India handset market explosion, 10 mobile phones turned-India-IT information

In India on the rapid expansion of the Smartphone market, various players engaged in a fierce competition and goal--whose cell phone is the cheapest.

According to Counterpoint, in India the market, there are approximately 70 brands products prices are less than $ 100.

23rd Korea mobile phone giant Samsung in India released one of the cheapest product in the history of the company, Z2, price of 4590 rupees (455 million), or about $ 68, than the national average phone prices by more than $ 90. The new models will go on sale beginning on 29th.

In January, Samsung released the Z1, price or even lower, 4299 rupees.

Other heavyweight players such as Lenovo and millet are also targeting India introduced a $ 100 product. Meanwhile, domestic player Micromax, Intex, Lava has taken the lead in the competition a bit.

Also, several start-up companies also have announced in a few months for India to provide more expensive equipment.

For example, in February this year, Ringing Bells in Madrid published the "world's cheapest mobile" Freedom 251, 251 rupees (25 per cent). The company said the orders they received 75 million rupees, has now started shipping.

In April, the Docoss of Jaipur issued value 888 rupees (88 million) Android phones.

In May, Bangalore Namotel Acche Din was published in May, they claimed only 99 rubles a (10 per cent).

Senior Telecom analyst patehake (Tarun Pathak), said: "cheap mobile phone market is so competitive, enterprises want to offer lower prices, so that they can come to the fore. Big companies like Samsung are also moving in this direction. ”

However, these super low price mobile phone manufacturers are also often subject to criticism, saying they are lies and hidden costs. In March, police filed a lawsuit against Ringing Bells, called Freedom 251 is in fact a Ponzi scheme, the company financing the use of misleading advertising.

Meanwhile, the Namotel RS 99 phone reportedly also in hidden costs. Registering their products only dedicated website Bemybanker.com to pre-registration charge RS. 199.

Highly price-sensitive in India mobile phones on the market, the models occupy a dominant position of less than $ 100, and this trend is difficult to reverse in the near future.

According to Counterpoint, India around 700 million mobile phone users, compared with 220 million smartphone users, which means that there are 550 million India people use the feature, sooner or later to upgrade in the coming years .

Patehake explained that the first intelligent people tend to buy cheaper products, "so at least the next six to eight quarters, companies will continue to be the main cheap phone card".

印度手机市场血肉横飞，10元手机横空出世 - 印度 - IT资讯

在印度飞速膨胀的智能手机市场上，各路玩家展开了激烈争夺，而目标就是——谁的手机最便宜。

Counterpoint的数据显示，在印度市场上，目前大约有70个品牌产品的价格都不足100美元。

23日，韩国手机巨头三星在印度发布了公司史上最廉价产品之一，Z2，价格只要4590卢比（455元人民币），约合68美元，比全国手机平均价格低了足足90美元。这一新机型将于29日开始发售。

去年1月，三星发布的Z1，价格甚至更低，为4299卢比。

其他重量级玩家如联想和小米也都针对印度推出了100美元以下的产品。与此同时，国内玩家Micromax、Intex、Lava在竞争中已经领先一个身位。

还有，几家初创公司也都纷纷宣布要在几个月内为印度提供更加廉价的设备。

比如，今年2月，德里的Ringing Bells就发布了“全世界最廉价手机”Freedom 251，只要251卢比（25元人民币）。该公司宣称，他们接到了7500万卢比的订单，现在已经开始出货了。

4月，斋浦尔的Docoss发布了价值888卢比（88元人民币）的安卓手机。

5月，班加罗尔的Namotel发布了Acche Din in May，他们宣称只要99卢比一部（10元人民币）。

资深电信分析师帕特哈克（Tarun Pathak）表示：“廉价手机市场的竞争是如此激烈，企业都想要提供更低的价格，让自己可以脱颖而出。三星这样的大公司也在向着这个方向前进。”

不过，这些超低价格手机的制造商也常常受到批评，说他们撒谎和隐藏成本。3月间，警方对Ringing Bells提起了诉讼，称Freedom 251其实是一场庞氏骗局，该公司在利用误导性的广告进行融资。

与此同时，Namotel的99卢比手机据报道称也在隐藏成本。他们的产品只有注册专门网站Bemybanker.com才能预购，而注册要收取199卢比。

在对价格高度敏感的印度手机市场上，低于100美元的机型占据了统治地位，而这种趋势近期之内都很难扭转。

Counterpoint的数据显示，印度大约有7亿手机用户，而智能机用户只有2亿2000万，这就意味着还有5亿5000万印度人在使用功能机，未来几年迟早是要升级的。

帕特哈克解释说，这些首次尝试智能机的人往往都会购买较为廉价的产品，“因此至少未来六到八个季度，各公司都将继续主打廉价手机牌”。