Beijing restaurants push the red envelope "reward" system: Tip-red envelopes in a disguised form, tips-IT information

With the rise of the red hair, the city introduced more and more restaurants "tips" mechanism if the waiter felt satisfied, customers can scan QR codes to pay "gratuity". For the new model, no tipping habits of Chinese consumers generally expressed revulsion. The Beijing Youth daily reporter learned that individual restaurant implementation tips from voluntary to ask, after consumer complaints restaurant has an emergency stop. In this regard, the Chinese cuisine Association and members of the association with all due respect, rewards customers must be established on a voluntary basis, improve the quality of food and service stores are operating King.

Events

Restaurant tips consumer gone bad not great store stop

Zheng last weekend eating beans fishing square in Xidan joy city, at the checkout, the waiter presented a red envelope to her way of helping star rating. Although 4.56 Yuan cost was not high, but Zheng and boyfriend expressed disgust.

Zheng said, often came to the guests, she get to meet in the near future for her aunt in blue cleaning services staff services, is going to pay when the staff said: "we need to award service stars, if you think I'm nice, can sweep me QR ' tips ' to support me? "Subsequently, Zheng scan QR code only to find, through micro-payments 4.56 Yuan. "Then look carefully around the QR code wrote there was a small amount, but aunts, staring at us scan code, sorry finish cleaning no longer refuse. "Zheng says.

"Even if the tour cost is not high, but we don't have to give the ' tip '! ”

Xidan store beans fishing square supervisor said the cleaners can do the waiter, "tips" are not mandated, consumers can choose not to tour. Beijing area manager Qian Ou explained that the tour is a new service of the industry management, beans fishing square in June this year trying to "reward" form to Zhongguancun in Beijing and Central shops for the pilot. Purpose is to strengthen the interaction and improve service. "Our internal requirements not offered to consumer tips, but in the process, consumers express some misunderstanding of staff, resulting in dissatisfied customers. ”

Yesterday, green newspaper reporter called beans fishing square in the North found that the store really has stopped playing tour on Sunday.

Survey

Several well-known chain restaurants "tips"

Late last year, a company called "long ago" kebab shop detonated this mode of service tips. In the restaurant long ago, waiters can get 1000 to 2000 per month, depending on their "money", has also been underwater fishing and Nishigai beverage giants such as study and reference.

"If you are satisfied with my services, please call tours of 3.99 Yuan. "Yesterday in the sea the Sun Palace Mall store, every Member of the staff of the Hall, including employees, Manicurist, chest wearing a circular badge on the left side, in addition to the above, the coat of arms of the two-dimensional code with a waiter in the Middle head, consumers simply scan the QR code on the plate with the app you can pay fixed tips Tips for 3.99.

According to a sea-waiter introduced reward system has been implemented for a year or so, the tip is entirely staff all without pay into to restaurants. "Privately, in fact we would occasionally talk about who gets the reward. Once there was a pack of more than more than 10 guests recognized waiter service and got turned down give her rewards. "The enviable smile waiter. She said the coat of arms in addition to chest, sea does not allow staff take the initiative to introduce this mode of tips to our customers, "usually only the customer asks, we explain. ”

North Green newspaper reporter visited restaurants found currently store referral reward system and the amount of tips varies. Such as kebab shop a long time ago the reward amount is fixed per 4.56 Yuan. At the West Palm-you-face trial within just half a month ago tips, single 3 Yuan each, are currently limited to employees or subordinate tips, will open in the future.

Other stalls in Nanjing, checkout staff will take the initiative to introduce diners to reward system, 3 ounces for a 10 Yuan voucher.

Consumers: not domestic consumption of habit

Not all Diners can receive in this way, many consumers said that waiters introduce tips when dining mode, they would directly inform the waiter politely interested.

"Tipping is not Chinese people's eating habits, this tips tricks, that is where guests pay more. "Wang said his reward will be billed consumers" not cold "," some good restaurant service is featured, enterprises should go through the internal incentive reward, why do we have to pass on to their customers? Waiter service was not bad, but also not enthusiastic enough to make me want to play the degree of reward. ”

Another consumer stated that this is derived from the Western tip of "tips", both in terms of the wages of service personnel or cultural level in the country has its unfairness. Wage formation, in a number of countries have tipping customs, constitute different from domestic services wages, tipping is an important source of revenue, so we should respect their work, tipping beyond reproach. But domestic, catering trade service workers ' wages are usually made up of basic salary + performance, catering fee is included in the service fee, should not pay, even if it is voluntarily for consumer "rewards" is unreasonable.

