95, 00 back into mainstream audiences, network movie a year on-line 2,200-net drama, film-IT information
In recent years, network movie began again to launch a sequel, is behind the rapid growth of the network movie.
According to the latest research report shows investment advisor to journalists Internet scale of major film markets in 2020 will reach 3.2 billion yuan. Than theatrical movies, online movie market is still small, but its low threshold, the low cost, flexibility, easy to recover the costs of small is beautiful advantages to attract a large number of companies to enter the field.
Aiqi art Senior Vice President Yang Xianghua said that in 2016, network movie market will reach 1 billion, expects the entire network will have 2,200 network movie online.
"Net" high growth
Network movie refers to the small scale of investment, when more than 60 minutes, a relatively short production cycle, major option in the Internet release of the film. 2015 online movie saw explosive growth, nearly 700 total distribution network movies of the whole network, split income at more than 30 million. "Small is beautiful" might be a better summary of the current network movie industry. While the industry is still small, the whole network does not exceed 600 million Yuan at the box office, and line 2015 over 40 billion yuan at the box office than a drop in the bucket on the other, the industry is really beautiful, film for cost recovery of more than 50%.
Network movie hot, investment consultants, analysts said net big outbreak was mainly attributable, first, can improve the living conditions of medium and small budget films . In 2015, the box office receipts in China exceed 44 billion yuan, but in dazzling numbers, many medium and small budget films become cannon fodder, and some works of new directors might as well be cinema "shut out", and Internet channels can become better distribution channel for this part of the film, meet the needs of realisation of these films.
Second, network movie short development cycle compared to traditional film development cycle, network movie from preparatory to launch production cycle can be compressed to 1-3 within a month , compared with preparations to launch more than a year of theatrical movies, which makes series of development can be achieved in the short term, while able to closely track the social focus. In addition network movie the approval of less restricted, subject, content is "new, strange, weird" characteristics, can have strong appeal to the audience.
Third, the number of film talent and resources into one . Existing production network movies (especially when the project location is pure broadcast) authors from the previous micro-film UGC, and PGC staff. Used to focus on micro-film financing Amoy issue platform website dreams into network movie of the professional platform. Micro films due to time constraints, making its low bargaining power and network movie with the long expansion, the "pay at the box office are divided into" realization, which help profits expand.
Top movie play billion
There are already some video site to enterprise network films field has good performance. Yang Xianghua says: "user's entertainment content consumption scene changes are taking place in China, which particularly evident in the field of drama and arts, consumer demand is the film quickly from theaters to network transfer and expansion. User demand for online movie market is huge, we are in a golden age of pure Web content, any content has become the chance of explosions. But will undoubtedly be able to move people's products have a better chance of winning. "Aiqi art early 2016" the fairy class campuses "part I of the series, for example, its 72-hour flow that is over 10 million, has become the China market explosions under IP. This year, part of the network (network movie) play has hundreds of millions, Tencent video broadcast online alone the bye Mermaid (top), the Palace lost in the dream, aiqi art only broadcast online episode Shanbao town 2, etc Web hits have broken billion.
CIC report, 2015 network movie market size was about 600 million Yuan, current network movie market environment is good, more space for future development, investment advisor industry research center predicted that by 2020 the market scale will reach 3.2 billion yuan, five-year compound annual growth rate of about 40%.
Bubbles are forming
High growth also contributed to the major video sites under joint production companies accelerated production network movie, also exacerbated competition, aiqi arts a 2,200-great movies are expected on the line. Which are being manufactured in industry to speed up the fittest will become inevitable, to back the film will also be increased.
Yang Xianghua said: "compared to theatrical movies, network movie superiority is not only low investment threshold, but that network platform release cycles more flexible, lower distribution costs, and has more themes to try space, yield improvement is necessary. But the more competitive yield, as the promotion of audience viewing requirements, as well as the increased survival of the fittest, how to stand out in 2,200 movie network is home to hundreds of large parties are subject to and critical of the subject.
Look at the online movie market, quickly hidden behind the outbreak of numerous minefields, such as copy, fake, vulgar joke.
As early as the early eye copy of economic-oriented networks by numerous theaters and soft porn filled, "the plot enough chest to get" routine has been rampant, even though everyone knows that Windows of the World Mongolian eyes paper caught sooner or later, and no one is willing to do the warriors.
NET watchers Ding Yunyan told reporters, as the market continues to expand, more and more Web adults recognize that out of crisis comes, and create more works with film in the true sense value.
Ding Yunyan, network movie bubble has emerged, showing irrational exuberance, and those involved take heed. But from the commercial development of history, any of the emergence of new industries, are accompanied by that kind of bubble growth. Will appear only after industry and business model innovation, network development will also undoubtedly go through this process, we will continue to monitor net profit model the new dynamic of change.
By 2016, the online film business increasingly mature industry, industrial chain laid finish, with the deployment of quality routes, investment costs, returns are down slightly, but compared to the theatrical movie 80% more than the tragic situation of being cannon fodder, the net return on investment than the previous, still have a huge advantage.
Moreover, now 95, 00 gradually become the mainstream audience, as a true network of their generation, huge demand for networks, is accustomed to the use of intelligent terminals, will become bigger potential audience.
