Three reasons explaining why startups like hoax finance-business finance-IT information
Small millions of angels have nearly investment abroad, took nearly the foreign investment have tens of millions of financing, and RMB foreign newspapers into US dollars, industry people "HA HA."
Body in venture circle in the, each across soon on heard which bit friends and got financing, and some industry of website Shang, basically daily are has number article financing information of information articles, but most these articles last are has so Word, "reported in the by involved of financing amount are by venture company provides, only for reference, XX network not authenticity endorsement", roughly mean is I on such reported has, letter not letter is you of thing, with I has nothing to do.
Wave of entrepreneurship in recent years, too many, too many entrepreneurs to financing, forget the beginner's mind, completely abandoned their business models, and almost every line of financing, in everyone's eyes will be greatly reduced. On in Shang weekend, has a friends also asked I, they Angel got Hou, is by rules turned 1 time times foreign also is how, unknowingly of, took has small millions of Angel of foreign are reported near do investment, took has near do investment of foreign are reported tens of millions of financing, also some took Yuan of foreign reported into dollars, industry people are "hehe" has, but also is will has large people believes, venture company why like false financing does?
1, self hype
In the age of the Internet, everyone has a favorite things, also recognized his own people, a scold of big enterprises, most of the time much better than a no one talked about enterprises, as known, at least to do business, without first introducing is doing.
So companies need to brush out the news, and good news, max out your circle of friends without a penny. For example Beijing East this company, not know has how many people is because tea sister, significantly improve on this enterprise of cognitive, from Liu with tea sister suspected in with, and confirmed in with, and engagement, and married, and pregnancy, and stay produced series event, province has Beijing East years of brand PR fee, and today and was Gong Xiaojing (Liu Qian girlfriend, Beijing East name in the "Beijing" word of origin) returned to Beijing East of news brush burst friends circle.
But any news is back, not every business is free to play, news about finance, playing hit less, so some companies, if there's no news in the near future, despite a "legend" at the beginning of financial news, as long as the line is dazzling enough, can quickly max out your circle of friends. Media verification doesn't matter, PR reply "no comment" on it. Rumors grow wings, and flying time will be falling, eye make up.
2, the recruitment of staff
A large company or a small company, placed in front of you, you will choose a big company and a great company and a mood, exciting startups, trends a good comparison? It's hard to choose. If you happen to be aware of the financial information of the company, estimated that many people just signed to realize their ambitions.
Present a business what is the most important? Talent! Some say a CEO needs to do is "get" and obtaining financing with a new company, recognized by investment institutions representing the business model, investors but the smartest group of people, they all came in, as employees are we afraid of? All the data indicate that, released after a round of financing, whether it is the introduction of high-end talent, is based on the post, would greatly beneficial to personnel recruitment!
3, beat flower
A lot of people think, dishonest misrepresentation of a startup company financing, but the investment agency is fully aware of the real data, and is not afraid to give investors a bad impression, it will be pointed out in public? Everyone knows investment industry in the eyes of many, into a game of drums take investment institutions wishing you much higher financing limits and valuation, with better fool a fool for next round of buyers come in, they exit. So when you see the financial information, investment institutions involved if asked, they are mostly silent, even after being pressed to have to reply with a "confidentiality agreement" response can deal with it. Meanwhile, this is in fact the exposure together with institutional investors, and the investment will also be actively looking for more entrepreneurs to come, on the project.
Information on the financing look good, like gossip, relationship with itself is not much anyway. Entrepreneurs, should not be financing the so-called digital mess myself.
三个原因，解释创业公司为何总喜欢虚报融资 - 创业,融资 - IT资讯
拿了小几百万天使的对外都报近千万投资，拿了近千万投资的对外都报数千万融资，还有的拿人民币的对外报成美元，业内人都“呵呵”了。
身处于创业圈中，每隔不久就听闻哪位朋友又拿到融资，而一些行业的网站上，基本上每天都有数条融资信息的资讯文章，但大多这些文章最后都有着这么一句话，”报道中所涉及的融资金额均由创业公司提供，仅供参考，XX网不对真实性背书”，大致意思是我就这样报道了，信不信是你的事，跟我无关。
在这几年的创业浪潮下来，太多太多的创业者为了融资，忘记初心，彻底抛弃了自己的商业模式，而几乎所有报出来的融资额度，在大家眼里都会大打折扣。就在上周末，有个朋友还问我，他们天使拿到后，是按行规翻一倍对外报还是怎样，不知不觉的，拿了小几百万天使的对外都报近千万投资，拿了近千万投资的对外都报数千万融资，还有的拿人民币的对外报成美元，业内人都“呵呵”了，但还是会有大量人相信，创业公司为何喜欢虚报融资呢？
1、自我炒作
在互联网时代，每个人都有喜欢的事物，同时也有认可自己的人，一家被骂的很惨的企业，很多时候比一家完全无人谈及的企业要好的多，因为有点名气，至少做做商务合作，都不用先介绍公司是干什么的。
因此企业需要不断刷出新闻，而出一个好的新闻，不需要一分钱即可刷爆朋友圈。例如京东这家公司，不知有多少人是因为奶茶妹妹，大幅度提高对这家企业的认知，从刘强东跟奶茶妹妹疑似在一起、确认在一起、订婚、结婚、怀孕、待产一系列事件，省了京东几年的品牌公关费，而今天又被龚小京（刘强东前女友，京东名字中“京”字的由来）重返京东的新闻刷爆朋友圈。
不过任何新闻都是有正反面的，可不是每家企业都能随意的玩好的，可关于融资的新闻，玩砸的却很少，因此有些公司，如果近期实在没新闻，抛个“据传”开头的融资新闻，只要额度够炫目，就可以迅速刷爆朋友圈。有媒体求证也没关系，公关回复“不予置评”就可以了。谣言自己长着翅膀，飞一阵儿才会落下，眼球也赚完了。
2、招募员工
一家大公司和一家小公司，摆在你的面前，你基本上会选择大公司；而一家大公司和一家有情怀、充满激情、趋势良好的创业公司相比呢？很难选择了吧。这时候如果你正好听闻这家公司的融资信息，估计很多人就直接签约，去实现自己的抱负去了。
在当下一家企业最重要的是什么？人才！有人说一个CEO最需要做的事就是“找人”，而一家刚获得融资的企业，代表商业模式的到投资机构的认可，投资人可是最聪明的一群人，他们都进来了，作为员工还怕什么呢？种种数据表明，发布一轮融资信息后，无论是高端人才的引进，还是基础岗位，都对人事招聘都大大有利！
3、击鼓传花
很多人想，一家创业公司不诚信虚报融资，但其的投资机构完全知道真实的数据，难道就不怕给投资机构留下不好的印象，会被其当众指出吗？殊不知投资行业逐渐的在很多机构眼里，变成了一场击鼓传花的游戏，投资机构都巴不得你多报高一些融资额度和估值呢，用这更好忽悠下一轮接盘的傻瓜进来，他们也好退出。因此当你看到融资信息，如果询问涉及的投资机构，他们大多会三缄其口，即使被人逼问到不得不回复，用一个“保密协议”的回复就可以应付了。同时，这其实也是在带着投资机构一起曝光，而这家投资机构也会被更多的创业者主动找上门来，交上项目。
所以关于融资信息大家看看就好，如同八卦新闻一般，反正与自身也无多大的关系。而创业者们，切忌被融资所谓的数字而乱了自己内心。