China-made mobile phones impact the world's top five, snapped up India market-India, millet, OPPO,vivo-IT information
For now, are riveting enough to domestic mobile phone manufacturers from India market share. Following the millet announced by Foxconn in India to build two factories after Huawei has said will be announced within one month in India's local manufacturing plans.
Recently, Huawei India Consumer Affairs Chief Peter Zhai said Huawei India obtained a manufacturing license, will be announced within one month of its India plans to manufacture, and proposed the "own two brands by the end of next year to get India 10% share of the mobile phone market" goal.
Local high-end analyst Wu Yiwen, China Strategy Analytics believes that hope burst into the world's top five mobile phone manufacturers in China and India markets is critical . Understanding India consumer demand, build the right product, channels and price segments are big challenges to the Chinese manufacturer.
India manufacturing
In fact, Huawei Technologies, access to global shipments in the first three in the India market and without too much success. First quarter of the year, and OPPO, VIVO, Lenovo compared to the rapid growth of the domestic brands such as Huawei or even fell.
The future, Huawei's India sales of mobile phones will all realize the localization of products assembled and may also be introduced specifically for India market model, with India's research and Development Center.
For domestic mobile phone manufacturers, narrowed the market, intense competition, not allowing them to have a moment of pause. Local manufacturing has clearly contributed to reducing costs, as well as the products faster to India consumer. But 10 times levels of growth as India's market leader, lot of rival Huawei.
The past two years, VIVO, Meizu, millet worked in India and build factories. Millet recently announced in India to build two factories, factory owned by Foxconn, and millet are responsible for operations. Counterpoint consulting company according to market Research data, second quarter of the year India manufacturing and Assembly of mobile phone brands increased from 10 to 35, accounted for 70% of the total in the second quarter.
Building a factory is a response to the Narendra Modi Government "India making" tariff policy. March 2016 in the MODI Government's new fiscal year budget, announced on 4 components (battery, charger, headset, data cable) of 29.44% on import duties, SKD imports duty-free, hoped to achieve localization guide mobile phone accessories. In May, India's Treasury released fiscal year budget amendments, cancel cell phone battery, mobile phone spare parts import tariffs levied 29%, changed to 12.5% countervailing duties levied, half of the implementation period, that buffer. According to India Government plans to import electronic products to zero by 2020.
Shenzhen mobile phone Association, Sun Wenping pointed out to reporters, because they do not have the industry chain ecological, India manufacturing labor is slower, longer cycle, tax is the current India the largest factor. He also pointed out that more suitable for local independent power companies, for example, Foxconn's own fix 90%,10% on the perimeter of the industry chain. Huawei may 70% by peripheral businesses in the PRD, 30% yourself, and most small businesses can't do, can only rely on industry chain ecological.
Following mobile phone brands flocking India zhihou, mobile phone industry companies are also waiting in the wings. According to the supply chain platform mobile news online introduction, according to its June investigation, the current India mobile phone manufacturing still in simple Assembly stage, handset ODM Manufacturers assume almost all "mobile phone India" burden, and in the ever-expanding production capacity. Compared to 6 last year, ODM manufacturers, has increased to 17, of which 8 are from China, led by Foxconn's 36 assembly line, number of production lines will be increased from less than 100 to more than 200 articles. Meanwhile, India native manufacturer Videocon, GDN, BGM, a few local ODM manufacturers are expanding production capacity.
India market full of imagination is beyond doubt, current capabilities still in India market dominance, Smartphone penetration is about 45%. Meanwhile, 1.3 billion people in the 65% of the population is under 35 years of age, under 25 crowd up to 50% per cent, labour abundant and cheap.
Reporter wotewode's India Company MCM Director Zhu Songbai introduced, local youth employment difficulties, young production line workers to graduate from college.
Open up Xinjiang soil easily. Many in India set up factories in China to introduce, the productivity of local workers is equivalent to domestic workers ' 60%-70%. To the 21st century business Herald reporter Zhu Baisong, which 10% a month leave of absence, absence from work, or late.
The three pillars: Chinese brands came from behind
According to IDC India mobile market report for the second quarter, India smartphone market rose 17.1% in the second quarter, an increase of 3.7%, to 27.5 million units. At present, India market has become Korea, China and India brand separation of the situation.
