Micro officials pushing the "circle of friends of primary advertising" is what? Technical analysis-micro behind the letter, ads, circle of friends-IT information

IT information news August 24 message, recently friends circle up people may found has a save is micro-letter friends circle of new advertising form, very novel, as long as click a pictures moments on can into a long long of page, micro-letter above of navigation bar disappeared has, while operation very Shun sliding, more let people surprised of is, pictures in the even also can embedded video, this advertising of operation experience apparently than zhiqian to waiting for loaded external links of experience good many.

Bad ads has been to leave the app and user problem, but the app itself is not against advertising, the key lies in whether the form and content of regulatory compliance. These new forms of advertising, app called "circle of friends of primary ad pages. "Believe the next app will use this as an example, pushing this new form of Canton. Of course, objectively speaking, such forms of advertising do not raised at least the user's disgust. App development team is currently on the "circle of friends of primary ads" are analyzed.

Micro-letter advertising team said, this advertising form is a new of technology attempts to, with Html5 upgrade version or Html6 are is not accurate of, its key is, micro-letter in original of pictures, and video advertising open of based Shang, will client full of original health interface first open to advertising main , using cache technology, advertising main can will content (text, and pictures, and video,) pre loaded in micro-letter client native framework in the, not need temporary through network loaded material, Greatly saves loads of time, and then, through the primary framework for rendering a streamlined control experience than Webview controls that render experience is better.

In this new technology, new advertising page does not need to load external links, ads loading speed has increased significantly, greater information capacity, including images, video, text can be displayed, due to the novel form, control flow, and also get more time on user.

微信官方力推的“朋友圈原生广告”是啥？背后技术解析 - 微信,广告,朋友圈 - IT资讯

IT资讯讯 8月24消息，最近朋友圈达人们可能发现了一种存在于微信朋友圈的全新广告形式，非常新颖，只要点击一个图片瞬间就能变成一个长长的页面，微信上方的导航栏消失了，同时操作非常顺滑，更让人惊讶的是，图片中甚至还能嵌入视频，这种广告的操作体验显然比之前要等待加载外部链接的体验好很多。

不良广告一直是让微信和用户头疼的问题，但微信本身并不反对广告，关键在于形式和内容是否合规。上述全新的广告形式，被微信称为“朋友圈原生广告页。”相信接下来微信会以此为例，力推这种全新的广形式。当然，客观来说，这样的广告形式确实至少不会引发用户的反感。微信开发团队目前对这种“朋友圈原生广告”进行了剖析。

微信广告团队表示，这种广告形式是一种新的技术尝试，用Html5升级版或者Html6都是不准确的，其关键在于，微信在原有的图片、视频广告开放的基础上，将客户端完整的原生界面首次开放给广告主，利用缓存技术，广告主可以将内容（文字、图片、视频等）预加载在微信客户端原生框架中，不需要临时通过网络加载素材，大大省去了加载的时间，然后，通过原生框架渲染出流畅的控件体验，远比Webview渲染出来的控件体验要好。

在这种新的技术下，全新的广告页不需要另外加载外部链接，广告加载速度大幅提升，信息容量更大，包括图片、视频、文字等都可以集中展示，由于形式新颖，操控流畅，也能获得更久的用户停留时间。