"Staff are women, their tips badge is worn on the chest, phone brushed myself a tour up close, made me feel very embarrassed. "Another diner said Mr Guo. Bei Qing newspaper reporters learned, however, the first to introduce kebab shop a long time ago of tips has the attendant chest of two-dimensional code, move to the arm.

View

Support: Tips for industry promotion

China cuisine Association President Feng En aid said in an interview in 1956, before the public-private partnership, the old restaurant has traditional tips, such as the plot of the first floor, there is this, Diners enjoy the coppers down in two cabinets in bamboo, sound snapping people face. Shop money distribution according to angle, not only for the waiter, Cabinet, and stove, runners must be evenly distributed.

Now restaurants pop up tips, Feng En aid that this is an emotional show Diners in contemporary society, it is not surprising that can take its course, "Chinese cuisine Association also concerned about this phenomenon, and many food and beverage companies also hope to strengthen the interaction between consumers and restaurants, consumer evaluation, just like a taxi software also function like the red hair. ”

Opposition: Quality service is a business obligation cannot take the initiative to ask for tips

For currently part restaurant launched of "playing tours" waiter of new activities, China elimination method Institute Deputy Secretary-General, and consumers network Editor Chen Yinjiang said, customer to restaurant dining is paid meal fee of, meal fee in the has contains has dish products, and waiter of service and restaurant of necessary overhead, costs, and restaurant for consumers provides quality of service is businesses should do of obligations, consumers not need again for service pay.

Now, the restaurant launched the "rewards" should be to encourage staff to provide consumers with better quality of service, this "tips" the key who initiative. If the waiter to ask customers for "tips" and interfere with the customer's dining, consumers can complain to the business.

He suggested that some businesses had offered before the waiter to provide quality services to customers to post smiley faces or stars, business daily top service star, by businesses to reward employees, this way both to avoid suspicion of a disguised consumption and stimulate the enthusiasm of the staff.

北京多家餐厅推红包“打赏”制：变相要小费 - 红包,小费 - IT资讯

随着发红包的兴起，京城越来越多的餐馆引入了“打赏”机制，如果对服务员感觉满意，顾客可以现场扫二维码支付“赏钱”。对于收费新模式，没有给小费习惯的中国消费者普遍表示反感。北京青年报记者走访了解到，个别餐厅实施的打赏制由自愿走向索要，经消费者投诉后餐厅已紧急叫停。对此，中烹协及消协人士则直言，打赏制必须建立在顾客自愿的基础上，店家提升菜品和服务质量才是经营王道。

事件

餐厅打赏变味消费者不爽店家叫停

上周末郑女士在西单大悦城的豆捞坊吃饭，结账时，服务员向她提出用红包的方式帮助评星。虽然4.56元的费用并不高，但郑女士和男友对此表示反感。

经常来该店就餐的郑女士说，近期她总是遇到身穿蓝色保洁服的阿姨级工作人员为她服务，等快要买单的时候，这位工作人员称：“我们店内需要评选服务之星，如果今天您觉得我服务不错，能否扫我身上的二维码进行‘打赏’支持我？”随后，郑女士扫了二维码才发现，要通过微信支付4.56元。“后来仔细一看二维码周围有一圈小字写着金额，但阿姨们盯着我们扫码，谁也不好意思扫完再拒绝啊。”郑女士无奈地说。

“即便打赏费用不高，但我们没必要给这样的‘小费’吧！”

西单店豆捞坊主管表示，保洁人员也可以做服务员，“打赏”并不是强制要求的，消费者可以选择不对其进行打赏。北京区域负责人钱鸥曾解释称，打赏活动是行业新式提升服务的管理方法，豆捞坊在今年6月开始尝试“打赏”形式，北京以中关村店与西单店为试点。初衷是加强互动，提升服务。“我们内部要求不得主动要求消费者打赏，但在此过程中，可能消费者对工作人员的表达产生了一些误会，导致顾客不满。”

昨天，北青报记者致电豆捞坊发现，该店果然已于上周日叫停打赏制了。

调查

多家知名连锁餐厅兴起“打赏”制

去年年底，一家叫“很久以前”的烤串店引爆了这种服务打赏模式。在很久以前餐厅，服务员每个月能获得一千到两千元不等的“赏钱”，也因此得到了海底捞和西贝等餐饮巨头的学习和借鉴。

