook此举或存在失去部分用户的风险，但用户更多是在手机和平板电脑使用Facebook。Facebook将不会在移动端绕过广告屏蔽软件。

今年第二季度，Facebook 84%的广告营收来自于移动端。尽管如此，Facebook表示已经由于屏蔽软件的原因在桌面端损失部分广告营收。这种技术的威胁不容小觑，以至于Facebook将其单独列为公司面临的一大风险因素之一。

Facebook的新举措将使广告位增加，不过Bosworth表示这并非Facebook此举的动机。

“增加广告位并非我们此举的动机，”Bosworth说。“我们改变广告加载方式更多是因为我们业务的原则。”

Bosworth承认，强行向使用广告屏蔽软件的用户展示广告可能将激怒这些用户。但他表示，公司投入了大笔资金来确保Facebook平台上的广告是相关且“不中断的”。Facebook还提供更多方式，让用户选择所看广告的类型。