In terms of specific shares, Samsung still sit for the top spot, sales throughout the India market 25.1%; for second India local manufacturers of Micromax, market share is 12.9%; Lenovo (including Motorola) with 7.7% in third place. Intex7.1% market share fell 30.1%, slipped to fourth place.
It is to be noted that, share of Chinese manufacturers were rising. Vivo and the OPPO and second quarter of millet in India's Smartphone shipments will break the 1 million mark, China manufacturers in India's shipments rose 28%.
China-made mobile phones in addition to rapid growth in quantity, also have a good performance in the high-end market. IDC India said KarthikJ, senior market analyst at 20,000 rupees (about $ 300) the high end of the market, the market share of Chinese manufacturers had one-third in the second quarter.
In fact, the low end of the market is still in India the main battlefield. 800 Rob India mobile phones in the market, 35-190 $ 75% share of the low-end market, about 70 brands products prices are less than $ 100. For the relatively weak brand recognition, loyalty is not high, price-sensitive India markets, the price war.
In addition to building a factory and price/performance, domestic manufacturers in the domestic competition number is copied to India.
Mass advertising is the usual way of domestic manufacturers. According to media reported, Le depending on this year a quarter in network and printing advertising Shang of input about for 10 million dollars, future several quarter also will keep this a input scale; vivo except Crown name sponsored India cricket Super League (IPL), this year also spent 1 billion rupees (about collection 14.7 million dollars), this a advertising input more 2015 double; Jin also said this fiscal year will has 5 billion rupees input brand construction, which 40% for line Xia promotion.
India markets a major pain point. India lacks a large chain of electronics stores, and MOM and is the main retail, scattered and small in scale. The Government for the protection of retail, offline access controlled strictly.
Announced end of 2015 enter India Dixon, common shares through joint domestic mobile phone brand owned by spice Hotspot retail company, developed India mobile retail market. Channel specializing in vivo, OPPO, Agency moved to layers of India, build their own channels. Expense of millet in the domestic channel 2015 has established partnerships with distributors Redington, and Just Buy this year Live and the joint subsidiary of Foxconn, InnoComm are built with 5,000 stores. Huawei has announced that it would present thousands of cooperative store up to 50,000 by the end of.
