Taobao new rules: "spirit shop" tragedy-Taobao, Alibaba-IT information

IT information news on August 24, you seen on Taobao "not available solely for", "for more details, please jiaweixin to view" item? Show merchandise store called "spirit shop", they are often not sold, for purposes purely when Windows Taobao, publish "advertising products" often led to other trading platforms sale fraud, evade regulation.

Taobao recently issued new rules, special treatment of this "spirit shop", in accordance with rule Taobao, description of the goods is unknown, no actual goods, only to provide Publisher contact and non-goods in our store product information (residential), Taobao search were all judged to be "advertising products". These goods are not released because of trading, leaving only a photo, a weak signal, QQ number or cell phone number, and so on.

Some extreme cases, some stores with more than 100,000 items, each one is "advertised goods", the whole shop is like a ghost on Taobao, will chop hand party drainage micro-circle of friends, QQ and other social platforms, and engage in illegal transactions.

Alibaba platform product management center of the Ministry of governance Mo Ge, head of the special operations (roster), introduced, in order to maintain health of Taobao transaction order, Taobao recently decided to cheat in advertising goods particularly serious seller "ghost store" implementation of the supervision of the shop's punishment.

淘宝出台新规：“幽灵店铺”悲剧 - 淘宝,阿里巴巴 - IT资讯

IT资讯讯 8月24日消息，你在淘宝上见过那种“无货仅供欣赏”、“更多细节请加微信查看”的商品吗？展示这种商品的店铺被称为“幽灵店铺”，他们往往不以成交为目的，纯粹把淘宝当橱窗、发布“广告商品”的行为往往通过把交易引导到其他平台售假欺诈，逃避监管。

近日淘宝出台新规，专门整治这种“幽灵店铺”，依照淘宝规则，商品描述不详、无实际商品、仅提供发布者联系方式以及非本店铺商品信息的商品(住宅类除外)，淘宝搜索统统判定为“广告商品”。这些商品并非因交易而发布，只留下一张照片，一个微信号、QQ号或手机号等。

一些极端案例是，有的店铺中有超过10万件商品，每一件都是“广告商品”，整个店铺就像幽灵一样依附在淘宝上，将剁手党们引流微信朋友圈、QQ空间等社交平台，并进行违法交易。

阿里巴巴平台治理部商品管理中心此次专项行动负责人莫哥（花名）介绍，为了维护淘宝健康的交易秩序，近期淘宝决定对广告商品作弊情节特别严重卖家即“幽灵店铺”执行店铺监管的处罚。