Purchasing too much acclimatized, Korea tour defeats-mobile games in China-IT information
United Kingdom, the Financial Times reported that a few years ago, Korea online game became popular in the world, dominated the Chinese market, but after entering the era of mobile gaming, Korea enterprise was defeated by the Chinese and Western companies. Korea to the mobile game developers invested too many resources, leading to insufficient investments in enterprises in the popular online game. Following is the full text:
Korea computer game industry faces a huge crisis, because the whole industry is shifting to mobile gaming, Korea online software developers could not compete with the fast-growing Chinese companies. For years, Korea online game developer who ruled the MMORPG (massively multiplayer online role playing games) market, but now Korea enterprises have lost their advantage, because more and more users began to play in the Smartphone game.
In the mobile gaming market failure
So far, Korea game developers on mobile platforms has not developed a blockbuster product, Korea game industry this is a big problem. Long games were Korea proud industry, many Korea people as entertainment and recreation.
Around the world, Korea is second only to China's second-largest online game market. Under the Korea creative content Agency (Creative Content Agency) data shows that by revenue 2012 Korea PC MMO market 28.6% of the size of the global market, has now dropped to around one-fifth. Last year, the Korea overseas sales are expected to grow by 7% games, reached $ 3.2 billion, from 2007 to 2012, the Korea overseas growth in game sales also remained at 10% per cent, such as NCSoft and Nexon Korea companies are entering the global online gaming market.
Korea enterprise before the game was a huge success, mainly because they created a new "freemium" business model, players can play the game for free, purchase virtual items can gain an edge now "freemium" model has been applied in mobile gaming. In the industry as a whole in the process of shifting to mobile gaming quickly, Korea local game companies be defeated by Western and Chinese companies, mobile game development at lower cost, faster development.
Insufficient investment in online gaming
In order to adapt to the changing market, Korea developers cut back on investment in online games, focusing on mobile game development resulted in Korea enterprise in the online game market dominance declined, game took the market abroad, such as the League of legends Riot Games developed by Blizzard developed depicting a pioneer.
IHS analyst at Markit games Chen Yucui (Chenyu Cui) said: "Korea too much resources are devoted to the mobile game developer, lead Korea's investment in the popular Internet game is still not sufficient. "Analysts believe Korea enterprise too much emphasis on graphics quality demanding role play online fight games, but these games are less attractive, shine is the simpler, faster speeds, such as depicting pioneer of shooting games, strategy games of the League of legends.
NCSoft is Korea's largest online game developers, since the launch in June 2012 of the soul of the sword (Blade & Soul), the company never developed a major new works. Korea's largest game company Nexon unveiled the new game Adventure Island 2 (MapleStory 2) and the surprise storm 2 (Sudden Attack 2), but is not very popular.
IHS Markit games Piers Harding-Rolls, Research Director, said: "Korea exports entering the golden age of the game mainly because of development, monetization expertise, but the advantage is no longer, local gaming industry has matured, and Western game development very popular freemium PC game. ”
China Mobile games Beyond Korea
Korea mobile game developers actively entering the Chinese market at the same time, many Chinese competitors have been in Korea a success. The miracle: the origin of (Mu Origin) are Korea top 5 mobile games, it is a Korea online game, later by the Chinese business into mobile games.
Analysts at Credit Suisse ailike·Cha (Eric Cha) said: "as recently as 5 years ago, such a thing is unthinkable. Previously China was Korea online game control, to this day, many Chinese mobile game has gone beyond the Korea game. To create a popular mobile game, speed is very important. Chinese companies take time on than the Korea enterprises to do better. ”
Because Korea local gaming industry continue to falter and Korea enterprises were forced to lay off workers. Under the Korea Economic Research Institute (Korea Economic Research Institute) statistics from 2009 to 2014, the Korea native game developers have reduced the number of 30%, fell to 14,000 people, for midsize enterprises were forced to lay off workers.
Korea major game companies ' profits are declining, some even showed a loss, such as NHN Entertainment and Neowiz Games lost money last year. First half of the year, Nexon's net profit fell by 37.5%.
Diversification is the way
Games stock price also fell, some are going public enterprises were shaken. Netmarble Games is Korea's largest mobile game company, the Corporation has originally planned to NASDAQ. Later this year or early next year, Netmarble Games in Korea market, financing may reach 2 trillion won (1.7 billion dollars).