“如果您对我的服务满意，请打赏3.99元。”昨天在海底捞太阳宫凯德店内，大厅每一名服务员、包括美甲师在内的一线员工，左侧胸前都佩戴一个圆形徽章，除了上述字样，这个徽章的二维码中间还带有服务员头像，消费者只需用微信扫描号牌上的二维码就可向其支付3.99元的定额打赏小费。

据一位海底捞服务员介绍，打赏制已经实施一年左右，该小费会完全归服务员所有，不用向餐厅缴纳分成。“其实私下里我们也会偶尔谈论谁获得的打赏多。有一次有个包间的十多位客人因为认可服务员的服务，挨个给她打赏了。”这位服务员露出羡慕的笑容。她透露，除了胸前的徽章，海底捞不允许服务员主动向顾客介绍这一打赏模式，“通常只有顾客问起，我们才会解释一下。”

北青报记者在多家餐厅走访了解到，目前店家推介打赏制的方式及打赏金额等各不相同。如很久以前烤串店的打赏金额为固定每单4.56元。西贝莜面村在半个月前刚试行内部打赏制，每单3元，目前只限于员工之间，或上下级进行打赏，今后将面对顾客开放。

另外在南京大排档，结账时服务员会主动向食客们介绍打赏制度，打赏3元换取一张10元代金券。

消费者：不是国内消费习惯

并不是所有食客都能接受这种方式，不少消费者表示，如就餐时餐厅服务员主动介绍打赏模式时，他们多半会直接礼貌地告知服务员不感兴趣。

“给小费本来就不是中国人的就餐习惯，这种打赏的花招，说白了就是让客人多掏钱。”消费者王先生说他对打赏“不感冒”，“有些餐厅服务好是特色，企业应该通过内部激励的方式奖励，为何还要转嫁到顾客身上？还有的餐厅服务生的服务不差，但也没热情到让我想打赏的程度。”

另一位消费者张先生指出，这种衍生于西方小费的“打赏”，无论是从服务人员的工资构成还是文化层面在国内都有其不合理性。从薪资构成来看，在一些有小费习俗的国家，服务业从业人员的工资构成与国内不同，小费是其重要的收入来源，因此应该尊重他们的劳动，付小费无可厚非。但国内不同，餐饮行业服务人员的工资通常由底薪+绩效组成，餐饮费中已经包含了服务费，不应该再额外支付，就算是出于消费者自愿的“打赏”行为也是不合理的。

“服务员多是女性，她们的打赏徽章都佩戴在胸前，拿手机近距离扫一扫打赏，让我觉得很尴尬。”另一名食客郭先生说。不过北青报记者了解到，率先推出打赏制的很久以前烤串店已经将服务员胸前的二维码，移到胳膊处。

观点

支持方：打赏对行业发展有促进作用

中国烹饪协会副会长冯恩援在接受采访时坦言，1956年公私合营前，老的饭庄都有打赏传统，比如《天下第一楼》里也有这样的情节，食客赏的铜子扔在二柜的竹筒里，声音脆响让人有面子。店方将赏钱按角分配，不是只给服务员，柜上、灶上、跑堂的都要平均分配。

针对现在一些餐饮企业流行起来的打赏制，冯恩援认为这是当代社会食客情绪一种表现方式，不足为奇，可以顺其发展，“中烹协也对此现象进行了关注，很多餐饮企业也是希望加强消费者和餐厅互动，得到消费者的评价，就像打车软件也有发红包的功能一样。”

反对方：优质服务是商家义务不能主动索要打赏

针对目前部分餐馆推出的“打赏”服务员的新活动，中国消法研究会副秘书长、消费者网主编陈音江表示，顾客到餐馆用餐是支付餐费的，餐费中已经包含了菜品、服务员的服务和餐馆的必要开销等费用，而餐馆为消费者提供优质的服务是商家应尽的义务，消费者不需要再为服务买单。

现在，餐馆推出“打赏”应该是鼓励服务员为消费者提供更加优质的服务，这种“打赏”的关键在于谁主动。如果服务员为了向顾客索要“打赏”而干扰了顾客的用餐，消费者可以向商家提出投诉。

他建议，以前部分商家曾推出服务员提供优质服务，顾客给其贴笑脸或五角星，商家每天评出服务明星，由商家对员工进行奖励，这种方式既避免了变相消费的嫌疑，又刺激了员工的工作积极性。