Hungry you own "competitive position": do not pay fees or be forced off the production line-hungry, PPC-IT information
Hungry yet again been pushed to the forefront of public opinion, and CCTV 315 investigation of sanitation, unlicensed unlicensed restaurants and other problems, this time it will reach at the downstream businesses.
A few days ago, hungry many different tenants reflect to the reporter for the China Times, hungry to spark video, forcing online payment volume of over 5% as technical service fee, in Exchange for business ranking star ascending in the platform. If the merchant does not join the spark program, could face closure of their shops at risk.
Black business trouble is not over, hungry once again into "mandatory." Hungry merchants behind the mandatory service fees, subsidised burn patterns have appeared to be inadequate.
Service businesses suffered forced
Recently, quite a number of shop owners who declined to be named told reporters reflect, hungry the guise of spark program launched after the video, they charge a mandatory service fee service fee of 5%, if the tenants don't cooperate, may be forced off the production line, several merchants, not hesitating to say about this.
According to the head of the local implementation of the relevant commitments, if businesses can sign, hungry star platform to allow merchants row increased by 3, and exclusive to businesses not regularly spark activity and more permissions.
Jiangsu merchant Mr Weng who declined to be named told reporters that the spark program was launched January are hungry this year, when launched does not facilitate their mandatory must sign, however for some time later, in charge of the area told me, us, the merchant must be signed, if not signed, must face line rules.
Mr Weng was also forced to sign are Jiangsu's Mr Liu.
"Spark program was introduced a while ago, but does not require the businesses forced to sign, since after 2 months after signing, in order to save costs, Liu gave regional heads not to renew it, provisions were later told that it was, did not renew the tenants have already been phased out, and end up having to sign. "Mr Liu told reporters.
In this regard, the reporter said people in the industry, it's really hungry to implement mandatory consumer PPC, the pattern is an imitation Baidu PPC is introduced take-out O2O, designed to stimulate business, make sense to some technical maintenance fee.
"Hungry star restaurant can operate against the online activities, showing it has no user experience, and hungry recommended to consumers nor experience the best restaurants, it also makes consumers ultimately lose faith in the hungry star restaurant evaluations, and to not talk about user experience, even without the final line. "These interviews industry insiders told reporters abruptly.
Another reporter said people in the industry, if it continues this way are hungry to ranking the restaurants, also makes you hungry this platform there is no fairness, hungry for businesses making a very large space for rent.
On August 10, accepted an interview with the China Times reporter: the hungry officials deny the claims of the company requires merchants compulsory to join the spark program and said, the spark program was voluntary, occurs in some areas require merchants to join the spark program practices, is the practice of regional managers to make their own decisions.
"At present, the company attaches great importance to the thing, and have begun an investigation, meanwhile told reporters that if businesses encounter similar threats, you can call the Platform calls. "These people say to the reporter.
However, as of August 12 press time, there are no findings regarding the forced businesses to join the spark program. Since that day, reporters also visited several businesses in Beijing, Baidu has been found out and the group forced businesses to pay maintenance fees, but has the lowest consumption occurs.
Vicious competition caused trouble
Hungry faces in this case, is the same as at present hot software market by taxi, all is fair competition, the objective is to reduce as much as possible of the company burn effect to absorb more of the consumer market to blame.
CNNIC's latest report showed that as of the end of June this year, Takeaway online users to reach 150 million users use rate of 21.1%, user scale by 2015 increase of 36.1 million, growth of 31.8%.
Reporter learned that, starting in 2014, takeout O2O has become the darling of the capital market, since capital market access, takeout O2O marketing is one of the Red Sea.
After several rounds of money after robbing user take-out O2O marketing already oligopolistic market situation. The latest data show, hungry, sold outside the Group and Baidu out to 37.8%, 30.5%, 15% leading online reservation market.
A regular online ordering customer told reporters that some online platform about meals, in order to attract more consumers, sometimes take out the high cost of subsidies, and even a few bucks can eat dinner, the purpose of which is to gain more market share.
Insiders said to reporters, hungry it requires merchants to participate in behind the spark program, highlights is the money trail behind the future development of panic, and this is network models determine the reservation market.
Reservation market profit model from the current network, including Commission, value-added services and logistics costs, PPC advertising costs. The major online reservation in the competition process, in order to pull traffic had also played many rounds of price wars.
However, like hungry yet in the case of competing on price, in order to gain more consumers, forced offline business practices is not much.
In this regard, insiders say, did in fact hungry behind forcing businesses to pay fees for technical services, in the end result will throw, even in the bad reputation of performance, will eventually be abandoned by businesses and consumers.
"At present, we have begun to consider the withdrawal of hungry, get rid of this confusing takeout O2O electrical contractor. "These merchants interviewed told reporters.
