Network live fire justified male netizens: anchorwoman very warm no shelf-live, anchor-IT information
Each era has its own cultural propensity. In recent days, webcast and "net red" became a buzzword.
On August 3, according to the China Internet network information center released the statistical report on Internet development in China shows that as of June 2016, live Web users in China reached 325 million, 45.8% per cent of Internet users in General. And and network live exception hot with of is, a unit to "rough vulgar" for features of "inferior" network social culture "undercurrent" is erosion traditional culture ethics moral of bottom line, interview in the, has social culture scholars to reporter said, to special alert to "network live", new a round fast food speed food consumption culture on culture value ethics of deep "damage".
? Network with map
Why so popular? Direct stereo, content-rich
In July this year, referred to as the first "net red" "PAPI sauce" in eight major network platform to synchronize live 1.5 hours to attract 20 million viewers, and reap the reward of 900,000 yuan.
The last two years, webcast platform rapid development of Internet users involved in this emerging social networking culture also is soaring. AI media consulting recently released, third-party data survey live online for the 2016 China industry research shows that online live streaming platform 2015 China number nearly 200, including Webcast market size of about 9 billion yuan, webcast platform users up to 200 million people, large live platform number of daily peak of nearly 4 million, entertainment accounted for up to 50.2%.
Compared with the text and pictures with Twitter to express this dynamic video based on the social relations or the fan expression, more direct stereo, more rich content, allows users to social needs be met more effectively. Media Watch Zheng Xiaoran think, both traditional broadcast lively and interesting forms, combines on-demand access to the interactive features of the Internet, and due to its fast, open, shared, free, store features, making communication and applications easier.
26 years old single boy Zhou Zhenqiang (not his real name) recently got involved with the network broadcast, he said "mainly sent empty time", " they were very friendly, no shelves, can be lonely ." However, he admits that, not quite like the flippant, anchor of love to talk dirty and smoke, but they can meet friends, "curiosity", so "even more popular". He said several friends around like "curiosity" or even "peeping" live broadcast of content, and the reason is simple, that is, the "stimulus".
On August 15, the reporter through a domestic market share of the top two search engines, select access to the 10 most popular Webcast platform, including 3 games live streaming platform, 7 live-action show. 7 reality show platform Home top recommendations found that apart from a male, and 6 exclusively "reticulocyte beauty". Platform performance form, or "playing ugly", or sing and chat mode. In live television, reporters found many anchors coarse language and swearing. Watch fans "barrage" language is not the bottom line. While some management exercise "gag" powers to stop language dirty gag, but "trade-off", it is difficult to prohibit.
Why which? Capital of "kidnapping" the popularity
As education scholar Guo 簃 said, "Webcast of spreading vulgar culture behind really reflects is a public network, such as the new media culture of consumption ideas conflict with traditional cultural values and ethical bottom line is increasing. With Webcast platform with fan economic ' support to create a simple business model is attracting a large amount of capital into objective booster vulgar culture. ”
Statistics show that domestic online broadcasting platform in 2013, national TV platform that year investment estimated at 170 million Yuan. Since then entered a period of eruption live platform investment and development, 2.37 billion yuan by 2015, growth of nearly 300%. Market share and prospects of excitation, live platform "mushrooms". According to public data in May 2016, on average every 3 hours, there will be a new broadcast software online.
Behind this capital into more rough. On August 15, a betta live c round of funding announced a 1.5 billion yuan. Despite the January and April this year, bettas live platform was suspected of pornographic performances by regulators to punish, but does not seem to affect its financing. According to incomplete statistics, from 2015, 15 Webcast platform financing amounting to 1 billion yuan.
The tide of capital does not conceal the single development model. In addition to games and sports broadcast platform has a corresponding business income, most network reality TV broadcast platform is still in homogenization competition, profit model narrow, leading network anchors to brush the popularity and users frequently false. Platform uses the fictional audience, send "zombie fans" methods such as fraud, is an open secret in the industry. Data fraud even exceeded some "common sense". Last September, when a platform to broadcast a video game displays online watched more than 1.3 billion.
Behind the fraud, is the capital being "kidnapped" webcast. Guo 簃 said to the reporter, too utilitarian investment guide and a single business model, network live streaming platform walk in curiosity and the ugly edge of traditional cultural values, such as the bottom line of these will seriously mislead the cultural values of the minor shall be cause for alarm.
Recently, a 9-year-old boy to "Lolita" anchorwoman brush gifts over more than 80,000 yuan. Little boy said just because the female anchor "Lolita", and tens of thousands of people who mention him, he was "particularly proud", and "give her gift." This is not the case. According to a live broadcast platform official said, three minors and broadcasting in the near future "tips" event, the cumulative recharge more than 200,000 yuan.
