Chinese women's volleyball team won the ratings roof: CCTV's advertising expenses 2.11 million Yuan-5 second Chinese women's volleyball team, CCTV, advertising-IT information

Chinese women's volleyball team against Serbia, the game attracted the attention of TV viewers all over China, ratings reached a dramatic 56.78%during the same period, Hunan satellite TV, Beijing TV and other popular television ratings are only 1/50 of the women's volleyball team. Broke women's volleyball game on the network of 5 seconds between local advertising rates reached 2.11 million, a minute-long advertisement up to 14.33 million Yuan.

CCTV covered this published on August 19, the official seal of the form called "Rio 2016 Olympic volleyball finals between CCTV-1,5,5+ ad package", the package refers to the Olympic Games in Rio during the women's volleyball final between each advertising prices, frequency is 2-4, based on the total number of matches is not less than 2 times. Set the price is amazing, 5 seconds Ad 2.11 million Yuan, 10-second commercials 3.18 million Yuan, 15 seconds of 3.98 million Yuan, 30 seconds of 7.16 million Yuan, and 60 seconds of advertising directly up to 14.33 million Yuan .

It is understood, as of now, on national TV ratings charts, five sets of CCTV is broadcasting the women's volleyball final 3.5222% retaining its top ratings, and other Olympics came in second is a CCTV live broadcast ratings for 0.9125%.

The whole Rio during the games, CCTV, then how is it advertising? Based on publicly available information, as have the 2016 Rio Olympics China mainland and Macau exclusive broadcast rights to the Agency, CCTV products to create multiple forms of advertising. Tournament news is the core resource in the entire Olympics, exciting events in CCTV-1, 2, 5, 5+ four channel, including 328 in the live event, race knitting in 150, the total frequency up to 478, 15-second spot price of 46.2 million.

Subject categories contain the same panoramic view of Rio, and the Olympic Games, the Olympic News three carefully crafted features, one and five sets of cross channel. Thematic packages total frequency 64 times, 15-second spot price of 10.5 million. While the opening and closing ceremonies include the Rio Olympic Games opening and closing ceremonies live shows before and after advertising, broadcast 12 times total, 15-second spot price of 4.9 million.

中国女排夺冠收视率爆棚：央视广告费5秒211万元 - 中国女排,央视,广告 - IT资讯

中国女排对阵塞尔维亚，这场比赛吸引了全中国电视观众的目光，收视率达到了夸张的56.78%，同一时期，湖南卫视、北京卫视等热门电视台的收视率仅女排的1/50。网络上爆出女排比赛中局间5秒的广告收费就达到211万，而一分钟的长广告则高达1433万元。

这份8月19日公布的盖着中央电视台公章的表格叫做“2016年里约奥运会CCTV-1，5，5+排球赛事决赛局间广告套装”，这个套装是指在里约奥运会女排决赛期间每个局间播出广告的价格，频次为2-4次，根据比赛情况总数不少于2次。套装的价格也很惊人，5秒的广告211万元，10秒广告318万元，15秒398万元，30秒716万元，而60秒的长广告则直接高达1433万元。

另据了解，截止到目前为止，全国电视收视率排行榜上，央视五套正在直播的女排决赛3.5222%稳居收视率排行榜第一，而排在第二是央视一套的其他奥运节目直播，收视率为0.9125%。

那整个里约奥运会期间，央视广告播放情况又是怎么样的呢？根据公开资料，作为拥有2016年里约奥运会中国大陆及澳门地区独家转播权的机构，中央电视台努力打造多形式广告产品。其中赛事新闻是整个奥运会中的核心资源，精彩赛事在CCTV-1、2、5、5+四个频道播出，包括直播赛事中328次，赛事精编中150次，总频次高达478次，15秒广告价格4620万。

专题类则包含了《相约里约》、《全景奥运会》、《奥运新闻》三档精心打造的专题节目，一套和五套跨频道播出。专题套装总频次64次，15秒广告价格1050万。而开闭幕式方面内容则包括里约奥运会开闭幕式直播节目前、后的广告资源，总计播出12次，15秒广告价格490万。