Monthly income easy million, Northeast network anchors were red? -Webcast, anchor-IT information
In the language show has a unique advantage; girl's own good, tall, white; entry earlier, has a certain reputation and influence in the industry ... ... The joint effects of many factors, and in today's most popular show category on the live platform, "the most popular anchor" in the Northeast accounted for at least half of the position.
Live in today's most popular mobile platform, the Northeast people occupy a very important position. According to statistics, currently on live entertainment show, anchorman of the Northeast dominated the platform "top anchors," nearly half of the positions, especially the male anchor of the entertainment show, one of the few, almost all from the Northeast. They live content for chat, tell jokes, sing, dance, and so on, set in pan-broadcasting of entertainment, not many live on the game field.
The phenomenon of
Northeast dominated the show live on Sky
"Welcome friend XX thanks XXX gifts", enter 9158 live platform is a popular live, heard a northeast accent female anchors chatting with people in the room. Now, express gratitude to every entering the room, the audience is already show farmers seeding habits; once had great value gifts audience, anchor or even suspended performances such as singing, directly on the expression of gratitude. From the accent can be heard, this is a girl in Northeast China.
Beijing Youth daily reporter pepper live, Mo Mo live, a live broadcast, 9158, 6 room, KK live and other amateur show platform statistics, platform "top anchors", the Northeast accounted for almost half, or even more than half of the locations. Funny thing is, now show class on the live platform more than 80% of the popular anchors are female, while the remaining less than 20% of the male anchor, almost all from the Northeast. Meanwhile, in the fighting fish, Tiger and Dragon, banners and other game-oriented live broadcasting platform, northeast of anchor and rare in-game host. It can be said that Northeast anchor occupies half of the home show type host.
After visiting
Full-time anchor in the Northeast has high income
Beiqing reporter random chat with anchorman of the Northeast found that full-time master play there, they generally focus on a fixed broadcast platform, through the gifts you can earn thousands of Yuan, even thousands. A 6 room show anchorwoman in Northeast China said its offline product sales, due to the freedom of working time, while trying to decide seeding. "I love the show, love to chat, live broadcast feels like being a star." She said business is not so good, you give up work entirely, dedicated a live broadcast. As a result of good-looking, chatting, singing is also good, in broadcast platform often received gifts from fans and red envelopes and found "master play fun make money."
At present, the anchor has more than more than 20,000 fans, broadcast 8 hours a day, live online followers number about 2000 people at a time, she said, now his monthly income of about seven thousand or eight thousand Yuan. She said "ordinary wage earners earning more than 3,000 yuan in Northeast China, which has a high income in the Northeast". In addition, she and her fans built a QQ Group, in a non-live chat with fans within the group, "I can red hair to encourage fans at the appointed time on the line to see me live, give me a gift. Fans also can red hair, chat, I feel they are my friends. ”
Another Heilongjiang anchorwoman said live on the KK platform, itself due to family conditions, and did not find a job after graduating from University. Apart from boring trying to live on the Internet, know a lot of friends through the live, sent time. "I don't like to go out, even taking room up blackout paper but via live online, there are so many people chatting with me, said I beautiful, this is the way I like. As a gift, I just think it's ' face son ' and not care about the money. "Because of her overall condition is good, is currently in the" CHOW "occupies the top of the list, she has more than 200,000 people, have more than more than 10,000 viewers in live watch live, earning an easy million, is a platform of a big star.
Data
Northeast anchors "attracted" quite well
Mo Mo "you" live broadcast platform to the North Green showed reporters a copy of the data displayed, East of anchors in the three super powerful. Anchor strength chart in the top ten in the country list, and Liaoning, Jilin and Heilongjiang, respectively the 2nd, 5, 6, second only to the first-tier cities like Beijing, Shanghai and other places. From the anchor, "gold" level, all three eastern provinces into "host province's top ten per capita income", 4th, 7, and 10.
Theology, theology, one staff member said, this list according to the anchor in front of a live log of statistics, rather than the origin. In fact, northeast of anchor number and power absorption may be more stronger than list. "Anchor in the Northeast is not high, but we are calculated according to the login site, therefore some errors." Meanwhile, northeast of anchor's quality is very high, "we almost previous anchors were on the platform is from the Northeast."
