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published in(发表于) 2016/8/26 8:56:20
Retired to do? Counting the sports business,

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Retired to do? Counting the sports business-retired sports stars-IT information

The Rio Olympics, today's formal entry into the operational readiness of the Tokyo Olympics. The Olympics to many popular sports stars have emerged, Halo and when they removed the playing field, what would do after retiring? Some remain on the coach on the field, such as today's national table tennis team head coach Liu guoliang; some turned to the big screen, television entertainers, such as basketball star bateer; some as a government official, to executive management, such as Cai Zhenghua, Xiong NI. There are quite a few who chose to start their own businesses, from athletes before changing to an entrepreneur. Here we count these "sports entrepreneur".

Ning Li

1988 Li Ning retired in May 1989, Li Ning joined jianlibao, jianlibao sports apparel company responsible for work. In September 1994, the jianlibao sports apparel companies from the Group on the parent get away, changed its name to the Li-Ning sports industry companies. In 2004, Li Ning, listed in Hong Kong, becoming the first Hong Kong-listed domestic sportswear brands.

From its inception was founded, Li Ning has maintained rapid growth, turnover rose to 2010 9.478 billion yuan, but it was all change for 2010 in a marketing strategy and there is a major reversal. That year, Li Ning company replaced it with a new logo and slogan, to lock in users after the proposed. The result, after no lock, is trapped in a cage. In 2011, the Li Ning company's massive inventory backlog. By the year 2012, had to close massive layoffs, loss of nearly 2 billion.

Losses continued until the end of 2014, during which, the CEO of Li Ning company composed of Zhiyong Zhang Jin Zhenjun. Things in 2015, the founder, Li Ning, to return to "Li Ning", in less than a year's time, let the company achieved profitability.

Ming yao

Yao Ming is the well known basketball player. Still playing, he went into business, has opened a "YAO" restaurant, a California fitness Yao Ming's Club. In 2009, the Shanghai sharks, Yao ming has invested, as team boss.

2012 Yao bought yitai 88% stake in the Fund, to be renamed the great Fund, April 2016 burst sports b-round investor. While Yao may also invest in hotels, real estate, wine, whale music NET.

In January this year, Yao Ming led the establishment of the secondary basket company in Beijing, 18 CBA clubs responding. Level in basket after the establishment of the objectives, main winning CBA franchise. Super League broadcast rights in contrast to sell 8 billion in an unsuccessful 5-year contract, commercial exploitation and development of the CBA is not satisfactory, this is the Professional Basketball League CBA clubs to set up company is one of the main reasons.

Deng yaping

In 14 career, a total of 18 World Championship teams, she is at the table tennis world for 8 consecutive years ranked first, was ranked in the table tennis history "the world's first" female athletes for the longest.

After 1997, Deng began educational path, in 2008, she graduated from Christ's College, University of Cambridge, PhD in economics to acquire land. In the nearly 800-year history of the University of Cambridge, the first heavyweight of the world's top players like Deng yaping took his PhD.

Deng yaping in 2010, people's daily, Deputy-Secretary-General and "people search" General Manager, followed by 2011, people changed its name to search. In 2013, the immediate search for outgoing panguso merged with the Xinhua News Agency. In 2014, instantly search multiple business disappears, search results search jump to Pangu. Deng yaping then come under criticism from netizens attack, grew out of the public eye.

First half of the year, announced Deng yaping has resigned from the post as Deputy Secretary-General of the people's daily, decided to join the sports industry. On August 17, as the cloud, Chairman of sports, Hong Tai innovation founder as CEO of the company. Sports culture on a company name to Shenzhen investment limited, the investor Shenzhen Hua with Li group, has a 10-person team, will focus on finding sports business space and forming a sports investment fund. Sports sport as the core on the cloud, innovation and entrepreneurship as a starting point, around the "+ base + College funds" "sport +111" strategy. Carrier will be the sports base for hatching sports project, providing incubation; features the Institute helping retired athletes in transition, to develop their talents.