饿了么自创“竞价排名”：不交服务费或被强制下线 - 饿了么,竞价排名 - IT资讯
饿了么再次被推到舆论的风口浪尖，与此前央视315调查的卫生条件差、无证无照餐厅等问题不同，这一次其将手伸向了处于产业链下游的商户。
日前，饿了么多地不同商户向《华夏时报》记者反映，饿了么以星火计划为由头，强制要求商户在线支付营业额的5%作为技术服务费，以此换取商户在平台排名星级的提升。如果商户不加入星火计划，有可能面临关闭其店铺风险。
黑商户风波还未平息，饿了么再度陷入“强制门”。在饿了么向商户强制收取技术服务费背后，持续靠补贴的烧钱模式已经显得力不从心。
商户遭遇强制服务费
日前，有多家不愿具名的商户向记者反映，饿了么假借此前推出的星火计划为由头，向他们收取强制收取5%的服务费服务费，如果商户不合作，有可能被强制下线，多家商户对此敢怒不敢言。
根据当地推行该计划的相关负责人承诺，若商户能够签约，饿了么平台不但能让商户的星级排增加3颗，而且给商家带不定期推出的星火专享活动以及更多的权限。
一位不愿具名的江苏商户翁先生告诉记者，这个星火计划是今年1月份饿了么推出的，当时推出的时候并没有让商户强制性的必需签约，然而推行一段时间之后，负责该区域的负责人告诉我，我们这些商户是一定要签约的，如果不签约，必须面临线下的公司规定。
与翁先生遭到同样强制签约的还有江苏的刘先生。
“推出星火计划是前一段的事情，不过当时并没有要求商户强制签约，自此前经历了2个月的签约之后，为了节省成本，刘先生向区域负责人提出不续签的事情，后来被告知这是规定，此前没有续约的商户已经逐渐退出了，最终只能硬着头皮去签约。”刘先生告诉记者。
对此，有业内人士对记者分析说，这其实是饿了么推行的强制消费的竞价排名行为，其模式是模仿的百度将竞价排名引入外卖O2O，目的是刺激商户，从中赚取莫名需有的技术维护费。
“如果饿了么餐厅星级都能靠线上活动来操作，说明了么已经没有什么用户体验了，而饿了么推荐给消费者也不是体验最好的餐厅，这也会让消费者从根本上对饿了么的星级餐厅评价失去信心，而以此更不用谈用户体验，连最终的底线都没有了。”上述接受采访业内人士对记者分说。
另有业内人士对记者分析说，如果饿了么持续采用这种方式来对餐厅进行排名，也使得饿了么这个平台没有什么公平而言，饿了么也给商户制造了非常大的寻租空间。
8月10日，接受《华夏时报》记者采访的饿了么相关负责人否认了公司要求商户强制性加入星火计划的说法，并表示，星火计划是自愿的，之所以出现有部分地区要求商户加入星火计划的做法，是区域经理自作主张的的做法。
“目前公司对该事情高度重视，并且已经开始调查，同时告诉记者，如果有商户出现遭遇类似威胁，可以拨打平台举报电话。”上述人士对记者直言。
不过，截止记者8月12日发稿时，目前还没有关于此次强制要求商户加入星火计划的调查结果。而当日，记者也走访了北京地区的多家商户，并没有发现百度外卖和美团有强制商户缴纳技术维护费的情况，不过有最低消费的情况出现。
恶性竞争惹得祸
其实饿了么目前面临的这种情况，都是跟目前热点的打车软件市场一样，都是不择手段的竞争，其目的都是公司尽可能的减少烧钱，变相的为更多的吸纳消费争夺市场惹的祸。
CNNIC最新发布的报告显示，截至今年6月底，网上外卖用户规模达到1.5亿，用户使用率达21.1%，用户规模较2015年底增加3610万，增长率为31.8%。
记者了解到，自2014年开始，外卖O2O已经成为资本市场的宠儿，自从资本市场进入之后，外卖O2O市场已经是一片红海。
经过几轮烧钱抢夺用户之后，外卖O2O市场已经出现寡头分割市场的局面。最新数据显示，饿了么、美团外卖和百度外卖以37.8%、30.5%、15.0%的比例领跑在线订餐市场。
一位经常在网络上订餐的顾客告诉记者，有些网络约餐平台，为了吸引更多的消费者，有时候会拿出高额的补贴，甚至几元钱就能吃上大餐，其目的就是获得更多的市场份额。
有业内人士对记者分析说，饿了么要求商户强制参加星火计划的背后，凸显的是背后资金链的未来发展恐慌，而这也是网络订餐市场的模式所决定的。
从目前的网络订餐市场的盈利模式来看，包括佣金、增值服务、物流费、竞价排名以及广告费。各大网络订餐在竞争过程中，为了拉流量，也曾经打过多轮的价格战。
不过，像饿了么在打价格战的情况下，为了获取更多的消费者，强迫线下的商户的做法并不多。
对此，有业内人士直言，其实在饿了么强迫商户缴纳技术服务费的背后，其实最后的结果会得不偿失，甚至在业绩坏了名声，最终会被商家和消费者所抛弃。
“目前我们已经开始考虑撤出饿了么，摆脱这种管理比较混乱的外卖O2O电商。”上述接受记者采访商户对记者表示。