North Green newspaper reporter in a room with a display the logon as "Jiangsu" men talk, the anchors said himself in China's Heilongjiang province, Jiangsu Province, often using leisure time for broadcast. At present, the anchor has over more than 7,000 fans, broadcast over more than 500 viewers watch online, is one of the most popular host on the platform.
Northeast of anchor gold adsorption capacity is strong, it is understood that YY in broadcast platform, well-known anchors such as Li Ge, God save the income has surpassed that of millions, except in broadcast platform has a lot of fans, but they also dabbled in film and television, participation in the television program or to start their own micro-films.
Content
Northeast anchor shows, chat-oriented
North Green reporters broadcast live on multiple platforms, in accordance with the "hot" anchors in the order click here to enter the room, chats with anchors, statistics of their native place and live content, found that almost all the anchors were live on the Interior point of Northeast, the most common is where you specifically live in their own homes. These anchors are not "play" in nature, they live on location is carefully selected and arranged, in view of an audience hold a variety of furniture, dolls or other decorations, live the headset is also more professional.
On live shows, live singing, dancing, story-telling, chat, Northeast anchors chatted live up to then the singing, talking, dancing only. Among them, known as "wheat" performance was welcomed by the anchorman of the Northeast. Wheat is used in a form of rap performances, songs with simple rhymes, rhythm is strong, particularly suitable for small scale performances. Wheat is between talking and singing, lyrics, rhythm and rhyme, the Putonghua standard of the anchorman of the Northeast, they can better control the wheat.
In theology, theology, said in a published report on the mobile broadcast, live anchor the North and has a gap, in addition to singing, fixed content, the survey found, northeast of anchor love's on clearance and their audience chat, gossip and straight-talking and anchor of the South is relatively gentle, for example and some anchors in the Studio the ballet, make-up and so on.
Attention
Northeast anchors have "mutual" culture
One industry insider said that although anchors and other industries is more open, but still has a certain region. An anchor in the industry have picked up later, lots of people will rush around. North anchor to join time earlier, has a certain reputation and influence in the industry, so people in the Northeast will get more and more.
North Green newspaper reporter saw it on multiple broadcast platforms, now a popular "double anchor" live mode, that is, two anchor remote connections, appear together in each other's live; viewers watch on the screen will be divided into two parts, along with two anchors live. Two anchors together singing, dancing, chatting, and even playing games, will bring more fans to each other. And in a dual-anchor format, anchors often occupy a more active position in Northeast China, will boost the atmosphere in the Studio and decided to live the rhythm, which will effectively attract fan interaction and give gifts.
Anchors also have revealed that some anchor mutual recognition between master and apprentice, apprentice to the master of the Studio "brush gift" master drive popularity, pulling rank. He says, which is not uncommon in the Northeast anchors, some platforms exist on North-East between anchors "mutual" trend.
Analysis
Why easy anchor fire in Northeast China?
Why is anchorman of the Northeast fire? There is no doubt that people in the northeast in the language show has a unique advantage. "The Northeast has a talent for acting" Deputy says Liu Fan, a researcher of the Chinese Academy of Arts, "' the Shanhai pass, are Zhao ', most people than people in other places will be performing in the Northeast". In interviews, several experts mentioned the acting talent of people in the Northeast, especially in language, humor, talent. "We can see that the Zhao benshan, Xiao Shenyang, China is very good, very famous comedy actor from the North-East, such as Duet performances, from the Northeast. Basic requirements can sing Duet jokes, and a man, and live in the form of similar. So, live in the Northeast will be more fit to our Chinese culture, especially the humor. "Precision marketing expert Zhu Danpeng said.
In addition, good shape of women are prerequisites for its popularity. "North East girl's own good, tall, white, high (white) cover the multitude of sins. For them were straightforward high EQ. "Netizens," says of the Northeast as a whole face value is higher. And the Northeast, outgoing personality. Live this kind of emphasis on personal expression platform, similar to the Gala stage, in addition to tradition, inertia and other reasons, their shape and character are important reasons. ”
Economic situation in the North-East was also mentioned by many respondents, current drops on the real economy in the Northeast, many people in the Northeast had engaged in personal entertainment.