How do I get? Regulation and self-regulation are integral
"Webcast platform to cater to the public actually tawdry peep lusts gathered popularity and manufacturing flow, which itself is a false proposition, is unsustainable. If this unhealthy cultural values become a ' trend ', then the profound ethical reflections on capital and business culture guide. Next webcast is with the healthy quality of content and positive energy, spiritual and cultural products can really win the approval of markets and capital, good content is King after all. "Beijing University doctorate Jiang Xue said.
Recently, the Chinese Ministry of public security announced that from August 1 through the end of October, organizations across the country to carry out rectification Webcast platform.
In an interview, many netizens expressed, in the face of staff live Internet broadcasting platform is hot and growth spurt, supervision and self-discipline are indispensable.
Previously April, Sina, and Sohu, and aiqi art, and Le depending on, and excellent cool, and reflected guest, and pepper, more than 20 more than engaged in network live enterprise head common released Beijing network live industry self-discipline Convention, commitment from April 18 up, network live all anchor must real name certification; for broadcast involved political, and involved gun, and involved HIV, and involved storm, and involved yellow content of anchor, plot serious of will included blacklist; audit personnel on live content for 24 hours real-time regulatory.
Mapping site before anchors were punishment blacklisted, standardize management, dedicated monitoring team of 800 people, peak and 300 online reviewing, but due to vulgar behavior on the air were fined about 50 passengers, was punished because of live smoking every day as many as 4000 people. The official said violations subject to gravity anchor was sentenced to 4 hours off the air permanently off the air.
Pro bono culture expert Jiang Bao believes that "supervision is in place not only through improvement and implementation of laws to ensure that fundamental cultural value orientation of virtual network space, also introduced specific management policies and clear penalties. ”
This reporter has learned, the Ministry proposed to enhance network performance management policies, establishing illegal Webcast platform anchors and violation alerts list and blacklist system, through disciplinary mechanism of credit constraint Webcast platform and host behavior.
This may be an antidote.
网络直播火的有道理，男网友：女主播很热情没架子 - 网络直播,女主播 - IT资讯