中国国产
手机冲击全球前五，疯抢印度市场 - 印度,
小米,OPPO,vivo - IT资讯
眼下，国内手机厂商正铆足全力从印度市场分一杯羹。继小米宣布将通过富士康在印度再建两个工厂后，华为也称将于一个月内宣布在印度的本地制造计划。
近日，华为印度消费者事务部总裁Peter Zhai表示，华为已在印度获得了制造许可，一个月内将会宣布其印度制造的计划，并提出了“自有的两个品牌明年年底获得印度手机市场10%份额”的目标。
Strategy Analytics中国本地高级终端分析师吴怡雯认为，对寄望冲进全球前五的中国手机厂商来说，印度市场至关重要。了解印度消费者的需求，建立正确的产品、渠道及价位段组合是中国厂商面临的巨大挑战。
印度制造
事实上，进入全球出货量前三的华为在印度市场并无太多建树。今年一季度，与OPPO、vivo、联想等国内品牌的高速增长相比，华为甚至出现了同比下滑。
未来，华为在印度销售的手机产品将全部实现本土化组装，而且还可能会推出专门针对印度市场的机型，与印度的研究和开发中心合作生产。
对于国内手机厂商来说，收窄的市场，激烈的竞争，不容许它们有片刻的停歇。本地制造显然有助于降低成本，以及将产品更快推向印度消费者。但实现十倍级的增长成为印度市场的领导者，华为的劲敌可不少。
近两年，vivo、魅族、小米均先后在印度建厂。小米近期又宣布在印度新建两个工厂，工厂归富士康所有，小米负责运营。根据市场咨询公司Counterpoint Research的数据，今年二季度印度制造组装的手机品牌由10个增加到35个，占据了二季度总产量的70%。
建工厂则是响应莫迪政府“印度制造”的关税政策。2016年3月莫迪政府的新财年预算案中，宣布对4种配件（电池、充电器、耳机、数据线）征收29.44%的进口关税，SKD进口免税，希望引导手机配件实现本地化。5月，印度财政部发布财年预算修正案，取消对手机电池等手机零配件课征29%的进口关税，改以课征12.5%的反补贴税，执行期半年，以为缓冲。按照印度政府的计划，欲到2020年实现电子产品零进口。
深圳手机协会会长孙文平向记者指出，由于不具备产业链生态，印度制造劳动力更慢，周期更长，税收是当前印度制造的最大影响因素。他也指出，自主能力越强的厂商越适合本地化，比如，富士康自己搞定产业链90%，10%靠外围。华为可能70%靠珠三角外围企业，自己搞定30%，而大多数中小企业并不能做到，只能依靠产业链生态。
继手机品牌厂商蜂拥印度之后，手机产业链企业也在伺机而动。据供应链平台手机报在线介绍，根据其6月的调研，目前印度手机制造仍处于简单组装阶段，手机ODM厂商几乎承担了所有“手机印度造”的重担，并在不断扩充产能。相较于去年的6家ODM厂商，目前已增至17家，其中8家来自中国，以富士康的36条组装线为首，生产线数量则从不足100条增至200多条。与此同时，印度本土厂商Videocon、GDN、BGM等几家本土ODM厂商也在不断扩充产能。
印度市场充满想象是毋庸置疑的，当前功能机仍占据印度市场主导地位，智能手机普及率约为45%。同时，13亿人口中65%的人口在35岁以下，25岁以下人群占比高达50%，劳动力丰富且低廉。
记者走访沃特沃德下属的印度公司MCM，厂长朱松柏介绍，当地的年轻人就业困难，年轻的生产线工人多为大学毕业。
开疆拓土也不易。多家在印度办厂的中国企业介绍，当地工人的产出率相当于国内工人的60%-70%。朱柏松向21世纪经济报道记者介绍，该厂每月10%的人请假、旷工或者迟到。
三足鼎立：中国品牌后来居上
根据IDC关于印度手机市场第二季度的报告，印度智能机市场第二季度环比增长17.1%，同比增长3.7%，达到2750万部。目前，印度市场已形成韩国、中国和印度本土品牌鼎立的形势。
在具体份额方面，三星依旧坐稳头把交椅，销量占整个印度市场的25.1%；第二名为印度的本土厂商Micromax，市场份额为12.9%；联想（包括摩托罗拉）以7.7%位居第三。Intex7.1%的市场份额同比下降30.1%，滑落至第四名。
需要指出的是，中国厂商的份额正在不断攀升。vivo、OPPO和小米第二季度在印度的智能手机出货量均突破100万关口，中国厂商在印度的出货量环比增长28%。
中国国产手机除了在量上取得快速增长，在高端市场也有不错的表现。IDC印度高级市场分析师KarthikJ表示，在2万卢比（约300美元）的高端市场，中国厂商第二季度拿下了三分之一的市场份额。
事实上，中低端市场依然是印度主战场。在800款抢夺印度市场的手机中，35-190美元段的中低端手机占据市场75%的份额，约有70个品牌产品的价格都不足100美元。对于品牌认知相对较弱，忠诚度不高，对价格敏感的印度市场，价格战一触即发。
除了建工厂和性价比，国内厂商也在将国内的竞争路数复制到印度。
大规模的广告投放是国内厂商的一贯手法。据媒体报道，乐视今年一季度在网络和印刷广告上的投入约为1000万美元，未来几个季度还将保持这一投入规模；vivo除了冠名赞助印度板球超级联赛（IPL），今年还斥资10亿卢比（约合1470万美元），这一广告投入较2015年翻番；金立同样表示本财年将有50亿卢比投入品牌建设，其中40%用于线下推广。
而渠道也是印度市场一大痛点。印度缺乏大型连锁的电子卖场，随处可见的夫妻店是其零售业的主力，分散而且规模很小。政府出于对零售的保护，对线下渠道投资把控严格。
2015年年末宣布进军印度的迪信通，通过联合国内手机品牌共同入股spice旗下的Hotspot零售公司，开发印度手机零售市场。以渠道见长的vivo、OPPO，正把层层代理制搬来印度，自建渠道。在国内渠道上吃亏的小米2015年与分销商Redington建立了合作关系，今年与Just Buy Live和富士康旗下的InnoComm联合，正一起搭建5000家实体店。华为也宣布将目前的千家合作商店年底提升至5万家。