Financial observations
Anchor should not "playing ugly" Bo fans care?
In fact, fans of anchor stability, anchor, said most of the gifts they receive from fixed several fans, fans with his long, strong interaction, big spenders. Once they enter in the live room or gift giving, anchor would take the time to thank and interaction to positively motivate them.
At present, the host has a large number of fans have built their own QQ Group or micro-group. Anchors within the group, which is a closed space and group dialogue, and can narrow the distance between fan and more. A northeast anchor said, he would study the psychology of fans "could live more like a star and fan interaction, but the app QQ Group is more like a chat between friends, I joke a lot in the group, red envelopes, to narrow the distance between my fans. "The experts said, this is the effect of community anchors and fans, is a strong relationship between them, which can lead to better realisation.
But based on talent, some netizens said, some anchors will look for other ways in order to play ugly to get our attention. Netizens said in a live broadcast platform on the "hot", there is one male anchor from Northeast painted their faces black with a material, holding odd props and the audience to chat, sing a Duet, tell "jokes". Besides facial decorations outside, the anchors also made faces from time to time, combined with unsightly bodily movements. Netizens said that experience does not apply, but in this room, there are more than 400 employees online, and interact with the audience, giving a gift.
Industry experts said, it's possible to play ugly to win in the short term some of the audience's attention, but it is not a long-term solution. Rise and fall of several generations of reticulocyte tells us that to keep their output high quality content is the key to network red success. Network red similar to stars, representative of their personal image and positioning of its value, while "playing ugly" is to quickly consume your own personal image in Exchange for attention. These anchors can only be a Flash in the Pan, are not worthy of emulation.