Li xiaoshuang

In 1997, Li xiaoshuang left ahead of the game because of ankle injuries. Retired, in April 1998, Li xiaoshuang and his brother Li Dashuang in Shanghai opened a versatile star sporting goods company, the main footwear, but business was not too good.

In January 2000, Li xiaoshuang and his brother Li Dashuang Li xiaoshuang joint venture set up in Beijing Beijing sporting goods, apparel, footwear, equipment and other sporting goods. After just 3 months of preparation, the first branch office was established. By 2004, has set up three branches in Harbin, Chengdu, Guiyang,. From only 12 employees to 300 employees with annual sales of more than 50 million.

Lou Yun

Two by the vault gold medal, Lou Yun, after retirement served as a boutique firm building cloud movement Chairman, Hangzhou branch, Zhejiang Giant Eagle Group Deputy General Manager and General Manager, adidas China agency Assistant General Manager and other staff.

In 1992, the building cloud wants to do their own brand of athletic shoes, has registered a "Vault King" trademark. Lou Yun will be when all of the players at that time savings, including bonuses, wages, all add up to more than 1 million total into the vault King brands, but all losses. In 1995, Lou Yun and his family emigrated to the United States.

2000 Lou Yun of entrepreneurship, in 2006 with style established building cloud Greentown Greentown group development limited, the company hosted a national sports event professional training, culture, sports, youth sports activities, primary and secondary school sports promotion, sports theme performances, sports camps, sports theme tours.

Li Xiaopeng

Li Xiaopeng, Chinese gymnastics team ever to win the World Championships than any other player, won a total of 16 World Championship medals. After his retirement he followed predecessor Li Ning has chosen business, founder of extraordinary brought more sport development (Beijing) co., Ltd.

Extraordinary get more engaged in the sports industry specialist, now including China open badminton, Asian Badminton Championships, the World Badminton Federation Super Series finals and other major Badminton events in China the right to host the. Extraordinary show is currently the sole agent in China for two of the most commercially valuable team-national gymnastics team and the Chinese national diving team, also established partnerships with national badminton team. This is China's first national sports resources in non-representatives and management of State-owned enterprises.

By virtue of its own resources, Li Xiaopeng's contract Liu Xuan, lindane, Zheng Jie, Pan xiaoting, sports stars, do business the exclusive agent for them.

Chen yibing

In the 2008 Beijing Olympic Games, Chen yibing won the men's gymnastics team title and the men's rings champion. After his retirement, became Beijing Normal University teacher.

By 2015, Chen held a news conference publishing company-fitness App--. Internet + sports is a sports industry development as a concept, training center of State General Administration of sport human resource pool of multiple projects, multiple categories of professional coaches, O2O mode for individual, family, school, business offers fitness, jogging and other sports such as professional services.

Meanwhile, with the strategic cooperation with the 360, with 360 in the PC end, mobile, intelligent hardware platform for online and offline collaboration.

Dan Lin

Lindane is a two-time Olympic champion, also founded two sports brokerage company, Shanghai sports planning Studio leader Hyun and Reed (Shanghai) trading limited, which accounted for 100% unit, the latter 51%. Its most familiar, or his own underwear brand names "Intimate by LIN DAN."

On September 29, 2015, with homemade underwear brand lindane "Intimate by LIN DAN" was held in Chengdu, "Buchanan's secret" show activity, while endorsements underwear and filmed underwear commercials for it.

Xuan Liu

Women's balance beam champion Liu Xuan was the 2000 Sydney Olympic Games, retired in December 2001, after trying a number of investment projects.

On August 12, Olympic champion Liu Xuan in Beijing announced the creation of the individual women's movement founded by brand "Balanpie balance", that entered the business world. Brand's first clothing for yoga series, the brand will be launched in the future running, fitness, swimming, and more types of sports apparel.

Pang Qing/Tong Jian

Pang Qing and Tong Jian is a famous figure skating pairs combined. Retired, they set up in Beijing in June 2015 Wing Cheung snow fashion co., Ltd. On May 20, 2016, they get huace film 3 million angel round of funding.