95、00后成主流观众，网络电影一年上线2200部 - 网剧,电影 - IT资讯
近年来，网络大电影也开始频频推出续集，背后是网络大电影的高速增长。
根据中投顾问发给记者的最新研报显示，网络大电影2020年市场规模将达32亿元。虽然相比院线电影，网络大电影市场规模还很小，但其门槛低、成本小、运作灵活、易收回成本等小而美的优势吸引了大量公司进入该领域。
爱奇艺高级副总裁杨向华表示，2016年，网络大电影市场规模将达10亿，预计全网将有2200部网络大电影上线。
“网大”高速增长
网络大电影是指投资规模小，时长超过60分钟，制作周期相对较短，主要选择在互联网发行的电影。2015年网络电影出现爆发式增长，全网共发行网络大电影近700部，分账收益在3000万以上。“小而美”或许是对当前网络大电影行业的较好的概括。一方面这个产业目前规模还很小，全网票房不超过6亿元，和2015年超400亿院线票房比起来杯水车薪;另一方面，这个行业确实很美，收回成本的影片超过了50%。
对于网络大电影的火爆，中投顾问分析师指出，网大能够出现爆发的原因主要是，其一，能够有效改善中小成本电影的生存状况。2015年，中国电影票房突破440亿元，但在耀眼的数字背后，许多中小成本电影默默沦为炮灰，更有一些新人导演的作品干脆被院线“拒之门外”，而互联网渠道可以成为这部分电影的较佳发行渠道，满足这些电影的变现需求。
其二，网络大电影开发周期相较传统电影开发周期短，网络大电影从筹备到上线制作周期可以压缩到1-3个月之内，相较于筹备到上线在一年以上的院线电影，这使系列化开发可以在短期内实现，同时能够对社会热点进行紧密追踪。此外网络大电影所受到的审批限制较小，题材、内容具有“新、奇、怪”特征，能够对观众有较强吸引。
其三，许多微电影人才、资源涌入其中。现有制作网络大电影(特别是项目立项时定位就是纯网播出的)制作者很多来自以前微电影UGC、PGC人员。以前专注做微电影融资发行的平台型网站淘梦也转型成为了网络大电影的专业型平台。微电影由于时长限制，使得其内容议价权较低，而网络大电影随着时长的拓展，使“收看付费票房分成”具备可实现性，这有利于盈利空间的扩大。
顶尖影片播放量上亿
目前已经有一些视频网站企业在网络大电影领域有良好表现。杨向华表示：“中国用户的娱乐内容消费场景正在发生变迁，这种变化在大剧和综艺领域尤其明显，电影的消费需求也正快速从院线向网络转移和扩张。用户对在线电影市场的需求十分巨大，我们正处于一个纯网内容制作的黄金时代，任何内容都有成为爆款的机会。但无疑能够打动人心的精品内容更有机会胜出。”以爱奇艺2016年初推出的“仙班校园”系列第一部为例，其72小时流量即突破1000万，已成为中国网大市场爆款IP。今年以来，部分网大(网络大电影)播放量已经上亿，腾讯视频独播上线的《再见美人鱼》(上)、《深宫遗梦》、爱奇艺独播上线的《山炮进城2》等多部网大点击量都已经破亿。
中投顾问报告指出，2015年网络大电影市场规模为6亿元左右，现阶段网络大电影市场环境良好，今后发展空间较大，中投顾问产业研究中心预测，到2020年其市场规模将达32亿元左右，未来五年复合增长率约为40%。
泡沫正在形成
高速增长下也推动了各大视频网站联合各类制作公司加速制作网络大电影，也加剧了行业竞争，爱奇艺方面预计今年会有2200部网络大电影上线。其中不乏粗制滥造，行业加速优胜劣汰也将成为必然，难以回本的片子也将增多。
杨向华表示：“相比院线电影，网络大电影的优势不仅仅在于投资制作门槛低，更在于网络平台的发行周期更灵活、发行成本更低，拥有更多的题材尝试空间，产量的提升已是必然。但产量越巨大竞争越激烈，随着观众观影要求的提升，以及行业优胜劣汰加剧，如何在2200部影片中脱颖而出是数百家网大片方都要面对和攻坚的课题。
纵观网络电影市场，快速的爆发背后必然隐藏着无数雷区，比如抄袭、山寨、低俗恶搞。
早在初期，眼球经济至上的网大被无数的copy院线片名和软色情充斥着，“剧情不够胸部来凑”的套路一直猖獗，纵使所有人都知道这样蒙眼看世界的窗户纸迟早被拆穿，也没有人愿意做勇士。
网生内容观察人士丁云岩向记者表示，随着市场的不断扩充，越来越多的网大人认识到淘汰危机的到来，并且创造出了更多具有真正意义上电影价值的佳作。
丁云岩表示，网络大电影的泡沫已经出现，呈现了非理性繁荣的局面，投入者要谨慎。不过从商业发展的历史来看，任意一个新兴产业的兴起，都伴随着这样的泡沫性增长。之后才会出现行业洗牌以及盈利模式的革新，无疑网大的发展也将经历这样的过程，我们将持续关注网大的盈利模式变革的新动态。
到2016年，网络大电影这一行业愈发成熟，产业链基本铺设完成，随着精品化路线的部署，投资成本提高，回报率也会略有回落，但是相比于院线电影80%以上被炮灰的惨烈状况，网大在投资回报比上，还是具备巨大优势。
况且，如今95后，00后逐渐变成主流观众，他们作为真正的网生一代，对于网络的需求巨大，也习惯于智能终端的使用，将成为网大的潜在观众群。