Kakao says Games Executive Namgoong Hoon, Korea game developer if you want to expand overseas customers must follow the road of diversified development. Namgoong Hoon said: "Korea business if you really want to expand overseas, should be developed on any platform can be run, you can let anyone's game. ”
Analysts at Credit Suisse ailike·Cha (Eric Cha) thinks that difference is critical, the Pokemon Go has swept the world since Korea enterprises have not launched heavyweight AR and VR games. Ailike·Cha said: "technology is not difficult, technology and global content is the key. Korea companies need to develop new and unique games, distinguishes himself with a competitor, the only way to conquer global markets. ”
内购太多水土不服，韩国手游在中国惨败 -
手机游戏 - IT资讯
英国《金融时报》报道称，几年前，韩国网络游戏风靡全球，统治了中国市场，但是进入移动游戏时代之后，韩国企业被中国与西方企业打败。韩国开发者向移动游戏投入了太多的资源，导致企业在流行网络游戏方面的投资有所不足。全文如下：
韩国电脑游戏产业面临巨大的危机，因为整个产业正在向移动游戏转移，韩国在线软件开发商无法与快速崛起的中国企业竞争。多年来，韩国在线游戏开发商一直统治着MMORPG（大型多人在线角色扮演游戏）市场，但是现在韩国企业已经丧失了优势，因为越来越多的用户开始在智能手机上玩游戏。
在移动游戏市场失利
到目前为止，韩国游戏开发商还没有在移动平台上开发出重磅产品，对于韩国游戏产业来说这是一个大问题。长久以来，游戏都是韩国引以为傲的产业，许多韩国人将它作为娱乐和消遣。
放眼全球，韩国是仅次于中国的第二大网络游戏市场。根据韩国创意内容署（Creative Content Agency）的数据显示，按营收计2012年韩国PC网络游戏市场的规模占了全球市场的28.6%，现在已经下降到五分之一左右。去年，韩国游戏的海外销售额预计增长7%，达到32亿美元，2007年至2012年，韩国海外游戏销售额的增长速度还保持在10%以上，当时NCSoft、Nexon等韩国企业纷纷进入全球在线游戏市场。
韩国游戏企业之前之所以大获成功，主要是因为它们开创了全新的“免费增值”商业模式，玩家可以免费玩游戏，购买虚拟道具就可以获得优势；现在“免费增值”模式已经应用于移动游戏中。在整个行业向移动游戏快速转移的过程中，韩国本土游戏企业被西方和中国企业打败，移动游戏的开发成本更低，开发速度更快。
网络游戏投入不足
为了适应市场的变化，韩国开发商削减了网络游戏投资，专注于移动游戏的开发，结果导致韩国企业在网络游戏市场的统治力下降，国外游戏夺走了市场，比如Riot Games开发的《英雄联盟》和暴雪开发的《守望先锋》。
IHS Markit游戏分析师陈玉翠（Chenyu Cui）表示：“韩国开发者向移动游戏投入了太多的资源，导致韩国在流行网络游戏上的投资有所不足。”分析师认为，韩国企业过于重视图形质量要求很高的角色扮演在线战斗游戏，而这些游戏的吸引力正在下降，大放异彩的是更简单、速度更快的速度，比如射击游戏《守望先锋》、策略游戏《英雄联盟》。
NCSoft是韩国最大的在线游戏开发商，自从2012年6月推出《剑灵》（Blade & Soul）以来，公司再也没有开发出重磅新作品。韩国最大游戏公司Nexon虽然推出了新游戏《冒险岛2》（MapleStory 2）和《突击风暴2》（Sudden Attack 2），但是并不是很流行。
IHS Markit游戏研究主管Piers Harding-Rolls表示：“当年韩国游戏出口之所以进入全盛时代主要是因为拥有研发、货币化专业技术，现在优势已经不再，中国本土游戏产业已经很成熟，西方游戏公司开发了非常流行的免费增值PC游戏。”
中国移动游戏超越了韩国
就在韩国移动游戏开发商积极进入中国市场的同时，许多中国竞争对手已经在韩国取得了成功。《奇迹：起源》（Mu Origin）是韩国排名前5位的移动游戏，它原本是一款韩国网络游戏，后来被中国企业转化成移动游戏。
瑞信分析师埃里克·查（Eric Cha）表示：“就在5年前，这样的事情还是不可想象的。以前中国市场被韩国网络游戏控制，到了今天，中国的许多移动游戏已经超越了韩国游戏。要打造一款流行的移动游戏，速度是相当重要的。中国企业在时间的把握上比韩国企业做得更好。”
由于韩国本土游戏产业持续衰退，韩国企业被迫裁减员工。根据韩国经济研究所（Korea Economic Research Institute）的统计，2009年至2014年，韩国本土游戏开发者的数量已经减少了30%，下降至1.4万人，因为中型亏损企业被迫裁减员工。
韩国大型游戏公司的利润也在下降，一些企业甚至出现了亏损，比如NHN Entertainment和Neowiz Games去年就出现了亏损。今年上半年，Nexon的净利润同比下降了37.5%。
多元化发展才是出路
游戏公司的股价也在下跌，一些原本准备上市的企业受到了惊吓。Netmarble Games是韩国最大的移动游戏公司，该公司原本计划在纳斯达克上市。今年晚些时候或者明年初，Netmarble Games会在韩国上市，融资规模可能会达到2万亿韩元（17亿美元）。
Kakao Games主管Namgoong Hoon认为，韩国游戏开发商如果想在海外扩大客户群必须走多元化发展之路。Namgoong Hoon表示：“韩国企业如果真的打算在海外扩张，应该开发可以在任何平台上运行、可以让任何人玩的游戏。”
瑞信分析师埃里克·查（Eric Cha）认为，差异化相当关键，《口袋妖怪Go》已经风靡全球，至今韩国企业还没有推出重量级AR和VR游戏。埃里克·查还说：“技术并不难，将技术与全球知名内容结合才是关键。韩国企业需要开发新的、与众不同的游戏，将自己与竞争对手区别开来，只有这样才能征服全球市场。”