每个时代都有属于自己的文化消费倾向。近段时间以来，网络直播和“网红”成了热门词汇。
8月3日，据中国互联网络信息中心发布《中国互联网络发展状况统计报告》显示，截至2016年6月，中国网络直播用户达3.25亿，占网民总体45.8%。而与网络直播异常火爆伴随的是，一股以“粗野低俗”为特征的“劣质”网络社交文化“暗流”正在侵蚀传统文化伦理道德的底线，采访中，有社会文化学者向记者表示，要特别警惕以“网络直播”等新一轮快餐速食消费文化对文化价值伦理的深层次“破坏”。
▲网络配图
为啥这么火？直接立体，内容丰富
今年7月，被称为国内第一“网红”的“papi酱”在八大网络平台同步直播，一个半小时吸引2000万人观看，收获打赏90万元。
最近两年，网络直播平台飞速发展，参与这一新兴网络社交文化的网民也直线上升。第三方数据调查机构艾媒咨询新近发布《2016年中国在线直播行业专题研究》显示，2015年中国在线直播平台数量近200家，其中网络直播市场规模约为90亿元，网络直播平台用户数量达2亿人，大型直播平台每日高峰时段在线人数近400万，其中娱乐占比达50.2%。
与微博时代的文字和图片表达相比，这种基于社交关系或粉丝关系建立的动态视频表达，更为直接立体，内容更为丰富，使得用户社交需求得到更有效的满足。媒体观察人郑笑冉认为，其既保持了传统广播电视灵活生动的表现形式，又兼具互联网按需获取的交互特点，同时因其快速、开放、共享、自由、可存储的特性，使得沟通和应用变得更加方便。
26岁的单身小伙周真强（化名）近来就迷上了网络直播，他称“主要是打发空虚时间”，“她们很热情，没架子，可以排遣寂寞”。不过他坦言，不太喜欢那些举止轻佻，爱讲脏话和抽烟的主播，不过这些能满足网友“猎奇心”，因此“更受欢迎”。他称身边好几个朋友喜欢看带有“猎奇”甚至“偷窥”内容的直播，原因很简单，就是“图个刺激”。
8月15日，记者通过国内市场份额排名前两位的搜索引擎，选择访问10家最火爆网络直播平台，其中3家游戏直播平台，7家真人直播秀。比较7家真人直播秀平台首页置顶推荐发现，除了一家为男性外，另外6家清一色是“网红美女”。平台所表演的形式上，要么是“扮丑”，要么是唱歌以及聊天模式。直播过程中，记者发现不少主播语言粗俗，脏话连篇。围观粉丝“弹幕”语言更是没有底线。尽管一些网管也在行使“禁言”权力，不停将语言污秽者禁言，但“此消彼长”，很难禁止。
为何这么滥？资本“绑架”，推波助澜
正如文化教育学者郭簃所说，“网络直播传播低俗文化的背后，实际上反映的是民众对网络等新媒体文化的消费观念与传统文化价值伦理底线的冲突正在加剧。而与之伴随的是网络直播平台靠‘粉丝经济’支撑打造出的简单盈利模式，正在吸引大量资本进入，客观助推低俗文化泛滥。”
有资料显示，国内在线直播平台兴起于2013年，当年全国直播平台投资估算额为1.7亿元。此后直播平台投资和发展进入爆发期，到2015年达23.7亿元，增长率近300%。这样的市场份额和前景激励下，直播平台“雨后春笋”式生长。据公开数据，2016年5月起，平均每3个小时就有一款新直播软件上线。
这背后资本的进入更为汹涌。8月15日，斗鱼直播对外宣布获得15亿元C轮融资。尽管今年1月和4月，斗鱼直播平台曾因涉嫌色情表演受到监管部门责罚，但似乎并未影响其融资。据不完全统计，2015年至今，15家网络直播平台融资金额达数10亿元。
资本的潮涌并不能掩盖发展模式的单一。除游戏和体育直播类平台有相应业务收入，目前多数网络真人秀直播平台仍处于同质化竞争态势，盈利模式狭窄，导致网络主播为刷人气和用户频频造假。比如平台采用虚构观众人数、送“僵尸粉丝”等多种方法造假，在业内已是公开的秘密。一些数据造假行为甚至超出“常识”。去年9月，某平台直播一场电子竞技比赛时显示的在线观看人数竟超过13亿。
造假的背后，是资本正在“绑架”网络直播。郭簃对本报记者表示，过于功利化的投资导向和单一的盈利模式，使得网络直播平台游走在猎奇、审丑等传统文化价值伦理的底线边缘，这些会严重误导未成年人的文化价值观，须引起警惕。
近日，一位9岁小男孩给“萝莉”女主播刷了8万多元礼物。小男孩称只因女主播“很萝莉”，并在几万人中点名感谢他，他“特别自豪”，于是“一直给她刷礼物”。这并非个案。据某直播平台负责人称，近期就发生三起未成年人为主播“打赏”事件，累计充值超过20万元。
持续怎么走？监管与自律，缺一不可
“网络直播平台实际上靠迎合大众低俗的窥私欲而聚拢人气和制造流量，本身是个伪命题，难以持续。这种不健康的文化价值观若成为一股‘潮流’，则应深刻反思资本和商业文化伦理导向。未来网络直播还是应以健康优质的内容和正能量的精神文化产品才能真正赢得市场和资本的认可，毕竟好的内容才是王道。” 北京大学法学博士姜雪对此表示。
近日，中国公安部宣布从8月1日到10月底，将在全国范围内组织开展网络直播平台专项整治工作。
采访中，不少网友表示，面对互联网直播平台火爆和从事直播人员井喷式增长，监管和自律缺一不可。
此前4月，新浪、搜狐、爱奇艺、乐视、优酷、映客、花椒等20余家从事网络直播企业负责人共同发布《北京网络直播行业自律公约》，承诺从4月18日起，网络直播所有主播必须实名认证；对于播出涉政、涉枪、涉毒、涉暴、涉黄内容的主播，情节严重的将列入黑名单；审核人员对直播内容进行24小时实时监管。
映客网站之前曾有主播被列入处罚黑名单，为规范管理，其专门成立800人的监管队伍，高峰时同时有300人在线审核，但每天因在直播中有低俗行为被罚的仍约50人次，每天因直播中抽烟被处罚人数高达4000人次。该负责人表示，违规主播会视情节严重程度被处以4小时停播甚至永久停播。
公益法律文化专家姜宝认为，“监管到位不单指通过完善和贯彻法律以确保虚拟网络空间的基本文化价值导向，更要出台针对性的管理政策和明晰的惩罚机制。”
记者了解到，文化部拟出台加强网络表演管理政策，将建立违规网络直播平台和违规主播警示名单和黑名单制度，通过信用惩戒机制约束网络直播平台和主播的行为。
这或许也是一剂良方。