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published in(发表于) 2016/8/21 9:43:11
Drops price of question layout, passenger drivers were “slaughtered“

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Drops price of question layout, passenger drivers were "slaughtered"-the drop, step, car-IT information

According to voice of the news reports of the evening rush hour, the net everything about car companies at this stage concern, these two days, drops again been pushed to the forefront of public opinion, and this time took a taxi to the last drop is its price adjustment issues of consumer concern. Drops announced that the company would drop express and special pricing make major adjustments to the last drop, drop platform drivers and passengers separate pricing. This drops to adjust pricing, driver-side and passenger-side changes in what's new? Which in the end is to make pricing more transparent, or for a profit of layout?

Didi said, after the company 20% is the driver will be charged management fees, and after this adjustment, passengers take a taxi the price did not improve, but drivers charge concrete changes in the way. Before deduction of management fees of 20%, directly into a service fee of 1.44 Yuan per kilometre, take charges 0.4 Yuan per kilometer, no other costs.

Reporter using drops drops platform called has a car express experience, past 5 km away about express Hou, displayed of pre valuation money in 11 Yuan around, this days began, also period and mileage, pre valuation in 15 Yuan around, and got off Hou actual spent also than yiqian has obviously increased, while, near a time, drops drops offers coupons of offers efforts also obviously variable small.

Drops the price adjustment which is drivers side. Then, the driver how do? "Down. Price used to be 10 bucks, now 8, ran a kilometer is 1 block before 8, now is 1.4 Yuan 4, time charges 5 cents a minute, now 4, extra number was 8 cents, is now more than 6 cents. Down than before, but after the fall, less as a percentage of the platform, previously 20%, now 1.77%, I haven't verified yet. ”

Reporter learned that, since the network about a new deal was launched, the media said, drops about car platform and excellent step two of China's largest network in different cities by different ranges of price spikes. In other words, at present is intuitive, adjusted for passengers to spend more, drivers ' income. Moreover, the driver said, adjusted orders were also affected. "Only 9 in the morning, but no major work, is full of small single. Ago 70 or 80 dollars a day can have several. After the revision, great special is particularly scarce. ”

Reporter contact drop charge asked the relevant circumstances, there has not been any response. In related news, had repeatedly refused to drop. Among them, 20% per single charge to abolish the driver-side cut, drops, is a misreading of some sections of the media, opting against the driver and method of calculation of the platform have not changed, only display mode has changed. Driver side is water, that the fees paid by passengers, but the new pricing in place, the driver after the driver shown are net of pumped into real income.

Internet experts said Wang Yue, now competition is different, drops to a certain extent, explore the feasibility of investment recovery, this step is inevitable. After all, service is not always free. From a subjective perspective, requires such a move. See if they can find a point of balance, allows users and drivers have been balancing of interests.

In fact, on the drops and u step after the merger, passengers worried about net about car prices will be higher. NET about truck drivers also worry that rewards will be less and less on the drivers side, but such concerns did not prevent the drop of price adjustment. Analysis of the industry, took a taxi to the last drop in price adjustments on the driver side at this time, ostensibly give drivers a clearer and more transparent methods of calculation, it is by binding the data to the driver, prices for the next layout. In this regard, the drop is still denied.

Internet expert Wang Yue believes that drops certain aspects in addition to the fees, the price adjustments, as a market leading third party Internet companies also should do more research on the service, not only in terms of price changes. Should try to make a wider range of services, such as the corresponding service according to the different identity groups, this could be their after market share, the next phase of development should focus on.

Data shows that in China's car market, accounted for 70% of the drops travel, China accounted for 17% shares. Drops and steps after the merger, in China's car market will occupy more than 87% shares, in a subdivision of the express market, market share is close to 100%.


滴滴出行被质疑布局涨价,乘客司机都被“宰” - 滴滴出行,优步,专车 - IT资讯

据中国之声《新闻晚高峰》报道,网约车企业现阶段的一举一动都备受关注,这两天,滴滴出行再一次被舆论推到风口浪尖,而这一次滴滴打车让消费者关注的是其价格调整问题。滴滴出行宣布,公司将对滴滴快车和滴滴专车计价方式做出重大调整,滴滴出行平台实行司机和乘客分开计价。这滴滴调整计价,司机端和乘客端有什么新的变化?此举到底是为了让价格更公开透明,还是为即将到来的盈利期布局?

滴滴方面表示,此前公司收取的是司机20%的管理费,而这次调整之后,乘客打车的价格并没有提升,而是司机的计费方式发生了具体的改变。由此前的扣除20%的管理费,直接变成了每公里服务费1.44元,耗时费每公里0.4元,其他再没有任何费用。

记者使用滴滴平台叫了一辆快车体验,以往5公里路程约快车后,显示的预估价钱在11元左右,这几天开始,同样时段和里程,预估价在15元左右,而下车后实际花费也比以前有明显增加,同时,近一段时间,滴滴优惠券的优惠力度也明显变小。

滴滴这次计价调整主要是司机端。那么,司机感受如何呢?“降了。以前保底价是10块钱,现在是8元,以前跑一公里是1块8,现在是1块4毛4,时间费以前是一分钟5毛钱,现在是4毛,超公里数以前是8毛多,现在是6毛多。都比以前降了,但降了后,平台提成少了,以前是提20%,现在是提1.77%,我还没核实呢。”

记者了解到,自网约车新政出台后,不少媒体调查称,滴滴出行和优步中国两大网约车平台确实在不同城市出现不同幅度的涨价现象。也就是说,目前直观感受就是,调整后乘客花费多了,司机收入少了。而且,司机表示,调整后接单量也受到影响。“早晨出来才拉了9单,而且没有大活儿,全是小单。以前70、80块钱的一天还能碰到几个。改版之后,大单子特别特别少。”

记者联系滴滴方面负责人询问相关情况,目前还没有得到任何回应。在已有相关报道中,滴滴方面有过多次回应。其中,对于取消司机端收取的每单20%抽成,滴滴方面表示,是部分媒体误读,平台针对司机的抽成和计算方法都没有变,只是显示方式变了。此前司机端显示的是流水,即乘客支付的费用,但新计价方式实行后,司机端显示的是扣除抽成之后的司机实际收入。

互联网专家王越表示,目前竞争格局不同了,滴滴要在一定程度上探索投资回收的可行性,走这一步也是必然的。毕竟服务不可能永远是免费的。从主客观角度来说,都需要走这一步。看他们能不能找到一个相对的平衡点,能够让用户和司机都得到利益上的平衡。

其实,在滴滴与优步合并后,乘客担心网约车价格会越来越高。网约车司机也同样担心,对司机端的奖励会越来越少,但这些担心并没有阻止滴滴的调价。业内人士分析,滴滴打车之所以在这个时候对司机端进行价位调整,从表面上看是给司机以更明确、更透明的计算方法,其实是通过数据来对司机进行束缚,为下一步的涨价布局。对此,滴滴方面目前还是否认的。

互联网专家王越认为,滴滴方面除了在收费、价格上做一定调整,作为市场化比较领先的第三方互联网企业,更应该在服务上做更多探索,而不是只停留在价格变化上。应该争取在服务上做出更多花样,比如可以针对不同身份的群体开展对应的服务,这可能是他们占领市场份额后,下一阶段发展应该重点关注的。

数据显示,在中国专车市场,滴滴出行占据了70%的份额,优步中国占据了17%的份额。滴滴和优步合并后,在中国专车市场将占据87%以上的份额,而在更细分的快车市场,市场份额则接近100%。






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