月收入轻松过万元，东北网络主播怎么就红了？ - 网络直播,女主播 - IT资讯
在语言表演上拥有得天独厚的优势；女孩自身条件好，个子高，肤色白；入行时间较早，在业内具有一定的口碑和影响力……在诸多因素的共同作用下，在时下最火的秀场类直播平台上，“最热门主播”中东北人占据了至少近一半的位置。
在时下最火的移动直播平台中，东北人占据着非常重要的位置。据统计，目前在娱乐秀场直播中，东北主播占据着平台中“最热门主播”的近一半位置，尤其是娱乐秀场中为数不多的男性主播，几乎都来自东北。他们直播的内容多为聊天、讲笑话、唱歌、跳舞等，集中在泛娱乐直播中，而在游戏等直播领域并不多。
现象
东北人占据秀场直播半边天
“欢迎XX朋友，谢谢XXX的礼物”，一进入9158直播平台的某热门直播间，就听到一位操着东北口音的女主播在与房间内的人聊天。现在，对每位进入房间的观众表达谢意已经是秀场主播的习惯；一旦有观众赠送较大价值的礼物，主播甚至会暂停唱歌等表演，直接对其表达感谢。从口音中可以听出来，这是一位东北女孩。
北京青年报记者在花椒直播、陌陌直播、一直播、9158、6间房、KK直播等多个素人秀场类平台统计发现，平台上“最热门主播”中，东北人占据了近一半、甚至超过一半的位置。有趣的是，目前秀场类直播平台上超过80%的热门主播都是女性，而其余不到20%的男性主播，几乎都来自东北。同时，在斗鱼、虎牙、龙珠、战旗等以游戏为主的直播平台中，东北主播在游戏主播中并不多见。可以说，东北主播占据了国内秀场类主播的半壁江山。
追访
专职主播在东北都算高收入
北青报记者随机跟几位东北主播聊天发现，专职做主播的不在少数，他们一般专注于一个固定的直播平台，通过礼物等可以月入几千元，甚至过万。一位6间房秀场的东北女主播称，自己之前做线下产品销售，由于工作时间自由，就一边尝试做主播。“我喜欢表演啊，喜欢聊天，直播的感觉就像当明星”。她说，后来生意不太好，就完全放弃工作，专职做起了直播。由于自己长得漂亮、会聊天、唱歌也不错，在直播平台上经常收到粉丝的礼物和红包，发现“做主播好玩还赚钱”。
目前，该主播拥有2万余名粉丝，每天直播8小时，每次直播时在线粉丝人数2000人左右，她称，目前自己每月收入约七八千元。她表示“东北普通工薪月入三千多元，这在东北已经算是高收入了”。此外，她还和自己的粉丝建了一个QQ群，在非直播时段和粉丝在群内聊天，“我会在里面发红包，鼓励粉丝在约定时间上线看我直播，给我送礼物。粉丝也会在里面发红包、聊天，我感觉他们就是我的朋友。”
另一名在KK直播平台的黑龙江女主播表示，自己由于家庭条件好，大学毕业后就没有找工作。无聊之余尝试在网上做直播，通过直播认识了许多朋友，也打发了时间。“我不喜欢出门，甚至拿遮光纸把房间贴起来；可是通过网上直播，有那么多人陪我聊天，夸我漂亮，这是我喜欢的生活方式。至于礼物，我只是觉得很‘有面儿’，并不是在乎那点钱。”由于她的外形条件好，目前在“周星”排行榜占据了前几名的位置，她拥有20多万人关注，直播时能有1万多观众观看直播，月入轻松过万元，算是平台的一大明星。
数据
东三省主播“吸金”能力相当强
陌陌“哈你”直播平台向北青报记者展示的一份数据显示，东三省的主播综合实力超强。在全国排名前十的主播综合实力排行榜单上，辽宁、吉林和黑龙江分别位列第2、5、6，仅次于一线城市北京、上海等地。从主播“吸金”程度来看，东三省也全部进入“主播人均收入省份排名前十”，分列第4、7、10名。
陌陌的一位工作人员透露，这份榜单是根据主播在直播时的登录地、而非籍贯进行统计的。事实上，东北主播的数量和吸金能力可能比榜单中的数据更多更强。“确实东北的主播不是一般的高，但我们是按照登录地点计算的，因此会有些偏差”。同时，东北主播的质量都很高，“我们平台上几乎前几的大主播都是东北人”。
北青报记者在一个房间内与一位显示登录地为“江苏”的男主播聊天，该名主播表示，自己是在江苏工作的黑龙江人，经常利用闲暇时段进行直播。目前，该主播拥有7000多名粉丝，直播时有500多位观众在线观看，是平台上较为热门的主播之一。
东北主播的吸金能力也很强，据了解，在YY直播平台上，知名主播利哥、天佑等年收入已超百万，除了在直播平台上拥有大量粉丝外，他们还涉足影视圈，参与影视节目或推出自己的微电影。
