Papi sauce short video on fire, but people also have the opportunity to do? -Papi sauce, reticulocyte, short video-IT news
Purple cow founder Zhang quanling Luo Zhenyu, Papi sauce, MA compared to videos of entrepreneurship "Spring", "summer" and "Autumn": Luo Zhenyu venture into the spring, PAPI paste a heat the entire short ads 22 million video boils, MA venture proves that the head of the winner. But "the fall" Entrepreneur of coolness does not make video stopped, short video projects still have emerged.
A new short video venture
Tencent incomplete statistics, in the past month, Choi Pui finance eyes a day, Eyepetizer, a video, Chen Xiang 6:30, he xiangu, such as short-term projects have access to financing, financing amount ranging from millions of Yuan billions of Yuan. Suddenly opened a short silence video investment for a long time of deadlock.
Worth noting is that in a number of short video entrepreneurs, media people unique, more chances for success.
For media people, short video venture is "near". Celebrities of the media's own advantages, contacts, marketing, and the media content of the original accumulation, transition from text to video has a lot of similarities. Text, sound, images, video and other media, but in a different form and medium.
Why should I do a short video?
Original mwei left, Deputy Editor of Sanlian life weekly print newspaper, into the video business in the tide. Dissemination of the information revolution where the media people to rethink his position: "the video somehow starting barriers, not everyone can shoot video, as for a job, I think it may be the video this job a little difficult from a technical point of view than writing, a little stronger. ”
Compared with text, pictures, video threshold higher, but if the entire video from the longitudinal historical perspective, people's consumption threshold is the lowest point of the video.
HD, large-screen mobile devices increasingly high popularity, 4G increasing prevalence and WIFI networks, has produced many new mobile devices, optional video is no longer confined to the TV show or video site.
Videos, short videos is more suitable for reading trends of fragmentation and more suitable for the current lightweight content consumption habits.
Talkingdata the 2015 mobile video industry report showed that in all mobile video applications, the least number of short video application, only 6.1%, but increases the number of users is the biggest, rose 401.3%. Short videos in the popularity of mobile Internet.
According to data from the micro-broadcast media ad delivery platform, starting from spring 2016 in its customer orders received by, has surpassed the demand for short video micro-blogging, 40% of the order has a short video of the head is equipped with.
Short video entrepreneurs have a chance?
After seeing hot Papi sauce, medium size uncle who can't sit still.
"By 2016, we haven't done video content, nor exposed to short video. In 2015, we + new media channels, mainly the heads add up to only 3 people, as with most media, faced with human input, content transformation, business liquidations, and many other issues. "Uncle who said," our micro letters accumulated over more than 500 w fan for about 5 months or so and PAPI millions of fans of the sauce is done in a very short period of time. This gives us a deeper understanding to the short, frequent, fast video content, velocity is up graphics and text content 3 times. ”
However, the uncle who confessed in a short video the snag on the way. He realized that, in addition to content, sustainability can update, and the video content distribution platform to communicate, users in different features for different ports are short video programs can be the key to success.
Indeed, as in other business areas, short video business are two inevitable stages: the first stage is the platform and market has just finished his build, good content is scarce. Then dare to eat the crab's creators to enjoy the first dividend. When the first winner was hyped, a follower when you arrived, kicked off the second phase. Broke out in both quantity and quality, increasingly fierce competition between good content, influx of capital, the content itself is no longer the sole criterion for success. To capital, distribution capabilities.
Content, ground and gold content gaps, superficial comedy selling MoE, ridicule chicken soup can be difficult to maintain long-term viscous fans, appears to lower the threshold of filming equipment is required on the lens and the clip has more professional use.
Operations, whether entrepreneurs select platform a platform wide net is exclusive, directly with the platform the game is facing. If there is no "explosions" head content, video series on how to maintain the frequency of updates, video quality, financial support is related to the survival of the entrepreneurial team problems. Papi sauce has become famous in the United States, quickly distributed platform, covered with micro-blogging, micro-letter, the major video sites, barrage site and so on.
Of course, Papi sauce is, of course, is a short video of a successful IP,IP operation shortcut. Two more in January this year published the first IP works with you to say good night, Li ming was also the founder and media revealed they were planning to shoot their own films; the depicting video launched in April this year, has launched a print in the early years on the sale. After IP, video content has become an irreplaceable, entrepreneurs and capital, also negotiated a higher voice.
Commercialization, imagination of present short videos focus on advertising and e-commerce, net red hatching, play tour mode is now one of the ways, but these are not "self-employed" can be easily controlled, professional commercial team, long-term business resource accumulation is essential.
Such as video-sharing platform of beauty little red lips, users upload their own videos, or explaining the cosmetic steps, tips, or talk about their own experience for a particular skin care product, these short videos for red lips brought traffic and drainage for their e-commerce business, and ultimately form a closed loop.
Popular short video, whether it's one or two more, including video, sangu, a fresh, quantum channels, penguins and cats, every day cooking, description and so on all have one thing in common: the main life. In addition to closer to the audience, supplies are short video-oriented e-commerce one of the most convenient areas. In the field of life, short video hosting content and information can be transmitted more quickly and realize cash, which is what investors want most to see.
Seemingly good short video business is not simply the content creation and presentation, it for the entrepreneurs themselves content plans, content distribution, capital control and commercialization capabilities are severely tested. If you can play the short video about this series of routines, opportunities naturally stand beside you.