Wing Cheung ice is a platform of ice-snow sports-related, it has love, love skating, skating micro-credit services APP Exchange platform, classic stage play on the ice, high-end training services, designed for winter sports lovers between direct and effective communication platform.

Wang Meng

Wang Meng is the women's short track speed skating athletes in China, many times the champion of World Cup races and won the 500 m medal in the 2006 Winter Olympics in Turin, at the Vancouver 2010 Winter Games successfully defended, becoming China's first person of the reigning Olympic champion. The end of June 2014, Wang Meng, Wang announced the formation of cultural sports industry co., Ltd.

Company is incorporated in qitaihe in her hometown, and with the local women's Federation and Federation Agreement, hire local workers and persons with disabilities. Wang Meng sports products limited's core business includes the production of sport products processing, sports clothing export trade, skating school, ice skating Club, sports agent, event promotion, and other items.

Liang Tian

Diving Prince Tian Liang, after retirement, in addition to undertake a variety of advertising, on the TV show, a movie, and when outside the host, while also starting a business.

In January 2008, Tian Tian Liang, Sun sports in Shaanxi was set up a limited liability company. Tian Liang, Sun sports is a developing community sports activities mainly sports industry companies, company main business operates fitness clubs, gyms, and undertake a variety of sports competitions and performances, and actively explore the sports consumption in conformity with community living.

Sun yingjie

Sun yingjie was a leader in the women's distance running, she won the Asian Games, the World Championships and many other titles. However, her participation in the 2005 National Games in Nanjing after 10000-meter race was doping, banned for two years.

In May 2014, Sun yingjie Sun yingjie set up Beijing physical culture co., Ltd. Sun yingjie running Club is a professional training tailored for long-distance running enthusiast platform, the company's main business is the recruitment of Club members, operation running events, offers, advertising, sponsorship of sports equipment. Sun yingjie running club now has 6 coaches, the Club also rans services for free.

Chung Ling

Chung Ling is a famous gymnast, has a 16-year career. Retired founder of elegant club. Released on August 11 to obtain tens of Yuan angel investment, the investor is Yi-fan capital.

Elegant rhythmic gymnastics Club's main business is training, creation of rhythmic gymnastics classes at various levels, for different target customer set up acting classes, race classes, adult classes and winter camps and other projects, in addition to operations, "Chung Ling Cup" international rhythmic gymnastics club tournament has been held five times.

Zheng Jie

Zheng Jie is a famous tennis player, has won the 2006 Australian Open and Wimbledon Grand Slam doubles titles. In June 2015, Zheng Jie and others jointly initiated the Beijing tennis technology co., Ltd. On July 6, 2015 millions of recreational workshops angel round of funding.

Tennis is a focus area of tennis sport O2O platform provides information on tennis tennis community, celebrity trainer, training videos, and so on. Tennis Technology Limited's products in Beijing. Tennis home interface provides three elements: dynamic, information and training. Exclusive training course delivery platform is Zheng Jie, currently Zheng Jie has tennis recorded 5 short video based swing, for the guidance of tennis beginning users.

Qian Hong

Qian Hong was one of 90 swimming metal flowers, red and no money to retire from swimming career. In 1996, founded a swimming club in Beijing, children swimming teaching and training for young people.

In 1998, Qian Hong raised 14 million in his home swimming pool in Baoding City of Hebei province on the basis of reconstruction, built the Red swimming pool. In 1999, Qian Hong opened under her own name in Xidan, Beijing named a swimming club. In addition, the paper money also is the world's leading swim brand TYR's agent.

Sports star venture itself is a continuation of the brand value of the individual, they can use their accumulated influence for his own entrepreneurial projects played a very good role in propaganda, many sports stars entrepreneurs are named after your company.

You can see from the above, sports stars retired, the most in the previous field, so you can easily use in the field of sports experience and saved contacts. But some entrepreneurs don't know much because relevant knowledge, experience a lack of cause problems for companies. Later many sports stars entrepreneurs will employ professional managers or joint venture company with others, this is a change over the years sports star venture.


