New law year: fine of nearly 400 million Yuan, significantly reduced illegal endorsements-advertising law, endorsement-IT information
National advertising regulatory Department of VA 31st introduces new amendments of the People's Republic of China advertisement law come into force on September 1, 2015 for a year, China's industrial and commercial, market regulator deal with all cases of illegal advertisements about 24,000 pieces, confiscated about 400 million Yuan, effectively deter illegal false advertisements.
Stars of "capricious" endorsement, medicine "gassing" clinical problems
Since the year of implementation of the new advertising code, advertising violation rate was lower than the prior to the implementation of 84.29%. "Under a powerful deterrent to new advertising law, medical, pharmaceutical, health food, typical of the traditional fake illegal advertising, celebrity illegal endorsements, under 10 years old minors speak and other behavior has been effectively curbed. "Zhang said.
Shanghai industrial and commercial authorities in May this year to investigate the case of child star advertising spokesperson. Parties at local supermarkets in several stores released the wind rolls of paper billboard advertising, ad litem of minors in Kimi Lin's image as a spokesman. Shanghai industry and Commerce authority ordered the advertisers to stop the release illegal ads, in effect openly within the corresponding corrections to eliminate, and a fine of 100,000 yuan.
In February of this year, Zhejiang Province industry and Commerce organs investigated and dealt with "old plaster NGAI" cases of illegal advertising. "The old plaster NGAI" advertising claims in "light of 1-2 course, severe 3-5 courses can cure" guarantee commitment to effect, "secrets of hundreds of years combined with modern technology processing from" content does not match with the actual situation, claiming efficacy significantly beyond the approved scope of products. Zhejiang industry and Commerce authority ordered the advertisers to stop the release illegal ads, in effect openly within the corresponding corrections to eliminate, and a fine of 800,000 yuan.
Interim measures on the administration of Internet advertising implementation, the app will be incorporated into the public, regulatory
On August 31, the reporter found that the search engine had the original "business" is identified as "advertising". It is learnt that the interim measures for the management of Internet advertising which came into force on September 1. The methods clearly define Internet advertising including paid search advertising.
Prior to that, although there is no clear Internet advertising management method, but authorities in the course of the implementation of the new law on advertising, not relax supervision of Internet advertising. According to statistics, in the past year, national business, regulators have investigated and dealt with Internet advertising at about 3,200, about 67 million Yuan confiscated.
Internet advertising monitoring center on September 1, was put into trial operation, synchronized Internet advertising monitoring. "Regulation of Internet advertisements are constantly being improved, for instance, we have cooperation with Tencent company, will make the letter public, to regulate. "Zhang said.
Advertising market regulation is a long-term work, need to be strengthened multiparty rule
Advertising market regulation is a long-term process, also faces a number of new situations and problems.
Create a good advertising market environment need to be strengthened multiparty rule. For example, many consumers suffer from spam messages harassment. Although the provisions of the new law on advertising without the consent or request not to send advertisements by electronic information, but many consumers reflect the junk messages still exist. "Governance needs more spam messages each SMS contents illegal commerce is responsible for SMS sending should be managed by the telecommunications sector, SMS are involved in criminal law enforcement need Chinese public security. "Zhang said.
Renmin University of China Law School Professor Liu junhai presents basic ideas of collaborative collegiality: relevant law enforcement departments to strengthen collaborative monitoring advertising self-regulation; related industry associations to strengthen self-discipline and autonomy, and promptly clean up the anomie of the hidden rules in the industry; also needs to be community supervision and monitoring.
新广告法施行一年：罚款近4亿元，违规代言明显减少 - 广告法,代言 - IT资讯
国家工商总局广告监督管理司司长张国华31日介绍，新修订的《中华人民共和国广告法》自2015年9月1日正式施行一年以来，全国工商、市场监管部门共查处各类违法广告案件约2.4万件，罚没款约4亿元，有力地震慑了虚假违法广告行为。
明星“任性”代言、药品“乱吹”疗效的现象少了
新《广告法》实施一年以来，广告违法率比实施前下降了84.29%。“在新《广告法》的有力震慑下，传统的医疗、药品、保健食品等典型虚假违法广告、名人明星违法违规代言、不满十周岁未成年人代言等行为得到有效遏制。”张国华说。
上海市工商机关今年5月查处了一起童星做广告代言人的案件。当事人在当地某超市若干门店内发布清风卷纸广告板广告，广告中含有不满十周岁的未成年人Kimi Lin作为广告代言人的形象。上海市工商机关责令广告主停止发布相关违法广告，在相应范围内公开更正消除影响，并处罚款10万元。
今年2月浙江省工商机关查处了“老倪膏药”违法广告案。“老倪膏药”广告中宣称的“轻症1—2疗程，重症3—5个疗程可痊愈”含有对功效的保证性承诺，“百余年传承秘方结合现代工艺加工而成”等内容与实际情况不符，宣称的功效明显超出了批准的产品适用范围。浙江省工商机关责令广告主停止发布相关违法广告，在相应范围内公开更正消除影响，并处罚款80万元。
互联网广告管理暂行办法正式实施，微信公众号将纳入监管
8月31日，记者发现搜索引擎已将原来的“商业推广”标识为“广告”。据悉，《互联网广告管理暂行办法》于9月1日起正式实施。该《办法》明确界定互联网广告包括付费搜索广告。
在此之前，虽然没有明确的互联网广告管理办法，但监管部门在落实新《广告法》的过程中，并没有放松对互联网广告的监管。据统计，过去一年，全国工商、市场监管部门共查处互联网广告案件约3200件，罚没款约6700万元。
互联网广告监测中心也于9月1日正式投入试运行，同步开展互联网广告监测工作。“互联网广告的监管也在不断完善之中，比如我们已经与腾讯公司达成合作，将把微信公众号纳入监管范围。”张国华说。
广告市场监管是长期工作，仍需加强多方共治
广告市场监管是一项长期工作，还面临着一些新的情况和问题。
营造良好的广告市场环境还需加强多方共治。比如，很多消费者苦于垃圾短信的骚扰。虽然新《广告法》规定未经当事人同意或者请求，不得以电子信息方式向其发送广告，但不少消费者反映垃圾短信仍大量存在。“垃圾短信的治理需要多方各司其职，短信内容违法由工商负责，短信随意发送应由电信技术部门管理，短信涉及犯罪需要中国公安部门执法。”张国华说。
中国人民大学法学院教授刘俊海提出了协同共治的基本思路：相关执法部门加强协同监管；广告发布者加强自律；相关行业协会也要加强自律、自治，及时清理行业内失范的潜规则；还需要做好社会的监督监管。