内容
东北主播以表演、聊天为主
北青报记者在多个直播平台上按照“热门”主播的顺序依次点击进入房间，与主播聊天，统计其籍贯及直播内容，发现几乎所有东北主播都是在室内定点直播，最常见的是在自己家中开设专门直播的位置。这些主播并非“玩票”性质，他们的直播地点是经过精心挑选与布置的，在观众视野内摆放了各种家具、玩偶或其他装饰品，直播所用的耳麦也较为专业。
在秀场直播中，直播内容有唱歌、跳舞、讲故事、聊天等，而东北主播直播内容最多的依次是边聊天边唱歌、仅聊天、跳舞。其中，一种名为“喊麦”的表演形式特别受到东北主播的欢迎。喊麦是指用说唱的形式表演，歌词简单押韵，节奏性较强，特别适合小范围表演。喊麦介于说话和唱歌，歌词节奏快且押韵，东北主播的普通话比较标准，他们可以较好地控制喊麦。
在陌陌发布的《移动直播报告》中称，南北主播的直播内容具有一定差距，除了唱歌等固定内容，调查发现，东北的主播颇爱在直播间隙和自己的观众唠嗑、拉家常且说话直爽；而南方的主播则相对温柔婉约，比如有的主播在直播间跳芭蕾、化妆等。
关注
东北主播有“互带”的风气
一名业内人士表示，主播等行业虽然较为开放，但仍然具有一定的地域性。一名主播在本行业做得有所起色之后，许多周围的人就会一拥而上。东北主播入行时间较早，在业内具有一定的口碑和影响力，因此东北人就会越聚越多。
北青报记者在多个直播平台上看到，现在较为流行“双主播”直播的方式，也就是两名主播远程连线，一起出现在彼此的直播间内；观众在观看时，屏幕上会分为左右两部分，同时显示两位主播的直播内容。两名主播可以一起唱歌、一起跳舞、一起聊天甚至做游戏，也会为彼此带来更多的粉丝。而在双主播的形式中，东北主播通常占据较为主动的地位，会带动直播间内的气氛，决定直播内容节奏，还会在其间有效拉拢粉丝互动和赠送礼物。
还有的主播透露，一些主播之间会互认师徒，徒弟会到师傅的直播间“刷礼物”，为师傅带动人气，拉动排名。他表示，这种方式在东北主播中不算少见，一些平台上存在东北主播之间“互带”的风气。
分析
东北主播为啥容易火？
为什么东北主播如此火呢？毫无疑问，东北人在语言表演上拥有得天独厚的优势。“东北人有表演天赋”，中国艺术研究院副研究员刘藩说，“‘过了山海关，都是赵本山’，东北地区的多数人比其他地方的人会表演”。在采访中，多名专家提到了东北人的表演天赋，尤其是在语言、幽默中的天赋。“我们可以看到，赵本山、小沈阳等中国非常优秀、非常知名的小品演员都来自东北，再如二人转等表演形式，也来自东北。二人转基本要求会唱会讲笑话，还要一个人完成，和直播的形式相似。所以，东北的直播会更加契合中国的文化，尤其是中国的幽默。”精准营销专家朱丹蓬如是表示。
此外，东北的女性外形好也是其走红的先决条件。“东北女孩自身条件好，个子高，肤色白，一高（白）遮百丑。他们为人豪爽情商高。”有网友表示，“东北人整体的颜值比较高。并且，东北人性格外向。直播这种强调个人表现力的平台，类似于春晚舞台，除了传统、惯性等原因，他们的外形与性格是重要原因。”
而东北的经济形势也被多名受访者所提到，目前东北的实体经济下滑严重，许多东北人只好从事以个人为主的娱乐性工作。
财经观察
主播该不该“扮丑”博粉丝关注?
事实上，主播的粉丝具有稳定性，多位主播表示，自己收到的礼物大多来自固定的几名粉丝，这些粉丝陪伴自己时间久、互动性强、出手阔绰。一旦在直播中他们进入房间，或是送礼，主播都会花时间进行感谢和互动，以正面激励他们。
目前，拥有大批量粉丝的主播都建有自己的QQ群或微信群。主播在群内，也就是一个封闭的空间内和群友对话，更能拉近与粉丝的距离。一名东北主播表示，自己会研究粉丝的心理，“可能直播更像明星和粉丝的互动，但是微信QQ群更像是朋友之间的聊天，我会多多在群里开玩笑、发红包，以拉近我跟粉丝的距离。”上述一位专家表示，这就是主播和粉丝的社群效应，二者之间是一种强关系，这种关系可以带来更好的变现。
但是基于表演天赋，也有网友表示，一些主播会另辟蹊径，以扮丑来博取观众眼球。网友表示，在某直播平台上的“热门”中，有一位来自东北的男性主播用一种材料把自己的脸涂成黑色，拿着奇怪的道具与观众聊天、唱二人转、讲“笑话”。除了脸部装饰外，该主播还不时做着鬼脸，配合着不雅观的肢体动作。网友表示，这种体验令人不适，但在该房间内，仍有400余名观众在线，并有不少观众与其互动、赠送礼物。
业内专家表示，扮丑固然可以在短期内博取一些观众的眼球，但并不是长久之计。几代网红的兴衰告诉我们，能够持续输出优质内容才是网红成功的关键。网红类似于明星，其个人形象和定位代表了其价值，而“扮丑”是以快速消耗自己的个人形象来换取关注。这类主播只能是昙花一现，并不值得仿效。