退役之后去干嘛?细数那些创业的体坛明星 - 退役,体坛明星 - IT资讯

里约奥运结束,现今正式进入了东京奥运会的备战时期。奥运赛场上涌现出了许多受人喜爱的体育明星,而当他们卸下运动场上的光环,退役之后会做什么事业?有些继续留在赛场上执教,如现今国家乒乓球队总教练刘国梁;有些转向大荧幕,成为电视娱乐明星,如篮球明星巴特尔;有些为官,进入行政管理层,如蔡正华、熊倪。也有相当一部分人选择了自己创业,从之前的运动员转变为了一个企业家。下面我们就来细数这些“运动创业家”们。

李宁

1988年李宁退役,1989年5月,李宁加入健力宝,负责健力宝运动服装公司的工作。1994年9月,健力宝运动服装公司从集团母体上脱身,更名为李宁体育产业公司。2004年,李宁在香港上市,成为第一家在香港上市的国内体育用品品牌。

从成立始,李宁公司一直维持着高速增长状态,营业额一路攀升至2010年的94.78亿元,但一切因2010年的一场营销策略变革而发生了大逆转。那年,李宁公司更换了新logo和口号,提出要将用户锁定在90后。结果,90后没锁住,却将自己困在了牢笼。2011年,李宁公司出现大量库存积压。到了2012年,不得不大量裁员关店,年亏损近20亿。

亏损一直持续到了2014年结束,这期间,李宁公司的CEO由张志勇换到了金珍君。转机出现在2015年,创始人李宁重回“李宁”,在不到一年的时间内,让李宁公司实现了扭亏。

姚明

姚明是国内家喻户晓的篮球运动员。还在打球时,姚明就进入商界,先后开了“YAO”餐厅、加州健身姚明俱乐部。2009年,姚明投资了上海大鲨鱼队,成为球队老板。

2012年姚明购入亿泰基金88%的股份,将其更名为弘远基金,2016年4月被爆成为乐视体育的B轮投资人。同时姚明也投资了酒店、房地产、葡萄酒、巨鲸音乐网等。

今年1月,姚明在北京牵头成立了中职篮公司,18家CBA俱乐部响应。中职篮公司成立后的目标,主要是拿下CBA的经营权。对比中超联赛转播版权卖出5年80亿的天价合同,CBA的商业开发开发不尽如人意,这是CBA多家俱乐部成立中职篮联赛公司的主要原因之一。

邓亚萍

在14年的运动生涯中,共拿到18个世界冠军,她在乒坛排名连续8年保持世界第一,是乒乓球史上排名“世界第一”时间最长的女运动员。

1997年后,邓亚萍开始了求学之路,2008年,邓亚萍从英国剑桥大学基督学院毕业,获得土地经济学博士学位。在剑桥大学近八百年的历史中,第一次有像邓亚萍这种重量级的世界顶尖运动员拿到博士学位。

邓亚萍曾于2010年出任人民日报副秘书长兼“人民搜索”总经理,随后2011年,人民搜索改名为即刻搜索。2013年,即刻搜索被传出将与新华社的盘古搜索合并。2014年,即刻搜索多个业务消失,搜索结果跳至盘古搜索。随后邓亚萍受到网友的非议攻击,渐渐淡出公众视线。

今年上半年,邓亚萍宣布已辞去《人民日报》社副秘书长职务,决定投身体育产业。8月17日,出任云上体育董事长,洪泰创新空间创始人出任公司CEO。公司全名为深圳云上体育文化投资发展有限公司,投资方为深圳花伴里集团,目前已有10人团队,将重点物色体育创业空间和组建体育投资基金。云上体育将以体育为核心,创新创业为起点,围绕“基地+学院+基金”开展“体育+111”战略。将会以体育基地为载体,孵化体育创业项目,提供孵化服务;以体育学院为特色,助力退役运动员转型,培养创业人才。