Papi酱短视频火了，但后人还有机会吗？ - Papi酱,网红,短视频 - IT资讯
紫牛基金创始人张泉灵曾把罗振宇、Papi酱、马东比喻为视频创业领域的“春天”、“夏天”、“秋天”：罗振宇把内容创业带进了春天，papi酱一条广告2200万的热度让整个短视频行业沸腾，而马东的创业则证明了头部内容赢家通吃。但是“秋天”的凉意并没有让视频领域的创业者停下脚步，短视频项目依旧纷纷涌现出来。
新一轮短视频创业
据腾讯科技不完全统计，就在上个月，彩贝财经、每日开眼Eyepetizer、一条视频、陈翔六点半、何仙姑夫等短视频项目先后获得融资，融资金额从数百万人民币到上亿人民币不等。一下子打开了短视频投资沉寂已久的僵局。
值得注意的是，在众多短视频创业者中，媒体人独树一帜，成功概率更高。
对于媒体人来说，短视频创业是“近水楼台”。媒体人自身的名人优势、人脉优势、营销能力，加上媒体人原有的内容积累，从文字到视频的转型有很多相通之处。文字、声音、图像、视频等都是媒体，只是表现形式和传播载体不同。
为什么偏要做短视频？
原《三联生活周刊》的副主编苗炜离开了纸媒，投入到视频创业大潮中。信息传播方式的大变革让这位媒体人不得不重新思考自己的定位：“视频好歹有个起始门槛儿，不是每个人都能拍视频，作为一个饭碗来说，我觉得可能视频这个饭碗，从技术角度来说比写字儿稍微有点难度，也更牢固一点儿。”
与文字、图片相比，视频的门槛的确更高，但如果从整个视频的纵向历史来看，人们消费视频的门槛却是最低的时刻。
高清、大屏移动设备普及度越来越高，4G和WIFI网络普及度越来越高，移动设备带来了诸多新式内容，人们可选的视频不再局限在电视节目或者视频网站。
而视频当中，短视频更适合碎片化的阅读趋势，也更适合当前轻量级内容的消费习惯。
Talkingdata《2015移动视频应用行业报告》显示，在所有移动视频应用中，短视频应用款数最少，仅占6.1%，但用户数增长幅度却是最大的，同比增长401.3%。可见短视频在整个移动互联网的受欢迎程度。
而根据自媒体广告分发平台微播易的数据，从2016年春节开始，在其所接到的客户订单中，对于短视频需求已经超越微博，其中40%的头部订单具有短视频配备。
短视频创业还有机会吗？
看到Papi酱的火爆之后，自媒体大号同道大叔也坐不住了。
“2016年之前，我们没有做过视频内容，也没有接触过短视频领域。2015年，我们新媒体+渠道，主要的负责人加起来只有3个人，与大多数自媒体一样，面临着人力的投入、内容的转型、商业变现等多方面问题。”同道大叔说：“我们微信500多w的粉丝积累靠了大概5个月左右，而papi酱的几百万粉丝是在很短的时间内完成。这让我们深刻的了解到短、频、快的视频内容，传播速度是同比图文内容的3倍。”
不过，同道大叔坦言自己在短视频路上遇到了一些坎儿。他意识到，除了内容，视频节目能否持续更新、能否与内容分发平台顺畅沟通、用户在不同端口的不同特点等都是影响短视频节目能否成功的关键。
的确，和其他创业领域一样，短视频创业也有两个必然经历的阶段：第一个阶段是平台和市场刚刚搭建完毕，好内容稀缺。这时候敢于吃螃蟹的创作者能享受到第一波红利。当第一批胜利者的成绩被大肆渲染，跟风者陆续进场时，第二阶段也拉开了帷幕。内容在数量与质量上均呈现爆发状态，好内容间的竞争愈发激烈，资本涌入，内容本身不再是成功的唯一标准。资本能力、分发能力至关重要。
内容方面，过了满地黄金的内容空白期，粗浅的搞笑卖萌、吐槽鸡汤再也难以维系粉丝的长期粘性，看似降低门槛的拍摄设备也需要在镜头和剪辑上有更加专业的运用。
运营方面，无论创业者选择多平台广撒网还是单平台独家合作，与平台直接的博弈都是必须面对的。而如果没有“爆款”头部内容，如何维持视频系列的更新频率、视频质量、资金支持则是关系到创业团队生死存亡的问题。Papi酱在美拍成名之后，迅速全平台分发，覆盖了微博、微信、各大视频网站、弹幕网站等等。
当然，Papi酱也无疑是个成功的IP，IP化是短视频运营的捷径。二更在今年1月出版首部IP作品《陪你说一世晚安》，创始人李明也曾和媒体透露他们在筹备拍摄自己的电影；今年4月份上线的刻画视频，也在创立初期就推出了版画售卖。IP化之后，视频内容变得无可替代，创业者也便有了与资本谈判的更高话语权。
商业化方面，目前短视频的可想象空间集中在广告和电商层面，网红孵化、打赏模式也是变现的方式之一，不过这些都不是“个体户”可以轻易控制的，专业的商业化团队，长期的商业资源积累必不可少。
比如美妆视频分享平台小红唇，用户自行上传视频，或讲解化妆步骤、技巧，或说下自己对某件护肤品的使用心得，这些短视频为小红唇带来了流量，并引流给自己的电商业务，最终形成闭环。
而进来热门的短视频，不管是一条还是二更，包括即刻视频、三顾、一人食、量子频道、企鹅和猫、日日煮、刻画等等都有一个共同点：主打生活。除了能更加贴近观众，生活用品也是短视频导向电商最便捷的一个领域。在生活领域，短视频所承载的内容和信息量能更快地被传播，并实现广告变现，这也是投资者最希望看到的。
看似美好的短视频创业并不只是简单的内容创作与展示，它对于创业者本身的内容策划、内容分发、资本掌控、商业化能力都是严峻的考验。如果你能玩转关于短视频的这一系列套路，那么机会，自然也就站在了你的身边。