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published in(发表于) 2016/8/22 9:47:55
The app user friends crazy false advertising, Commerce and industry penalties,

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中文

The app user friends crazy false advertising, was Secretary for Commerce and industry penalties-micro letters, circle of friends-IT information

IT information news on August 22, recently, gaotai County Gansu province administration of industry and commerce has announced a "quality supervision Bureau for industry and Commerce investigated and dealt with in gaotai County first micro credit cases of illegal advertisements", which is the Department investigated and dealt with the first micro-credit cases of illegal advertising.

Notice that micro-credit micro-circle of friends there were 5,007 friends, its charging others fees, in the circle of friends issued an advertisement about a driving school, where the advertisement was proved to be false advertising. Driving school after discovering the false advertisements selected complaints, gaotai County Administration for industry and Commerce administrative penalties for false advertising.

Gaotai County Administration for industry and Commerce official website announcement text :

Recently, the quality supervision Bureau for industry and Commerce investigated in gaotai County a false advertising case, which was the investigation of the first case of using micro-signal cases of false advertising information.

Case came from a driving school complaints, known as a micro-credit information using the micro-circle of friends made and modified without authorization issued false advertisements for the school to recruit students, had an adverse impact on their driving. After investigation, the party Zhang siyuan with the driving school, will publish your own friend circle receive driving addendum to the original advertisement contents changed, delegate Chen the use of letters to publish and spread. After Chen charged, is commissioned to publish the advertising content is not legally checking and inspection documents through the mobile phone of your circle of friends (5007) spread rapidly, publication of false advertising. Although Chen to clarify and correct informed, but it undermines fair market competition environment, negative impact on driving behavior. After identifying the event, Chen of the Bureau of advertising shall be given administrative punishment. Through the investigation of the case, effectively curb the unscrupulous businesses using micro-platform momentum of deceptive advertising, safeguard the legitimate rights and interests of consumers.

In future, gaotai County industry and Commerce Bureau of quality and technical supervision will continue to increase the intensity of regulation for advertising violations, especially false and illegal Internet advertising regulation in the field of emerging media dynamics. Remind the Internet micro-blogging, micro-credit, micro-blogging, micro-publishing for profit law on advertising is also constrained by the new advertising law, advertising made by micro-circle of friends to be careful, carefully get into "trouble".


微信用户朋友圈疯狂发虚假广告,被工商局处罚 - 微信,朋友圈 - IT资讯

IT资讯讯 8月22日消息,近日,甘肃高台县工商行政管理局通报了一则“高台县工商质监局查处首起微信用户违法广告案”,这是该部门查处的首起微信用户违法广告案。

公告称,微信用户张某微信朋友圈共有5007名好友,其在收取他人费用后,在朋友圈发布了一条有关某驾校的广告,而该广告被证实为虚假广告。相关驾校发现这条虚假广告后选择投诉,高台县工商行政管理局对虚假广告发布者进行了行政处罚。

高台县工商行政管理局官网公告原文

近日,高台县工商质监局查处了一起网络虚假广告案件,这是该局查处的首例利用微信号发布虚假广告信息的案件。

案件来源于某驾校投诉,称某微信用户利用自已的微信朋友圈擅自编改并发布了该驾校招收学员的虚假广告,对其驾校造成了不良影响。经调查,当事人张某因与该驾校有私怨,便将自已朋友圈内收到驾校发布的原始广告内容进行编改,委托陈某利用微信进行发布和扩散。陈某收取费用后,对受委托发布的广告内容未进行依法核对和查验证明文件就通过手机微信朋友圈(5007人)迅速扩散,发布了虚假广告。尽管陈某在知情后进行了澄清和更正,但其行为破坏了公平公正的市场竞争环境,对驾校的经营行为产生负面影响。事件查明后,该局对广告发布者陈某依法进行了行政处罚。通过此次案件的查处,有效遏制了不法商家利用微信平台发布虚假广告的势头,维护消费者的合法权益。

今后,高台县工商质监局将不断加大对广告违法行为的整治力度,特别是新兴媒介领域虚假违法互联网广告的整治力度。提醒广大互联网微博、微信用户,在微博、微信上发布以盈利为目的违法广告同样要受到新《广告法》的约束,微信朋友圈发广告要谨慎,小心惹上“大麻烦”。






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