李小双

1997年,李小双因为踝伤提前离开了赛场。退役之后,1998年4月,李小双与哥哥李大双在上海合开了一家全能明星体育用品公司,主营鞋类产品,但生意并不好。

2000年1月,李小双与哥哥李大双在北京共同投资成立了北京李小双体育用品有限公司,经营服装、鞋、器材等体育用品。经过短短3个多月的筹备,成立了第一家分公司。至2004年,已在成都、贵阳、哈尔滨成立三个分公司。从最初只有12名员工到如今300名员工年销售额超过5000万。

楼云

两获跳马金牌的楼云,退役后先后担任了楼云运动精品商行董事长、浙江巨鹰集团公司副总经理兼杭州分公司总经理、阿迪达斯中国代理公司助理总经理等职。

1992年,楼云想做自己品牌的运动鞋,曾注册过“跳马王”商标。当时楼云将当运动员的所有积蓄,包括奖金、工资,所有加起来100多万全投到这个跳马王品牌上,但全部亏损。1995年,楼云全家移民到美国。

2000年楼云回国创业,2006年与绿城集团共同成立楼云绿城文体发展有限公司,公司主要承办全国各类体育赛事、文化、体育专业培训、青少年文体活动、中小学体育运动推广、体育主题节目演出、运动休闲训练营、体育主题旅游项目。

李小鹏

李小鹏是中国体操队有史以来夺得世界冠军最多的选手,共夺得过16枚世界冠军奖牌。退役后他效仿前辈李宁选择了商海,创办非凡领越体育发展(北京)有限公司。

非凡领越是一家从事体育产业的专业公司,目前已取得包括中国羽毛球公开赛、亚洲羽毛球锦标赛、世界羽联超级系列赛总决赛等多个大型羽毛球赛事在中国的举办权。非凡领越目前独家代理中国两支最具商业价值的国家队——国家体操队及国家跳水队,还与国家羽毛球队建立了伙伴关系。这是中国首家代表及管理国家体育资源的非国有企业。

凭借自己的资源,李小鹏公司旗下还签约了刘璇、林丹、郑洁、潘晓婷等体育明星,为他们做商业独家代理。

陈一冰

在2008年的北京奥运会上,陈一冰获得了男子体操团体冠军和男子吊环冠军。退役后,其成为了北京师范大学的教师。

2015年年底,陈一冰召开发布会,发布公司旗下健身App——型动。型动体育是以互联网+体育产业发展为理念,汇集国家体育总局人力资源中心培养的多项目、多类别的国职专业教练,以O2O模式为个人、家庭、校园、企业等提供健身、跑步等体育项目的专业指导服务。

同时,型动还与与360进行战略合作,与360在PC端、移动端、智能硬件产品等多平台进行线上、线下的合作。

林丹

林丹是两届奥运会冠军,同时也创办了两家体育经纪类公司,上海创领体育策划工作室和炫励(上海)商贸有限公司,前者占股100%,后者51%。而其最为人所熟知的,还是他自创的内衣品牌“Intimate by LIN DAN”。

2015年9月29日,林丹带着自创内裤品牌“Intimate by LIN DAN”在成都举办了“林丹的秘密”走秀活动,同时自己代言内衣,并为其拍摄了内裤广告。

刘璇

刘璇是2000年悉尼奥运会女子平衡木冠军,2001年12月退役,之后尝试了一些投资项目。

8月12日,奥运冠军刘璇在京宣布成立其个人创立的女性运动品牌“Balanpie平衡派”,正式进军商界。品牌首批服饰为瑜伽系列,未来该品牌将陆续推出跑步、健身、游泳等更多类型的运动服饰。

庞清/佟健

庞清和佟健是著名的花样滑冰双人滑组合。退役之后,他们在2015年6月成立了北京翼翔冰雪时尚文化有限公司。2016年5月20日,他们获得华策影视300万元的天使轮融资。

翼翔冰雪是一家冰雪体育运动相关的平台,旗下设有爱滑冰微信服务号、爱滑冰APP交流平台、经典冰上舞台剧、高端培训等业务,旨在为冰雪运动爱好者之间搭建直接有效的交流平台。

王濛

王濛是中国女子短道速滑运动员,多次夺得世界杯分站赛的冠军,并在2006年都灵冬奥会获得500米金牌,在2010年温哥华冬奥会上成功卫冕,成为中国卫冕冬奥会冠军第一人。2014年6月底,王濛宣布成立王濛体育文化产业有限公司。

她的公司注册地是家乡七台河,并跟当地妇联和残联约定,招工以当地女工和残疾人为主。王濛体育文化产品有限公司的核心业务包括体育产品的生产加工、体育服装出口贸易、速滑学校、滑冰俱乐部、体育经纪、赛事推广等多项内容。

田亮

跳水王子田亮在退役之后,除了承接各种广告,上综艺节目、拍电影、当主持人之外,同时自身也开始创业。

2008年1月,田亮成立了陕西田亮阳光体育运动有限责任公司。田亮阳光体育是一家以发展社区文体活动为主的体育产业公司,公司主要业务为经营健身会所、体育场馆,并承接各种体育竞赛与表演,积极探索与社区群众生活水平相适应的体育消费。

孙英杰

孙英杰曾是中国女子中长跑的佼佼者,她获得过亚运会、世锦赛等多项冠军。不过,她在参加2005年南京全运会10000米赛后被查出服用兴奋剂,禁赛两年。

2014年5月,孙英杰成立北京孙英杰体育文化有限公司。孙英杰长跑俱乐部是一家为长跑爱好者量身打造的专业级训练平台,公司的主要业务为招募俱乐部会员,运营跑步赛事,运动装备的提供、广告的赞助。孙英杰长跑俱乐部现在有6名教练,俱乐部还为学员免费提供陪跑服务。

钟玲

钟玲是著名的艺术体操运动员,拥有16年的运动生涯。退役之后创办了钟灵毓秀俱乐部。今年8月11日公布获得千万级人民币天使投资,投资方是熠帆资本。

钟灵毓秀俱乐部主要业务是艺术体操培训,开设不同层次的艺术体操培训班,也针对不同目标的客户开设表演班、竞赛班、成人课程以及冬令营等项目,此外还运营“钟玲杯”国际艺术体操俱乐部邀请赛,已举办五届。

郑洁

郑洁是著名的女子网球运动员,曾获得2006年澳网和温网的大满贯双打冠军。2015年6月,郑洁与别人联合创始了北京网球家科技有限公司。2015年7月6日获得娱乐工场数百万的天使轮融资。

网球家是一家专注于网球运动领域的体育O2O平台,提供网球资讯、训练视频、网球社区、明星教练等。北京网球家科技有限公司旗下产品。网球家的界面提供了三块内容:动态、资讯、训练。是郑洁独家训练教程的发行平台,目前郑洁已经为网球家录制了5款基础挥拍动作的短视频,用以指导网球入门级用户。

钱红

钱红曾是90年代泳坛五金花之一,退役后的钱红并没有离开游泳事业。1996年,其在北京创办了一家游泳俱乐部,为青少年儿童提供游泳教学和培训。

1998年,钱红筹集了1400万,在家乡河北保定的市游泳馆基础上进行改造,建成钱红游泳馆。1999年,钱红在北京西单开办了以她自己名字命名的游泳俱乐部。此外,钱纸还是世界知名游泳用品品牌TYR的代理。

体坛明星创业自身是一个个人品牌价值的延续,他们可以利用自己积累下来的影响力来对自己的创业项目起到一个很好的宣传作用,很多体育明星创业者都是以自己的名字来命名公司。

从上文可以看到,体坛明星退役之后,多数还是从事以前相关的领域,这样可以方便利用自己在体育领域的经验与积攒下来的人脉。但早期有些创业者由于相关知识了解的不多,管理经验缺少导致公司经营出现问题。后来的体育明星创业者很多会聘请专业的职业经理人或者与他人合资成立公司,这也是这么多年来体育明星创业的一个变化。





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